April 19, 2021
Pet Products SmartBrief
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Top Story
PET photo 4/19
(Jenny Evans/Getty Images)
Pet retailers can use data insights to attract and retain new customers, writes Marissa Heflin, as "puppy stage" dog food searches boomed from Q2 2020 to Q3 2020 while new pet parents entered the market, according to Label Insight data. Retailers should monitor and look to capitalize on other trending searches include "all-natural," "fresh," "human-grade," "wet," and "artificial free," said Hannah Polk, senior solutions consultant at Label Insight.
Full Story: Pet Product News (4/13) 
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Industry Watch
Petco puts sustainability front and center
(Alexi Rosenfeld/Getty Images)
Pet products retailer Petco plans to ensure that half of its product assortment is sustainable by the end of 2025, and it's making sustainable products easier to find with in-store signage and a sustainable online shopping site. Qualifying products will meet at least one of five sustainability criteria related to sourcing and manufacturing.
Full Story: Times of San Diego (4/13),  Pet Business online (4/13),  Retail TouchPoints (4/13) 
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Country singer Trisha Yearwood has unveiled the Trisha Yearwood Pet Collection, which features high-quality collars, leashes, grooming supplies, bedding, treats and chews. The collection is available online and carried by retailers including Amazon, Lowes, Chewy and Wayfair.
Full Story: Pet Business online (4/15) 
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Top Trends and Product News
Nestle Purina's Fancy Feast cat food brand has released a cookbook featuring recipes for people inspired by its new Petite Feast line. Each cookbook recipe, from ancho butternut squash chicken street tacos to whitefish and asparagus with Beurre Blanc, "allows cat owners to take part in the dining experience with their cats," according to a Fancy Feast statement.
Full Story: Adweek (4/16) 
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Retailer Pet Food Express has launched an awareness campaign with 84 rescues and shelters to promote kitten adoptions, fostering and financial aid across California. Pet Food Express is spreading the word of the Adopt-Foster-Donate campaign through the retailer's marketing channels and has set a $300,000 donation goal for the year.
Full Story: Pet Product News (4/16) 
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More than half of cats have dental disease, says veterinarian Liz Bales, but there are ways to prevent plaque buildup that can eventually cause cavities, gingivitis, tooth abscesses, and systemic disease. Regular veterinary checkups should be supplemented with home care that includes cleaning with a toothbrush and veterinary toothpaste, dental treats or, if prescribed, dental care kibble, veterinarians say.
Full Story: New York magazine (tiered subscription model) (4/14) 
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Regulatory & Government Issues
New Hampshire lawmakers are working to pass a bill that would make killing or injuring a cat in a hit-and-run illegal. The state already requires that any harm or death of a dog resulting from a motor vehicle must be reported or the driver receives a $1,000 fine, but pet cats are the exception, so the new law would remedy the disparity.
Full Story: HuffPost (4/15) 
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Nearly 30,000 dog owners in the US have volunteered to participate in the Dog Aging Project, and investigators are hoping to enroll another 30,000 more and are especially interested in more large and giant breeds, working breeds, hounds, spaniels, pointers, terriers and bully breeds. Investigators say they are seeking insights on both canine and human aging that could help both live healthier, longer lives.
Full Story: Texas A&M University (College Station) (4/13) 
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Pet Break
Anheuser-Busch is offering one lucky dog an annual salary of $20,000 and free pet insurance to be the brewer's chief tasting officer for its Dog Brew brand of alcohol-free bone broth for dogs. Job duties include "taste-testing, quality control, and fulfilling duties as an ambassador for the product," which includes creating content on the company's social media channels.
Full Story: CNN (4/15) 
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Meet The Editor
Janet Forgrieve
Janet Forgrieve
Tanya the beagle mix (Janet Forgrieve)
I've made journalism my career for more than two decades, and have been a full-time writer and editor at SmartBrief since 2013, covering the retail and food-and-beverage beats. I was happy to take over the Pet Products SmartBrief when the opportunity arose, as animals are a passion of mine.

I spend my summer Saturdays feeding baby animals at a wildlife rehabilitation center and, until the pandemic hit, I was also volunteering at a cat shelter. And I share my home with a 14-year-old rescue beagle mix named Tanya.

I'm always eager to hear from readers about pet-related stories we should be covering, so please feel free to email me .
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It is so easy to exist instead of live. Unless you know there is a clock ticking.
Anna Quindlen,
writer, journalist, columnist
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