October 18, 2021
Pet Products SmartBrief
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The sharp rise in pet adoptions during the pandemic created new growth opportunities for pet supplement company Zesty Paws, which revamped its marketing strategy, launched its first TV spot and rolled out its first retail partnerships, says marketing chief Yvethe Tyszka. The brand's new omnichannel approach is focused on messaging that resonates with a broad range of consumers, Tyszka says.
Full Story: Forbes (tiered subscription model) (10/17) 
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Industry Watch
Online pet products retailer Chewy has won over pet owners with convenient and reliable delivery, but the retailer and others including Petco could face bigger hurdles when it comes to growing their share of the $10.8 billion pet medicine market. Veterinary practices depend on prescriptions and over-the-counter medicine sales for part of their total revenue -- last year their offices generated 72% of total pet medicine sales -- which often puts veterinarians and pharmacies at odds.
Full Story: The Wall Street Journal (10/13) 
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BFGoodrich is inviting social users to share photos of outdoor adventures with their pets by using #BFGTrailsandTails and tagging the brand, among other conditions, for the chance to win yearlong access to more than 2,000 federal recreation locations across the US and a set of the brand's Trail-Terrain T/A tires. The sweepstakes is being promoted by pet influencers.
Full Story: MediaPost Communications (free registration) (10/11) 
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Top Trends and Product News
Tuffy's Pet Foods recalled approximately 1,600 cases of Pure Vita Salmon Entree dog food in 12.5-ounce TetraPak cartons with best-by dates of June 29 and Sept. 1, 2023. The recalled product might contain too much vitamin D, which can cause vomiting, loss of appetite, increased thirst and urination, drooling, weight loss and renal dysfunction.
Full Story: KIRO-TV (Seattle)/Cox News Service (10/12) 
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Cat owners should work with a veterinarian on the optimal diet for their cat and weigh the animal once a month to spot worrying weight loss or gain early, says veterinarian Ashley Navarrette, a clinical assistant professor at the Texas A&M College of Veterinary Medicine & Biomedical Sciences. "While your pet may seem content being overweight, their body systems are being [affected] by the excess fat tissue and even so much as a pound overweight can make a big difference to a cat," Dr. Navarrette said.
Full Story: Texas A&M University (College Station) (10/14) 
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Eating one or two plain, sweet almonds probably won't harm a dog, but bitter almonds contain cyanide and are toxic to dogs, and sweetened, spiced, salted or chocolate-covered almonds may also be harmful if ingested, says veterinarian Nikki Graham. The high fat content in almond butter and almond milk can cause or worsen pancreatitis, and many almond-based products are sweetened with xylitol, which is also poisonous to dogs, Dr. Graham says.
Full Story: Yahoo (10/12) 
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Regulatory & Government Issues
The AVMA is supporting the proposed Paws Off Act, a bipartisan House bill that would require xylitol-containing products to be labeled with a warning that the sweetener is toxic to dogs. Xylitol is used in a broad array of sugar-free foods and dental products, and xylitol poisoning calls to the ASPCA's Animal Poison Control Center rose from slightly more than 200 in 2005 to 6,760 in 2018.
Full Story: JAVMA News (10/13) 
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Pet Break
Dog have the zoomies? Let it rip, veterinarian says
Zooming around at breakneck speed is one way dogs express joy, says veterinarian Zac Pilossoph. "The zoomies" are neither bad behavior nor signs of health problems and shouldn't be discouraged unless the dog is in an unsafe place, and breakable objects should be removed from areas where dogs like to zoom.
Full Story: People (10/13) 
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Meet The Editor
Janet Forgrieve
Janet Forgrieve
Tanya the beagle mix (Janet Forgrieve)
I've made journalism my career for more than two decades, and have been a full-time writer and editor at SmartBrief since 2013, covering the retail and food-and-beverage beats. I was happy to take over the Pet Products SmartBrief when the opportunity arose, as animals are a passion of mine.

I spend my summer Saturdays feeding baby animals at a wildlife rehabilitation center and I also volunteer at a cat shelter. And I share my home with a 14-year-old rescue beagle mix named Tanya.

I'm always eager to hear from readers about pet-related stories we should be covering, so please feel free to email me .
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