Natural Light unveils the "Da Vinci of Debt" | Nonprofit combats human trafficking with DOOH campaign | Mischief says gets vaccinated "Because of This"
Natural Light, with M&C Sport & Entertainment NYC and Anheuser-Busch InBev's in-house DraftLine shop, created a "Da Vinci of Debt" art installation in New York's Grand Central Terminal that's made up of 2,600 real college diplomas, representing a total value of around $470 million in student debt. The installation kicks off this year's Natural Light College Debt Relief Program and can also be seen on Snapchat via an augmented reality filter and via a virtual gallery.
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Nonprofit Alternatives for Girls launched a campaign designed to spark conversations about human trafficking via six digital billboards in metro Detroit. The boards feature a black-and-white photo of a girl's mouth covered with black tape and its emergency toll-free number.
Mischief @ No Fixed Address created a series of "Because of This" spots that strike an emotional chord as part of a public service announcement push for a coalition of health care groups, Pfizer and BioNTech. Dini von Mueffling is handling PR while Quan Media Group donated out of home media.
The coronavirus pandemic spurred touchless interactivity, temperature screening, virtual receptionist devices and other digital technologies that are expected to gain a foothold in 2021, writes Bradley Cooper. Tomer Mann, 22Miles' executive vice president, expects these technologies to be integrated into businesses during 2021 "rather than a nice-to-have technology" and predicts the rise of voice, gesture and mobile controls and expanded adoption of content platforms.
Programmatic digital outdoor media buying helps marketers spend their budgets more wisely and is further valued for its scale, reach and ability to adjust campaigns in real time, writes Wade Rifkin, Clear Channel Outdoor's senior vice president, programmatic. "Programmatic DOOH puts the media buyer in the driver's seat, so you buy only the ad plays and impressions that matter to you the most," he writes.
Foot traffic at malls was within 30% of 2019's tally in October, according to data from Placer.ai, marking the best reading since February. That number worsened in November before rebounding in December, when foot traffic was off 32.4% on a year-over-year basis. "Placer.ai's team thinks that 2021 could be a big year for malls, as customers are itching to get out and shop," the report notes.
Quick staff meetings at the beginning of each workday can create focus, purpose and an understanding of everyone's challenges and successes, writes Naphtali Hoff. He offers six rules for leaders to create stand-ups that are productive, consistent and help employees provide "excellent service or care to their customers and clients."
Read OAAA's latest Thought Leadership blog where Clear Channel Outdoor Americas Executive Vice President and Chief Marketing Officer Dan Levi shares insights on key changes the OOH industry must embrace as we navigate 2021 in order to take control of our medium's destiny.
Submit your entries by tomorrow, Jan. 15, for the chance to win a 2021 OBIE Award and be honored for excellence in OOH creativity. Show us your best work!
