Saks' staffers, robots work together on fulfillment | What's changing for consumers as stores reopen | Rent the Runway on the rise as people return to parties
Saks Fifth Avenue's standalone e-commerce division has staffed its new high-tech Pennsylvania fulfillment center with robots that are programmed to collaborate with human employees to fulfill online orders. Saks is the anchor tenant in the 400,000-square-foot GXO Logistics facility, which also serves other companies.
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The pandemic taught us that new behaviors are always popping up, but we're still figuring out which ones are here to stay. Jason "Retailgeek" Goldberg is the chief commerce strategy officer at Publicis Group and has been a go-to retail expert for industry leaders for years. He joined the Retail Gets Real podcast to talk about what's happening in retail, technology and how consumers are helping drive innovation. Learn more and listen to the episode.
Rent the Runway isn't completely dependent on women going back to the office for its growth, as 90% of the fashion rental platform's subscribers are still working from home and seeking new clothes for weddings, parties and other special events, CEO Jennifer Hyman said. The company, whose shares are scheduled to start trading on the Nasdaq today, more than doubled its active subscriber base to 112,000 by last month from 54,000 in July of last year.
Peer-to-peer fashion resale site Poshmark has launched a new program, Brand Closet, that will invite big brands to sell via Poshmark using new seller tools that were introduced earlier this month. Poshmark has been testing Brand Closet with a few brands including Lucky Brand and Free People since last year.
Retailers redefine shopping for omnichannel Whether it's having Wi-Fi in the store that encourages customers to simultaneously browse online inventory or new data-driven models for supply chains that prioritize customer needs, retailers need trusted technology and partnerships to help them anticipate, execute and succeed. This report explores how top retailers are redefining their operations for omnichannel. Download now
Creatopy ran the same ad campaign on Instagram Reels and TikTok, targeting those from 25 to 44 years old, with Reels delivering a reach of 389,298, compared with TikTok's 199,477. The ad on Reels also was less expensive and delivered more clicks than TikTok. However, one reason for the difference is that the user base for TikTok skews younger than Instagram.
Mattel, with Attn, created a TikTok account for Barbie, for which "she'll be treated like a creator participating in trends," says Attn's Taryn Crouthers. The doll is popular on the platform, with #Barbie attracting more than 13 billion views; Mattel is also creating a TikTok account for Uno, which will show creators and celebrities playing the card game.
The upcoming holiday season is likely to drive the continued explosion of online shopping, and Target and Walmart are preparing for the rush by enhancing their omnichannel offerings. Walmart has extended its hours, added more product options and expanded delivery windows, while Target has increased its curbside capabilities and the selections available for same-day delivery.
Chipotle is taking its annual Halloween "Boorito" campaign to Roblox, enabling players to virtually visit the restaurant within the game's world and dress their avatars in costumes such as a Spicy Devil, Chip Bag Ghost or Burrito Mummy. The chain is offering free burrito codes to the first 30,000 daily virtual visitors and other special offer codes, which also unlock a Chipotle Boorito Maze.
