Bonobos finds success with try-before-you-buy test | How families will celebrate their graduates this season | CAVA uses tech to spread its Mediterranean flavors to new channels
May 20, 2019
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Bonobos finds success with try-before-you-buy test
Bonobos is reporting early success from a try-before-you-buy test at three of its Boston-area guideshops, and the fashion brand is considering expanding the program to West Coast locations. About 65% of shoppers using the service are repeat customers, and those who use the try-on service are spending more than those who don't, a spokeswoman said.
Digiday (free content) (5/20) 
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NRF spotlight
How families will celebrate their graduates this season
Families are expected spent about $5.5 billion on graduation gifts and celebrations this year, with 53% saying they'll give the gift of cash, according to NRF's annual survey. Read more and check out historical trends.
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Company watch
Nimble Pharmacy adapts as Amazon upends business
Nimble Pharmacy has closed its six brick-and-mortar drugstores in the San Francisco Bay Area and launched a same-day delivery service for independent pharmacies amid Amazon's push into the market. Nimble has hired engineers to develop and maintain the software needed to handle patient data, orders, customer service and delivery coordination.
CNBC (5/16) 
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Fabletics finds new fans at cheerleading pop-ups
Workout fashion brand Fabletics signed on last year as an exclusive partner for cheerleading competition host Varsity Spirit. Pop-ups at popular competitions have netted the brand more than 5,000 new members and $500,000 in revenue, the company said.
Glossy (tiered subscription model) (5/20) 
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Customer engagement
Pinterest plans to woo brands with self-serve, tech services
Pinterest has increased monthly users 22% year over year to reach 291 million, according to its first quarterly results since going public. During the earnings call, Pinterest executives outlined plans to boost sales teams across the globe and attract a larger variety of brands by investing in technology that makes it easier to deliver and track promotions.
Ad Age (tiered subscription model) (5/17) 
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Brands shift to longer YouTube ads
Brands shift to longer YouTube ads
(Pixabay)
Fifteen-second ads continue to dominate YouTube by capturing 47% of ads from January 2018 to February 2019, according to MediaRadar, while 30-second spots increased to 24% of ads, year-over-year, and 6-second promos dropped to 16.5% of ads. The shift can be attributed to the fact that 15-second, nonskippable ads are only recently available in ad auctions and the popularity of long-form content, says MediaRadar CEO Todd Krizelman.
MediaPost Communications (5/17) 
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Hot Topics
Trending
Photo reviews help online fashion shoppers find their size
A growing number of online fashion retailers and brands are helping customers eliminate confusion when it comes to fit with reviews that include customer selfies. The pictures show customers wearing the garments and include information including the sizes and customer measurements.
Glossy (tiered subscription model) (5/17) 
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Alibaba sees revenue growth due to jump in users
Alibaba sees revenue growth due to jump in users
(Aaron Tam/Getty Images)
Alibaba reported fourth quarter revenue grew to $13.9 billion, a 51% year-over-year improvement. The e-tail company increased its mobile monthly users by 104 million over the past year, and annual active users climbed 18%.
TechCrunch (5/15) 
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If you only think about your own advancement, your own success, you run out of fuel pretty quickly. But if we believed in something bigger than ourselves, that kind of motivation is self-sustaining.
Elaine Chao,
US secretary of transportation

May is Asian/Pacific American Heritage Month

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