Online pet goods retailer Chewy.com raises $1B in IPO | One c-store chain's high-tech solution to foiling theft | Sephora, Amazon, Target rank high for video, personalization
Chewy.com went public Thursday in a public stock offering that raised more than $1 billion, with shares priced at $22. PetSmart will remain the online pet product retailer's biggest shareholder with a 70% stake, according to registration documents.
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Convenience store retailer Sprint Food Stores is using surveillance technology from i3 International that provides clear images of faces, vehicles and license plates. With about 16 cameras in each store, the systems help prevent drive-offs at the gas pumps and illicit beer drinking in the walk-in coolers. Read more.
Sephora topped the list of retailers in effective use of personalization and video in their advertising and marketing efforts, according to SundaySky. The study ranked e-commerce giant Amazon second, and Target also made the top five.
The release of Apple's CryptoKit could lead to the use of iPhones as hardware wallets for cryptocurrencies. Apple says the kit will enable app developers to create secure hashes for authentication and cryptographic keys.
Marketers should leverage the increasing popularity of TikTok if they're seeking to engage Generation Z, are invested in social as a key channel, prioritize video and measure social success by engagement and reach, Chris Adams writes. Focus on entertaining users on the platform, partner with established creators, engage with relevant niche audiences and be creative with branded hashtag challenges, Adams recommends.
New Balance has entered the field of playable ads in China, offering a "Cloud Jumper" game to market its Fresh Foam line. Sales have increased 28.9% in China as a result, with 18.84% total growth.
Retailers are combing their brick-and-mortar stores with e-commerce to bring greater profits. A study by Internet Retailer found that the companies benefiting most from using both stores and e-commerce are Walmart, Target, Home Depot, Best Buy, Macy's, Dick's Sporting Goods, Kohl's, Nordstrom, Lowe's and JC Penney.
The popularity of on-demand delivery has put pressure on distribution centers to optimize the cost and speed of last-mile deliveries, writes Gary Forger. Autonomous vehicles, including drones, may be part of the long-term solution to ensure delivery is flexible and fast, says Metro Atlanta Chamber supply chain director Ben Harris.
