Online pet goods retailer raises $1B in IPO | One c-store chain's high-tech solution to foiling theft | Sephora, Amazon, Target rank high for video, personalization
June 14, 2019
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Online pet goods retailer raises $1B in IPO went public Thursday in a public stock offering that raised more than $1 billion, with shares priced at $22. PetSmart will remain the online pet product retailer's biggest shareholder with a 70% stake, according to registration documents.
CNBC (6/13) 
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NRF spotlight
One c-store chain's high-tech solution to foiling theft
Convenience store retailer Sprint Food Stores is using surveillance technology from i3 International that provides clear images of faces, vehicles and license plates. With about 16 cameras in each store, the systems help prevent drive-offs at the gas pumps and illicit beer drinking in the walk-in coolers. Read more.
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Company watch
Sephora, Amazon, Target rank high for video, personalization
Sephora topped the list of retailers in effective use of personalization and video in their advertising and marketing efforts, according to SundaySky. The study ranked e-commerce giant Amazon second, and Target also made the top five.
Multichannel Merchant (6/13) 
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Apple kit could let iPhones become hardware wallets
Apple kit could let iPhones become hardware wallets
The release of Apple's CryptoKit could lead to the use of iPhones as hardware wallets for cryptocurrencies. Apple says the kit will enable app developers to create secure hashes for authentication and cryptographic keys.
Computerworld (6/14) 
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Customer engagement
How to get started building your TikTok presence
How to get started building your TikTok presence
(Joel Saget/AFP/Getty Images)
Marketers should leverage the increasing popularity of TikTok if they're seeking to engage Generation Z, are invested in social as a key channel, prioritize video and measure social success by engagement and reach, Chris Adams writes. Focus on entertaining users on the platform, partner with established creators, engage with relevant niche audiences and be creative with branded hashtag challenges, Adams recommends.
The Drum (free registration) (6/13) 
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New Balance got game with new campaign in China
New Balance got game with new campaign in China
(Lachlan Cunningham/Getty Images)
New Balance has entered the field of playable ads in China, offering a "Cloud Jumper" game to market its Fresh Foam line. Sales have increased 28.9% in China as a result, with 18.84% total growth.
Mobile Marketer (6/12) 
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Retailers combining stores, e-commerce
Retailers are combing their brick-and-mortar stores with e-commerce to bring greater profits. A study by Internet Retailer found that the companies benefiting most from using both stores and e-commerce are Walmart, Target, Home Depot, Best Buy, Macy's, Dick's Sporting Goods, Kohl's, Nordstrom, Lowe's and JC Penney.
CNBC (6/13) 
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On-demand delivery leads to last-mile optimization
The popularity of on-demand delivery has put pressure on distribution centers to optimize the cost and speed of last-mile deliveries, writes Gary Forger. Autonomous vehicles, including drones, may be part of the long-term solution to ensure delivery is flexible and fast, says Metro Atlanta Chamber supply chain director Ben Harris.
Modern Materials Handling magazine online (6/11) 
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RALPH LAUREN - New York, Other
Customer Analytics Data Engineer
TRACTOR SUPPLY COMPANY - Brentwood, Tennessee
Graphic Designer
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Store Design Manager
TJX COMPANIES, INC. - Marlborough, Massachusetts
Sr. Digital Designer
BED, BATH & BEYOND - New York, New York
Buyer, Tabletop - West Elm
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Manager, SEM (Paid Search), PLAs, Pinterest
WILLIAMS-SONOMA - San Francisco, California
Information Architect, User Experience
Associate Manager, Design, Lauren Licensing
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Category Manager, Procurement - Energy & Fuel
Lead Designer - In Store
ULTA BEAUTY - Illinois
[We] thought that once we'd climbed the mountain, it was unlikely anyone would ever make another attempt.
Sir Edmund Hillary,
mountaineer who, with Sherpa Tenzing Norgay, was the first climber to reach Mount Everest's summit
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