Tips and tools for better social media marketing | The right way to choose a business adviser | Tips for leading in times of uncertainty
August 7, 2020
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Connecting with Customers
To ensure your social media marketing campaigns are successful, Kiely Kuligowski provides a step-by-step guide for small-business owners. Kuligowski describes how to research your audience, determine which platforms are right for you and increase the effectiveness of each campaign.
Full Story: Business (8/6) 
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Improve and accelerate your testing program
Now more than ever, retailers must ensure flawless experiences for their customers. Organizations must improve their customers' experience and drive better relationships with their audience across points of contact. Hear from testing experts how you can improve and accelerate your testing program using automation, crowdtesting and Artificial Intelligence in this webinar.
Keeping Shop
Members of the Young Entrepreneur Council share their tips for selecting the right business adviser. Lisa Song Sutton of Sin City Cupcakes recommends having a clear understanding of the help you need, while Beck Bamberger of BAM Communications says to find a "challenger" who reframes decisions and makes you think.
Full Story: Forbes (8/6) 
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Leading during uncertain times can be difficult, but faith in your past experience can help. Here are some guidelines on how to lead when the future is unclear.
Full Story: Fast Company online (8/6) 
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The FBI is urging the private sector to stop using Windows 7, which is no longer supported and is seen by hackers as a "soft target." The costs of upgrading, the FBI says, "do not outweigh the loss of intellectual property and threats to an organization" that could occur with a breach.
Full Story: ZDNet (8/5) 
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Managing the Money
What to consider about loans from family members
Small-business owners can borrow money from family members at low rates, which can help entrepreneurs through tough times. This article details ways to structure the loans and how to handle the tax implications of supporting family members.
Full Story: Forbes (8/6) 
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Guidance on Paycheck Protection Program loan forgiveness issued this week explains several steps on applying for forgiveness including determining which pay cycles are covered and calculating employee compensation. Attorney Neil Hare summarizes these and other guidelines in the Treasury Department's 10-page FAQ.
Full Story: AllBusiness (8/6) 
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Stories from the Street
Stacie Lee Banks and Kristie Lee, owners of Lee's Flower and Card Shop, continued to offer delivery during the pandemic before allowing customers back inside on June 22. This article describes how sales rebounded in June and what the racial justice movement has meant for the shop.
Full Story: Reuters (8/5) 
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NRF News
5 ways congress can support retail this summer
NRF Call to Action: Speak Up and Stay Open! House and Senate leaders are negotiating another massive recovery bill to bolster the economy. Make your voice heard and tell Congress what retailers need to protect workers and customers, keep businesses safely open and continue to grow the economy. Learn more.
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Stay ahead of the curve
Access webinars and digital presentations designed for retail cybersecurity and IT leaders with NRF On Demand. This members-only online portal provides year-round digital content and education for retail industry professionals and teams on the go. Members can log in to NRF's website and start watching for free. Learn more.
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MainStreet SmartStat: Aug. 7, 2020
Forty-three percent of consumers plan to shop online for back-to-college this year. Source: Prosper Insights & Analytics.
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No one is singing the praises of the family and friends who are saving these small businesses. They're unsung heroes.
Rebecca MacGregor, estate planning lawyer at Bowditch & Dewey, as quoted by Forbes
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