5 things you can do to prepare for Black Friday | How to be more effective with social media marketing | How to get your employees to work together
October 19, 2018
News for retail entrepreneurs
Connecting with Customers
5 things you can do to prepare for Black Friday
Now is the time to begin preparing for Black Friday and the sales boost it can provide. John Boitnott explains the value of clarifying content and marketing goals, getting organized and testing your technical infrastructure.
Inc. online (10/12) 
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How to be more effective with social media marketing
Social media platforms aren't going anywhere, but brands pursuing marketing success on these channels must keep certain fundamentals in mind. It's important to track your return on investment for ad spending, use retargeting to build familiarity and optimize your website, writes John Stevens.
Adweek (tiered subscription model) (10/18) 
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Keeping Shop
How to get your employees to work together
Using real-world examples, Joyce Rosenberg outlines how small-business owners have found solutions to resolve conflicts and help their employees get along. Tactics range from forming a company soccer team to encouraging staffers to take personality tests.
The Associated Press (10/18) 
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Managing the Money
Tax relief can help businesses coping with disaster
Tax relief and other forms of assistance may help businesses affected by disasters such as Hurricane Florence. Attorney Barbara Weltman discusses five sources of relief, including tax extensions, disaster loans and deductions for insurance premiums.
Small Business Trends (10/15) 
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Tax considerations for convenience stores
Changes made in the Tax Cuts and Jobs Act could be of interest to convenience store operators aiming to expand. Here is a look at several aspects of the law, including provisions related to writing off the cost of property.
Convenience Store Decisions (10/17) 
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Square's new payment terminal available to small businesses
In a move to expand its suite of hardware products for small-business owners, Square has launched a new payment terminal.
Reuters (10/18),  U.S. News & World Report (10/18) 
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Policy & Trends
Sales of businesses were strong in Q3
There were 2,685 closed business sales in the third quarter, almost 4% more than during the same period a year ago, BizBuySell.com reports. The median sales price, $249,000, represented a year-over-year increase of almost 11%.
The Associated Press (10/15) 
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Stories from the Street
Va. entrepreneur finds calling with fudge business
Robin Burdette, who fondly remembers making chocolate with her grandmother and aunt during her childhood, is the founder of the Blue Ridge Fudge Lady in Pulaski, Va. Burdette works to empower others in the community by selling products from local entrepreneurs and teaching middle schoolers about running a business.
Fox Business (10/16) 
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NRF News
4 surprising facts about retail's new entrepreneurs
The new class of retail entrepreneurs looks and thinks a little differently than those before them. Using new data from NRF's 2018 Small Business Owners Survey, NRF Research Director Sam Berndt outlines four ways new retail business owners differ from their more-established peers. Read more.
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MainStreet SmartStat: Oct 19, 2018
Sixty-three percent of new retail business owners are either exclusively online or have an online presence. Source: NRF's 2018 Small Business Owners Survey.
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"Tariffs are a tax on the consumer"
American Sale has been in business in the Chicago area for 60 years and has nine locations that sell pools, spas and home recreation items, half of which are imported. Owner Bob Jones describes how tariffs increase costs at every stage of the supply chain and ultimately hurt the consumer. "If all the tariffs are enacted, all of our products are going to be affected," Jones said. Watch the video to learn more.
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I wanted something where I could set my own hours, be close to my family and do something that made me happy.
Robin Burdette is the founder and owner of the Blue Ridge Fudge Lady, as quoted by Fox Business
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