Danone's Activia yogurt brand is sponsoring a virtual dance party Saturday, hosted by actress Nina Dobrev and the Daybreaker dance community, to launch its Gut Health Challenge, said Sonika Patel, vice president of marketing at Danone North America. "At Activia, we are always looking for new ways to showcase the connection with whole-self wellness between the soul, mind, body and, of course, the gut," said Patel.
Ralph Lauren's strategy to draw in younger shoppers has seen ups and downs in the pandemic. The brand experienced success with its RL @ Home capsule programme, exclusive collections with Zalando and Asos and its Pride campaign, but has faced delays and other obstacles with product lines connected to the Olympics and the release of the film "Wonder Woman 1984."
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Consumers in Sweden will soon be able to purchase goods through Amazon as the US-based company plans to debut there. Amazon is experiencing record profits as more consumers shop online because of the novel coronavirus pandemic.
TCL is rolling out its next 6 series 4K TV, the first THX Certified Game Mode television, which promises to deliver a more immersive experience with optimised audio and visual features. To earn the certification, the device was subjected to more than 400 tests that analysed images, tones and color.
The retail environment has become less personal in the isolation of the coronavirus pandemic, but luxury brands are finding ways to satisfy their high-end clients who are used to a high-touch experience. Stores such as Gucci and Jimmy Choo are deploying video calls, curbside pickup and limited shopping appointments to give customers the luxury feel they want.
Amazon's cloud computing arm, Amazon Web Services, has unveiled a tool to help retailers fight e-commerce fraud. The Amazon Fraud Detector tool uses machine learning and retailers' own data to detect fraud.
The Galaxy Note 20 Ultra (Dia Dipasupil/Getty Images)
Samsung's virtual Galaxy Unpacked event streamed live from South Korea Wednesday, giving viewers a glimpse into the newest additions to the brand lineup, which included the Galaxy Z Fold2 5G smartphone, with a return to the original Fold book-style design; the Galaxy Note 20 and Note 20 Ultra; and the Galaxy Tab S7 and S7 Plus, the first 5G tablets in the US.
Restaurants are restructuring dining spaces to create safe and memorable experiences through sophisticated outdoor decor, personal dining spaces and promotions. "It's about being creative and thinking outside the box, because no one knows where the box is anymore," says Katie Kirby of Baltimore-based Revolution Event Design. Read more.