January 15, 2021
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Top Story
Lowe's has embarked on a "Total Home" strategy with the goal of growing market share by offering all of the solutions people need for every aspect of home improvement and decor. The mission comes as the pandemic has altered the way many think about their homes and a December survey revealed that 59% of consumers plan to spend some of their extra cash on home improvements.
Full Story: Forbes (tiered subscription model) (1/14) 
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News from NRF 2021: Retail's Big Show
Lowe's and Wayfair come from different parts of the retail world, but Lowe's President and CEO Marvin Ellison and Wayfair President and CEO Niraj Shah both talked about the importance of technology and strong foundations at Retail's Big Show. "It's like building a home," Ellison said. "You need a sound, solid foundation."
Full Story: National Retail Federation (1/14) 
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Suitsupply and Verizon have adopted strategies such as retail-by-appointment during the pandemic to both keep shoppers and employees safe and further personalize the shopping experience, executives from both companies told attendees at Retail's Big Show. Suitsupply made store improvements to enhance the experience when in-person shopping returns and made stylists available in virtual channels in the meantime, CEO Fokke De Jong said.
Full Story: Retail TouchPoints (1/14) 
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How industry leaders thrived in 2020
What did leading Fortune 500 Brands do to take on 2021 and manage ‘ops-down’ to each associate? How are they able to keep operations safe & healthy for employees and still be in a position for a much better new year? #2020Hindsight - Register for the Webinar
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Industry Watch
NRF: Holiday retail sales grew 8.3% to beat forecasts
(Scott Heins/Getty Images)
Holiday season retail sales were up 8.3% in 2020 compared to the same period in 2019, according to a report from NRF, which in November forecast an increase of between 3.6% and 5.2%. "Faced with rising transmission of the virus, state restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy given the challenging year," NRF President and CEO Matthew Shay said.
Full Story: CNBC (1/15) 
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Petco's shares soar in IPO
(Bruce Bennett/Getty Images)
Petco raised $864 million in its public stock offering Thursday and shares of the newly renamed Petco Health and Wellness Co. rose 63% in the first day of trading. The pet products retailer has about 1,500 stores in the US, Mexico and Puerto Rico, and this week's IPO took it public for the second time since its 1965 founding.
Full Story: BNN Bloomberg (Canada) (1/14),  CNBC (1/14) 
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Instacart will offer its full-service shoppers a $25 stipend if they miss a shift to get a COVID-19 vaccine. Dollar General has also announced this week that it will give front-line employees four hours of paid time off so they can get the vaccine, and the company is working on a similar program for its distribution and transportation workers.
Full Story: The Verge (1/14),  Winsight Grocery Business (1/14) 
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NRF 2021
Find the fastest path to digital transformation at NRF 2021. Visit our booth
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Featured Content
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Sweet potatoes get a clean and convenient makeover
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    Retail Trends
    Existing technology helped some retailers pivot quickly to meet changing shopper needs, Scandit co-founder Christian Floerkemeier said during a session at NRF 2021: Retail's Big Show -- Chapter 1. Target's Shipt service was already using Scandit's mobile scanning tech, and the partnership allowed the service to get more than 40,000 new shoppers on board in eight weeks, Floerkemeier said.
    Full Story: FreightWaves/American Shipper (1/14) 
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    Buy online, pick up in store options have surged in popularity, but 62% of consumers reported less-than-great experiences with BOPIS, according to a GreyOrange survey released at NRF 2021: Retail's Big Show -- Chapter 1. While most of the more than 2,000 global shoppers surveyed reported switching to online shopping channels during the pandemic, upwards of 50% plan to return to pre-pandemic shopping habits when it's safe.
    Full Story: DC Velocity online (1/14) 
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    [SmartSummit] 2021 Manufacturing Trends
    This year is shaping up to be a year of advancement for US manufacturing. This Jan. 27th online event will explore: why 2021 looks hopeful for manufacturers, steps to (and challenges of) profitability, key strategies for success, and how relationship building is changing and why it is essential. Register today
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    NRF News
    NRF CEO Matthew Shay and Jamie Dimon, chairman of the board and CEO of JPMorgan Chase, pondered what it meant for business and political leaders to be involved in civil discourse at NRF 2021: Retail's Big Show -- Chapter 1. Shay and Dimon agreed that recent events have exacerbated economic divides in the nation and the best strategy moving forward is to keep talking, keep collaborating and keep working. Read more.
    Full Story: National Retail Federation (1/13) 
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    NRF 2021: Retail's Big Show -- Chapter 1 features more than 330 speakers. Source: NRF.
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    A session at NRF 2021: Retail's Big Show -- Chapter 1, "Luxury Goes Digital: Understand how Alibaba and Moschino are Driving New Innovations," explored the Tmall Luxury Pavilion platform and what we can learn from luxury consumers. Chinese luxury consumers in particular typically bought and interacted with brands while traveling. COVID-19, however, has shifted focus. As these consumers shop from home, there's continued room for digital luxury growth. Read more.
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    LEARN MORE ABOUT NRF:
    Join NRF | Advocacy | Insights and Trends
    Events | Resources | NRF Foundation
    Chain Restaurant News
    Employees ranked In-N-Out as the third-best place to work in the US, according to the latest survey from Glassdoor. Two other restaurant chains, LongHorn Steakhouse and Raising Cane's, also made the Top 100.
    Full Story: Restaurant Business online (1/12) 
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    The next retail revolution will be spoken
    71 % of consumers would rather use voice than a keyboard to look for products. In this eBook, we give you ins and outs of voice search in e-commerce. Join the voice search revolution.
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    Editor's Note
    SmartBrief will not publish Monday
    In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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    NRF JOB BOARD
      Senior Vice President - Inclusion & Diversity
    BURLINGTON STORES - Burlington, New Jersey, United States
      Systems Engineer Senior Manager-Infrastructu.
    THE HOME DEPOT - Austin, Texas, United States
      Network Architect
    BELK - Charlotte, North Carolina, United States
      Vice President, Credit Acquisition Initiatives
    KOHL'S CORPORATION - Menomonee Falls, Wisconsin, United States
      Director, Information Technology Operations
    BED, BATH & BEYOND - Union, New Jersey, United States
      TECHNOLOGY DIRECTOR-Cybersecuri.
    THE HOME DEPOT - Austin, Texas, United States
      Group Vice President, Product Sourcing
    ROSS STORES - New York, New York, United States
      Director, Sustainability
    ASCENA RETAIL GROUP - New York, New York, United States
      Sr. Director, Indirect Procurement
    ROSS STORES - Dublin, California, United States
      Director, planning and business operations
    STARBUCKS COFFEE COMPANY - Seattle, Washington, United States
      Creative Director, Copy Content
    QURATE RETAIL GROUP - Seattle, Washington, United States
      Director of Video Content Strategy
    QURATE RETAIL GROUP - St Petersburg, Florida, United States
      Director, Logistics and Customs Compliance
    CHICO'S FAS - Winder, GA, United States
      Director of External Reporting (Remote 3 Month Temporary Assignment) Job
    BJ'S WHOLESALE CLUB - Westborough, Massachusetts, United States
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