CMO: Hostess' future growth to focus on 4 factors | Nestle Institute is tasked with reducing plastic waste | Fairtrade Minimum Price for cocoa increasing 20%
Hostess Brands will build on four areas of strength: brand awareness, category popularity, a proven growth model and untapped growth levers -- such as direct-consumer advertising -- said Chad Lusk, Hostess' chief marketing officer. "Brands with attributes like ours, highly engaging, highly impulsive, they have higher responsiveness to advertising," said Lusk.
Nestle has opened a research lab to help meet its goal of using all recyclable or reusable packaging by 2025. The Nestle Institute of Packaging Sciences in Lausanne, Switzerland, also aims to reach zero greenhouse gas emissions for Nestle by 2050.
Halo Top's planned sale to Wells Enterprises was this week's most-read food-and-beverage story, and plant-based product launches by Kellogg, Hormel and Kroger also proved popular. Dean Foods' new strategy resonated with SmartBrief readers this week, as did news of Unicorn CupCakes from Hostess being rolled out at Walmart.
September 18 Unwrapped Series Webinar: 10 Global Snacks and Sweets Trends for 2019
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Op-ed: Candymakers visit Washington to share economic growth
Ahead of this week's Washington Forum, NCA CEO and President John Downs penned an op-ed exploring the impact of the confectionery industry on the American economy. Read more.
Mondelez is integrating with Amazon Alexa for the first time as part of its "Mystery Oreo" campaign, enabling users to ask Alexa for clues to uncover the flavor of its newest cookie, and then visit a microsite to submit their guesses. Consumers also can now ask, "Alexa, what's new with Oreo?" to find out more about products and purchase directly from their device.
IRI's convenience store tracking now provides CPG brands with point-of-sale information from 17 chains, including 7-Eleven, Circle K and WaWa. The IRI AllScan Convenience Store Tracking service will collect data specific to brands from 30,000 stores.
A grocery technology platform called Swiftly is preparing for a nationwide launch after receiving $15.6 million in funding from major industry players. Shoppers can make lists, connect with loyalty programs, scan products as they shop and place subscription delivery orders through the company's app.
The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
