Nestle, Mondelez among companies cutting down trans fats | Smashmallow embarking on "S'mores Better" tour | General Mills debuts Fillows cereal
May 17, 2019
NCA SmartBrief
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Market Trends
Smarties celebrates its 70th birthday with 3 new products
Smarties Candy, celebrating its 70th anniversary this year, will introduce a trio of new candies at the Sweets & Snacks Expo. The company will debut its Minis, Love Hearts Box and Squashies.
Candy Industry (5/17) 
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Nestle, Mondelez among companies cutting down trans fats
In response to the World Health Organization's goal to get all trans fats out of the world's food supply by 2023, Nestle, Mondelez and Mars Wrigley are among 12 companies agreeing to limit trans fats. The companies will limit them to 2 grams per 100 grams of fat or oil in products, according to the International Food and Beverage Alliance.
Food Dive (5/16) 
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Smashmallow embarking on "S'mores Better" tour
Sonoma Brands' Smashmallow went back on the road this week with its "S'mores Better" US tour to promote its premium marshmallows, starting in Northern California. During last year's tour, "it was clear very early on that people were embracing our fun, creative take on the nostalgic s'more," said executive Stephanie McGregor.
Candy & Snack Today (5/16) 
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General Mills debuts Fillows cereal
General Mills debuts Fillows cereal
(General Mills)
General Mills is rolling out a new brand of cereal called Fillows, which features a crunchy shell and a creme filling. The cereal comes in two flavors: Pillsbury Cinnamon Roll and Hershey's Cookies 'n' Creme.
KMPH-TV (Fresno, Calif.) (5/16),  WFMY-TV (Greensboro, N.C.) (5/16) 
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Bold colors, simple designs help CPG brands stand out
Revamped packaging has helped companies like RXBAR, Halo Top and Banza stand out from the competition in the age of Instagram. These brands found success after opting for bright colors, simple designs and packaging callouts that highlight their unique features, writes Madison Flager.
Delish (5/15) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
New Hershey bar design, Pringles' Mystery Flavor drew in readers
Hershey's first redesign of its iconic 125-year-old chocolate bar topped the list of SmartBrief's most-read food-and-beverage stories this week. Also on the list: new Oreo varieties, Pringles' Mystery Flavor and a story about Meijer's Ohio growth plans.
SmartBrief/Food & Beverage (5/17) 
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Association News
Be sure to register for 2019 Sweets & Snacks Expo
It's not too late to register to attend the 2019 Sweets & Snacks Expo, the largest show in North America representing the confectionery and snacking industries. This year, the Expo is set for May 21-23 at Chicago's McCormick Place.
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NCA to host Easter sales review webinar
Join NCA on Thursday, May 30 at 1 p.m. ET as we take a closer look at how products and retail and consumer trends drove the 2019 Easter season. This webinar is FREE for NCA members and qualified retailers. Learn more.
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Science & Technology
Kroger to use predictive data to pick promising CPG brands
Kroger to use predictive data to pick promising CPG brands
(Scott Olson/Getty Images)
In conjunction with private-equity group Lindsay Goldberg, Kroger has launched PearlRock Partners to identify and invest in cutting-edge CPG brands based on insights gleaned from its in-house predictive data platform. "[T]hese next-gen brands will be poised for growth and offer Kroger's broad customer base greater choice, convenience and innovation," said Lindsay Goldberg's Brian Kelley.
FoodNavigator (5/15) 
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Give credit where credit is due: simply said, if you want loyalty and best effort, you must be thoughtful.
Estee Lauder,
businesswoman

May is Jewish American Heritage Month

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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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