Mars Wrigley has produced a two-metric-ton Snickers bar that will set a Guinness World Record once it's eaten. The company is also promoting its Twix Cookie & Creme flavor by giving away 100 pairs of Twix-branded sneakers next month.
Recent product launches include the first gluten-free line from Campbell Soup's Pepperidge Farm brand with Farmhouse Thin & Crispy cookies in two flavors and the Daily Probiotics yogurt drink line from Stonyfield Organic. Natural Intentions is rolling out Beyond Churros, a line of vegan snack bites, while Two Chicks Jerky is adding turkey in two flavors, as well as a new beef flavor: carne asada.
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Discover the retail trends of 2020 on the Jan. 22 Sweets & Snacks Expo Webinar
Presented by Mike Watkins, global leader of retailer and business insights at Nielsen UK, this webinar session will illuminate how factors like consumer sentiment, the economy and sustainability are shaping the future of the confectionery industry. Learn more and register for the Sweets & Snacks Expo to attend the complimentary in-person session.
State of the Industry Conference advance fee rate ends Jan. 26
Pop-Tarts is making its Super Bowl debut with a 30-second spot following the first half's two-minute warning that touts its new Pop-Tarts Pretzel and stars Jonathan Van Ness from "Queer Eye." A 15-second teaser shows Van Ness having a meltdown at a snack table on set, screaming that "Somebody needs to fix this!" when everything on display is deemed too dry and boring.
Goodby Silverstein & Partners has released a 60-second teaser for Doritos' Super Bowl spot, which features Sam Elliott as a cowboy who wanders into a saloon and begins a monologue with the line, "I got the horses in the back, horse tack is attached, hat is matte black. …" He continues reciting lyrics to "Old Town Road" by Lil Nas X until the song's bass line starts playing as he leaves the bar and a bag of Cool Ranch Doritos is shown alongside the date of the Super Bowl.
Sustainability is actually secondary to aesthetics as the reason consumers opt for refillable containers, says Tom Szaky, founder of TerraCycle. He explains refillable packaging is often more durable and visually appealing, improving the consumer's experience with a product.