April 23, 2021
NCA SmartBrief
News for the confectionery industrySIGN UP ⋅   SHARE
Confectionery & Snack News
Hershey is rolling out the Reese's Crunchy Peanut Bar this month. The bar will join the permanent Reese's lineup and feature a peanut-filled peanut butter creme center and milk chocolate coating.
Full Story: Delish (4/22) 
LinkedIn Twitter Facebook Email
Nestle CEO Mark Schneider explains why investing in sustainability initiatives and advocating for regenerative agriculture and other practices is good for business. "Digital these days means that there's total transparency about your supply chain, so people do understand what you're doing for the planet and they reward the companies that are leading this trend," said Schneider.
Full Story: CNBC (4/22) 
LinkedIn Twitter Facebook Email
Barry Callebaut's half-year sales volume for the Americas increased 4.1% and net profit returned to positive territory, prompting a continuation of its annual volume growth projection of 5% to 7%. The return to profitability is a result of the company's "Smart Growth" strategy, said outgoing CEO Antoine de Saint-Affrique.
Full Story: ConfectioneryNews (France) (4/22) 
LinkedIn Twitter Facebook Email
Blue Diamond Growers is rolling out gluten-free baking mixes and single-serve, microwavable dessert cups made with almond flour. The Tasty Little Cup line offers four flavors, and the baking set includes a cookie mix, brownie mix and two cake mix flavors.
Full Story: Food Business News (free registration) (4/22) 
LinkedIn Twitter Facebook Email
Our Brand Love Potion
The key to inspiring fierce brand love is meeting people where they are. Our framework outlines the brand love formula our clients use to win devotion — even without deep pockets and a storied history. Get the Framework
Industry Trends
Many leading brands are extending Earth Day initiatives beyond one-day messaging and embarking on their own sustainable moves. Stonyfield Organic has committed to converting some of the world's most famous parks into organic grounds by 2025, while CVS is halting the sale of plastic straws and Silk is helping consumers learn to take action via free climate counseling sessions with an expert.
Full Story: Adweek (4/22),  The Drum (free registration) (4/22) 
LinkedIn Twitter Facebook Email
Recognizing innovation in foodservice
From the acceleration of trends that were already occurring to what consumers are looking for in the "new normal," hear what industry experts, from companies like Buffalo Wild Wings and Chipotle, have to say about the state of innovation in the foodservice industry.
Watch the discussion.
SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief's Top 10 list.
SmartBrief food and beverage readers were interested in news of PepsiCo's Positive Agriculture sustainability initiative and a Reese's-themed makeup collection this week. Stories covering Kellogg's Pride Month cereal and Tetra Pak's new cheese production solutions also gathered reader interest.
Full Story: SmartBrief/Food & Travel (4/23) 
LinkedIn Twitter Facebook Email
How to Scale your Agricultural Drone Program
A variety of aerial data, as well as the analytical tools to process and report that data, can add value across a farm's lifecycle. It may even inspire innovations. In this on-demand webinar you'll learn about incorporating unique data to identify longer-term opportunities and building greater transparency. Watch now.
Featured Content
Sponsored content from Acosta
Q&A: How grocery retailers can meet shoppers’ evolving needsMany of the new habits that consumers adopted early in the pandemic — including increased online grocery shopping — are likely to remain part of their routines for years to come. In this Q&A, Acosta's Colin Stewart discusses what grocery retailers can do to meet shoppers' evolving needs. Read more

    Association News
    What is the CandyPAC?
    The CandyPAC is the confectionery industry's political action committee (PAC) managed by NCA and funded by personal money that individuals contribute. It supports Congressional leaders who understand the issues, needs and concerns of the confectionery industry. Learn more.
    LinkedIn Twitter Facebook Email
    What are people saying about the Sweets & Snacks Expo?
    With only two months until the beginning of the 2021 Sweets & Snacks Expo, excitement is building for the event, which takes place June 22-25 in Indianapolis. See what people are saying about the show.
    LinkedIn Twitter Facebook Email
    Marketing & Product News
    Target introduces new digital ad platform
    (Justin Sullivan/Getty Images)
    Roundel, Target's retail media group, is rolling out a new integrated ad platform to make it easier for advertisers and brands to reach the retailer's growing base of digital customers directly through its Target Product Ad campaigns. The self-serve platform will be introduced in May to take advantage of Target's booming digital demand, which saw a sales increase of $10 billion in 2020.
    Full Story: Progressive Grocer (4/21) 
    LinkedIn Twitter Facebook Email
    Science & Technology
    General Mills is sourcing 100% of its top 10 key ingredients sustainably, according to its 2021 Global Responsibility Report. The report also finds General Mills has expanded its regenerative agriculture pilots to include 70,000 acres and is now the US' largest producer of organic and natural packaged food.
    Full Story: Food Business News (free registration) (4/22) 
    LinkedIn Twitter Facebook Email
    Editor's Note
    Do you have food and beverage industry insights to share?
    SmartBrief publishes original articles about food and beverage news and trends on our SmartBrief Originals page. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published on SmartBrief.com and possibly in this newsletter, send us your story ideas. All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc.
    LinkedIn Twitter Facebook Email
    You cannot improvise unless you know exactly what you're doing.
    Christopher Walken,
    LinkedIn Twitter Facebook Email
    The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
    SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
    Sign Up  |    Update Profile  |    Advertise with SmartBrief
    Unsubscribe  |    Privacy policy
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004