Jelly Belly launching into gummies | Mars Wrigley promotes Snickers, Twix with giant candy bar, sneakers | Pepperidge Farm goes gluten-free, other product debuts
January 21, 2020
NCA SmartBrief
News for the confectionery industry
Market Trends
Jelly Belly launching into gummies
Jelly Belly is launching Jelly Belly Gummies in May, featuring the iconic shape of the original Jelly Belly beans. The company will offer both sweet and sour varieties in five-flavor assortments.
Candy & Snack Today (1/20) 
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Mars Wrigley promotes Snickers, Twix with giant candy bar, sneakers
Mars Wrigley has produced a two-metric-ton Snickers bar that will set a Guinness World Record once it's eaten. The company is also promoting its Twix Cookie & Creme flavor by giving away 100 pairs of Twix-branded sneakers next month.
Candy & Snack Today (1/17) 
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Pepperidge Farm goes gluten-free, other product debuts
Pepperidge Farm goes gluten-free, other product debuts
(The Campbell Soup Co.)
Recent product launches include the first gluten-free line from Campbell Soup's Pepperidge Farm brand with Farmhouse Thin & Crispy cookies in two flavors and the Daily Probiotics yogurt drink line from Stonyfield Organic. Natural Intentions is rolling out Beyond Churros, a line of vegan snack bites, while Two Chicks Jerky is adding turkey in two flavors, as well as a new beef flavor: carne asada.
Food Business News (free registration) (1/17) 
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Since 1978, TRICOR has been providing the key to perfect chocolate. Users worldwide have achieved perfect temper using TRICOR Temper Meters. Their chocolates have high gloss, no bloom and proper snap & melt characteristics. Contact TRICOR to find out how you can achieve the perfect chocolate to create the perfect product. Find out more!
SmartBrief Originals
Association News
Discover the retail trends of 2020 on the Jan. 22 Sweets & Snacks Expo Webinar
Presented by Mike Watkins, global leader of retailer and business insights at Nielsen UK, this webinar session will illuminate how factors like consumer sentiment, the economy and sustainability are shaping the future of the confectionery industry. Learn more and register for the Sweets & Snacks Expo to attend the complimentary in-person session.
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State of the Industry Conference advance fee rate ends Jan. 26
Don't miss your chance to register for NCA's State of the Industry Conference (March 1-3) at an even more affordable price. Join us to connect with confectionery leaders, share ideas and discuss the important issues impacting our industry and our consumers. Register by Jan. 26 to claim your registration at an advance rate price.
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Science & Technology
Jonathan Van Ness stars in Pop-Tarts' Super Bowl debut
Jonathan Van Ness stars in Pop-Tarts' Super Bowl debut
Pop-Tarts is making its Super Bowl debut with a 30-second spot following the first half's two-minute warning that touts its new Pop-Tarts Pretzel and stars Jonathan Van Ness from "Queer Eye." A 15-second teaser shows Van Ness having a meltdown at a snack table on set, screaming that "Somebody needs to fix this!" when everything on display is deemed too dry and boring.
Adweek (tiered subscription model) (1/16) 
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GS&P, Doritos tease Super Bowl spot with Sam Elliott
GS&P, Doritos tease Super Bowl spot with Sam Elliott
Goodby Silverstein & Partners has released a 60-second teaser for Doritos' Super Bowl spot, which features Sam Elliott as a cowboy who wanders into a saloon and begins a monologue with the line, "I got the horses in the back, horse tack is attached, hat is matte black. …" He continues reciting lyrics to "Old Town Road" by Lil Nas X until the song's bass line starts playing as he leaves the bar and a bag of Cool Ranch Doritos is shown alongside the date of the Super Bowl.
The Drum (free registration) (1/17),  Adweek (tiered subscription model) (1/17) 
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The surprising reason consumers choose refillable packaging
Sustainability is actually secondary to aesthetics as the reason consumers opt for refillable containers, says Tom Szaky, founder of TerraCycle. He explains refillable packaging is often more durable and visually appealing, improving the consumer's experience with a product.
Adweek (tiered subscription model) (1/20) 
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Tradition is the albatross around the neck of progress.
Bill Veeck,
professional baseball club executive, owner, promoter
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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