CMO: Hostess' future growth to focus on 4 factors | Nestle Institute is tasked with reducing plastic waste | Fairtrade Minimum Price for cocoa increasing 20%
September 13, 2019
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CMO: Hostess' future growth to focus on 4 factors
CMO: Hostess' future growth to focus on 4 factors
(Scott Olson/Getty Images)
Hostess Brands will build on four areas of strength: brand awareness, category popularity, a proven growth model and untapped growth levers -- such as direct-consumer advertising -- said Chad Lusk, Hostess' chief marketing officer. "Brands with attributes like ours, highly engaging, highly impulsive, they have higher responsiveness to advertising," said Lusk.
Food Business News (free registration) (9/12) 
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Nestle Institute is tasked with reducing plastic waste
Nestle has opened a research lab to help meet its goal of using all recyclable or reusable packaging by 2025. The Nestle Institute of Packaging Sciences in Lausanne, Switzerland, also aims to reach zero greenhouse gas emissions for Nestle by 2050.
Reuters (9/12) 
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Other News
SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Halo Top's planned sale drew in readers
Halo Top's planned sale to Wells Enterprises was this week's most-read food-and-beverage story, and plant-based product launches by Kellogg, Hormel and Kroger also proved popular. Dean Foods' new strategy resonated with SmartBrief readers this week, as did news of Unicorn CupCakes from Hostess being rolled out at Walmart.
SmartBrief/Food & Beverage (9/13) 
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Association News
September 18 Unwrapped Series Webinar: 10 Global Snacks and Sweets Trends for 2019
The world is getting increasingly smaller. What is trending and successful in one part of the world can easily spread to other regions. See how the latest trends from across the globe are transitioning to the US market and how you can capture the latest flavor, product and packaging trends from around the world. Find out more and sign up.
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Op-ed: Candymakers visit Washington to share economic growth
Ahead of this week's Washington Forum, NCA CEO and President John Downs penned an op-ed exploring the impact of the confectionery industry on the American economy. Read more.
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Science & Technology
Mondelez enables voice-activated fun, purchasing with Alexa
Mondelez is integrating with Amazon Alexa for the first time as part of its "Mystery Oreo" campaign, enabling users to ask Alexa for clues to uncover the flavor of its newest cookie, and then visit a microsite to submit their guesses. Consumers also can now ask, "Alexa, what's new with Oreo?" to find out more about products and purchase directly from their device.
The Drum (free registration) (9/12) 
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IRI amps up its C-store data collection
IRI's convenience store tracking now provides CPG brands with point-of-sale information from 17 chains, including 7-Eleven, Circle K and WaWa. The IRI AllScan Convenience Store Tracking service will collect data specific to brands from 30,000 stores.
Candy & Snack Today (9/12) 
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Swiftly poised to launch supermarket technology platform
A grocery technology platform called Swiftly is preparing for a nationwide launch after receiving $15.6 million in funding from major industry players. Shoppers can make lists, connect with loyalty programs, scan products as they shop and place subscription delivery orders through the company's app.
Winsight Grocery Business (9/10) 
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Ditch the dream and be a doer, not a dreamer.
Shonda Rhimes,
television producer, writer
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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