Snickers to add peanut brownie flavor | Mars Wrigley updates 2020 Halloween plans | Frito-Lay invests $200M in Ga. facility expansion
July 9, 2020
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Confectionery & Snack News
Mars will launch its Snickers Peanut Brownie in January and it will be available in a Single two-piece bar, Share bar that has twice the candy, and in a Sharing Stand Up Pouch. In September, 1,000 boxes of the candy will be sent to consumers who sign up at
Full Story: BestProducts (7/9) 
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Mars Wrigley has had to shift some 2020 Halloween plans due to coronavirus pandemic uncertainty, with Chief Halloween Officer Tim LeBel laying out a conservative strategy that focuses on supply metrics and digital channels. LeBel notes lessons learned from a slump in 2020 Easter sales and reports the biggest mistake made was focusing on retail and not offering enough options online.
Full Story: Ad Age (tiered subscription model) (7/8) 
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Frito-Lay plans to spend $200 million and hire 120 people to expand its operations at the Frito-Lay Perry plant in Houston County, Georgia. The investment will cement this location as Frito-Lay's largest in the US, with construction completion anticipated by late next year.
Full Story: WGXA-TV (Macon, Ga.) (7/8),  DeliMarket News (7/8) 
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Industry Trends
Large-size and peg candy helped sales rebound at convenience stores in May after a slowdown in March and April due to the pandemic. Nicolette Jaeger of 16-location The PRIDE Stores says consumers are looking to treat themselves during the shut-down and that innovative packaging and displays from manufacturers have been key.
Full Story: Convenience Store Decisions (7/8) 
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SmartBrief Originals
Association News
Find the latest products on the Sweets & Snacks On Demand Innovation Center
Retailers, brokers and other qualified Sweets & Snacks Expo attendees can now access the Sweets & Snacks On Demand Innovation Center! Stocked with new and yet-to-be-launched products, the Sweets & Snacks On Demand Innovation Center compiles all of the show's innovation into one easy-to-access database. Explore the products offered in the Sweets & Snacks On Demand Innovation Center at
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Have you seen NCA's new website?
NCA has revealed a bold new visual identity and refreshed website as part of its newly announced five-year strategic plan, titled "Thrive in 2025." The new brand includes bright, candy-colored hues that capture the fun and unique nature of the confectionery industry and give a stylized take on the classic treats enjoyed by millions of Americans each year. Learn more and see NCA's new look at
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Marketing & Product News
Chicago-based 1908 Candy has a humorous billboard campaign in the city that features its Alexander the Grape chewy candy brand. The ad campaign has an election-year theme and points viewers to its website.
Full Story: Candy & Snack Today (7/8) 
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Science & Technology
Walmart set to roll out subscription service
(Joe Raedle/Getty Images)
Walmart is set to launch Walmart+, a subscription program that will offer shoppers same-day delivery, reserved slots, deals and discounts, and other membership perks. Walmart did not comment on the reports, which said the service will be offered for $98 a year and would launch sometime this month, about four months after the original spring rollout of the new program was delayed by the pandemic.
Full Story: The Motley Fool (7/7),  Recode (7/7),  Progressive Grocer (7/7) 
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Uber adds grocery delivery to its services
(Justin Sullivan/Getty Images)
Uber plans to start grocery delivery services in the US, Canada and Latin America, leveraging its October purchase of the Chilean startup Cornershop. Uber, which also bought the food delivery service Postmates this week, said customers will soon be able to use the Uber and Uber Eats apps to order groceries, which will be delivered by Cornershop's personal shoppers.
Full Story: Progressive Grocer (7/7),  CNET (7/7) 
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Music is an experience, not a science.
Ennio Morricone,
composer, orchestrator, conductor
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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