In response to the World Health Organization's goal to get all trans fats out of the world's food supply by 2023, Nestle, Mondelez and Mars Wrigley are among 12 companies agreeing to limit trans fats. The companies will limit them to 2 grams per 100 grams of fat or oil in products, according to the International Food and Beverage Alliance.
Sonoma Brands' Smashmallow went back on the road this week with its "S'mores Better" US tour to promote its premium marshmallows, starting in Northern California. During last year's tour, "it was clear very early on that people were embracing our fun, creative take on the nostalgic s'more," said executive Stephanie McGregor.
General Mills is rolling out a new brand of cereal called Fillows, which features a crunchy shell and a creme filling. The cereal comes in two flavors: Pillsbury Cinnamon Roll and Hershey's Cookies 'n' Creme.
Revamped packaging has helped companies like RXBAR, Halo Top and Banza stand out from the competition in the age of Instagram. These brands found success after opting for bright colors, simple designs and packaging callouts that highlight their unique features, writes Madison Flager.
Hershey's first redesign of its iconic 125-year-old chocolate bar topped the list of SmartBrief's most-read food-and-beverage stories this week. Also on the list: new Oreo varieties, Pringles' Mystery Flavor and a story about Meijer's Ohio growth plans.
It's not too late to register to attend the 2019 Sweets & Snacks Expo, the largest show in North America representing the confectionery and snacking industries. This year, the Expo is set for May 21-23 at Chicago's McCormick Place.
NCA to host Easter sales review webinar
Join NCA on Thursday, May 30 at 1 p.m. ET as we take a closer look at how products and retail and consumer trends drove the 2019 Easter season. This webinar is FREE for NCA members and qualified retailers. Learn more.
In conjunction with private-equity group Lindsay Goldberg, Kroger has launched PearlRock Partners to identify and invest in cutting-edge CPG brands based on insights gleaned from its in-house predictive data platform. "[T]hese next-gen brands will be poised for growth and offer Kroger's broad customer base greater choice, convenience and innovation," said Lindsay Goldberg's Brian Kelley.