Procter & Gamble's Secret brand has launched an Instagram campaign to support "Women-Owned Wednesdays," which features a directory on its Instagram page showcasing 100 women-owned businesses across the US. The push includes pinned Instagram Stories showcasing women-owned businesses in select cities and shoppable videos encouraging users to buy from women-owned businesses in Cincinnati, where P&G is based.
Forbes' annual 30 Under 30 lists include Vy Tran, founder of Wonder Hoodie civilian body armor; Gina Gutierrez and Faye Keegan, founders of the Dipsea audio library of erotica; and Katie Eder, founder of climate-change organization Future Coalition.
Ali Grant, founder of marketing communications company Be Social, which merges traditional and digital methods, says starting her company at age 23 required more than the normal amount of learning-by-doing. Hiring, especially, was an initial obstacle: discovering how to hire and learning how to manage people.
A growing trend of journalists leaving traditional media companies to strike out with their own ventures is exemplified by Laurie Segall, founder of the Dot Dot Dot production company, which focuses on podcasts, and soon docuseries, in a way that goes beyond sound bites. "I think the new next thing in technology is humanity," Segall says.
With one business started and sold under her belt, Marnie Forestieri is launching her next business: Young Innovators Academy, an online, curriculum-based platform for independent childcare providers. Instead of using the franchise model of her first company, STEM-oriented Amazing Explorers Academy, Forestieri is using a money-saving subscription-based model this time, providing caregivers with curriculum, marketing, billing, marketing and other services.
Managing Editor Lisa Jenkins highlights social media marketing predictions for 2020 from 12 experts, including general and platform-specific trends, along with tips to boost marketing efficiencies. The highlights include:
decreased Facebook ads due to rising rates,
increased popularity of Facebook and Instagram Stories,
personalized customer experiences becoming a requisite practice,
the rise of micro-engagements on Instagram and
increased use of artificial intelligence to humanize brands.
NAWBO eLearning Series: Strategies and Tools for Creating a Caregiving Friendly Workplace | 12 p.m. ET Thurs., Dec. 5
Roughly 41.3 million people in the U.S. age 15 and over provide unpaid eldercare to a family member age 65 or older, according to the U.S. Bureau of Labor Statistics. Please join our partner AARP to understand the caregiving crisis and how it is impacting businesses. New employer tools are available and can help small business owners create a caregiving friendly environment that benefits them and their employees. Learn more.
REGISTER HERE for the eLearning Series Strategies and Tools for Creating a Caregiving Friendly Workplace on Dec. 5. A recording of the webinar will be sent to all registrants. Registration is open to members and nonmembers. This opportunity is hosted in the NAWBO Institute for Entrepreneurial Development. Explore additional resources in the Institute HERE.
Breadnbeyond's Andre Oentoro describes a seven-step process to create an effective video marketing strategy, beginning with identifying a clear message to a target audience. He explains how to optimize scripts using keywords, the writing process, different types of animation that engages audiences, the importance of calls to action and how to effectively distribute video across social.
Business owners advise approaching high performers with poor attitudes by working to uncover the reasons behind their outlook and offering support. "It is so important to always take the opportunity to learn of gaps in our business operations. These conversations give us a glimpse into areas for improvement that we would otherwise miss." Johanna Zlenko, founder of The Closet Trading Co. says.
Hire people who are driven by a cause, quickly introduce them to the company's mission and reward them with gifts that recognize their social interests, writes Leeatt Rothschild, founder of Packed with Purpose. "Your organization's leadership should be constantly reinforcing your core values, purpose and mission," Rothschild writes.
The IRS has issued instructions and draft forms to help employers comply with Affordable Care Act reporting requirements. In addition, the IRS has issued a form for the small-business health care tax credit.
More small-business owners say US trade policy is affecting their companies, according to a Bank of America survey. The survey, administered in the summer, found 44% of owners were affected by tariffs and trade policy, up from 41% in the spring and 36% a year ago.
After her business partner's cancer forced her to work to the point of burnout, Front co-founder and CEO Mathilde Collin challenged herself and employees to delete most apps from their phones and limit screen time. The experience "immediately gave me the freedom to be more present, both professionally and personally," Collin says.
It is better to look ahead and prepare than to look back and regret.
Jackie Joyner-Kersee, track and field athlete, Olympic medal winner
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