April 21, 2021
NAWBO SmartBrief
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Top Story
The ways a women-focused economic recovery could help
A world-changing pandemic that led to a rapid drop in women in the workplace could lead to a watershed moment for working women, if policy leaders focus much of their economic recovery policies on women, addressing such key issues as wealth inequality and child care, as have some policies geared toward women entrepreneurs in Colombia. "It's not so much an opportunity, it's a demand: This moment demands a big structural change," says Jennifer Klein, co-chair of the White House Gender Policy Council.
Full Story: TIME (tiered subscription model) (4/20) 
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Business Trends
Five small-business owners in Pinellas County, Fla., are seeking a local company, less than two years old or struggling amid COVID-19, for a free business makeover. The entrepreneurs support one another with their unique skills and want to extend that boost to another business through networking, marketing, branding and other services, they say.
Full Story: Tampa Bay Newspapers (Seminole, Fla.) (4/18) 
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MustDeliver, a startup based in Portland, Ore., launched last year to help connect truck drivers to small companies with greater transparency than third-party brokers. The company was founded by entrepreneurs Carrie Love and Woody Stratton after both experienced issues with shipments.
Full Story: The Business Journals (tiered subscription model)/Portland, Ore. (4/16) 
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Investment to boost firms started by women of color
Venture capital group Fearless Fund, which invests in businesses started by women of color, will receive millions of dollars from such investors as Mastercard, Bank of America, Costco and PayPal. Less than 1% of venture capital funding went to Black and Latino female founders in 2020, according to a report.
Full Story: CNBC (4/20),  United Press International (4/20) 
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Small Business Spotlight
Laura Bisted, who has owned Sports Card Central since 1997, describes collecting as a deeply rewarding experience and describes her enjoyment from getting to know her customers. Bisted operates without staff in a small space, and she advises aspiring entrepreneurs to use the plentiful times to prepare for the leaner periods.
Full Story: Brainerd Dispatch (Minn.) (tiered subscription model) (4/18) 
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Social Media Buzz
Sindy Hernandez embraced social media to promote her new website when the pandemic forced her to close the physical location of her California shop, Queen's Shoes & More. Hernandez, who sold dresses to German customers after a TikTok video went viral, says that the key to success is consistent posting.
Full Story: Good Times (Santa Cruz, Calif.) (4/16) 
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NAWBO (R) News
Raise brand awareness with Facebook & Instagram/noon ET Thurs., April 22
When you share content showcasing your offerings, you can raise awareness of your business. Learn how posts, stories and live video on Facebook and Instagram can help. Also, learn how the Business Suite can help you simply access and manage the tools you need to succeed across Facebook and Instagram. This event is featured through NAWBO's partnership with Facebook to propel female entrepreneurs and will feature Elise Fuller, Small Business Community Engagement Coordinator at Facebook/Instagram.

REGISTER HERE for the NAWBO Huddle: Raise Awareness of Your Business with Facebook & Instagram at noon ET Thursday, April 22. A recording of the webinar will be sent to all registrants. Registration is open to members and nonmembers. This opportunity is hosted in the NAWBO Institute for Entrepreneurial Development. Explore additional resources in the Institute HERE.
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Writing to attract clients to small-business websites
Website content should emerge from the keywords potential clients will search for, writes Arif Chowdhury, small-business owner and digital marketer. Post consistently, analyze your data and use long-tail keywords, or descriptive phrases, Chowdhury recommends.
Full Story: Business 2 Community (4/15) 
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Best Practices
For small businesses looking to grow, Oksana Kolesnikova, founder and CEO of Oksana Franchising International, outlines strategies that can help. Consider using discounts to improve market penetration, expanding into new sales channels and seeking partners with complementary products or services.
Full Story: Forbes (tiered subscription model) (4/19) 
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Financial decisions, from price increases to refusal to accept cash, can trigger legal liabilities. These tips discuss how to avoid pitfalls in those situations and in commercial loan applications, client credit card data and tax deadlines.
Full Story: Law Technology Today (4/15) 
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Policy Update
Business tax filing next year will be as challenging as it has been for 2020, say experts, who recommend starting to prepare now. Business owners should examine three areas: government loans and credits, bonus depreciation rules and net operating loss carry backs.
Full Story: CNBC (4/16) 
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The pandemic has forced people to think differently about their habits and values, about social issues and about what they hope to achieve in their careers and lives, writes Robyn McLeod. "How do you want to move forward to find greater thoughtfulness and satisfaction in the work you do and how you show up at work?" McLeod writes.
Full Story: Chatsworth Consulting Group (4/15) 
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
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