With the wisdom of experience, eight women leaders reveal the advice they'd give to their younger selves. Georgina Atwell, the founder of children's book review platform Toppsta, recommends that aspiring leaders let in people who can help and in turn "[h]old open the door for other women," while sleepwear brand Pjoys founder Michelle Morgan wants girls to embrace their talent for thinking differently and see uncomfortable moments as gifts that build character and resilience.
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Women who are entrepreneurs face different challenges than their male counterparts -- challenges that require women solopreneurs and business owners to take steps to be acknowledged. Having the right support system, having flexibility in raising funding, keeping a healthy work-life balance and developing your own management style can all help lay the groundwork for success, serial entrepreneur Somdutta Singh writes.
Ninety-four percent of women small-business owners in the US are happier being their own boss, according to a survey of more than 600 people conducted by Groupon, despite the fact that 76% of those responding reported working more than eight hours a day. A majority of respondents said they make at least as much money as they did before starting their own business.
Alissa Knight discovered the world of computer hacking when her name was Eric Heinz and she was 13 years old, later hacking illegally before working in cyberwarfare and becoming a serial entrepreneur. Knight transitioned in 2008 and offers her perspective on unconscious bias and the treatment of women and transgender employees, and she advises others to constantly learn new skills and fight for their worth.
Target's Building Blocks for Better Products program will help almost 30 businesses run by women and people of color that also have a sustainability focus, the company says. "Ultimately, when we actually empower entrepreneurs, who are in many cases living and working in Black communities, that's when we're really going to start to see a big difference across this country," says entrepreneur Aurora James, founder of Brother Vellies.
Sydney Williams' mother and grandfather are entrepreneurs, so it wasn't a stretch for her to open the Daily Dose Coffee. The fact that she's a business owner at 20 years old is what raised her family's eyebrows, even though they support her wholeheartedly, Williams says, adding that she financed the shop primarily on her own, with only a little help from her parents.
Business owners who have relied on Facebook, Instagram or WhatsApp are turning to other methods after last week's outage. They're increasing efforts on their own websites, email lists and LinkedIn accounts.
NAWBO is running an exciting Virtual National Women's Business Conference promotion, where everyone who purchases one registration to the 2021 conference receives one complimentary registration to gift to an entrepreneurial friend. Register here and your confirmation email will provide everything you need. The conference will take place Oct.17-19.
Entrepreneurs who try to do it all alone or hire only people they know will find themselves struggling to innovate and balance work with life, writes Serenity Gibbons. Founders must also be wary of alienating customers if they don't follow data that indicates what their customers want, Gibbons writes.
New entrepreneurs and small-business owners tend to make some of the same mistakes when it comes to money matters within the first year of business. The good news is, with careful planning, errors can be avoided by taking steps such as separating your personal and business finances, hiring professional financial advisors and setting prices for goods and services at a stronger baseline.
According to research led by an assistant professor at New York University's Stern School of Business, Black business owners were more likely to get Paycheck Protection Program loans from financial technology companies than they were from banks. The research points to the potential impact of racial bias and the potential for algorithms to offer more equitable outcomes in certain cases.
Burnout takes many forms, but some of the signs include inconsistent self-care, poor sleep, being too hard on yourself and "friction between what you do day to day and how you want to spend your life," writes Greg Carlson. Carlson offers nine starting points for reevaluating your life and taking corrective action.
I'm not afraid to say what I'm afraid of. Does that make me fearless?
Sandra Cisneros, poet, writer, artist National Hispanic Heritage Month is Sept. 15 to Oct. 15
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