Actor Cameron Diaz and businesswoman Katherine Power, friends who introduced their vegan wine brand Avaline last year and watched it earn $9.5 million in a funding round in May, talk about launching their brand during a pandemic, setting goals for the company and taking part in an industry where female founders are few and far between. "[W]e felt like being women was just a really great opportunity because we were speaking to our consumer, who is largely female," Diaz said.
By taking an active role in a community, small-business owners can make a positive impression on potential customers. Dana Rankin, owner of Exhale to Excel Jewelry, found clients in her Chamber of Commerce and the school's Parent Teacher Association, while Helen Johnson, who owns Tiny Toes Dance Academy, provides door prizes for community events, which brings people into the dance studio.
Powerhouse Communications founder Kristin Daher has learned from operating her firm on a hybrid work model how it improves work-life balance and demonstrates employee trust and value. Daher suggests the keys to success are having the right tech tools, frequent and open communication and team camaraderie.
The 10-year, $220 million Wu Tsai Human Performance Alliance, an initiative created by philanthropist and sports team owner Clara Wu Tsai in conjunction with six institutions, aspires to achieve developments against diseases by studying elite athletes and other examples of prime human functioning. The alliance plans to research predictive modeling, how genes express themselves and how tissue regenerates.
Capitalizing on her artistic talents, Maghon Taylor started All She Wrote Notes to add her lettering to mugs, planners and a variety of different products. After operating for eight years out of her home, Taylor is expanding into a storefront that will include a classroom, and she is now working with a local business to add her lettering to unique jewelry.
Colm O'Regan explains how marketers can repurpose a single webinar into a content series spanning a white paper, blogs, email newsletters, articles and social posts. O'Regan's tips include uploading slides to SlideShare, transcribing audio and posting snippets on LinkedIn and Twitter.
NAWBO Virtual Women's Business Conference "Power Your Dream" | Oct. 17-19
The National Association of Women Business Owners (NAWBO®) is going virtual Oct. 17-19 with its annual National Women's Business Conference (WBC) and offering more days and extras than ever to lift up and support women entrepreneurs. Registration includes a keynote by visionary Jessica Mathews, general sessions, breakouts and networking.
NAWBO is here to deliver a uniquely fun and impactful experience infused with connectivity, inspiration, learning, resources and more. View the full agenda and register here.
A survey of over 1,000 enterprise IT experts around the world has revealed a sharp rise in both attempted and successful phishing attacks this year, with many respondents citing work-from-home protocols as a major factor. Ivanti's Daniel Spicer notes that "even prior to the pandemic, threat actors had targeted and were collecting entire [email] inboxes to gain a treasure trove from which to craft better, more convincing phishing emails with which to infect victims with ransomware."
Entrepreneurs who write clearly and with authenticity build influence in their industries and connect with consumers, and they support their businesses directly through well-written standards that help with scaling, according to Hefty Media Group founder and consultant Nick Wolny. "Too often, entrepreneurs place too much emphasis on social media posts, paid ads or the next shiny new marketing strategy, when in fact good writing alone can be enough to move the needle," Wolny says.
The scientific hypothesis can help founders evaluate their idea and reduce uncertainties and risk by breaking it down into smaller, testable pieces, writes business adviser Lucy Luo. She writes that entrepreneurs should figure out "their most important hypotheses first," which is "the one that makes all other hypotheses irrelevant if it's not true."
Low closing costs and interest rates make Small Business Administration 504 loans a good way to finance real estate or equipment without denting cash flow, community banker Steffen Stowell writes. Here's a list of qualifications for 504 loans, such as an average net income less than $5 million, as well as temporary fee waivers and payment relief.
A mind-body glitch caused gymnast Simone Biles to withdraw from various elements of the Tokyo Olympic Games this week. "At the end of the day, we're human too, so we have to protect our mind and our body rather than just go out there and do what the world wants us to do," Biles said.
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