October 18, 2021
SmartBrief on Mainstreet
Stories from the Street
With China providing 85% of the 3 billion toys sold in the US annually, the toy industry is expected to be hit particularly hard by supply chain issues created, in part, by the COVID-19 pandemic and continuing labor shortages -- a reality Don Kipper and his daughter, Lily, prepared for as owners of business known as Los Angeles' oldest toy store. "You have to do whatever it takes to get the merchandise to stay in business," said Kipper, whose father opened Kip's Toyland in 1945 after being released from a World War II prisoner of war camp.
Full Story: Los Angeles Times (tiered subscription model) (10/14) 
LinkedIn Twitter Facebook Email
Big marketing results for your small business.
With more than 20 years of experience helping small businesses grow, we've got all the online marketing tools your business needs to achieve the results you want. And if you ever have questions, our award-winning customer service team is just a call or click away. Sign up for a free trial.
Caring for Customers
Finding money for advertising can be tough for a startup or small business, but thanks to social media it's something every business can do without impacting the bottom line. In addition to creating your own content and promotions, consider making moves such as partnering with a social media micro-influencer and running promotions and contests to increase brand awareness.
Full Story: Business 2 Community (10/17) 
LinkedIn Twitter Facebook Email
Keeping Shop
Pivoting your business doesn't have to mean making an overhaul of your entire business model. Sometimes, small pivots such as changing your pricing model, adjusting your target audience or streamlining processes can be all it takes to get back on the road to success.
Full Story: Forbes (tiered subscription model) (10/13) 
LinkedIn Twitter Facebook Email
Nine in 10 consumers say they will shop via mobile apps this holiday season with 73% using mobile to buy at least half of their gifts, while 45% will do more web-based shopping, according to Bluedot's 2021 Holiday Habits report conducted by SurveyMonkey. "The fight for share of wallet will not happen at brick-and-mortar, but digitally this year," said Bluedot Chief Marketing Officer Judy Chan.
Full Story: MediaPost Communications (free registration) (10/14) 
LinkedIn Twitter Facebook Email
Corporate culture prizes standout employees, but it is important to recognize that average workers who meet expectations also are critical to team success. This group should be celebrated to boost retention and engagement.
Full Story: BBC (10/14) 
LinkedIn Twitter Facebook Email
Free eBooks and Resources
Free eBooks and resources brought to you by our partners
Managing the Money
Time audits categorize business activities and attach an hourly value to each task, allowing business owners to determine the best use of their time, business coach Stan Peake writes. Peake explains how to use sticky notes to inject innovation into a time audit and recommends revisiting it about once a year.
Full Story: Business 2 Community (10/14) 
LinkedIn Twitter Facebook Email
Tips & Tools
Twitter is making a stronger attempt to reach small businesses "by making advertising easier and more competitive as well as doing its best to tone down some of the toxicity," writes Gene Marks. Marks cites a revamped algorithm and the company's attempt to help businesses use ads to locate more customers who are likely to make purchases directly in the app.
Full Story: Forbes (tiered subscription model) (10/17) 
LinkedIn Twitter Facebook Email
News You Can Use
If earnings reports from regional banks show an increase in new loans at higher interest rates, that could be a sign that small businesses are expanding and supply chain issues are improving, analysts say.
Full Story: Reuters (10/17) 
LinkedIn Twitter Facebook Email
About the Editor
Derby Cox
Hi, it's your editor for SmartBrief on Main Street. Thank you for reading and subscribing.

If you enjoy the content of the newsletter, please consider forwarding this email to your peers or sending some feedback.
LinkedIn Twitter Facebook Email
Sharing SmartBrief on Main Street with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
When the holidays come around and everyone else is sold out, we want people asking, 'How is it that you still have this in stock?'
Lily Kipper of Kip's Toyland, as quoted by The Los Angeles Times
LinkedIn Twitter Facebook Email
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004