Maine brewery marks 2 years in business | Top trends that will dominate B2B marketing in 2019 | What to do before expanding your services
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December 13, 2018
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Stories from the Street
Maine brewery marks 2 years in business
Woodland Farms Brewery is celebrating its two-year anniversary by releasing a new beer called Chauncey, which pays homage to a local body of water. "We're all about local here," said owner Patrick Rowan.
Bangor Daily News (Maine) (tiered subscription model) (12/11) 
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Top-clicked stories in retail
SmartBrief editors have analyzed the top-clicked stories among NRF and Shop.org SmartBrief readers. Following our previous quarterly roundups, Q3 brought a new set of trends that drew interest from retail readers. From Amazon's Prime Day to Costco's $1.50 hot dog, here are the top 25 news stories you need to know. Click here to read more.
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Caring for Customers
Top trends that will dominate B2B marketing in 2019
Chris Christoff discusses three key trends for business-to-business marketing in 2019, including an increased focus on building communities with prospects and other companies. Marketers should prioritize video content and invest in machine learning to improve customer service with the use of chatbots, he advises.
Business (12/11) 
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Keeping Shop
What to do before expanding your services
Companies must think strategically before creating a new product or service. It's important to ensure there is buy-in from your team and consider whether the move is relevant and sustainable in the long term, entrepreneurs say.
Forbes (12/12) 
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Don't wait until the next review to talk to employees
You'll have stronger relationships with employees by regularly meeting to discuss roles, goals and happiness instead of waiting for an annual review, writes Lolly Daskal. Ask them how you can be of assistance, whether it's through listening or helping them overcome obstacles.
Lolly Daskal (12/12) 
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How ThirdLove responded to wildfires in Calif.
How ThirdLove responded to wildfires in Calif.
(Justin Sullivan/Getty Images)
Providing your team with flexibility is key after a natural disaster strikes, writes Heidi Zak, co-CEO of ThirdLove, who explains how her business was affected by California wildfires. As the crisis developed, the company gave affected workers a free hand on telework and paid time off, and it created a GoFundMe campaign and collected donations for the 11 employees who lost their homes in the fires.
Inc. (12/2018) 
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Managing the Money
Revisit pricing, cut costs to boost profits
One of the best ways to improve profits quickly is to revisit your pricing, because customers may be willing to pay a premium for your products and services, writes Craig McGraw. In addition, reduce program elements and offerings that aren't positively affecting customer satisfaction.
Forbes (12/11) 
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Tips & Tools
Create a "fear list" to defeat fear of failure
Redefine fear of failing to push past those feelings, explains career coach Susan Peppercorn, as fear is all in your mind. Create a "fear list" to jot down the fears that may be holding you back and then set "approach goals" to change your mindset about how to more constructively view and defeat those fears.
Harvard Business Review online (tiered subscription model) (12/10) 
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News You Can Use
How the legislative landscape could change in 2019
Recent elections could help to shape the regulatory landscape in 2019 as legislators take on issues such as trade, data privacy and the minimum wage. "In states like Colorado, Illinois, Maine, New Mexico and Nevada, where Democrats now control all levers of state government, we can expect significant legislation on wages, leave and benefits," writes Joe Kefauver of Align Public Strategies.
Chain Store Age (12/10) 
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This may sound gloomy, but brands should really consider the worst-case scenario before entering new business lanes.
Sherry Jhawar of Blended Strategy Group, as quoted by Forbes
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