Bottle shops appeal to Pa.'s beer enthusiasts | Blurring the lines of marketing, customer experience | Fundamentals for your new internship program
May 22, 2019
SmartBrief on Mainstreet
Stories from the Street
Bottle shops appeal to Pa.'s beer enthusiasts
Pennsylvania's bottle shops allow customers to buy a wide variety of beers, grab some food and hang out. Mike Feinman, owner of Trenton Road Take Out, says focusing on craft brews is the key to competing with grocery stores.
The Philadelphia Inquirer/Daily News (tiered subscription model) (5/21) 
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Caring for Customers
Blurring the lines of marketing, customer experience
Shep Hyken, an expert on customer service, sees customer experience as a new kind of marketing that involves all interactions customers have with companies. Consistency, responsiveness, delivery and innovation all play a part in CX, and smart marketing chiefs will make it a focus of their overall strategy, he writes.
Forbes (5/19) 
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Keeping Shop
Fundamentals for your new internship program
Small businesses that wish to offer attractive summer internship programs should establish clear goals and offer opportunities for meaningful work, writes Deborah Sweeney. Also consider assigning an internship coordinator and conducting exit interviews.
Business 2 Community (5/21) 
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Show you care even when tension is high
Leaders in high-pressure environments can be effective if they prioritize respect for team members, offer feedback and praise, and solicit their input, writes Art Petty. "People do incredible things for leaders who care for them," he writes.
Art Petty (5/19) 
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Managing the Money
Is cashless retail really the way of the future?
The prospect of cashless stores is making headlines, but progress toward that future is less certain. A survey commissioned by Square found that most small businesses plan to continue accepting cash, and several cities and states have taken steps to prevent stores from going cash-free.
Fast Company online (5/21) 
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Tips & Tools
Take your small business into new markets
Small businesses can often expand into new areas simply by hiring direct salespersons or establishing distribution channels to serve new markets, writes Michelle Guilbeau. Also, businesses must understand which vertical markets consume products similar to those that they offer as they look for new sales opportunities.
Radio (5/17) 
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Vaynerchuk: It's time to buck the short-form content trend
Gary Vaynerchuk, CEO of VaynerMedia, called on marketers to embrace content that is longer, created with more consumer thought and focuses more on quality than quantity. Speaking at the Association of National Advertisers' 2019 Media Conference, he said, "We need to start looking at content in a very different way," adding, "By targeting the media and the market … you might be able to affect the emotion of the end consumer to create intent to drive [core metrics]."
Warc (London) (5/20) 
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News You Can Use
Citizenship question on census raises business issues
Business leaders are wary of the citizenship question on the 2020 census and its effects on the demographic information used to make business decisions. "There's just no substitute for a good census and having that count be as thorough as possible," Christine Pierce of Nielsen says, adding that an undercount would affect accuracy of data if people are discouraged from participating by the sensitive nature of citizenship status.
Oregon Public Broadcasting (5/20) 
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Successful internships are win-wins for both the business and the intern.
Deborah Sweeney, writing at Business 2 Community
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