Entrepreneur has growth plans for woodworking business | Upgrade social media campaigns by understanding customer psychology | Sell with personalized service, not routine sales pitches
November 12, 2019
SmartBrief on Mainstreet
Stories from the Street
Entrepreneur has growth plans for woodworking business
Building on his military experience, Brian Warren turned to the Small Business Administration's Small Business Development Center in Bangor, Maine, for help to buy the woodworking business owned by his father-in-law. Warren is planning to expand The Village Woodworker by hiring an employee and setting up a website.
Bangor Daily News (Maine) (tiered subscription model) (11/11) 
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Caring for Customers
Upgrade social media campaigns by understanding customer psychology
Rewards and urgency are key psychological forces that drive decision-making on social media, business growth consultant Ibrahim Hanif writes.
Business (11/11) 
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Sell with personalized service, not routine sales pitches
Canned sales pitches aren't as effective as a personalized buying vision that speaks to a prospect's particular needs, writes Colleen Francis. "In this diversified market, the more expertise you give away for free that relates directly to buyer needs, the more likely prospects will find you," Francis writes.
Engage Selling (11/8) 
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Keeping Shop
What makes a good leader?
Bosses micromanage people while leaders set vision and direction and let employees maximize their own talents, says leadership expert Scott Miller. Among the traits he cites in good leaders are emphatic listening and modeling the right way to treat people.
ThinkAdvisor (free registration) (11/7) 
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Managing the Money
It's time to prioritize succession planning
Change is inevitable in business, and if you want to limit the stress and apprehension of a leadership transition it's important to plan for succession, writes Wilford Stone, a lawyer at Lynch Dallas. He outlines some steps to take, including getting started now, being realistic, performing due diligence and minimizing any potential tax liabilities.
The Gazette (Cedar Rapids-Marion, Iowa) (11/11) 
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Tips & Tools
Don't follow old leadership paths; blaze your own
Remarkable leaders are like hot air balloons that rise above conflict or like gasoline that can spark a team's passion for success, writes Dan Rockwell. Good leaders don't "follow the example of others," he writes, but rather "blaze the trail" relentlessly.
Leadership Freak (11/8) 
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News You Can Use
Companies find employee wellness affects bottom-line success
Companies are changing how they view their bottom line to include the impact of employee wellness and how it can positively affect success through recruitment, retention, productivity and engagement, writes Sandra McCarthy of OneAmerica. Focusing on an employee's financial picture -- by adding benefits such as health savings accounts, student loan assistance and financial planning -- can help position workers for financial and overall wellness, which are strongly connected, McCarthy contends.
InvestmentNews (tiered subscription model) (11/9) 
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It's peaceful. I can see the different grains as I work with wood. I can see the happiness of the people who buy the stools.
Brian Warren, owner of The Village Woodworker, as quoted by Bangor Daily News
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