Turning unwanted produce into real profits | Building blocks for a successful social media strategy | Mini cocktails become viral Instagram trend
May 16, 2019
SmartBrief on Mainstreet
Stories from the Street
Turning unwanted produce into real profits
Daniel Rao, president of Assured Edge Solutions, has built a successful business that involves turning unwanted produce into new products. The company, which may process thousands of pounds of produce on any given day, has its own line of products and also makes powdered ingredients for pet food brands.
WHEC-TV (Rochester, N.Y.) (5/15) 
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Caring for Customers
Building blocks for a successful social media strategy
Consider your target audience, the particular channels you will use and the activities of the competition when crafting your social media strategy, writes Mike Kappel, founder and CEO of Patriot Software. "Because you're trying to attract the same people, you need to see what kind of content works for your competitors," he notes.
Forbes (5/15) 
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Mini cocktails become viral Instagram trend
Tiny-sized cocktails have taken New York City bars by storm, and now these mini libations are becoming the darlings of Instagram, Lauren Steussy writes. New York's Boulton and Watt serves four 1.5-oz. mixed drinks at $7 each, and fans can read about them on a tiny menu accompanied by a magnifying glass.
New York Post (5/14) 
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Keeping Shop
Take the judgment out of negative feedback
People need feedback so they understand what they're doing well and what needs improvement, write Craig Chappelow and Cindy McCauley of the Center for Creative Leadership. Be sure to deliver such criticism without personal judgment, focusing instead on the behavior and its impact.
Harvard Business Review online (tiered subscription model) (5/13) 
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Managing the Money
Fundamentals to address when applying for a loan
Applying for a loan can be an intimidating process, so Sherri Lee of the Bank of Hawaii explains how to improve your chances of approval. It's important to be realistic about business projections, have a cash reserve and seek guidance from a mentor, she writes.
Hawaii Business magazine online (5/15) 
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Tips & Tools
3 affordable tools to dress up social media marketing
Professional-looking imagery enhances social media marketing. Justin Kerby explains how to use three inexpensive design tools: Over, Union and Pablo by Buffer.
Social Media Examiner (5/15) 
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How to define your brand's tagline
Latane Conant, chief marketing officer at 6sense, explains how to find the right tagline for your brand, including brainstorming with the right people, whether that's customers or executives, who have valuable insights about your business and its story. Keep your tagline simple and jargon-free, and make sure it reflects the fundamental purpose of your company and conveys a message with which your core audience can connect, she writes.
Forbes (5/14) 
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News You Can Use
Fed's George: Offshore slowdown, trade policy are top economic risks
Slowing growth overseas and uncertain trade policies are the biggest threats to the US economy, said Esther George, president of the Federal Reserve Bank of Kansas City. She said there's "little reason to be concerned" about inflation, which remains well below the central bank's target of 2%.
The Wall Street Journal (tiered subscription model) (5/14) 
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We're here to do good work and we're here to make good food.
Daniel Rao, president of Assured Edge Solutions, as quoted by WHEC-TV
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