A Brandz100 report names Amazon the world's most valuable brand this year, with value increasing 52% from last year. Apple took second place, with Google at third and Facebook coming sixth, followed closely by Chinese brands Alibaba and Tencent.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Brazil cloud computing firm UOL Diveo is collaborating with China's Alibaba Cloud to expand cloud computing in South America's largest economy. C-level executives say that transition to the cloud is a key business priority, and partnering with Alibaba, which is the largest provider in Asia, will offer business opportunities in both countries.
SoundCloud has partnered with TargetSpot, a digital audio advertising platform, on an advertising campaign in Italy, Portugal, Switzerland, Spain and Belgium as part of its launch of SoundCloud Go+. The free service has video, native and in-stream ads, while the subscription version removes advertising and gives listeners access to DJ software companies including Pioneer DJ, Serato and Native Instruments.
Cox Communications has adopted Viacom's Pluto TV streaming service into its Contour platform, which is the second such deal Viacom has reached: Amazon Fire TV streams Pluto in three European markets. Viacom also announced that it will roll out Spanish-language Pluto TV Latino on July 1 in the US before launching it in Latin America.
SmartBrief surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! Read the full report.
Internet companies could be facing new restrictions, similar to the EU's GDPR, if Chinese regulators succeed in implementing data security measures. China would require that apps inform consumers when tracking their data and give them the option to opt out, which could put a crimp in the revenues of China's internet giant ByteDance.
Today's marketers are creating ideas that are transforming and inspiring the mobile marketing industry. Are you one of them? If you've made advances for your brand through mobile programs that generated meaningful impact to your business and its bottom line, then you should send your best work to our annual SMARTIES awards and get recognized for your efforts. Share your story now!
With Walled Gardens and GDPR, How Can Marketers Execute Multi-Touch Attribution?
Particularly in the era of Walled Gardens and GDPR, the data sharing at the heart of MTA becomes complex. A new paper from MMA's Marketing Attribution Think Tank (MATT) gives marketers an overview of the state of data restriction, and suggests workarounds to make MTA deployment successful. Learn more and download the Executive Summary.
Find Out Why Your Brand Needs a First-Second Strategy
The MMA's groundbreaking Neuroscience Cognition Research shows the human brain processes mobile ads in less than one second. Find out more - and discover ways your brand can elicit a positive response in the blink of an eye. Check out the Executive Summary here.