Hotels' digital media a big factor for young travelers | Hypercasual games could take off fastest in 5 countries | South Korea broadcasters team up to challenge US titans
16 January 2019
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Hotels' digital media a big factor for young travelers
Hotels' digital media a big factor for young travelers
Millennials are strongly inclined to find and book hotels via digital and social means and judge them accordingly, a survey by Knightsbridge found. Four in five respondents found hotels using Google, and nearly three-quarters checked a hotel's social media presence before making reservations.
MediaPost Communications (08 Jan.) 
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Hypercasual games could take off fastest in 5 countries
Hypercasual games could take off fastest in 5 countries
(Joe Raedle/Getty Images)
Hypercasual games possess several marketing advantages, such as easy monetization and appeal that transcends language barriers and national boundaries. VentureBeat identifies the five best countries for quickly gaining scale with these games: Brazil, Mexico, Turkey, India and Argentina.
VentureBeat (12 Jan.) 
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South Korea broadcasters team up to challenge US titans
Netflix and YouTube are dominant in many places, but may soon face a challenge in South Korea. Three of the country's major broadcasters are joining SK Telecom in an effort to create content that can compete with the giants.
South China Morning Post (Hong Kong) (14 Jan.) 
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Integrated Marketing
Samsung to launch smartphones to keep up in India
Samsung is planning to launch a budget smartphone series in India as the phone-maker tries to keep up with Chinese competitors in the second-biggest phone market in the world. The new series will include three phone models available only through Samsung's website and Amazon's India service.
Reuters (13 Jan.) 
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Delivery startup Glovo has big plans for Latin America
Spanish delivery startup Glovo is targeting Latin America for expansion, building on the region's existing familiarity with ordering groceries and pharmaceutical products. Growth plans for the area include a second tech center, as Glovo builds out its presence from Brazil.
U.S. News & World Report (09 Jan.) 
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Market Trends & Research
Reliance Jio may top Bharti Airtel in mobile revenue
Subscriber growth lifted calendar Q4 results at Indian carrier Reliance Jio, likely giving the company enough impetus to pass Bharti Airtel's mobile revenue, analysts say. This would be a first for Jio, which is reporting its fifth quarter of profit in a row, while higher costs are expected to hold down results for Airtel and Vodafone Idea.
The Economic Times (India) (10 Jan.) 
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Chinese funding drives Latin America's growth in tech
Latin America's ongoing tech growth is largely a China-backed phenomenon. US investment used to predominate in the region, but foreign direct investment from China has since swooped in, with funds in the region totaling $90 billion between 2005 and 2016.
Bloomberg (tiered subscription model) (08 Jan.) 
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MMA International News
How to help your app drive value and utility for consumers
Want to find out how marketers are driving app engagement? And how integrating with other apps can help enhance consumer utility and loyalty for your app? This new report from MMA and Waze will help you discover strategies that will help your app resonate in the cluttered app universe. Download the report.
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Ophelia Ceradini of Estée Lauder to Speak at Impact 2019 (March 5-6, NYC)
Ophelia Ceradini will share how Estée Lauder is designing new experiences through AI, AR, and voice to help them enhance product discovery while creating high-touch, personalized skin care solutions and beauty techniques for their customers. Register Now
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