October 25, 2021
MMA SmartBrief for Apps
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Industry Highlights
Facebook is conducting a global test than enables users to post Facebook Feed photo and video updates directly to Instagram. Facebook currently allows users to cross-post Instagram Stories and Reels to Facebook, and has not said when the new capabilities will roll out.
Full Story: TechCrunch (tiered subscription model) (10/18) 
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How digital advertisers can become more eco-friendly
The internet accounts for nearly 4% of global emissions and digital advertising "is an unexpectedly carbon-heavy business," writes Ryan Cochrane, Good-Loop's chief operating officer. Cochrane highlights the three R's to lower the digital media carbon footprint, including removing custom fonts, reducing asset sizes and recycling by repurposing quality creative.
Full Story: Ad Age (tiered subscription model) (10/20) 
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2021 Hispanic Market Report
Get unique data, analytics and actionable industry insights for U.S. Hispanics to help you effectively define, target, engage and accurately measure ROI impact. Download Report.
Marketing & Monetization
Pinterest is launching Creators Rewards, a $20 million program rewarding eligible creators for achieving engagement goals, offering microgrants to allow creators to complete projects, and will spotlight Idea Pins from 100 well-known individuals from 10 countries in a "Creator Originals" content series. The social platform also redesigned its home feed into a browse tab and a TikTok-like watch tab and by offering tools such as Try On stickers for Idea Pins.
Full Story: Ad Age (tiered subscription model) (10/20),  Social Media Today (10/20),  Engadget (10/20) 
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Owners of new devices from Roku may lose access to Google's YouTube app if the companies fail to reach a distribution deal by Dec. 9. Roku asserts that the stalemate centers on Google's requirements that YouTube be given preference in search results, as well as voice, data and search features that the technology giant didn't demand from similar platforms.
Full Story: Variety (10/21) 
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Future Proof Your Identity Strategy with Hashed Email
Hashed Email is a privacy-safe identifier that expands access to email data that can provide maximum coverage for targeting and measurement when combined with IDs such as Cookies, MAIDs, CTV IDs and IPs. Uncover Hashed Email
Wireless Ecosystem
Taking a leaf from Google and Apple, OPPO Electronics is said to be developing a custom chip design to be fabricated by Taiwan Semiconductor Manufacturing Co. with a 3-nanometer process, for use in its line of smartphones, the Nikkei reports. It may be that the resulting microchips would be available as early as 2023 or 2024, it was said.
Full Story: 9to5Google (10/20) 
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Creators: A megaphone to your customers
Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. Register now
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Marketers Needs
Facebook is making several changes to help advertisers adapt to Apple's data privacy protections, including making view-through attribution a campaign default for web events, which will give a better view into those who see a platform ad and later make a conversion. Other changes deal with expanding Aggregated Event Measurement and rolling out Aggregated Event Measurement for Apps.
Full Story: Social Media Today (10/20),  Adweek (10/20),  Ad Age (tiered subscription model) (10/20) 
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Developer Corner
Google's Pixel 6 phones have Tensor chips
Google Tensor SoC (Google)
The Pixel 6 and Pixel 6 Pro smartphones introduced by Google run on the company's custom-designed Tensor processing units. The TPUs bring artificial intelligence and machine learning technology into a handset, enabling such features as a face detection tool, Motion Mode and the Android 12 operating system.
Full Story: The Verge (10/19),  Ars Technica (10/19) 
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MMA News
First of its Kind Data Maturity Assessment Tool to Help CMOs Benchmark Their Progress in Unlocking the Power of Their Data
According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don't have an objective way to benchmark these capabilities in relation to where the industry is moving.

Acknowledging this need, the MMA has created a quantified Data Maturity Tool that allows companies to assess their maturity level across over 20 important dimensions at both an industry and sector level. With input from over 100 CMOs and senior marketing leaders across major industries, the framework covers the entire spectrum of capabilities needed to maximize the value of data in the organization and drive marketing growth while minimizing risk related to the application of data. Begin the Free Assessment
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Brand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety‚Äč
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors. Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don't require using an outside vendor. How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process.

Learn More and Register Now
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