Apple TV app, AirPlay 2 now available on Samsung TVs | Mobile app shows promise in detecting pediatric ear infections | Instagram to boost engagement with new Explore page
May 17, 2019
MMA SmartBrief for Apps
Latest news on mobile apps
Industry Highlights
Apple TV app, AirPlay 2 now available on Samsung TVs
Apple TV app, AirPlay 2 now available on Samsung TVs
(Chung Sung-Jun/Getty Images)
Apple TV and AirPlay 2 are now fully integrated into Samsung's smart TVs, making the manufacturer the first to totally incorporate the app and technology. Users will be able to access 10,000 movies and TV shows on iTunes and watch Apple TV and Apple TV+, as well as using AirPlay to send content from mobile devices to TVs.
Appliance Retailer magazine online (Australia) (5/16) 
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Mobile app shows promise in detecting pediatric ear infections
Researchers found that a mobile app transmitting soft, audible chirping sounds into the ear via a paper funnel was 85% accurate at identifying children with fluid buildup behind the eardrum, similar to special tools using air puffs or acoustics. The findings, in Science Translational Medicine, were based on data involving 53 children ages 18 months to 17 years.
HealthDay News (5/15) 
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Protect Digital Ad Spend from Invalid Traffic
Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? Download our essential guide to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns.
Marketing & Monetization
Instagram to boost engagement with new Explore page
Instagram users will soon see a redesigned Explore page featuring Stories and shortcuts to IGTV and shopping with tabs that can be used to access content and videos related to art, travel and food. "We want to provide a more immersive experience so people can actively engage with content and be more specific about what they want to discover," says Will Ruben, Instagram product lead for discovery.
TechCrunch (5/16),  Mashable (5/16),  Search Engine Journal (5/16) 
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Location data’s use in AI-driven segmentation
Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. Download the HERE Technologies' whitepaper now.
Wireless Ecosystem
Streaming startup Quibi eyes "quick bites" for mobile
Mobile video startup Quibi is attempting to find backers to invest another billion dollars to help it take on Netflix, Disney and other streaming video providers, a media report says. The company, led by CEO Meg Whitman and investor Jeffrey Katzenberg, plans to offer short-form content designed to be seen on mobile devices.
MediaPost Communications (5/16),  The Verge (5/15) 
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Chinese app company says it creates 20m jobs
Chinese app company says it creates 20m jobs
(Greg Baker/AFP/Getty Images)
China's Meituan-Dianping says its multi-service platform is responsible for creating as many as 20 million jobs through its food delivery, entertainment and leisure services. One of China's most popular apps, it has a base of more than 400 billion people, and half of the smartphone users in China make payments with it.
ZDNet (5/17) 
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Featured Content
Sponsored content from Adjust
How fraud hit the headlines in April
As fraud prevention becomes more sophisticated, fraudsters are hellbent on outwitting their victims by any means necessary. It's the reason disincentivizing fraudsters with fraud prevention tools is the best way to protect your app, as well as taking steps to ensure you're working with trusted partners. Read more.
How to improve ROAS with help from your partners
App marketers can't afford to drive their businesses while blind, spending on ads without identifying the most cost-effective channels. This is why most app marketers are sharply focused on increasing their return on advertising spend (ROAS). Read more.
Marketers Needs
Magic Leap AR glasses get DirecTV Now app
Users of Magic Leap's augmented reality headset can now watch AT&T's DIRECTV Now streaming app, accessing up to 120 TV channels and a library of on-demand content that tops 45,000 clips on one to four screens. The two companies partnered last year, when AT&T also announced plans to test 5G wireless at Magic Leap's Florida site.
FierceVideo (5/16) 
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Developer Corner
Sprint will release first 5G phone on May 31
Sprint will roll out its first 5G smartphone at the end of May, along with the HTC 5G Hub hotspot, and will open pre-orders for Atlanta and three other markets on May 17, with service expanding to an additional five cities in a few weeks. The telecom priced the LG V50 ThinQ at $1,152, but is offering steep installment-plan discounts on both devices with contracts.
The Verge (5/16),  Light Reading (5/16) 
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MMA News
Do you have a story to tell about advances you've made in the mobile industry?
The MMA is now accepting submissions for the annual Global and North America SMARTIES Awards, the world's only global marketing awards program honoring innovation, impact, creativity and success. Share your story with us and let us know how you're leading the industry forward by submitting an entry. Get started today.
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MMA Discovers Brands Need a One-Second Strategy
The human brain processes mobile ads in less than one second, according to groundbreaking neuroscience cognition research from the MMA. For more about the research - and some insight into how your brand can elicit a positive response - even in the blink of an eye - check out the Executive Summary here.
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