Mobile phone games can detect cognitive decline, study says | Smartwatches find a niche in health, fitness | Twitter identifies micro-influencers ripe for advertisers
September 13, 2019
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Industry Highlights
Mobile phone games can detect cognitive decline, study says
The question of whether mobile games can help people keep their brains sharp has been explored by researchers in a study involving the Tetris, Candy Crush Saga and Fruit Ninja apps. The results indicate that doctors can use such games to monitor patients' cognitive performance.
University of Kent (UK) (9/12) 
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Facebook Attribution: Plan, measure, and optimize your media strategy
How to properly measure and optimize ads on Facebook is one of the most common questions we get from our brand and agency partners. The following exclusive video outlines the current Facebook advertising landscape and dives into the best practices for scaling your social strategy to reach broader audiences. Watch now.
Marketing & Monetization
Twitter identifies micro-influencers ripe for advertisers
Twitter is hoping to attract advertisers to 75 newly identified micro-influencer groups it found through data analysis. They're subgroups of wider communities in areas including sports, gaming, fashion and professional fields.
Campaign US (free registration) (9/12) 
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Wireless Ecosystem
Op-ed: Complete with apps, CBRS finally ready for prime time
Citizens Band Radio Service spectrum has already spawned a number of potential apps even as carriers are just now starting to introduce commercial services and regulators are preparing auctions for licenses in the 3.5 GHz band, a columnist suggests. The "initial commercial deployments" include services related to the internet of things as well as apps for smart city projects and other wireless offerings.
Light Reading (9/12) 
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AT&T draws on IoT to keep hotel employees safe
AT&T has leveraged internet of things connectivity to develop a way for hotel workers to give security personnel their precise locations via alert buttons. The telecom said that its new AT&T Staff Alert Service draws on 4G, Bluetooth and ultrasound links to create buttons that can be installed on "compact, lightweight" devices the carrier has created.
Light Reading (9/12) 
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Marketers Needs
Dave & Buster's gets into VR gaming
Dave & Buster's is hoping its new app will boost same-store sales. Known for its restaurant/game arcade combination, the chain is adding 50-foot LED walls for video viewing in dining areas and has introduced virtual reality offerings.
MediaPost Communications (9/12) 
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App offers foodies access to high-end recipes
App offers foodies access to high-end recipes
A British startup is rolling out a Spotify-esque app for foodies; it's filled with high-end recipes from superstars across the culinary world, including Michelin-rated chefs. The platform, which launched Thursday, will offer a free option that grants users three recipes monthly.
TechCrunch (9/12) 
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Developer Corner
Instagram adds video function with Clips
Taking a page from the TikTok playbook, Instagram has developed Clips to create videos, which should appeal to its 2.7 billion active users. With the new function, users can combine multiple video clips into a Story video, set it to music and adjust the speed.
Social Media Today (9/12) 
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MMA News
WEBINAR: How to stop wasting ad impressions: Holiday audience targeting guide for 2019
Q4 is around the corner and holiday shopping is near. You've made your advertising list and you've checked it twice, but your campaign success depends on reaching the right audience at the right time. During this webinar, Cuebiq will share the latest research on consumers' behaviors around holiday shopping and will take a deep dive into how to target the right audiences and drive them to stores. Register now - Tuesday, Sept. 17, 2pm EDT.
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WEBINAR: The State of eCommerce: Trends for 2020 and Beyond
Join the MMA and Jumpshot for a data-driven perspective on the state of eCommerce today, and the trends that will reshape the industry in 2020 and beyond. Based on an analysis of more than 2 billion digital transactions, Jumpshot will detail specific strategies that brands and retailers can use to build a thriving digital presence and sell more online. Attendees will learn about eCommerce winners and losers, Amazon Insights, Customer Journey Trends and more. Register now - Tuesday, Oct. 22, 2 p.m. EDT
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television producer, writer
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