Google's Android Q beta for Pixel has lots of app features | Facebook app offers shortcut to gaming content | Firework app brings a twist to social video
March 15, 2019
MMA SmartBrief for Apps
Latest news on mobile apps
Industry Highlights
Google's Android Q beta for Pixel has lots of app features
Users of Pixel smartphones can now download the initial beta of Google's Android Q mobile operating system, which offers better privacy controls, features for foldable phones, easier content sharing between apps, the new Dynamic Depth photo format and more. Google is expected to unveil more details about its new OS at the Google I/O developers' conference in May.
Electronics Weekly (UK) (3/14),  Telecompaper (Netherlands) (3/14) 
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Facebook app offers shortcut to gaming content
Facebook app offers shortcut to gaming content
(Jens Schlueter/Getty Images)
A new tab in the Facebook app will show users a feed of content related to video games such as videos from streamers and group updates. Millions of users will receive access to the initial launch, and the company plans to expand rapidly to a larger base.
Adweek (tiered subscription model) (3/14),  VentureBeat (3/14) 
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Marrying Location Score Tech and Mobile Ads
Did you know that only 37% of impressions are accurate within 100 meters? That means over 60% of location data being used in campaigns is innaccurate. But Geolink, the only platform with built in Location Score Technology, provides an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. Get started by watching our new video
Marketing & Monetization
Firework app brings a twist to social video
Users of the new Firework app can create vertical and horizontal social videos in one take. The "reveal videos" allow viewers to switch the orientation of their phones to get more complete views.
TechCrunch (3/14) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Wireless Ecosystem
Popular feature phone OS KaiOS gets a Google lift
The KaiOS feature phone operating system is an up-and-comer globally, partly because it offers many of the essential capabilities of smartphones and is compatible with 4G service. Google is providing a funding boost as well as a voice assistant and preferred status as a KaiOS search engine.
ZDNet (3/14) 
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Featured Content
Sponsored content from Adjust
Why every click needs an impression
Common sense dictates that a user can only click on an ad if they have actually been served it and have seen it. Adjust is putting this theory to the test by releasing a new standard, requiring ad partners to share this data with us so we can answer a very simple question: was there a matching impression for a click?
Marketers Needs
Microsoft caters to developers with new Game Stack
The upcoming Microsoft Game Stack will use Azure cloud capabilities to provide multiplayer hosting and skill level matching options to game developers. Game Stack will run games made for Google and Apple devices as well as a wide variety of others in addition to Microsoft's Xbox.
Reuters (3/14) 
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IAB Tech Lab's app-ads.txt counters app fraud
IAB Tech Lab's new app-ads.txt is designed specifically for apps purchased in over-the-top and mobile stores. The standard enables links between apps' websites and their store listings, providing transparency to ensure sellers are authorized.
Marketing Land (3/14) 
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Developer Corner
Apple chooses June for developers' conference
Apple has scheduled this year's Worldwide Developers Conference for June 3 to 7 in San Jose, Calif. Much of the talk leading up to the event focuses on iOS 13 and the restructuring of its user interface, as well as Apple's plans to integrate iPad and possibly iPhone apps with its Mac computers.
The Verge (3/14) 
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MMA News
Microsoft to speak at MATT Unplugged, May 8th, NYC
At MATT Unplugged, you'll gain the actionable insights you need to build your MTA capabilities and make the most of every customer journey. Here, Microsoft Senior Data & Applied Scientist (and MTA "sheriff") Michele Garner will share her company's approach to creating order out of the multi-touch chaos. REGISTER TODAY to learn how Microsoft went from unruly to an unparalleled system to analyze and act on connected user-level data.
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WEBINAR: Leveraging location data to improve campaign performance
Tasked with driving higher engagement while battling smaller budgets, marketers need to eliminate inefficiencies and make every dollar count. In this webinar we'll discuss how a leading c-store brand used location intelligence to improve targeting and deliver a high performing campaign, maximizing ROI on the budget. REGISTER TODAY |Tuesday, April 2nd at 2PM - 3PM EDT.
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