April 19, 2021
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Industry Highlights
In what is likely a step toward developing an EHR app, Google has recruited about 300 Android device users at medical facilities that use an Epic EHR system to give the company feedback on how they want to see, share and organize their health records.
Full Story: The Verge (4/12),  STAT (tiered subscription model) (4/9) 
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Twitter has started a "Responsible Machine Learning Initiative" that will assess algorithms for potential harm. Planned areas of analysis include data on racial and gender bias in image cropping as well as timeline recommendations among racial subgroups and political factions.
Full Story: 9to5Mac (4/14) 
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Essential Steps to Achieve Sales Tax Compliance
Sales tax can be extremely confusing - especially if you're in the software industry - but compliance is crucial for success. Avalara has identified 5 steps to help you manage sales tax and achieve compliance. Get the whitepaper
Marketing & Monetization
Google has announced it will be removing its Play Movies & TV app from Roku and select smart TVs by makers such as Samsung, LG and Vizio on June 15. Apple TV and iOS will continue to support the app, which will eventually be supplanted by Google TV.
Full Story: 9to5Google (4/12) 
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Wireless Ecosystem
Apps for mental health leak data to Facebook, Google
Many popular mental health apps reviewed by Consumer Reports send data to Facebook, Google or other third parties, and although the apps do not appear to leak details about mental health conditions or conversations with therapists, "they may be letting other companies know you're using a mental health app," says Thomas Germain, CR's technology editor. Some mental health apps may be beneficial, but users should find out who will be administering care and seek licensed mental health professionals, Germain says.
Full Story: KSAT-TV (San Antonio) (4/13) 
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Marketers Needs
E-grocer Farmstead will integrate its delivery platforms with DoorDash to allow smoother grocery delivery, including one-hour delivery in its San Francisco Bay Area and Charlotte, N.C. markets. The e-grocer has plans to expand to 15 more markets.
Full Story: Supermarket News (free registration) (4/13) 
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Ambreen Tariq, a Muslim woman who came to the US from India as a child, has written a children's book titled "Fatima's Great Outdoors" that harkens back to her love of visiting parks and camping with her family. Tariq also has an Instagram page called Brown People Camping, where she shares her thoughts and connects with other people of color who enjoy the outdoors, along with white allies.
Full Story: Sierra Club (4/14) 
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Developer Corner
AppLovin was poised to sell in 2016 for $1.4 billion, but when the deal fell through, the company, which helps app developers scale, expanded to mobile gaming. This article looks at how AppLovin's revenue subsequently grew and how its initial public offering led it to a $28.6 billion valuation.
Full Story: CNBC (4/15) 
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MMA News
Headline: Conversational Marketing: The New Direct Marketing Paradigm
Today's consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This discussion will highlight how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience. Join us for this discussion on April 27th.
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Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect
In partnership with AppsFlyer, the MMA conducted a 3-part research effort with both marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow. Join us for this discussion on April 29.
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It is so easy to exist instead of live. Unless you know there is a clock ticking.
Anna Quindlen,
writer, journalist, columnist
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