Microsoft aims to take over global TikTok business | Spin Live unveils shoppable video integration with Shopify | TikTok comes to Amazon Fire TV
August 7, 2020
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Industry Highlights
Microsoft has broadened its takeover talks with TikTok to pursue acquisition of its entire global business in territories beyond the US, Canada, Australia and New Zealand.
Full Story: Financial Times (subscription required) (8/6) 
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Spin Live unveils shoppable video integration with Shopify
(Spin Live)
Spin Live rolled out its shoppable video service in Shopify's app store to enable brands and their influencers to sell products directly to consumers. Fashion designer LJS Brand reports a 15% sales increase using the app in livestream promotions with influencers.
Full Story: Mobile Marketer (8/6) 
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What you can learn from the talk on Twitter
What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter.
Marketing & Monetization
Amazon Fire TV devices now can run More on TikTok, a new app that features TikTok mobile playlists and creator interviews. The app is free and ad-free but won't allow video uploads.
Full Story: The Verge (8/6) 
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[ANA Webinar] Activating Your Brand Locally
No matter where your business operates, your customers are local. Learn how Bobcat is crushing it with local Brand Activation strategies.
Wireless Ecosystem
T-Mobile and Comcast are helping Philadelphia bring free broadband access to 35,000 families who are low income and have children in school. The $17 million plan uses Coronavirus Aid, Relief and Economic Security Act funds to enable access via either T-Mobile hot spots or the Internet Essentials service from Comcast.
Full Story: (8/6),  StateScoop (8/6) 
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Marketers Needs
Bank of America officials say no customer balances were affected by a now-repaired glitch that caused some to see a balance of zero when they checked their account online or through the mobile app. The bank is looking into how many customers experienced the glitch.
Full Story: The Charlotte Observer (N.C.) (tiered subscription model) (8/5) 
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Developer Corner
Google has unveiled Android 11's last beta edition, which mostly features optimizations and bug fixes, in advance of the operating system's official release date. The update includes Exposure Notification System enhancements that allow the contact-tracing app to run without requiring users to turn on location settings.
Full Story: TechCrunch (tiered subscription model) (8/6),  9to5Google (8/6) 
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To boost revenue from the online gaming industry, Google has combined Rewarded and Interstitials ad formats into one format and added Open Bidding, which bundles bidding by ad networks and a real-time auction in one place for publishers. Google has also created Preregistration Ads, which allows players to register for a game before it is available and have it automatically download once it launches.
Full Story: MediaPost Communications (8/5) 
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MMA News
SMARTIES - 2020 Effective Entry Insights
SMARTIES X is the first and only annual competition honoring outstanding innovation and creativity resulting in significant business impact. An annual 'Innovation' Showcase recognizing significant achievement in the modern communications world where mobile is at the heart of consumer engagement and action. Smarties X is an All-Star Game for marketers. It's the World Championship of Innovation. If your campaign has the X Factor, and you want to be distinguished amongst the most innovative and forward- thinking leaders in the marketing industry today, then enter your campaign in the SMARTIES X program.

Read More on Effective Entry Insights
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Fraud Audit Gaming Case Study - DOWNLOAD NOW
A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP's existing campaigns. The client's marketing manager consulted the DSP's analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile measurement provider's (MMP) anti-fraud tools enabled. Learn More.
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