July 26, 2021
MMA SmartBrief for Apps
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Industry Highlights
Peloton will begin a members-only beta test of an in-app video game later this year in a bid to broaden its content offerings for users. The game, tentatively named Lanebreak, will let riders meet goals and win rewards based on their cadence and resistance levels.
Full Story: CNBC (7/19) 
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Ford, Lyft team up on self-driving car service
(Justin Sullivan/Getty Images)
Ford Motor has formed a partnership with Argo AI and Lyft to offer self-driving taxi services in Austin and Miami. Initially the vehicles will have safety drivers and the first fully driverless service is scheduled to begin in 2023.
Full Story: Reuters (7/21) 
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Your Mobile Marketing Personalization Toolkit
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Marketing & Monetization
Snapchat is enabling users to add some "dimension" to profiles with a 3D Bitmoji avatar tool that's rolling out this week with more than 1,200 combinations of backgrounds, facial expressions, gestures and poses. Snap reports more than 70% of the platform's 280 million daily active users have a Bitmoji linked to their accounts and 3D Bitmoji product designer David Whyte said the new capability is meant to make profiles more "expressive, fun and personal."
Full Story: The Hollywood Reporter (7/19),  Social Media Today (7/19),  The Verge (7/19) 
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Empower your marketing with analytics and identity resolution
Marketers who expand their brands' data-driven culture with analytics, insights, and actions will win in today's competitive world. This can all be done without relying on cookies or other tactics that might seem invasive to today's consumer. This report shows you how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you make actionable, data-driven decisions. Download the Report
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Wireless Ecosystem
AT&T will supply the 5G coverage for JBG Smith's smart city residential and commercial National Landing project in the Virginia suburbs outside of Washington, D.C., under a letter of intent between the companies. The partners intend for AT&T's network to underpin such offerings as self-driving vehicles, immersive entertainment and retail as well as support automation and environmental sustainability.
Full Story: Telecompetitor (7/20) 
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    Marketers Needs
    Brands are tapping into the increased attraction to outdoor activities sparked by pandemic lockdowns and rising popularity of subscription services with consumer-focused apps, writes Paul Jankowski, CEO of New Heartland Group. The Dyrt campground review and planning app is selling a premium membership every minute, while the Jeep brand ran a campaign touting its 2021 model vehicles on the onX Offroad app.
    Full Story: Forbes (tiered subscription model) (7/22) 
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    Costco testing Uber grocery delivery in Texas
    (Tim Boyle/Getty Images)
    Costco members in Texas will be able to try same-day grocery delivery as the retailer begins a pilot with Uber and Uber Eats. The pilot, operating at 25 locations in the Dallas, Austin and Houston regions, will make delivery available to members with orders of at least $35.
    Full Story: Supermarket News (free registration) (7/21) 
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    Developer Corner
    TikTok has added a Vimeo video-creation tool with the goal of reducing production time and cost for small and medium businesses. Vimeo Create, part of the Creative Tools subcategory of TikTok's Creative Partners program, uses artificial intelligence to help companies directly post a large volume of content.
    Full Story: Marketing Dive (7/19) 
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    MMA News
    Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
    "Data is a significant part of the marketing budget, but the data ecosystem is in a state of rapid evolution with constantly changing dynamics and increased regulation. Unfortunately, a disconnect between marketers and data solutions providers has prevented effective navigation of the now vast and complicated global data ecosystem," said Greg Stuart, CEO of MMA Global. "By bringing together the companies driving the world into a data-driven future and the marketers on the forefront of the industry, we will bring order and understanding to the world of options and challenges in data." Learn More.
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    SMARTIES Awards - Any Channel, Any Industry, Anything that Inspires Action
    SMARTIES X is the world's first marketing award recognizing innovation. It is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers. If your campaign ran globally you should enter it in SMARTIES X. If your campaign ran in a region and/or country, and has the X Factor, enter SMARTIES X. Be among the best in the modern marketing community, and get rewarded for your hard work. Learn More.
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