Networks hold up as traffic grows 10 to 20% | Epic partners with nonprofit on coronavirus triage app | How Grubhub is adapting to the coronavirus pandemic
April 3, 2020
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Industry Highlights
Networks hold up as traffic grows 10 to 20%
Wireless networks have performed well as cellular traffic has risen by up to 20% in recent weeks due to sheltering practices, carriers told Ajit Pai, chairman of the Federal Communications Commission. Usage has shifted to daytime hours and has risen notably outside urban areas, with carriers reporting that voice calls have increased substantially.
Full Story: FierceWireless (4/2) 
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Epic Systems and nonprofit health information technology organization OCHIN are launching an app in Washington and other states for health care workers to screen and triage people who might have COVID-19. The app can also be used by patients for self-screening, results can be uploaded to Epic's EHRs, and state public health officials can use data collected by the app to follow trends and follow up with patients.
Full Story: The Business Journals (tiered subscription model)/Milwaukee (4/1) 
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Revolutionize the way you advertise in 2020
A lot of marketers are hearing about attribution these days, but many struggle with knowing the impact attribution modeling will have on their approach to marketing. This simple guide will explain just how impartial multi-touch attribution will revolutionize your marketing campaigns. Download now.
Marketing & Monetization
Jessica Burns, Grubhub's brand and creative vice president, says she is excited to see "more brands embrace the fact that they can be a source for good and growth," and that Grubhub is doing its part with its Donate the Change program, which enables customers to donate to nonprofits. In this interview, Burns discusses the brand's marketing pivot during the coronavirus pandemic, the value of gaming partnerships and the need for data-driven creativity.
Full Story: Adweek (tiered subscription model) (4/2) 
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Facebook is bringing its Messenger app to Windows and MacOS, with features similar to those of its smartphone version, including video chats, notifications and support for dark mode and GIFs. The move is in response to the rapid increase in use of Messenger via desktop browsers.
Full Story: Reuters (4/2),  CNET (4/2) 
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Quality content has never been more important
How are you leveraging video to drive bottom line results during this challenging time? If not already, it's time to make video a core part of your content and digital strategy. During this on-demand webinar, learn how to use low-cost video content to increase conversion and engagement rates across your inbound marketing, digital marketing, email marketing, and more. Watch Now
Wireless Ecosystem
The Key Ring app stored 14 million users' data in misconfigured buckets on Amazon Web Services, vpnMentor reports. The 44 million images left exposed included credit cards, medical insurance cards, government ID cards, medical marijuana ID cards, NRA membership cards and membership lists for major retailers such as Walmart, Mattel and Foot Locker.
Full Story: Infosecurity (U.K.) (4/2) 
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The Three E's Of Co-Op Fund Management
Every day, we're faced with tasks and processes that are confusing, overwhelming and frustrating. So why add to it by making your co-op/MDF program guidelines one of them? Help yourself and your channel partners by optimizing your fund management program with the resources in our new co-op ebook.
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Marketers Needs
New techniques keep L.A.'s wine shops in business
Following shelter-in-place restrictions, some wine shops in the Los Angeles area have adapted rapidly to continue serving their communities. Their strategies range from offering curbside service to joining delivery apps and organizing online meet-ups.
Full Story: Los Angeles Times (tiered subscription model) (3/30) 
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Developer Corner
Slack is rolling out the Microsoft Teams Calls beta app to integrate Teams calling features, as well as VoIP phone integrations with Zoom, Cisco's Jabber, RingCentral and Dialpad. Slack is also rolling out the overhaul of its user interface over the coming weeks.
Full Story: SiliconAngle (4/1),  The Verge (4/1) 
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MMA News
E&Y Webinar: Proactive Strategy for Brands and Marketers During a Crisis
The COVID-19 pandemic is affecting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver. Register Today - Thursday, April 23rd @2PM EST.
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ZeoTap Webinar: Identity Resolution in a Cookieless Future
Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies. Register Today - Wednesday, May 6th @2pm EST.
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