July 30, 2021
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The Audience Solutions feature of Google Ad Manager will soon feature new analytic tools to help publishers and brands with media networks manage first-party data. Audience Explorer shows audiences by factors such as browsers or platforms, Scorecard Table offers audience segment profiles and Segment Overlap and Comparison identify differences and points of commonality.
Full Story: Ad Age (tiered subscription model) (7/29) 
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Consumer Engagement
Apple stores bring back masks on CDC recommendation
(Antonio Masiello/Getty Images)
Apple will establish mask requirements at most of its US stores today for employees and customers, regardless of their vaccination status, in response to new CDC recommendations. Apple's 270 US stores had all reopened by March 1 and the company had previously loosened mask requirements until recent weeks, when the rise in COVID-19 cases due to the coronavirus Delta variant led the company to reimpose mask rules.
Full Story: CNBC (7/28),  The Wall Street Journal (7/28) 
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The nonprofit Digital Health Measurement Collaborative Community -- a coalition of 35 technology companies, associations, drugmakers, government agencies and research institutions -- aims to promote equity in the digital health sector by ensuring that technology is developed with the input of a diverse group of users. The group is also developing standards and best practices for measuring inclusivity in health technology development and commercialization.
Full Story: Regulatory Focus (7/28),  Becker's Hospital Review (7/27) 
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Marketing & Sector Solutions
Snapchat rolled out its biggest global campaign to tout its augmented reality capabilities, which features digital and out-of-home lenses and Snapcodes customized for major cities, including several in the US. Brand partners for "Open Your Snapchat" include Legendary Pictures, Warner Bros. Pictures and Disney+, with AR try-on features from American Eagle, Jordan Brand, Ralph Lauren and others.
Full Story: Social Media Today (7/29),  Adweek (7/29) 
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Coca-Cola is launching today its first campaign involving nonfungible tokens for International Friendship Day when it auctions the Coca-Cola Friendship Box containing NFT versions of Coca-Cola collectibles to support the Special Olympics. NFTs are one way to explore the growing artificial reality-enabled "metaverse," which "creates opportunities to connect with others like never before," said Josh Schwarber, Coca-Cola's global digital design senior director.
Full Story: The Drum (free registration) (7/28),  Cointelegraph (7/28),  Forbes (tiered subscription model) (7/28) 
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Industry By the Numbers
Apple, Facebook, Google, LinkedIn, Snapchat, Twitter and YouTube have all reported record gains in advertising revenue for the second quarter of 2021, and people familiar with the field expect similar reports from Amazon, Etsy and Pinterest. A major factor, reportedly, is that the pandemic accelerated the adoption of digital ads.
Full Story: Axios (7/29) 
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Making It Work
Qualcomm predicts end of chip shortage in 2022
Amon (Sxsw/Getty Images)
Qualcomm executives expect the chip shortage to last until the middle of 2022, but leader Cristiano Amon says the company has gained some extra capacity by working with third-party semiconductor makers. Demand for phones with 5G compatibility helped revenues and profit for Qualcomm's last fiscal quarter exceed Wall Street estimates, the chipmaker reported, and that trend is likely to continue.
Full Story: The Wall Street Journal (7/28),  ZDNet (7/28) 
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MMA News
SMARTIES Awards - Any Channel, Any Industry, Anything that Inspires Action
SMARTIES X is the world's first marketing award recognizing innovation. It is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers. If your campaign ran globally you should enter it in SMARTIES X. If your campaign ran in a region and/or country, and has the X Factor, enter SMARTIES X. Be among the best in the modern marketing community, and get rewarded for your hard work. Learn More.
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Leading Marketers to Brand Safety Excellence
With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand's image and reputation as well their media investment. This is an educational series designed to help marketers deepen knowledge on brand safety challenges and formulate proactive responses to them using peer-to-peer best practices and practical worksheets. Learn More
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It is a time in which we will redefine what it means to be human, for this is not just the start of a revolution, it is the start of an evolution.
David A. Sinclair,
biologist, professor of genetics
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