Dentsu and Lumen analysis of ad options across top social platforms found that Snapchat's six-second, non-skippable, full-screen vertical video ads received five times more "attentive seconds" than competitors. Other findings include that the format, which Snapchat calls Commercials, outperformed competitors in terms of attention, choice and recall metrics.
Plans to build the new "OurWorld" virtual reality attraction at the former site of Bristol Zoo Gardens in England, have been revealed. A raised "gallery promenade," a 100-foot-tall viewing tower, a wild island, a lido and large beasts created by Arcadia are among the features planned for the project.
Future Proof Your Identity Strategy with Hashed Email Hashed Email is a privacy-safe identifier that expands access to email data that can provide maximum coverage for targeting and measurement when combined with IDs such as Cookies, MAIDs, CTV IDs and IPs. Uncover Hashed Email
Best Buy, Dollar Tree, Home Depot, Lowe's and Macy's are among an increasing array of retailers that are mining proprietary shopper data to build sophisticated media networks. Forrester Research expects retail media to bring in $50 billion during 2022, and Senior Analyst Collin Colburn says that the sector will "threaten Google and Facebook to a degree."
Facebook offers 4 bidding options for its ad space, each of which carries its own pros and cons and each of which affects your budget and outcomes in a variety of ways. Understanding the options -- lowest-cost bidding, cost-cap bidding, bid-cap bidding and minimum ROAS -- can help you determine which one will give you the greatest return and be the best value for your business, writes Corinna Keefe.
Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. Register now
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Alphabet recorded $65.12 billion in revenue for the third quarter, its highest bump in more than 10 years, driven in part by Google's 43% increase in digital ads to total $53.12 billion. Chief Financial Officer Ruth Porat says Apple's privacy changes had a "modest effect" on YouTube revenue, which also was up 43% to total $7.21 billion.
Amazon is launching its own televisions, 4-Series and Omni Fire, that will support HomeKit and the AirPlay 2 service from Apple. The Omni series includes integrated microphones that enable voice commands.
The digital experience and digital advertising are getting a complete overhaul because of different expectations about privacy and regulations like GDPR in Europe and CCPA in California. What used to seem like the wild, wild, west (www.?) of the internet is now being met with regulations that are making brands rethink how they value, collect and handle consumer data.
Get Creative With AI: Find a Path Forward through Industry Disruption
Over the past ten years, our industry has favored clicks and downloads over-delivering messages of value. But now, everything is changing. As our industry looks for alternative methods to reach consumers, pulls away from the ability to target like we used to, and builds solutions for a privacy-forward, foundational new way of operating, we can't let creativity continue falling by the wayside. Join this IBM session to learn how marketers can lean into advanced AI to win hearts and minds while also preparing for what's next in digital marketing.