January 15, 2021
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Top Story
An Integral Ad Science survey found that 72% of advertising executives see opportunity in the increased time people spend watching mobile video. More than half think mobile gaming will create new opportunities as well, particularly as 5G makes the gaming experience better.
Full Story: MediaPost Communications (free registration) (1/14) 
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Your LinkedIn profile is looking a little outdated.
Is your LinkedIn profile feeling a little neglected? Getting a bit dusty? In need of a refresh? Then join us on January 22 for Career Day. In this free one-day event, you'll learn from LinkedIn experts, hiring managers, and interview specialists—all dedicated to helping you land your dream job in 2021!
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Consumer Engagement
Facebook reveals global consumer trends
(Pixabay)
This infographic from Facebook reveals global trends from a survey of consumers conducted by Ipsos across 14 global markets. Highlights include 82% of respondents saying their relationships with brands have deepened due to social media, 78% citing augmented reality as a fun way to engage with brands and 83% are open to brands taking part in their online communities.
Full Story: Social Media Today (1/13) 
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We believe the company you keep, says a lot about your company.
That's why we're going beyond brand safe to guarantee brand-positive placements. We're harnessing the power of empathy, data, and transparency to change media for good. Media, re-imagined by Target. See How
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Marketing & Sector Solutions
YouTube is testing linked video tags that let viewers find out more about products and make purchases. Similar features are under development at Pinterest, and would link items in Lens displays to similar products as well as giving brands more Pins options.
Full Story: Social Media Today (1/14) 
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Barbie toys with digital efforts to boost engagement
(Barbie/YouTube)
Mattel's Barbie is reaping the rewards of launching more inclusive products and the rising popularity among children and is using digital marketing to continue the momentum. Lisa McKnight, who oversees Mattel's Barbie and dolls lineup, talks about this approach, which includes Barbie's YouTube vlog, where she's talked about social justice, the Dream House Adventures app, which surpassed 71 million downloads, and launching "high-profile fashion partnerships."
Full Story: The Drum (free registration) (1/13) 
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Twitter has launched a 108-page strategic guide to help marketers plan their 2021 tweets. The document includes advice on getting the most out of crucial tools, as well as monthly planning worksheets, tweet prompts and templates.
Full Story: Social Media Today (1/14) 
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Industry By the Numbers
Global digital ad spending will increase 18% from 2020 to 2021 and continue double-digit growth during the next five years with video leading the charge, according to Cowen's 9th annual Ad Outlook report. Most of the ad buyers surveyed (56%) say video ads are as or more effective than TV for branding and rank Google search as the top platform for their return on investment.
Full Story: MediaPost Communications (free registration) (1/13) 
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Making It Work
Samsung is offering a trio of Galaxy S21 phones, all of which feature C-band support for 5G as well as camera and video improvements, with stylus support in the premium Ultra version. The prices of the basic S21 and the S21 Plus are considerably lower than those of their S20 predecessors.
Full Story: PC Magazine (1/14),  The Wall Street Journal (1/14),  Reuters (1/14),  The Verge (1/14) 
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MMA News
2021 State of Mobile for Marketers - Back by popular demand!
In one of the most attended webinars of 2020, last year's report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors, transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie, will share surprising insights from this year's survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. Thursday, February 25 2:00pm - 2:30. Register Now!
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The Great Debates Marketing Growth Frameworks Summary Session Hosted by EY
This session will be hosted by EY, which will summarize the six marketing growth frameworks presented so far and provide strategic guidance regarding the pros, cons and considerations of each. There will also be a panel conversation featuring Joanna O'Connell from Forrester, Marc Vermut from Neustar, and Dr. Andrew Stephen from The University of Oxford, each sharing their perspectives from analyst, technologist, and academic points of view. Sign Up Now - It's Free
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Editor's note
SmartBrief will not publish Monday
In observance of Martin Luther King Jr Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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Connect deeply with others. Our humanity is the one thing that we all have in common.
Melinda Gates,
philanthropist, advocate for women and girls
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