The Federal Trade Commission should look into how digital media companies target advertisements to children, as well as their child online data collection and storage practices, a letter sent by a group of consumer associations stated. The letter did not mention specific companies, but organizations, such as Amazon and Disney, likely would be included in the review, said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood.
Maximise your ROAS this holiday season! During the holidays, fraud can often stand in the way of your ads reaching your customers while their spending is surging. Download this guide to ad fraud and seasonal advertising to learn how you can protect your seasonal ad spend and drive growth!
Young adolescents with Instagram, Facebook, Tumblr and Snapchat accounts, but not girls who had Facebook and Instagram, scored significantly higher in a test measuring disordered eating thoughts, while those with more social media accounts had higher scores for disordered eating thoughts and behaviors, according to an Australian study in the International Journal of Eating Disorders. Researchers also found elevated prevalence of disordered eating behaviors, as well as weight and shape overevaluations, among boys with Instagram, Facebook and Snapchat and among girls with Tumblr and Snapchat.
Lucy Rendler-Kaplan predicts six social trends for 2020, including a rise in microinfluencer marketing, shoppable content and continued popularity of the Stories format. The use of augmented reality to bring consumers closer to products will increase and chatbots will become more conversationally sophisticated, she writes.
Facebook Groups are an important tool to help marketers achieve organic reach and engagement on the platform, enabling brands to conduct market research, promote products and interact with interested audiences, Colin Peter O'Riordan writes. Entice prospects to join groups with exclusive offers, reward those who are most active, answer questions immediately and join in discussions, he recommends.
Snap, Gucci and filmmaker Harmony Korine partnered to create 50 limited-edition Spectacles 3 sunglasses, made exclusively for creators at Art Basel Miami Beach 2019, which Snapchat users can try on virtually. Korine created a "Duck Duck" video filmed entirely using the sunglasses, creating an immersive story that combines augmented reality with 3D effects, and the filmmaker says, "Spectacles 3 is a completely unique format that shifted my perspective on film, narrative, what's animated and what's real."
While Adjust doesn't share the attribution information itself between networks, sharing all the data from your app gives such partners an insight into your entire user base. Let's talk about why this is the status quo, and why that needs to change. Read the blog.
Mobility apps have had some of the highest Growth Scores of any app, but have also struggled with retention. The data suggests competition is fierce and users are ready to jump ship whenever the next big thing comes along. So what's their secret sauce?
Cyber Monday sales reached $9.4 billion, surpassing last year's tally and becoming the largest online shopping day ever, according to Adobe Analytics. The data shows that "consumers have lots of momentum to continue driving the economic expansion," said Calvin Schnure, senior economist at Nareit. Many shoppers are choosing to pick up their online purchases at nearby stores, emphasizing the continued importance of physical locations, Schnure said.
GLOW's Jennifer Fink and Sarah Pine share a six-step guide to making social users feel like they're part of live events, beginning by establishing goals for the event that can then be translated into a social strategy and mapping out team roles for each platform in advance. Create an on-site "war room" to coordinate communications, adapt strategies in real-time based on social feedback and use content from the event to keep the social conversation going, they recommend.
MMA Publishes First-Ever Journey Map for Marketers' Success with Multi-Touch Attribution (MTA)
Multi-touch attribution (MTA) is widely seen as the marketing measurement model of the future. The MMA's new MTA Journey Map is designed to help you use MTA to full advantage, by outlining the five key stages to successful MTA deployment and providing a detailed set of actions needed at each stage. Learn More.
Explore the new MMA RCS Resource Center - A comprehensive guide to RCS messaging
The MMA announced a new resource to help you learn about, and leverage, rich communication services (RCS)--widely recognized as the future of mobile messaging--when the technology starts rolling out next year for Android environments. Our goal is to aggregate the best knowledge about RCS into one place, and to help marketers deploy RCS to address their business needs. Please visit the RCS Resource Center now.