Trump issues orders on TikTok, WeChat | T-Mobile claims No. 2 carrier spot | Emulate success of "Tiger King" on YouTube, Facebook
August 7, 2020
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Trump issues orders on TikTok, WeChat
(Cindy Ord/Getty Images)
President Donald Trump has issued two executive orders, which take effect in 45 days, that could ban TikTok and WeChat from the Apple and Google app stores in the US on the grounds of security concerns. The vague ban targets ByteDance, the apps' Chinese parent company, which says it has 100 million US users.
Full Story: The Associated Press (8/7) 
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What you can learn from the talk on Twitter
What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter.
Consumer Engagement
T-Mobile says it's now the second-largest wireless carrier in the US, with 98.3 million customers. The carrier added 1.245 million subscribers between the beginning of April and the end of June, the period in which it completed its acquisition of Sprint, and its revenues rose 61% year-to-year.
Full Story: ZDNet (8/6),  The Wall Street Journal (tiered subscription model) (8/6),  Reuters (8/6) 
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Personalization Starter Kit
Personalized ads are all the rage, but there's a difference between talking about it and doing it successfully. Innovid's Brand Marketer Starter Kit breaks the basics down so that you can get performance numbers up. Download your copy.
Marketing & Sector Solutions
Emulate success of "Tiger King" on YouTube, Facebook
Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.
Full Story: SmartBrief/Marketing (8/6) 
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GlaxoSmithKline teamed with Pandora to promote its Voltaren Arthritis Pain Gel with ads that offered uninterrupted listening as a reward, which listeners could activate by shaking their phones instead of having to use their fingers to interact with the screen. "We understood one of the painful daily activities for an osteoarthritis sufferer involved the moment of the hand," says Pandora's Dianna Facchina.
Full Story: MM&M (8/4) 
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Industry By the Numbers
EMarketer has revised its 2020 US ad spending forecast, with the pandemic effect in mind, and projects a swing from a $20 billion growth to a decrease of $16.4 billion to total $225.79 billion. On the positive side, eMarketer says digital ad spending will increase $2.2 billion to $134.66 billion and mobile ad allocations will rise $4.22 billion to $91.52 billion.
Full Story: eMarketer (8/6) 
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Making It Work
More than 40% of Android devices contain a Qualcomm Snapdragon chip that researchers say has more than 400 vulnerabilities, putting them at risk of malicious activity such as denial of service, data theft and spying. Qualcomm has patched the vulnerabilities, though the threat remains until networks and vendors push updates out to users.
Full Story: CNET (8/6),  Forbes (8/6) 
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Firefox's latest update will automatically delete select first-party tracking cookies after 24 hours, a move designed to stop "redirect tracking," which is a tool used by adtech firms as a workaround to cookie blocking, writes Wendy Davis. Steven Englehardt, a Mozilla computer scientist, wrote in a company blog post, "Tracking poses a threat to society, user safety, and the autonomy of individuals."
Full Story: MediaPost Communications (8/6) 
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MMA News
SMARTIES - 2020 Effective Entry Insights
SMARTIES X is the first and only annual competition honoring outstanding innovation and creativity resulting in significant business impact. An annual 'Innovation' Showcase recognizing significant achievement in the modern communications world where mobile is at the heart of consumer engagement and action. Smarties X is an All-Star Game for marketers. It's the World Championship of Innovation. If your campaign has the X Factor, and you want to be distinguished amongst the most innovative and forward- thinking leaders in the marketing industry today, then enter your campaign in the SMARTIES X program.

Read More on Effective Entry Insights
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Fraud Audit Gaming Case Study - DOWNLOAD NOW
A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP's existing campaigns. The client's marketing manager consulted the DSP's analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile measurement provider's (MMP) anti-fraud tools enabled. Learn More.
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