Consumer brands favor Google, Facebook for digital ads | Facebook tweaks algorithm to boost worthwhile content | Marketers question Facebook's Lookalike Audiences
May 17, 2019
MMA SmartBrief
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Top Story
Consumer brands favor Google, Facebook for digital ads
About half of the 500 respondents to Yotpo's "State of D2C Marketing 2019" study plan to boost their Google and Facebook ad spending this year, while only 18% are investing more in Amazon. User-generated content is also on the rise, as almost three-quarters of respondents are already making use of it, and another 20% have plans to do so.
ClickZ (5/16) 
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Your competitors are just a click away
The consumer battlefield has shifted—today's leading brands are winning customers based on the quality of their digital experiences. Our Digital Experience Economy Report explores the strategies businesses are using to outpace the competition. Get the report
Consumer Engagement
Facebook tweaks algorithm to boost worthwhile content
Facebook tweaks algorithm to boost worthwhile content
Facebook has changed the algorithm that ranks News Feed to better sync it with users' interests and close friends. The company conducted surveys to help its software better recognize signals of friendship and engagement, a move that should reduce the amount of clickbait on feeds.
TechCrunch (5/16) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Marketing & Sector Solutions
Marketers question Facebook's Lookalike Audiences
Marketers had high hopes for acquiring new customers and prospects with Facebook's Lookalike Audiences, but some are reporting diminishing results, which may be attributed to algorithm changes and curtailed usage of third-party data. "We don't feel it works anymore unless you can build that audience on the pixel -- but in that case, your website has to provide enough traffic to make it accurate, especially as you don't want to base that Lookalike Audience on older visits to keep pace with your market," says Digidust CEO Pierre-Olivier Carles.
Marketing Land (5/16) 
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YouTube courts direct-to-consumer brands
YouTube courts direct-to-consumer brands
(AFP/Getty Images)
YouTube recently launched a council to court direct-to-consumer brands with about 20 executives from leading companies in attendance at its inaugural meeting. Founders and leaders shared details about attractive audiences, marketing priorities, the need for performance metrics and desired ad products.
Digiday (free content) (5/17) 
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How to Keep Your Brand Safe in Programmatic
Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. Download the guide today to move your advertising from cautious to confident.
Featured Content
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Industry By the Numbers
Streaming startup Quibi eyes "quick bites" for mobile
Mobile video startup Quibi is attempting to find backers to invest another billion dollars to help it take on Netflix, Disney and other streaming video providers, a media report says. The company, led by CEO Meg Whitman and investor Jeffrey Katzenberg, plans to offer short-form content designed to be seen on mobile devices.
MediaPost Communications (5/16),  The Verge (5/15) 
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Making It Work
Blockchain settlement project reportedly to gain bank support
A blockchain-based digital cash system to make clearing and settlement more efficient is set to receive about $50 million in investment from several banks, sources say. A new entity, Fnality, reportedly would manage the project, which could debut next year.
Reuters (5/16) 
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Sprint will release first 5G phone on May 31
Sprint will roll out its first 5G smartphone at the end of May, along with the HTC 5G Hub hotspot, and will open pre-orders for Atlanta and three other markets on May 17, with service expanding to an additional five cities in a few weeks. The telecom priced the LG V50 ThinQ at $1,152, but is offering steep installment-plan discounts on both devices with contracts.
The Verge (5/16),  Light Reading (5/16) 
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MMA News
Do you have a story to tell about advances you've made in the mobile industry?
The MMA is now accepting submissions for the annual Global and North America SMARTIES Awards, the world's only global marketing awards program honoring innovation, impact, creativity, and success. Share your story with us and let us know how you're leading the industry forward by submitting an entry. Get started today.
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MMA Discovers Brands Need a One-Second Strategy
The human brain processes mobile ads in less than one second, according to groundbreaking neuroscience cognition research from the MMA. For more about the research - and some insight into how your brand can elicit a positive response - even in the blink of an eye - check out the Executive Summary here.
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