An Integral Ad Science survey found that 72% of advertising executives see opportunity in the increased time people spend watching mobile video. More than half think mobile gaming will create new opportunities as well, particularly as 5G makes the gaming experience better.
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This infographic from Facebook reveals global trends from a survey of consumers conducted by Ipsos across 14 global markets. Highlights include 82% of respondents saying their relationships with brands have deepened due to social media, 78% citing augmented reality as a fun way to engage with brands and 83% are open to brands taking part in their online communities.
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YouTube is testing linked video tags that let viewers find out more about products and make purchases. Similar features are under development at Pinterest, and would link items in Lens displays to similar products as well as giving brands more Pins options.
Mattel's Barbie is reaping the rewards of launching more inclusive products and the rising popularity among children and is using digital marketing to continue the momentum. Lisa McKnight, who oversees Mattel's Barbie and dolls lineup, talks about this approach, which includes Barbie's YouTube vlog, where she's talked about social justice, the Dream House Adventures app, which surpassed 71 million downloads, and launching "high-profile fashion partnerships."
Twitter has launched a 108-page strategic guide to help marketers plan their 2021 tweets. The document includes advice on getting the most out of crucial tools, as well as monthly planning worksheets, tweet prompts and templates.
Global digital ad spending will increase 18% from 2020 to 2021 and continue double-digit growth during the next five years with video leading the charge, according to Cowen's 9th annual Ad Outlook report. Most of the ad buyers surveyed (56%) say video ads are as or more effective than TV for branding and rank Google search as the top platform for their return on investment.
Samsung is offering a trio of Galaxy S21 phones, all of which feature C-band support for 5G as well as camera and video improvements, with stylus support in the premium Ultra version. The prices of the basic S21 and the S21 Plus are considerably lower than those of their S20 predecessors.
2021 State of Mobile for Marketers - Back by popular demand!
In one of the most attended webinars of 2020, last year's report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors, transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie, will share surprising insights from this year's survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. Thursday, February 25 2:00pm - 2:30. Register Now!
The Great Debates Marketing Growth Frameworks Summary Session Hosted by EY
This session will be hosted by EY, which will summarize the six marketing growth frameworks presented so far and provide strategic guidance regarding the pros, cons and considerations of each. There will also be a panel conversation featuring Joanna O'Connell from Forrester, Marc Vermut from Neustar, and Dr. Andrew Stephen from The University of Oxford, each sharing their perspectives from analyst, technologist, and academic points of view. Sign Up Now - It's Free