Spa at Auberge Beach coming to Fort Lauderdale, Fla. | Wellness brands eye big-city expansion | Atolla taps technology to keep skin glowing
November 15, 2018
ISPA SmartBrief
Spa industry news
Spa Spotlight
Spa at Auberge Beach coming to Fort Lauderdale, Fla.
The 15,000-square-foot Spa at Auberge Beach in Fort Lauderdale, Fla., will open by year's end. It will have outdoor cabanas, a fire pit and 14 treatment rooms.
Haute Living online (11/13) 
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Wellness brands eye big-city expansion
Equinox, The Well and other wellness-focused hotel brands are coming to New York. "Opening a hotel and spa in New York puts Aman and Six Senses within reach of millions of affluent potential customers, including visitors and locals alike," said analyst Henry Harteveldt.
Skift (11/13) 
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Retail Rundown
Atolla taps technology to keep skin glowing
Skin care startup Atolla uses machine learning to pinpoint issues and generate product recommendations. The company is raising money on Kickstarter.
TechCrunch (11/13) 
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Moscow salon makes cheese grater nails
Nail Sunny in Moscow has created functioning cheese grater nails, as seen on Instagram.
Yahoo (11/12) 
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Hospitality Trends
Colombia for vacations? Join the growing crowd
Two years after a peace agreement declared an end to its lengthy civil war, Colombia is enjoying a surge in tourism, and its government is working to expand the sector. While the country's sensational past as a drug cartel mecca draws visitors, officials emphasize exotic sites, cultural features and wellness.
NBC News (11/12) 
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Business Best Practices
Why VR, AR might be better for B2B sales than for marketing
Business-to-business marketers should consider whether technology such as virtual or augmented reality offers value to their business goals or the customer experience before investing, writes James Turner. Such technology might be better suited to sales by offering prospects virtual demonstrations, tours or meetings, he writes.
Adweek (tiered subscription model) (11/13) 
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Finance and Economics
Fed paper: Widen workforce by improving family policies
Better policies for family leave could draw more prime-age people into the workforce, according to research from the Federal Reserve Bank of San Francisco. The paper notes that 87% of Canadians of prime age are in the workforce but that 82% of Americans are.
The Wall Street Journal (tiered subscription model) (11/13),  U.S. News & World Report/Reuters (11/13) 
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Water Cooler
Video: Police slow roll of group in bus costume
Video: Police slow roll of group in bus costume
Four people in Vladivostok, Russia, have tried to cross a bridge that does not permit pedestrians by donning a cardboard costume of a bus. Police quickly stopped the make-believe bus and escorted the four off the bridge.
United Press International (11/13) 
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Read the latest Pulse
Whether or not you were able to join IPSA in Phoenix for the incredible 2018 ISPA Conference & Expo, the November Post-Conference issue of Pulse features highlights from Conference that drill down into the biggest news, ideas and happenings from #ISPA2018.

You can read the latest issue of Pulse online here.
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Urgent help needed for spas affected by hurricanes
The nonprofit wing of the Professional Beauty Association urgently needs donations for its PBA Disaster Relief Fund in the wake of Hurricanes Florence and Michael. Donations are tax-deductible, and 100 percent of donations to the Disaster Relief Fund go directly to help beauty and spa businesses ravaged by natural disasters.

Whether you give a little or a lot, you're supporting our incredible community by donating to this important cause. Donate online here.
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Selfless service has always been one of the most powerful methods of influence.
Stephen Covey,
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