PepsiCo's SodaStream and Bubly brands have launched their first co-branded campaign in North America with a 30-second spot starring Michael Buble, who shows how to make sparkling water at home with new fruit-flavored Bubly Drops. The ad shows Buble still pronouncing Bubly like his own last name, continuing the concept created by Goodby Silverstein & Partners for the brand's 2019 Super Bowl spot.
Walmart has pulled together a collection of kitchen storage solutions, including a space-saving oak shelf for over the kitchen sink; Estilo's eight-piece glass set for storing grains and spices; and stacking baskets from Better Homes & Gardens.
Diethelm Keller Group, parent of Switzerland-based DKB Household, has invested an undisclosed amount in Swissmar. Swissmar, a housewares company in the US and Canada, will continue to be headed by President Daniel Oehy, who also is tapped to lead DKB Household USA.
IKEA is rolling out a new app designed to further the furniture retailer's digital growth after announcing plans to stop printing catalogs. The app, developed with design firm Work + Co, was tested internally by employees before launching to customers.
Direct-to-consumer outdoor furniture seller Outer avoids the overhead of a showroom by paying customers to become showroom hosts. Customers apply to be hosts in exchange for 10% off their next purchase, and those who are accepted share photos and descriptions of their spaces and interact with prospective customers.
Nearly half of Walmart shoppers surveyed in November said they're worried about the economy, and 40% said they don't think there will be a fast recovery, Walmart Chief Customer Officer Janey Whiteside said Tuesday at NRF 2021: Retail's Big Show -- Chapter 1. Walmart shoppers continue to find ways to save, including switching to private-label brands, shopping the specials and opting for smaller packages, Whiteside said.
Dollar General is one of the first US companies to incentivize employees to get the COVID-19 vaccine. The retailer will offer four hours of pay to employees who verify that they have received the vaccine, and employees who have adverse reactions to the vaccine will receive paid time off, the retailer said.
Kroger has been testing the new KroGO smart cart in a Cincinnati-area store since last fall, the company reports. The cart, powered by tech firm Caper, will be rolled out to more stores based on insights from employees and customers, according to a company spokesperson.
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