January 15, 2021
Housewares SmartBrief
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Industry Update
SodaStream, Bubly tap Michael Buble for joint push
PepsiCo's SodaStream and Bubly brands have launched their first co-branded campaign in North America with a 30-second spot starring Michael Buble, who shows how to make sparkling water at home with new fruit-flavored Bubly Drops. The ad shows Buble still pronouncing Bubly like his own last name, continuing the concept created by Goodby Silverstein & Partners for the brand's 2019 Super Bowl spot.
Full Story: ABC News Radio (1/14),  Adweek (1/13) 
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Walmart has pulled together a collection of kitchen storage solutions, including a space-saving oak shelf for over the kitchen sink; Estilo's eight-piece glass set for storing grains and spices; and stacking baskets from Better Homes & Gardens.
Full Story: Apartment Therapy (1/12) 
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Diethelm Keller Group, parent of Switzerland-based DKB Household, has invested an undisclosed amount in Swissmar. Swissmar, a housewares company in the US and Canada, will continue to be headed by President Daniel Oehy, who also is tapped to lead DKB Household USA.
Full Story: HomeWorld Business (1/12) 
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Trends & Innovations
IKEA is rolling out a new app designed to further the furniture retailer's digital growth after announcing plans to stop printing catalogs. The app, developed with design firm Work + Co, was tested internally by employees before launching to customers.
Full Story: Modern Retail (tiered subscription model) (1/14) 
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Retail News
Direct-to-consumer outdoor furniture seller Outer avoids the overhead of a showroom by paying customers to become showroom hosts. Customers apply to be hosts in exchange for 10% off their next purchase, and those who are accepted share photos and descriptions of their spaces and interact with prospective customers.
Full Story: Modern Retail (tiered subscription model) (1/14) 
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Walmart exec: Shoppers see a slow recovery ahead
(Scott Olson/Getty Images)
Nearly half of Walmart shoppers surveyed in November said they're worried about the economy, and 40% said they don't think there will be a fast recovery, Walmart Chief Customer Officer Janey Whiteside said Tuesday at NRF 2021: Retail's Big Show -- Chapter 1. Walmart shoppers continue to find ways to save, including switching to private-label brands, shopping the specials and opting for smaller packages, Whiteside said.
Full Story: CNBC (1/12),  Business Insider (tiered subscription model) (1/12) 
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Dollar General is one of the first US companies to incentivize employees to get the COVID-19 vaccine. The retailer will offer four hours of pay to employees who verify that they have received the vaccine, and employees who have adverse reactions to the vaccine will receive paid time off, the retailer said.
Full Story: The Wall Street Journal (1/13) 
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Kroger is testing a smart shopping cart
(Scott Olson/Getty Images)
Kroger has been testing the new KroGO smart cart in a Cincinnati-area store since last fall, the company reports. The cart, powered by tech firm Caper, will be rolled out to more stores based on insights from employees and customers, according to a company spokesperson.
Full Story: Winsight Grocery Business (1/14) 
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Finance & Policy
The number of online job postings dropped 10.6% in December compared with a year earlier, according to Indeed.
Full Story: The Wall Street Journal (1/12) 
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IHA News
Formerly the International Home + Housewares Show, The Inspired Home Show is North America's largest housewares trade show! It connects not only buyer to seller but also product to lifestyle and the industry to the consumer market. Registration for the 2021 Show has officially opened. Don't miss the industry's premier marketplace! See the Show site for more information and to register.
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TheInspiredHome.com is a free resource for exhibiting members to reach over 650K monthly visitors with their products! Articles are inspirational and shoppable, providing readers with curated product assortments for improving their lives through delicious recipes, cleaning, home organization, pet care and more! View the editorial calendar for upcoming topics and get involved today!
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The Inspired Home Show   |   Housewares News   |   Knowledge Center
Become an IHA Member   |   Housewares Connect 365   |   The Inspired Home
Editor's Note
SmartBrief will not publish Monday
In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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Connect deeply with others. Our humanity is the one thing that we all have in common.
Melinda Gates,
philanthropist, advocate for women and girls
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