WPP, Ford tap Cranston for pickup emoji spot | Survey: Digital video ads rank high with marketers | The Integer Group, Red Robin tout family dining
July 19, 2019
IAB SmartBrief on Video
News, trends and insights on Digital Video
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Video of the Day
WPP, Ford tap Cranston for pickup emoji spot
WPP, Ford tap Cranston for pickup emoji spot
(Ford Motor Company/YouTube)
WPP's new spot for Ford touts the fact that the automaker's pickup truck emoji has passed the first round of approval from the Unicode Consortium and, subject to a final go-ahead, will be released in 2020. The tongue-in-cheek video, voiced by Bryan Cranston, shows Ford designers developing the vehicle emoji, taking it on covert test drives and trying to figure out why they "couldn't seem to get it to drive right" as "it always pointed left."
Ad Age (tiered subscription model) (7/18) 
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Trends and Future of Video
Survey: Digital video ads rank high with marketers
Video advertising was cited by 22% of respondents as a top trend affecting business this year, according to a May-June survey of 500 marketing decision-makers by Marin Software. Video was also seen as the most effective social ad format by 32% of those surveyed.
ClickZ (7/18),  MediaPost Communications (7/18),  MarTech Series (7/18),  Marketing Dive (7/18) 
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Cutting-Edge Campaigns
The Integer Group, Red Robin tout family dining
The Integer Group, Red Robin tout family dining
(Red Robin Burgers/YouTube)
Red Robin has launched an "All The Fulls" campaign from The Integer Group, Assembly and Coyne PR, which centers around the emotions felt by families when they dine together such as "bliss.full" and "joy.full." The push spans TV, digital, out-of-home, social, PR, radio, email and direct mail.
MediaPost Communications (7/18) 
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Callen, Clif show fallout from snack-deprived children
Callen, Clif show fallout from snack-deprived children
(Clif Bar & Company)
Callen's humorous new push for Clif health bars shows what happens when children are too hungry to unleash their creativity and features the tagline "Imagination needs fuel." One 30-second spot shows a mom chatting to three despondent children in a playground, asking "What are you playing?" with one girl replying "dirt" and a boy saying he's about to play "naps."
Ad Age (tiered subscription model) (7/17) 
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IAB Programmatic Symposium
The IAB Programmatic Symposium will return on September 23, 2019, in NYC. This one-day event will take an in-depth look at the shifting landscape of programmatic and cover topics including the future of AI, in-sourcing media, the promise of blockchain, the ramifications of CCPA and GDPR, and more. Register Now
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Content News
Nielsen ratings might come to streaming platforms
Video streaming services release viewership or user statistics at their own discretion, with no verification methods, but some advertisement-supported platforms are looking to change that. Nielsen has said that it is in talks with Pluto TV, Xumo and Tubi about implementing its Digital Ad Ratings, which will likely help marketers make decisions based on confirmed numbers.
The Wall Street Journal (tiered subscription model) (7/17) 
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Subscription VOD services vie for viewers with content
Exclusive content is driving subscription video-on-demand users to add services, according to the 2019 Manatt, Vorhaus Digital Strategy Study, and viewers aged 18-34 aren't tied to watching streaming content on a TV screen. "[Younger viewers] don't care about the size of the screen. It's really about the convenience and access," says Ned Sherman of Manatt Digital.
AdExchanger (7/18) 
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IAB News
IAB Calls for CCPA Fix
IAB Calls for CCPA Fix
IAB has join with other leading advertising trade associations in urging California policymakers to fix a key concern with the California Consumer Privacy Act (CCPA). As currently enacted, CCPA would force companies to connect non-identifiable information, such as Device IDs, with consumers' real names and personal identities, so they can respond to requests under the CCPA. This would create unnecessary privacy risks for consumers and compliance challenges for IAB members. IAB is encouraging an amendment to CCPA that would help prevent this outcome. To learn more about our proposal on this issue, including the text of the proposed amendment, visit www.fixCCPA.com.
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Disrupting Brand Preference Study
Disrupting Brand Preference Study
New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey -- from discovery through purchase -- as well as the attitudes about brand loyalty have been forever changed.

Read the report.
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