Optimist takes toy Skoda SUVs on at-home adventures | Improve your brand's reputation with social proof | How TikTok's audience matured amid pandemic
May 27, 2020
IAB SmartBrief on Video
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Video of the Day
Optimist takes toy Skoda SUVs on at-home adventures
(Skoda/YouTube)
Optimist, with Halal, created a campaign for Skoda that includes four spots shot by directors in their homes featuring toy versions of the automaker's SUV lineup. "Shot at Home" showcases a miniature SUV in each spot, showing the vehicles traverse sofas, carpets, tables and more while dodging hazards such as broken eggs, coffee cups and plant pots.
Full Story: Adweek (tiered subscription model) (5/26) 
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The New Creative Process in Advertising
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Trends and Future of Video
Shep Hyken outlines four ways marketers can build social proof to boost their brand's reputation, including incorporating customer testimonials across every channel and considering the use of video to create even more powerful testimonials. He recommends getting quoted in industry articles and showcasing any awards won to build trust, and advises the use of employees as brand ambassadors.
Full Story: Forbes (5/24) 
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How TikTok's audience matured amid pandemic
(Lionel Bonaventure/Getty Images)
US TikTok users ages 18 and up increased dramatically amid the coronavirus pandemic, with 39.2 million new monthly active users in April, three times higher than the April 2019 estimates, according to Comscore. While the percentage of users in the 18 to 24 age group dipped from January to April, the percentage of users age 25 to 44 increased, and ad executives wonder whether it's a temporary shift and how the shifts will make ad targeting more challenging.
Full Story: Adweek (tiered subscription model) (5/26) 
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Cutting-Edge Campaigns
Anomaly L.A., Spike Lee showcase MasterClass instructors
(MasterClass/YouTube)
Anomaly Los Angeles' campaign for MasterClass features a 60-second anthem spot, "Today's the Day," which is voiced by Spike Lee and showcases instructors available via the education platform including Serena Williams, Stephen Curry, Neil deGrasse Tyson, RuPaul and Anna Wintour. "These people know things, a lot of things, big things, all the things, the best things," Lee says in the video.
Full Story: Muse by Clio (5/26) 
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Ally, Katie Couric showcase "The Bright Side"
(Katie Couric/YouTube)
Ally created a digital video series, "The Bright Side," hosted by Katie Couric that spotlights how individuals and communities are doing good during the pandemic, and the brand made donations to each cause showcased during the series. "The engagement we've seen has been incredible," says Ally's Andrea Brimmer, adding, "We believe it is a true testament to the idea that people are desperate for positive and uplifting content right now."
Full Story: MediaPost Communications (5/25) 
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Content News
ScreenHits TV is an aggregation app launching soon that aims to be a video streaming hub for subscription services. Major content players including Netflix, Amazon Prime and Disney+ are tied to the app.
Full Story: Android Police (5/26),  The Hollywood Reporter (5/21) 
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"The Adam Carolla Show" garners 1.1M live video streams
Carolla (Getty Images/Getty Images)
Adam Carolla worked with video entertainment service LiveXLive and PodcastOne for a live episode of his podcast "The Adam Carolla Show," topping a record 1.1 million video streams. LiveXLive plans to acquire PodcastOne next month.
Full Story: Forbes (5/26) 
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IAB News
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