Snoop Dogg gets "Smoooth" for Klarna | Over-the-air TV in homes tops 16M | Facebook's video inventory scale raises concerns
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January 18, 2019
IAB SmartBrief on Video
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Snoop Dogg gets "Smoooth" for Klarna
Snoop Dogg gets "Smoooth" for Klarna
(Klarna/YouTube)
Swedish digital banking brand Klarna's new campaign stars minority investor Snoop Dogg in three spots. One ad shows the rapper being coronated as "Smoooth Dogg" in lavish surroundings and ends with the copy, "Klarna, Smoooth payments."
The Drum (1/17),  Ad Age (tiered subscription model) (1/17) 
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Trends and Future of Video
Over-the-air TV in homes tops 16M
Nielsen reports a 48% increase in US homes watching TV over-the-air from 2010 to 2018 was driven by two demographics: diverse older viewers who tend to have lower incomes and younger, more affluent viewers who also subscribe to a streaming service.
TechCrunch (1/15) 
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Facebook's video inventory scale raises concerns
Facebook's video inventory scale raises concerns
(Ted Aljibe/Getty Images)
Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Digiday (free content) (1/18) 
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Cutting-Edge Campaigns
Consumer reaction to Gillette's #MeToo-inspired ad
Gillette's "The Best Men Can Be" spot has become a viral talking point, and Ace Metrix reports that 65% of viewers say it increased purchase intent, while just 8% said it would make them less likely to buy the brand's products. A separate study by Morning Consult found that 73% of viewers who are Democrats gave the ad the thumbs-up, while just 48% of Republican viewers gave a favorable response.
The Wall Street Journal (tiered subscription model) (1/17),  HAPPI online (1/17) 
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Grey Group teases Super Bowl ad for Pringles
Grey Group teases Super Bowl ad for Pringles
(Pringles U.S./YouTube)
Grey Group has unveiled three 6-second teasers for Pringles' Super Bowl spot, which features a smart device saddened by the fact it can only order the brand's snacks and will never get to taste them. The Super Bowl ad will be accompanied by a campaign across multiple channels, including digital and social.
MediaPost Communications (1/17),  Adweek (tiered subscription model) (1/17),  Ad Age (tiered subscription model) (1/17) 
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Content News
Connected TV boosts fuboTV
FuboTV's subscriber engagement last month was nearly three times greater than at the same time the previous year, and the company says connected TVs get the credit. The company's nearly 250,000 subscribers watched an average of almost 90 hours of programming, with entertainment being the most popular category.
FierceVideo (1/16) 
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IAB News
Richardson: AI needs standardization in 2019
Marketers enjoy the benefits of artificial intelligence when it comes to gathering data on consumers and even in the creation of the ads themselves, according to The Interactive Advertising Bureau's Orchid Richardson who recently wrote about AI in an article for AdExchanger. She talks about the need for marketers to step up in 2019 to standardize AI use in the industry to benefit reach, privacy and more. Read the article.
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The IAB Digital Video Glossary
The IAB Digital Video Glossary
As digital video technology advances, it's impossible to know how the vocabulary will change in breadth of terms or in frequency of use. This glossary will help you be a digital expert and improve your brand's communication by knowing the definitions of the most popular and newest terms across the industry. Click to read more.
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