Pepsi welcomes summer with AR filters | Infographic: 40+ reasons why video is vital | MetLife brings stats to life with personal stories
May 22, 2019
IAB SmartBrief on Video
News, trends and insights on Digital Video
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Video of the Day
Pepsi welcomes summer with AR filters
Pepsi welcomes summer with AR filters
(Pepsi/YouTube)
Pepsi's new campaign from Motive, VaynerMedia and Acceleration taps DJ Khaled and Chrissy Teigen as influencers and features QR codes and graphics on bottles that consumers can scan to launch Instagram Stories that include around 250 branded augmented reality filters. The "Pepsi #Summergram" push also includes 25 15-second TV and digital ads, Giphy stickers for user-generated content, 2,300 outdoor billboards across the country and events in Los Angeles, Miami and Chicago.
Adweek (tiered subscription model) (5/20),  Ad Age (tiered subscription model) (5/20) 
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Trends and Future of Video
Infographic: 40+ reasons why video is vital
Infographic: 40+ reasons why video is vital
(Pixabay)
An infographic from Omnicore features more than 40 statistics about video marketing, including the fact that 87% of brands use video and social videos have resulted in new customers for 90% of marketers. Additionally, 96% of consumers ages 18-34 view videos on social at least a few times weekly and almost 50% of consumers interact daily with branded video on Facebook.
Social Media Today (5/21) 
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Cutting-Edge Campaigns
MetLife brings stats to life with personal stories
MetLife brings stats to life with personal stories
(MetLife/YouTube)
MetLife, with FF New York, has created a campaign titled "The 100," which features stories from real people who bring to life the brand's statistics about financial stress. For example, Priscillia's story illustrates the plight of 33% of workers who feel less productive because of financial worries.
Campaign US (free registration) (5/20) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
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Featured Content
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How to run ROAS UA campaigns for ad-based games
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Content News
Streaming providers trim national TV ad spending
Advertisers for streaming video services spent considerably less money on national TV purchases through mid-May than they did a year ago, iSpot.tv reports, noting that the Winter Olympics pumped up 2018's results. Amazon Prime Video and Hulu spent the most out of the $191.1 million total, while DIRECTV Now led the 2018 pack.
MediaPost Communications (5/20) 
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Hulu looks to nonintrusive ads for revenue boost
Hulu is using data to create nonintrusive ad formats, including pause ads and situational ads, and it plans to gain half its ad revenue from these formats in three years. The over-the-top space requires "restraint," says Hulu's Peter Naylor, and he adds that the OTT audience likely won't tolerate "what's been done in conventional TV."
Ad Age (tiered subscription model) (5/20) 
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IAB News
Video Advertising Spend Report 2019
Video Advertising Spend Report 2019
Ad spend in digital video continues to accelerate: Marketers report an increase for digital video budgets by 25% y/y. We are seeing this growth occur across all categories--with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018. Learn more digital video growth highlights here.
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5 key steps to achieve creative success and innovation
5 key steps to achieve creative success and innovation
Creative planning, media planning and defining brand objectives often happen in siloed paths when kick-starting a creative campaign. When this happens, marketers can end up with creative that does not align with the media plan or brand objectives. Check out the five key steps that marketers should consider before launching a campaign.
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All creative people want to do the unexpected.
Hedy Lamarr,
actress and inventor of spread spectrum communication technology

May is National Inventors Month

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