Marketing Arm takes State Farm to TikTok for Super Bowl | Reaching Hispanic streamers takes planning, nuance | It's time for a new way to measure video marketing
State Farm chose to sit out this year's Super Bowl and is instead engaging fans with a #TeamStateFarm challenge on TikTok created with The Marketing Arm. The brand is encouraging users to share videos using TikTok's duet feature and brand character Jake will share his top three on Super Bowl Sunday and give fans the chance to vote for a winner.
NEW Research: Identity Solution Testing How are marketers and publishers testing identity solutions right now? Part two of Lotame's global "Beyond the Cookie" research reveals how the loss of third-party cookies will impact business and barriers to identity solution selection. Access the report here.
Isabel Rafferty, founder and CEO of Canela Media, looks at over-the-top TV advertising and how to reach Hispanic audiences. Marketers should make sure streaming platforms offer the opportunity to connect with Hispanic viewers from a variety of cultural backgrounds, to align brand value with content and consider original content partnerships with providers, Rafferty writes.
AcuityAds' Seraj Bharwani argues that current video marketing measurement methods, mainly media mix modeling and multitouch attribution, are ineffective given the demise of cookies and changing privacy regulations. Bharwani explains why tracking "user-initiated behaviors" could be the answer.
How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. Register for the webinar.
Working with a former member of "The Bachelor" reality show production team, Hy-Vee will debut a series of short reality shows that feature couples going on a blind date to shop at the grocer. Each of the eight planned "Love at First Bite" episodes will be about 10 minutes long and air on Hy-Vee's streaming platform, Helpful Smiles TV.
TBWA\Media Arts Lab's latest spot for Apple TV+ stars actor Jon Hamm, who scrolls through its lineup of shows and stars, getting increasingly mad at not being cast in any of them. "Seriously, I could have done Lasso," Hamm says, before leaving a passive aggressive voicemail for Tom Hanks, who had the temerity to star in two Apple TV+ movies.
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Here’s how Twitter is making its service safer Brand safety is human safety. After all, people are at the core of everything we do. See how Twitter is investing in brand safety through policies, products, and partnerships to make the service a safer place for all.
IAB released a white paper unpacking the state of CCPA Compliance in CTV/OTT. Titled "Project Crosswalk: Addressing CCPA Compliance within the CTV/OTT Marketplace," the report finds lack of consensus around applying CCPA definitions and obligations. It will be used as a basis to develop recommendations for how CPRA opt-outs might work under the new law. Read more and download the white paper here.
New voice technologies can help marketers enhance relationships with consumers at all stages of the purchase funnel. Learn how Bank of America, Ford, Walmart and other major advertisers used voice technology in creative ways to elevate their brand objectives.
