Apple uses iPhone 11 Pro to shoot "Snowbrawl" | Boost consumer engagement with animated brand mascots | What brands need to know about creating shoppable video
Apple's new spot for the iPhone 11 Pro, "Snowbrawl," was shot using the device by cinematographer Robert Elswit and directed by David Leitch of "Deadpool 2" and "John Wick" fame. The action-packed spot shows children embroiled in an epic snowball fight, started by a brother stealing his sister's teddy bear, and an accompanying video shows how the spot was made.
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Advancement of technology and animation makes it possible for marketers to easily create animated brand mascots and stickers for digital initiatives, including websites, gaming and text messaging, animator Pat Giles writes. Animated characters are nonintrusive, let brand advertising "be additive to a conversation" and create meaningful interactions, Giles writes.
Dentsu Aegis Network's Maggie Zhang describes how brands should approach the evolving trend of shoppable video, including focusing on innovation instead of worrying about scale, and using personalization and localization to engage consumers in the video-on-demand landscape. "Combined with an interactive and personalized consumer engagement, shoppable video simply creates a better and more relevant consumer experience," she writes.
Melanie Cohn, Dunkin' Brands' senior brand engagement manager, discusses video content produced by influencers and how the company is increasing engagement on YouTube and Instagram. She also talks about brand safety as a priority and the emergence of newer players, such as TikTok, Facebook Watch, IGTV and Snapchat.
FF Los Angeles' "One Note Prelude" video for Louis XIII Cognac starts with the G-sharp note made by two toasting cognac glasses and features a symphony composed entirely from the same note, while robotic arms perform the rituals of cognac tasting, such as swirling it in the glass. FF Los Angeles' Fred Raillard says, "The marketing idea is to kind of have our own ritual of consumption for Louis XIII Cognac."
While Adjust doesn't share the attribution information itself between networks, sharing all the data from your app gives such partners an insight into your entire user base. Let's talk about why this is the status quo, and why that needs to change. Read the blog.
Mobility apps have had some of the highest Growth Scores of any app, but have also struggled with retention. The data suggests competition is fierce and users are ready to jump ship whenever the next big thing comes along. So what's their secret sauce?
Connected TV advertising budgets in the US are expected to grow from $7 billion this year to more than $14 billion in 2023, eMarketer forecasts. Figuring out who is responsible for CTV planning and buying at agencies is a challenge because it sometimes falls to the linear TV team and sometimes to the digital team, and the distinction is blurring, Ross Benes writes.
This Playbook is designed to help B2B marketers understand the necessity of having a digital approach in order to jump start and optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information and appropriate tools, ABM can be effective for B2B marketers looking to gain quality leads, loyal customers and growth their businesses.
User-generated content for marketing and advertising has grown significantly. Publishers, marketers and agencies are taking notice. Learn why it is distinctly different from influencer marketing in IAB's new buyer's guide.
