April 5, 2021
IAB SmartBrief on Video
News, trends and insights on Digital VideoSIGN UP ⋅   SHARE
 
Video of the Day
TBWA\Chiat\Day, Brie Larson showcase Nissan "Thrills"
(Nissan USA/YouTube)
Nissan rolled out its "Thrill" campaign from TBWA\Chiat\Day with a "The New Nissan" spot during NCAA March Madness that features Brie Larson reminiscing about "when driving was fun" and showcasing the "thrilling vehicles" that are part of the automaker's 80-year history, present and future. The push is running across TV, social and digital, and touts the brand's electric vehicles and 10 new products coming during the next 20 months.
Full Story: Adweek (4/2),  MediaPost Communications (free registration) (4/2),  HotCars (Canada) (4/4) 
LinkedIn Twitter Facebook Email
Download the attribution starter kit from LeadsRx
Enterprise marketers utilize multi-touch attribution to improve their marketing performance. This collection of resources by LeadsRx will help you deploy attribution properly and maximize return on ad spend. Get your copy
ADVERTISEMENT:
Trends and Future of Video
TikTok has started enabling select creators and business account holders to use its Playlist feature to group their TikTok clips into themed, titled collections with plans to roll the tool out to all users. Brands may find Playlists beneficial for creating longer, thematic or episodic content or posting "tutorials or explainers" in sequential order, writes Andrew Hutchinson.
Full Story: Social Media Today (3/29) 
LinkedIn Twitter Facebook Email
FreeWheel reports that 43% of connected television advertisements viewed in 2020's latter six months aired on Roku devices, followed by 29% on Amazon Fire TV. CTV accounted for 62% of ad viewing on premium video.
Full Story: MediaPost Communications (free registration) (3/29),  Next TV/Broadcasting+Cable (3/29) 
LinkedIn Twitter Facebook Email
The World Federation of Advertisers has released an open-source guide for advancing representation and diversity in marketing. "For example, when looking at diversity in an ad, we check who is in a position of leadership, or who is in the kitchen?" said Dale Green, global brand director at Mars.
Full Story: The Drum (free registration) (4/1) 
LinkedIn Twitter Facebook Email
Global Omni-Channel Benchmarks Report
2020 upended the way we engage with content, and brands have had to adjust accordingly. See what Innovid data revealed about how omni-channel advertising trends have shifted in such an unprecedented year. Download the report.
ADVERTISEMENT:
Cutting-Edge Campaigns
Scotts is celebrating Opening Day for Major League Baseball with an #OpeningWeekintheYard social sweepstakes inviting fans to share videos of their baseball stadium fun on Instagram, Twitter and TikTok for the chance to win a base used in opening week games. A 30-second spot introduces the sweepstakes.
Full Story: Adweek (4/2) 
LinkedIn Twitter Facebook Email
Leo Burnett, LeBron James intro 2024 GMC Hummer EV
(GMC/YouTube)
GMC introduced its 2024 Hummer EV SUV with a 90-second spot from Leo Burnett during March Madness that's voiced by LeBron James and set to a cover of "Immigrant Song" by Led Zeppelin. The ad shows a 2024 Hummer EV SUV drop from the sky like a meteorite and spotlights its capabilities, such as CrabWalk1 and Extract Mode.
Full Story: MediaPost Communications (free registration) (4/4) 
LinkedIn Twitter Facebook Email
Warner Bros. brings #GodzillaVsKongRoar to TikTok
(Pixabay)
Movers+Shakers created a #GodzillaVsKongRoar challenge on TikTok to promote the release of "Godzilla vs. Kong" for Warner Bros. The campaign asks users to put the film's roar noises into videos about their grievances.
Full Story: Adweek (3/29) 
LinkedIn Twitter Facebook Email
Content News
Snapchat reports reaching 90% of US residents between 13 and 24 years old, as well as 23 million parents, and that 86% of its fans use the app when they're doing their back-to-school shopping. The company released this data as it introduced a back-to-school platform for brands, which includes tips, rising trends, case studies and checklists tailored to specific regions.
Full Story: Social Media Today (4/1) 
LinkedIn Twitter Facebook Email
Traffic on the major streaming services has increased by 21% since before the start of the COVID-19 pandemic with 47% of survey respondents saying they have subscribed to at least one service since the onset of the pandemic, Verizon reports from Morning Consult data. More than 80% of current viewers anticipate streaming at least the at the same rate they are now.
Full Story: Media Play News (3/29) 
LinkedIn Twitter Facebook Email
IAB News
Continuing the conversation from ALM, IAB and LiveRamp are hosting a webinar on April 14 at 2 p.m. on how media buyers can efficiently use data and identity to reach audiences at scale. Register now.
LinkedIn Twitter Facebook Email
2021 IAB NewFronts
The 2021 IAB NewFronts will take place May 3 to 7, and will provide buyers and sellers a holistic video marketplace inclusive of video across every screen. Digital, streaming and linear video creators/publishers are invited to showcase their upcoming content offerings. NewFronts will take place in context of IAB's cross-industry video initiative, which aims to modernize how video is bought and sold around a consistent set of principles, standards, practices, and -- where applicable -- products and technologies.

Learn more.
LinkedIn Twitter Facebook Email
LEARN MORE ABOUT IAB:
About | Join | Guidelines & Best Practices
Research | Events & Learning | Certification
Sharing IAB SmartBrief on Video with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/iabvideo/?referrerId=eSriBJbAIQ
The path of sound credence is through the thick forest of skepticism.
George Jean Nathan,
drama critic, magazine editor
LinkedIn Twitter Facebook Email
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004