Report: TikTok shows strong 2019 earnings growth | Social media trends to maximize in 2020 | How marketers can prepare for a "cookie-less" world
January 17, 2020
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Report: TikTok shows strong 2019 earnings growth
Report: TikTok shows strong 2019 earnings growth
(Lionel Bonaventure/Getty Images)
Privately-held TikTok generated $176.9 million in revenue in 2019, which is 71% of the total it has garnered since the app launch, and its $88.5 million in fourth-quarter earnings were six times higher than a year prior, according to Sensor Tower estimates. The app held the second spot for number of 2019 downloads on the Apple App Store and the Google Play store, and Sensor Tower attributes most of its earnings growth to ad sales and in-app purchases.
Barron's (free access for SmartBrief readers) (1/16),  TechCrunch (tiered subscription model) (1/16) 
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Influencer marketing for your clients in 2020
Supercharge influencer marketing for your clients! Get the 2020 Influencer Marketing Playbook to guide you through the 6 steps to strategize & execute an effective campaign from start to finish. Download the Playbook!
Marketing Trends
Social media trends to maximize in 2020
Social media trends to maximize in 2020
Ann Smarty outlines three social media trends that will present opportunities brands in the new year, including a focus on the stories formats on Facebook, Instagram and WhatsApp. "Interruptive experiences" are losing their appeal and can be replaced with more personalized efforts thanks to advanced tools, and augmented reality "enables brands to create one-of-a-kind, immersive experiences, which facilitates even more connection and brand-building opportunities," she writes.
Social Media Today (1/17) 
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How marketers can prepare for a "cookie-less" world
Ad buyers and brands are rattled by the fact that Chrome is eliminating cookies and they're "losing their foundational tracking mechanism," Alison Weissbrot writes. She contends Google's Privacy Sandbox solution is "still too theoretical" and suggests marketers start the changeover process by considering first-party data usage, rethinking targeting and optimization and considering new measurement techniques.
AdExchanger (1/17) 
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Mobile Focus
App developers sue Facebook for monopolistic practices
A group of developers of now-defunct apps filed a class-action lawsuit against Facebook, contending the social platform participated in anti-competitive practices and inappropriately revoked developer access to harm prospective competitors. Facebook argues the suit is baseless, while Yavar Bathaee, an attorney for the apps, says in a statement. "[Facebook used] its economic power to crush or acquire anyone that competed with them."
NBC News (1/17),  Reuters (1/16) 
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Panda Express welcomes Lunar New Year with AR filters
Panda Express welcomes Lunar New Year with AR filters
(PRNewsfoto/Panda Express)
Panda Express has unveiled augmented reality filters, "Celebration of Good Fortune," on Instagram and Facebook to ring in the Lunar New Year. The five AR filters feature cultural traditions relating to the holiday, such as red envelope surprises, lion masks and seeing off evil spirits with firecrackers, and the brand is also running a sweepstakes with a grand prize trip to Universal Studios Hollywood in 2021 to celebrate the holiday.
Mobile Marketer (1/16) 
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Company Watch
Facebook shelves WhatsApp ad plan
Facebook has disbanded a team it had working on possible WhatsApp ad integrations, which also caused the messaging service's founders to resign nearly two years ago, according to The Wall Street Journal. Facebook has plans to develop Status ads and is working on revenue-generators, such as tools for businesses to connect with consumers.
The Verge (1/16),  The Wall Street Journal (tiered subscription model) (1/16) 
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Brands & Campaigns
Did Cheetos inspire MC Hammer's classic hit?
Did Cheetos inspire MC Hammer's classic hit?
Goodby Silverstein & Partners has released a teaser for Cheetos' first Super Bowl spot in 10 years, which stars MC Hammer snacking on Cheetos at a piano in 1989 before having a moment of inspiration when he realizes his fingers are covered in the snack's dust, or what the brand is calling Cheetle, and says, "Wait, I can't touch this." The teaser is running across the brand's social channels.
The Drum (free registration) (1/16),  Adweek (tiered subscription model) (1/16) 
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Policy & Research
Survey: Preferences of microinfluencers
Research from SocialPubli finds that 76% of microinfluencers, those with less than 10,000 followers, prefer Instagram for brand collaborations and the top format for their work with brands is Stories. Their preferred method of compensation is monetary, favored by 61%, while 27% opt for free products, experiences or services.
MarketingProfs (free registration) (1/15) 
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IAB News
IAB Native Advertising Playbook 2.0
IAB Native Advertising Playbook 2.0
The IAB Native Advertising Playbook 2.0 looks into the continually evolving native advertising landscape, as viewer perceptions of the ad products are changing as well. Read more in the playbook.
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IAB Leadership Training: Media Sales
IAB Leadership Training: Media Sales
Transition from player to player-coach with IAB Leadership Training: Media Sales. You'll learn how to inspire your front-line sellers and help your team thrive in today's rapidly evolving digital ecosystem. Develop skills needed to recruit and retain talent, collaborate cross-functionally, and more. Enroll today.
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Editor's Note
SmartBrief will not publish Monday
In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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IRI - Chicago, IL, US
You know there are moments such as these when time stands still and all you do is hold your breath and hope it will wait for you.
Dorothea Lange,
documentary photographer, photojournalist
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