The Audience Solutions feature of Google Ad Manager will soon feature new analytic tools to help publishers and brands with media networks manage first-party data. Audience Explorer shows audiences by factors such as browsers or platforms, Scorecard Table offers audience segment profiles and Segment Overlap and Comparison identify differences and points of commonality.
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Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.
Pinterest generated $613 million in revenue for the second quarter, a 125% year-over-year increase, while its US monthly active users dropped 5% compared with Q2 last year. Executives attributed the downward turn of new members to the COVID-19 vaccinations combined with the reopening of brick-and-mortar stores and other venues.
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Marketers need to exercise caution when selecting emojis as the "seemingly innocent images" can have different meanings for political, age and geographic groups and subcultures, write Ashley Cooksley and Elizabeth Koenig. For example, the baseball cap symbol represents a lie among the hip-hop community, and the two warn that "if brands are looking to create a credible voice online, they need to understand the context surrounding emojis."
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Snapchat has enhanced its Snap Ads Manager with a Campaign Lab tool. Brands can use the tool to conduct split tests, view results to determine which works best and receive recommendations based on past tests for actionable steps.
Coca-Cola is launching today its first campaign involving nonfungible tokens for International Friendship Day when it auctions the Coca-Cola Friendship Box containing NFT versions of Coca-Cola collectibles to support the Special Olympics. NFTs are one way to explore the growing artificial reality-enabled "metaverse," which "creates opportunities to connect with others like never before," said Josh Schwarber, Coca-Cola's global digital design senior director.
TikTok created a "Re:Make by TikTok" campaign that features some of the platform's top creators reimagining three classic ads -- TBWA\Chiat\Day New York's "Touch" for Skittles, BBDO New York's "Game" for Snickers and Wieden+Kennedy Portland's "The Man Your Man Could Smell Like" for Old Spice. The push was created by BBDO, Mars and Mars Wrigley's The Hive and Procter & Gamble, and #TikTokRemake encourages others to share their own ad remakes or suggest other spots to be remade.
Snapchat rolled out its biggest global campaign to tout its augmented reality capabilities, which features digital and out-of-home lenses and Snapcodes customized for major cities, including several in the US. Brand partners for "Open Your Snapchat" include Legendary Pictures, Warner Bros. Pictures and Disney+, with AR try-on features from American Eagle, Jordan Brand, Ralph Lauren and others.
IAB is among ad groups calling on California Attorney General Rob Bonta to retract a mandate announced in a frequently-asked-questions reply that stipulates companies must honor a "Global Privacy Control" opt-out tool designed by privacy advocates. A letter from the groups argues the FAQ's contradictions with existing California privacy law "will cause confusion for consumers and businesses, rather than effectuating genuine user choices."
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