July 30, 2021
SmartBrief for Health Care Marketers
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Agency Update
Patty LaBelle is encouraging consumers to get their cancer screenings in an advertising campaign sponsored by the Community Oncologist Alliance and Cancer Care. The organizations spearheaded the campaign based on a study from Avalere Health that shows breast cancer screenings declined 85% and colon cancer screenings declined 75% during the pandemic when compared to the previous year.
Full Story: FiercePharma (7/27) 
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Marcus Thomas, Hello spotlight organ donation
(Lifebanc/YouTube)
Marcus Thomas and Hello created a pro bono TV campaign for nonprofit Lifebanc to raise awareness of the urgent need for organ and tissue donations. One 30-second spot, "Jacques," features a man emotionally reading out his own obituary, which never had to be printed because he received a liver transplant.
Full Story: ShootOnline (free content) (7/29) 
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The "Vax to School" campaign encourages children and their parents get COVID-19 vaccinations before the new school year begins. The campaign includes a YouTube video and free vaccination clinics at schools.
Full Story: KARE-TV (Minneapolis-St. Paul, Minn.) (7/29) 
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Trends, Research & Stats
Amazon records blockbuster Q2 ad growth
(Amazon)
Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.
Full Story: CNBC (7/29) 
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Voices from the Inside
Alonzo Weems, Eli Lilly's new compliance chief, is tasked with making sure the sales and marketing team interactions with health care professionals meet regulatory standards. The biggest risk to compliance currently is cyber threats followed by challenges in the pricing and access environment, Weems said.
Full Story: The Wall Street Journal (7/30) 
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Interactive Ads & Technology
Pinterest is now allowing UK and US creators with business accounts to make Idea Pins videos shoppable by tagging products, and plans to extend the program globally. Creators can also earn commissions on affiliate links, and those in the US, Canada and 17 other countries can test a beta tool that enables them to gain brand sponsors and make followers aware of those arrangements.
Full Story: The Drum (free registration) (7/27),  TechCrunch (tiered subscription model) (7/27),  MediaPost Communications (free registration) (7/27) 
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Nielsen plans to eliminate cookies and other digital identifiers from its Digital Ad Ratings and instead will focus on evaluating authenticated activity via first-party information. The company has also constructed a model that uses machine learning and contextual data, such as device information and content, to measure traffic from unauthenticated users.
Full Story: Ad Age (tiered subscription model) (7/27),  MediaPost Communications (free registration) (7/27) 
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Policy Pulse
The White House Office of Management and Budget issued a memo to federal agencies that employees and visitors should wear masks inside federal buildings located where COVID-19 is high, regardless of vaccination status. President Joe Biden, meanwhile, will reportedly announce a requirement that federal employees and contractors be vaccinated or undergo regular COVID-19 testing, a source said.
Full Story: Reuters (7/28),  The Hill (7/28) 
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The White House is taking additional steps to boost the number of vaccinated Americans as a new wave of COVID-19 infections threatens areas with low vaccination rates with the mandate to require proof of vaccination from federal workers and contractors and payments of $100 for each newly vaccinated. "With freedom comes responsibility. So please exercise responsible judgment. Get vaccinated for yourself, the people you love, for your country," President Joe Biden said. Presently, the number of fully vaccinated Americans has reached 163.9 million, while the number of administered COVID-19 vaccine doses now totals 344.1 million, according to the CDC.
Full Story: Reuters (7/29),  Reuters (7/29) 
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Industry Insight
WPP CEO Mark Read talks in this video interview about the company's performance, why it's bringing creative and media closer together, and his predictions for the future. "I think if I had to bet WPP on a piece of technology that's going to transform marketing I'd say e-commerce because through mobile, it will transform business," Read said.
Full Story: Adweek (7/28) 
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Coalition News
The FDA's Office of Prescription Drug Promotion (OPDP) cited Amgen for making misleading claims that the delivery of its product Neulasta® through the Onpro® on-body injector is more effective than delivery through the pre-filled syringe (PFS) or is more effective than FDA-licensed biosimilars, which are only available through PFS. The recent OPDP Untitled Letter takes aim at claims made by Amgen in a professional animated banner for Neulasta (pegfilgrastim) -- submitted through the Form FDA 2253 process -- and states that it also received complaints about similar Amgen claims through the agency's "Bad Ad Program." Read more.
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Closing the Deal
--Grammy-award winning singer Patty LaBelle in a campaign relating the importance of time in cooking to the necessity of routine health screenings.
Full Story: FiercePharma (7/27) 
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