General Mills is rolling out a new brand of cereal called Fillows, which features a crunchy shell and a creme filling. The cereal comes in two flavors: Pillsbury Cinnamon Roll and Hershey's Cookies 'n' Creme.
The Trump administration's tariffs hit Del Monte Foods right away, with canning costs going up 25% "overnight," said CEO Greg Longstreet. "Consumers are going to pay a little bit more for household goods," he said, noting that the company plans to add more noncanned products in the near future.
Allen Shiver is retiring from Flowers Foods next week, and Ryals McMullian is succeeding him in the CEO role. "I am confident in Ryals and the entire Flowers team, and I know they will continue to execute on our strategic priorities and build shareholder value," Shiver said.
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YouTube recently launched a council to court direct-to-consumer brands with about 20 executives from leading companies in attendance at its inaugural meeting. Founders and leaders shared details about attractive audiences, marketing priorities, the need for performance metrics and desired ad products.
Revamped packaging has helped companies like RXBAR, Halo Top and Banza stand out from the competition in the age of Instagram. These brands found success after opting for bright colors, simple designs and packaging callouts that highlight their unique features, writes Madison Flager.
Hershey's first redesign of its iconic 125-year-old chocolate bar topped the list of SmartBrief's most-read food-and-beverage stories this week. Also on the list: new Oreo varieties, Pringles' Mystery Flavor and a story about Meijer's Ohio growth plans.
Coca-Cola has turned the pull tabs on Avengers-themed Coke cans into collectible images of Marvel's "Avengers" characters as part of a Brazilian campaign. Twelve members of the Avengers team are featured, including Hulk, Iron Man and Thor.
General Mills' Arjoon Bose spoke at a recent event about why the company's European operations is investing a third of its digital marketing budget in influencers, working directly with creators and exploring ways to prove return on investment. "There's going to be more reliance on data when it comes to influencer marketing," he said, noting, "A lot of us are seeking out data metrics for more transparency and the need for ROI."
Walmart is partnering with LeBron James to support the charity Feeding America. The basketball star has chosen favorite items like peanut butter, iced tea and pasta that shoppers can buy to generate a meal donation from Walmart.
Sprouts Farmers Market is entering new markets this year, with plans to open more than half of its future stores in new territory, according to company executives. The grocer has also introduced prototype stores centered around customer experience improvements in the meat, deli, seafood and bakery departments.