General Mills debuts Fillows cereal | Canned food costs skyrocket due to tariffs, Del Monte CEO says | McMullian to take Flowers Foods CEO role next week
May 17, 2019
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Company Watch
General Mills debuts Fillows cereal
General Mills debuts Fillows cereal
(General Mills)
General Mills is rolling out a new brand of cereal called Fillows, which features a crunchy shell and a creme filling. The cereal comes in two flavors: Pillsbury Cinnamon Roll and Hershey's Cookies 'n' Creme.
KMPH-TV (Fresno, Calif.) (5/16),  WFMY-TV (Greensboro, N.C.) (5/16) 
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Canned food costs skyrocket due to tariffs, Del Monte CEO says
Canned food costs skyrocket due to tariffs, Del Monte CEO says
(Mike Mozart/Flickr)
The Trump administration's tariffs hit Del Monte Foods right away, with canning costs going up 25% "overnight," said CEO Greg Longstreet. "Consumers are going to pay a little bit more for household goods," he said, noting that the company plans to add more noncanned products in the near future.
Bloomberg (tiered subscription model) (5/16) 
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McMullian to take Flowers Foods CEO role next week
Allen Shiver is retiring from Flowers Foods next week, and Ryals McMullian is succeeding him in the CEO role. "I am confident in Ryals and the entire Flowers team, and I know they will continue to execute on our strategic priorities and build shareholder value," Shiver said.
Baking Business (free registration) (5/16) 
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Embracing the digital revolution: How CPG manufacturers can win!
In today's quickly evolving marketplace, CPG manufacturers and retailers need to have a digital strategy that allows them to optimize the customer experience and drive profits across all channels. Attend a webinar offering a practical set of strategies for avoiding omnichannel mistakes and harnessing the power of data. Register now.
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Trends
YouTube courts direct-to-consumer brands
YouTube courts direct-to-consumer brands
(AFP/Getty Images)
YouTube recently launched a council to court direct-to-consumer brands with about 20 executives from leading companies in attendance at its inaugural meeting. Founders and leaders shared details about attractive audiences, marketing priorities, the need for performance metrics and desired ad products.
Digiday (free content) (5/17) 
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Bold colors, simple designs help CPG brands stand out
Revamped packaging has helped companies like RXBAR, Halo Top and Banza stand out from the competition in the age of Instagram. These brands found success after opting for bright colors, simple designs and packaging callouts that highlight their unique features, writes Madison Flager.
Delish (5/15) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
New Hershey bar design, Pringles' Mystery Flavor drew in readers
Hershey's first redesign of its iconic 125-year-old chocolate bar topped the list of SmartBrief's most-read food-and-beverage stories this week. Also on the list: new Oreo varieties, Pringles' Mystery Flavor and a story about Meijer's Ohio growth plans.
SmartBrief/Food & Beverage (5/17) 
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Advertising & Marketing
Select Coca-Cola cans feature "Avengers" pins on tabs
Coca-Cola has turned the pull tabs on Avengers-themed Coke cans into collectible images of Marvel's "Avengers" characters as part of a Brazilian campaign. Twelve members of the Avengers team are featured, including Hulk, Iron Man and Thor.
Ad Age (tiered subscription model) (5/15) 
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Influencers get a third of General Mills' digital spend
General Mills' Arjoon Bose spoke at a recent event about why the company's European operations is investing a third of its digital marketing budget in influencers, working directly with creators and exploring ways to prove return on investment. "There's going to be more reliance on data when it comes to influencer marketing," he said, noting, "A lot of us are seeking out data metrics for more transparency and the need for ROI."
Digiday (free content) (5/16) 
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Retail Spotlight
Walmart partners with LeBron James to fight hunger
Walmart partners with LeBron James to fight hunger
James (Ethan Miller/Getty Images)
Walmart is partnering with LeBron James to support the charity Feeding America. The basketball star has chosen favorite items like peanut butter, iced tea and pasta that shoppers can buy to generate a meal donation from Walmart.
MediaPost Communications (5/16) 
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Sprouts taking on new markets, prototype stores
Sprouts taking on new markets, prototype stores
(Littletung/Wikimedia Commons)
Sprouts Farmers Market is entering new markets this year, with plans to open more than half of its future stores in new territory, according to company executives. The grocer has also introduced prototype stores centered around customer experience improvements in the meat, deli, seafood and bakery departments.
Supermarket Perimeter (tiered subscription model) (5/16) 
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GMA News
From celebrity disruptors to Wall Street uncertainty: What's next for CPG?
From celebrity disruptors to Wall Street uncertainty: What's next for CPG?
(GMA)
We're embracing new voices, coming together to overcome challenges and growing as a force for good at the 2019 Leadership Forum. See the agenda.
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A case study on high-quality product data
A case study on high-quality product data
(GMA)
Join us for the next SmartLabel series webinar to hear how brands can create, manage and deliver high quality product data to deliver transparency for consumers.
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