Campbell CEO unveils strategy to boost soup sales | P&G debuts Zevo natural insect control products | Sweet Earth aims to bring plant-based meats to broad audience
June 14, 2019
GMA SmartBrief
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Company Watch
Campbell CEO unveils strategy to boost soup sales
Campbell CEO unveils strategy to boost soup sales
(Justin Sullivan/Getty Images)
Campbell Soup is developing a slate of innovations to increase sales in the firm's soup category, said CEO Mark Clouse. The company is planning to release a portable bone broth and several plant-based products, and will bring fresh updates to mainstays like its Chicken Noodle soup.
CNBC (6/13) 
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P&G debuts Zevo natural insect control products
P&G debuts Zevo natural insect control products
(Procter & Gamble)
Procter & Gamble is rolling out its Zevo brand of insect control products, designed to kill pests like roaches and wasps without harsh insecticides. The Instant Action Sprays and Flying Insect Traps products are available online and on retail shelves.
HAPPI online (6/13) 
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Sweet Earth aims to bring plant-based meats to broad audience
Nestle's Sweet Earth label is among the brands aiming not solely at vegans and vegetarians with plant-based meat products, but at flexitarians as well, Janet Forgrieve writes. "The products are becoming more and more meat-like because the audience of people who are interested has really expanded and it's expanding rapidly," said Sweet Earth co-founder Kelly Swette.
Forbes (6/13) 
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Other News
Snacks Are Better With Almonds
At Almond Board of California, we're constantly crunching on consumer insights. For over 10 years, almonds have been the most used nut in new snack products globally. And demand isn't letting up any time soon! Why? Because almonds deliver what consumers want in a snack. Discover what almonds can do for your snack.
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Trends
Sustainability and growth are compatible, Unilever exec says
Sustainability and growth are compatible, Unilever exec says
(AFP/Getty Images)
Unilever, working to reach its goal of total packaging recyclability, expects to continue growing the business while its environmental footprint decreases, said Melissa Craig, senior manager of packaging sustainability. "We have a very simple purpose and that's to make sustainable living commonplace," she said.
Plastics News (tiered subscription model) (6/13) 
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Global sales of snack bars projected to rise
North America is forecast to lead in global snack bar sales, which are expected to hit $31.6 billion by 2025, Grand View Research reports. Sales via online outlets are expected to grow the fastest during that time.
Candy & Snack Today (6/12) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Kraft's Salad Frosting, Walmart's annual meeting rated with readers
Kraft's launch of Salad Frosting, a squeezable pouch of salad dressing designed to appeal to kids, topped this week's most-read stories among SmartBrief readers. Stories from Ferrero, Walmart and General Mills also caught readers' attention.
SmartBrief/Food & Beverage (6/14) 
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Advertising & Marketing
Pepsi ad features Paul Rudd, Michael Pena as astronauts
Actors Paul Rudd and Michael Pena star as astronauts in the new Pepsi Max ad campaign. Rudd and Pena prepare for takeoff but quickly realize that they neglected to bring Pepsi Max along on their mission, and the men fight to get the soda before their rocket launches.
The Drum (free registration) (6/11) 
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My/Mo CMO dishes out recipe for sweet success
My/Mo Mochi Ice Cream has been steadily growing sales since its 2017 launch and is working to continue the momentum with its first multimillion-dollar branding campaign -- dubbed "Because, Whatever" -- which features playful 15-second videos highlighting the unique product. Chief Marketing Officer Russell Barnett explains how an experienced team and fast action have driven the brand's success.
MediaPost Communications (6/11) 
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GMA News
Leadership Forum 2019 full agenda announced
You're focused on growing your business all year -- don't miss the opportunity to take two days to challenge your thinking. This year's agenda is packed full of content that addresses the unique opportunities, challenges and future of CPG. Will you be there?
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