PepsiCo calls for 2020 accelerator program submissions | Campbell Soup expands its market share | Moringa, mung bean, algae could shake up plant-based foods
December 6, 2019
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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Company Watch
PepsiCo calls for 2020 accelerator program submissions
PepsiCo is accepting proposals for its 2020 North America Greenhouse accelerator program through Jan. 6 from purpose-driven food and beverage startups in the US and Canada. Ten finalists will receive $20,000 and six months to develop products with insight from PepsiCo brands, and the winner earns $100,000 and a possible PepsiCo partnership.
BeverageDaily (France) (12/6),  FoodBev (12/5) 
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Campbell Soup expands its market share
Campbell Soup expands its market share
(Campbell Soup Co.)
An earlier winter-season marketing push for Campbell Soup has contributed to the brand's first market share increase for soup in two-and-a-half years, says Mark Clouse, president and chief executive officer. He also attributes the growth of its soup products to aging millennials preparing more meals at home.
Baking Business (free registration) (12/5) 
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Trends
Moringa, mung bean, algae could shake up plant-based foods
Moringa and mung bean show promise in the mainstream sector as new sources of plant protein, but sourcing difficulties remain, says Udi Lazimy, global sourcing and sustainability director for plant-based egg-maker Just. Algae and potato protein could also revolutionize the food and beverage industry but likewise have their own problems of texture, color and supply, according to other industry experts.
Food Business News (free registration) (12/5) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
PepsiCo acquisition, CPG product news won readers this week
PepsiCo's planned purchase of snack maker BFY Brands was this week's most-clicked food-and-beverage story. Nestle's announcement of new plant-based products from its DiGiorno and Stouffer's brands also caught SmartBrief readers' attention this week, as did General Mills' release of the new Dairy Free Oui line of yogurt and Oreo revealing that the cookie's latest mystery flavor was churro.
SmartBrief/Food & Travel (12/6) 
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Corporate Social Responsibility
Nestle extends paid leave for new parents
Nestle is extending its global paid parental-leave policy for primary caregivers by four weeks to 18 weeks starting next year. The policy also includes four weeks of paid leave for secondary caregivers for the first time in company history.
Checkout (Ireland) (12/5) 
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Conagra to install solar panels at Ill. plant
Conagra is set to begin construction of an eight-acre solar panel field adjacent to its St. Elmo, Ill., facility, with completion expected by next spring. The company expects the panels to power production for approximately 35% of the Wish-Bone salad dressings and Log Cabin and Mrs. Butterworth's syrups made at the plant.
Food Business News (free registration) (12/5) 
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Supply Chain Management
Cargill devotes over $125M to improve cocoa supply chain
Cargill devotes over $125M to improve cocoa supply chain
(Cristina Aldehuela/AFP via Getty Images)
Cargill is meeting increasing consumer demand for cocoa products by spending $113 million to expand processing sites in the Ivory Coast and Ghana. Cargill will invest another $12.3 million to improve the sustainability and transparency of its supply chain in these countries with the goal of improving the lives of people living in them, according to the company.
FoodBev (12/5) 
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Advertising & Marketing
Grey, Pantene share holiday stories from Trans Chorus
Grey, Pantene share holiday stories from Trans Chorus
(Pantene/YouTube)
Grey, with GLAAD, created a video series for Pantene that features four members of Los Angeles' Trans Chorus choir heading home for the holidays and sharing their emotional stories of acceptance from their biological or chosen families. An anthem spot features the four joining the rest of the choir to sing "I'll Be Home for Christmas," and LGBTQ rights group Family Equality will receive a $100,000 donation from Pantene.
Ad Age (tiered subscription model) (12/5),  Adweek (tiered subscription model) (12/5) 
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How Nestle achieved diversity goals to expand product appeal
Nestle is increasing product appeal to people from a variety of backgrounds by creating a culture of diversity and inclusion, writes Oliver McAteer. The company's marketing success is the result of tapping into a diverse talent pipeline at the secondary-education level and developing it in-house, achieving pay equity and promoting flexible schedules, according to an Association of National Advertisers report.
Campaign US (tiered subscription model) (12/6) 
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Unilever debuts video series for mayo brands
Unilever's "Homemade Unfiltered" video series features food author and restaurateur Ayesha Curry creating dishes using Hellman's and Best Foods mayonnaise. Partnering with Believe Brand Studio at Believe Entertainment Group, the six-video series will appear on social media and promote the products and audience participation beforehand by releasing recipes and shopping lists.
MediaPost Communications (12/5) 
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E.l.f. Cosmetics' recipe for TikTok success
Consumers, including celebrities such as Reese Witherspoon and Jessica Alba, recently responded to an e.l.f. Cosmetics' TikTok hashtag challenge by creating 2 million videos, and the beauty brand's chief marketing officer Kory Marchisotto credits much of the success to the inclusion of its original 15-second song, "Eyes.Lips.Face," and follow-up track that's climbing the Spotify charts. Evan Horowitz of e.l.f.'s agency Movers+Shakers says, "TikTok is such a unique opportunity especially in this moment and time" because the platform is mature, has a large, engaged community and little brand competition.
Adweek (tiered subscription model) (12/5) 
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