Campbell Soup is developing a slate of innovations to increase sales in the firm's soup category, said CEO Mark Clouse. The company is planning to release a portable bone broth and several plant-based products, and will bring fresh updates to mainstays like its Chicken Noodle soup.
Procter & Gamble is rolling out its Zevo brand of insect control products, designed to kill pests like roaches and wasps without harsh insecticides. The Instant Action Sprays and Flying Insect Traps products are available online and on retail shelves.
Nestle's Sweet Earth label is among the brands aiming not solely at vegans and vegetarians with plant-based meat products, but at flexitarians as well, Janet Forgrieve writes. "The products are becoming more and more meat-like because the audience of people who are interested has really expanded and it's expanding rapidly," said Sweet Earth co-founder Kelly Swette.
Unilever, working to reach its goal of total packaging recyclability, expects to continue growing the business while its environmental footprint decreases, said Melissa Craig, senior manager of packaging sustainability. "We have a very simple purpose and that's to make sustainable living commonplace," she said.
North America is forecast to lead in global snack bar sales, which are expected to hit $31.6 billion by 2025, Grand View Research reports. Sales via online outlets are expected to grow the fastest during that time.
Kraft's launch of Salad Frosting, a squeezable pouch of salad dressing designed to appeal to kids, topped this week's most-read stories among SmartBrief readers. Stories from Ferrero, Walmart and General Mills also caught readers' attention.
Actors Paul Rudd and Michael Pena star as astronauts in the new Pepsi Max ad campaign. Rudd and Pena prepare for takeoff but quickly realize that they neglected to bring Pepsi Max along on their mission, and the men fight to get the soda before their rocket launches.
My/Mo Mochi Ice Cream has been steadily growing sales since its 2017 launch and is working to continue the momentum with its first multimillion-dollar branding campaign -- dubbed "Because, Whatever" -- which features playful 15-second videos highlighting the unique product. Chief Marketing Officer Russell Barnett explains how an experienced team and fast action have driven the brand's success.
You're focused on growing your business all year -- don't miss the opportunity to take two days to challenge your thinking. This year's agenda is packed full of content that addresses the unique opportunities, challenges and future of CPG. Will you be there?