"This Changes Everything" to feature song created by Andra Day | CBS takes ownership stake in Institute partner PatMa Productions | Jody Madden promoted to CEO at Foundry
July 18, 2019
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Geena Davis Institute on Gender in Media SmartBrief
Working to create positive images of girls and women in media and entertainment
Gender In Media
Theaters across the US to screen "This Changes Everything"
Theaters across the US to screen "This Changes Everything"
(LtoR): Tom Donahue and Geena Davis and Deadline’s Pete Hammond (KCET)
The Geena Davis-executive produced documentary "This Changes Everything," which examines gender disparity and discrimination in the film and television industry, will be shown in theaters across the country. "Through [The Geena Davis Institute on Gender in Media], I came to understand the outsized impact the disparity within the small town of Hollywood has on the larger world. When half of a society's population does not have a voice, the entire culture is degraded," director Tom Donahue said.
KCET-TV (Los Angeles) (7/11),  The Hartford Courant (Conn.) (7/15),  WWNY-TV/WNYF-TV (Watertown, N.Y.) (7/15),  USA Today (7/16) 
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"This Changes Everything" to feature song created by Andra Day
"This Changes Everything" to feature song created by Andra Day
Day (Amy Sussman/Getty Images)
Singer and songwriter Andra Day has announced her collaboration with the documentary film "This Changes Everything" on a new song "Side By Side." The anthem is intended to encourage people of all genders to come together to support media that enables parity in the entertainment industry, and Day also said that the song was "written, performed, engineered, and produced by women."
Billboard (7/11) 
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CBS takes ownership stake in Institute partner PatMa Productions
PatMa Productions -- a studio committed to supporting projects with diverse stories which is co-headed by Nina Tassler and Denise Di Novi -- is now partially owned by CBS. Tassler formerly served as the chief entertainment executive at CBS as well as lead drama development at Warner Brothers Television before leading PatMa with Di Novi. PatMa is a partner of the Geena Davis Institute on Gender in Media and Tassler is on the Institute's Board of Advisors.
Variety online (7/17) 
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Jody Madden promoted to CEO at Foundry
Foundry, a UK technology firm that offers software to use in building visual effects, has promoted Jody Madden to CEO. Madden has been at Foundry since 2013 and previously worked at Industrial Light & Magic and Lucasfilm.
Variety online (7/17) 
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Trends & Insights
Wasserman division to support women in sports, entertainment
Wasserman division to support women in sports, entertainment
USA's Megan Rapinoe (L) and Alex Morgan (Elsa/Getty Images)
Talent management agency Wasserman has created The Collective, a division to focus on the representation of women in the sports and entertainment industries. "We have both a responsibility and an opportunity to utilize our expertise and network to empower women," The Collective's Thayer Lavielle said.
Deadline Hollywood (7/11) 
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Ideas in Action
Report: Emoji users seeking more representation, diversity
In its recently published 2019 Emoji Trend Report, Adobe surveyed 1,000 American emoji users and many of them expressed a desire for emojis that represented more diverse populations. Apple has announced its slate of emojis that will be released in 2019, and the list will include emojis for people with disabilities as well as people with different skin tones holding hands.
MacRumors (7/17) 
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Target offers collection of adaptive Halloween costumes
Target has revealed some of the Halloween costumes that the retailer will have available this year, and two of the outfits -- a princess and a pirate -- will be adaptive costumes for children who use wheelchairs. The princess product will include a dress and an attachment that looks like a carriage, and the pirate outfit comes with the costume as well as a ship attachment. Kids Activities Blog (7/15)
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Geena Davis Institute on Gender in Media News
Chicago: Be the first to see "This Changes Everything," July 22
Join us for a special one night Fathom screening event of "This Changes Everything."

Told first-hand by some of Hollywood's leading voices in front of and behind the camera, "This Changes Everything" takes an incisive look into history, empirical evidence and systemic forces that foster gender discrimination and thus reinforce discrimination in our culture. Most importantly, the film seeks pathways and solutions from within and outside the industry, as well as around the world.

Featuring interviews with Geena Davis, Meryl Streep, Rashida Jones, Reese Witherspoon, Sandra Oh, Jessica Chastain, Tiffany Haddish, Natalie Portman, Kate Blanchett, Taraji P. Henson and many other influential voices in the fight for gender equality, this not-to-be-missed cinema event comes to the big screen for one night only!

For details and to RSVP please visit our website.
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The more comfortable you are, the more confident you are.
Marsai Martin, actor & teen executive producer, via Quotabelle
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit: www.seejane.org.
About Mount Saint Mary's University, Los Angeles
Mount Saint Mary's University Mount Saint Mary's University, Los Angeles is the only women’s university in Los Angeles and one of the most diverse in the nation. We offer a dynamic learning experience in the liberal arts and sciences, enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit www.msmu.edu.
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