[] | Get ready for National Family Meals Month. | Crashing tailgate parties: A unique way to promote family meals
May 8, 2019
FMIOps SmartBrief
Operations insights
Get ready for National Family Meals Month.

Last September was the fourth year that the food retail industry celebrated National Family Meals Month. NFMM is all about supporting families in enjoying more meals together using items purchased at the grocery store and, as a result, reaping many health and social benefits.

Personally, I find family meals highly beneficial and something I look forward to with my own family. If this past year's campaign showed us anything, it's that I'm certainly not alone! With more retailers, suppliers and community collaborators than ever, NFMM is no longer a campaign -- it's a movement! We're excited to see that so many organizations have come together to celebrate in September. Just last year we had a 20% increase in retailer participation and a 40% increase in supplier participation. To see more of the incredible programs implemented throughout the food industry this past September, check out this video of the 2018 accomplishments.

With September right around the corner, now is the perfect time to start preparing for this year's event. There are toolkits available online for food retailers, manufacturers and community collaborators, which are designed to inspire and demonstrate how you can implement NFMM at your organization. The FMI Foundation has also compiled all of the best in class examples of NFMM activation and have packaged it in their Best Practices guide.

As a leader in your organization's operations, I urge you to download the appropriate toolkit and see how you can get involved. Also, be sure to check out the resources below to learn more. Please feel free to reach out to the Foundation at familymealsmonth@fmi.org for more information.

Operations opportunities
Crashing tailgate parties: A unique way to promote family meals
Crashing tailgate parties: A unique way to promote family meals
In the upper Midwest of America, many families enjoy meals together at tailgate parties in the parking lots of college and NFL football games throughout the month of September. Hy-Vee saw this as a tremendous opportunity to promote even more family meals and created the Hy-Vee Tailgate Crashers tour in partnership with state beef industry councils. See how their tailgating went.
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Family meals' newest spokespeople: kids!
Family meals' newest spokespeople: kids!
For National Family Meals Month, three-time Gold Plate Award winner Skogen's Festival Foods took on the challenge that parents face daily: engaging kids. We reached out to Lauren Tulig, nutrition communications manager at Festival Foods, to learn about their NFMM program. See what the kids had to say.
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Advertising opportunities in FMI Operations
Align your marketing with the topics trending among FMI's Operations community professionals. Download our media kit to learn more about advertising opportunities and how to reach the FMI Operations audience.
Reliable resources
FMI Crisis Communications Guide 2019
FMI Crisis Communications Guide 2019

As the leading providers of safe, affordable and nutritious food across the country, food retailers hold a unique position within your communities. When crises occur -- whether they're natural disasters, cybersecurity breaches, food safety issues or even protests -- your response will be critical to maintaining your relationships with shoppers, employees and business partners. Leverage this manual with your team to prepare, respond and recover from a crisis.

The Power of Meat 2019
The Power of Meat 2019

The Power of Meat provides an annual update of shopper habits regarding meat and poultry pre-trip, in-store and at home. Download the report and see other resources.
Delving deeper
Raise a glass: Celebrate the 2019 Store Manager Awards finalists
The responsibilities of store managers are shifting just as rapidly as the food retail industry itself. No longer are these incredibly hardworking individuals just responsible for running brick-and-mortar operations, they're running complex, multi-faceted businesses. While navigating the ever-changing needs of consumers online and in-store, they remain consequential cornerstones of their communities. Meet the 2019 Store Manager Awards finalists.
Ask the question: Food retailer or food storyteller?
It has been well substantiated that shoppers today ask more questions about their food than ever before. Some of that is due to the information-oriented nature of things these days, where facts and figures fly freely, and we are exposed to more data in a minute than we could assimilate in a month. But another, more important aspect of consumer inquiries is the shopper desire for a deeper connection to their food. Learn what can be done to help tell a story about the food you are selling.
Dive in: Hy-Vee's take on National Family Meals Month
There was a place for everyone at Hy-Vee's family table during National Family Meals Month. To reach every customer in their stores, Gold Plate Award-winner Hy-Vee provided customers with tips and tools to make mealtime more manageable, and partnered with other organizations to reach customers outside their stores. Find out more about how they made the most of NFMM.
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Food Marketing Institute proudly advocates on behalf of the food retail industry, which employs nearly 5 million workers and represents a combined annual sales volume of almost $800 billion. FMI has almost 1,000 food retail, wholesale member companies, 85 international member companies and almost 500 associate member companies. For more information, visit www.fmi.org.
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