As the new year approaches, tried and true opportunities for the fresh department.
We all know the final weeks of the year can be hectic and feel like a sprint race, but the new year promises lots of opportunities not to slow down and to create ways to drive even more fresh business.
Have you ever made a New Year's resolution to eat healthier? What's healthier than fruits and vegetables from the produce department; lean meats, pork and poultry from the meat department; or fresh fish from the seafood department? Let's not forget whole grain breads from the bakery or freshly prepared meals made in-store. Top all of this off with a bouquet of flowers and the fresh department is in full swing.
The opportunity to tie this into serving the freshest ingredients for a party are ripe. And what better party than cheering for your favorite team (or advertisement) during the Super Bowl, which promises to bring even more traffic to your fresh departments. I see the avocados turning into guacamole and can already taste the fresh shrimp cocktail as we celebrate our teams taking the field.
I hope these resources help spark a few ideas to get even more out of your own fresh department.
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Sixty-six percent of shoppers look for "better-for-me" items when purchasing meat, while three in 10 look for products that are better for the environment and animals (Power of Meat 2019). Success for every part of the meat industry hinges on how shoppers vote with their wallets. Join a live panel of diverse consumers at the Annual Meat Conference for a discussion exploring attitudes around sustainability, meat versus protein alternatives, information sourcing and shopping behaviors. Learn more.
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