Whole Foods Market discovered in a recent survey that 80% of millennial shoppers value quality when it comes to food, and close to 70% are willing to pay more for quality food. Food sourcing was an important consideration for 65% of respondents, and more than half said they would pay more for humane, responsibly-sourced products.
Walmart is rolling out a grocery delivery program to 1,400 US stores by the end of the year. The program, which lets customers pay $98 a year or $12.95 a month for unlimited deliveries, will compete with Amazon's Prime Now two-hour delivery subscription service from Whole Foods Market stores.
ALDI has identified 23 products in its Fan Favorites survey and will mark them in stores with a blue heart-shaped logo starting this week. Favorites include several plant-based and better-for-you options such as strawberries, Simply Nature Organic Hummus, Happy Farms String Cheese and Earth Grown Veggie Burgers.
Target has begun mining its shopper data, which is maintained by in-house media unit Roundel, and is also using social media listening to create compelling messaging that's relevant and helps differentiate the retailer, said Roundel's Kristi Argyilan at the Association of National Advertisers 2019 Digital and Social Media Conference. The data has also become a valuable revenue generator with as many as 1,000 businesses ranging from Disney to Coca-Cola utilizing the proprietary information for their branding efforts.
The twin booms in e-commerce and returns have prompted higher demand for industrial real estate for reverse logistics in North America. Retailers will likely have to compete more for limited space due to Amazon's dominance, says Roelof van Dijk of CoStar Group.
Halo Top's planned sale to Wells Enterprises was this week's most-read food-and-beverage story, and plant-based product launches by Kellogg, Hormel and Kroger also proved popular. Dean Foods' new strategy resonated with SmartBrief readers this week, as did news of Unicorn CupCakes from Hostess being rolled out at Walmart.
Foods and flavors that give the experience of traveling to a specific locale are popular with US consumers, and regional American flavors are no exception. Inspired by this consumer insight, Idahoan Foods introduced its Cheese Across America line of mashed potatoes, which combines 100% Idaho Potatoes with a favorite regional US cheese for authentic local flair. Read more.
Hostess Brands will build on four areas of strength: brand awareness, category popularity, a proven growth model and untapped growth levers -- such as direct-consumer advertising -- said Chad Lusk, Hostess' chief marketing officer. "Brands with attributes like ours, highly engaging, highly impulsive, they have higher responsiveness to advertising," said Lusk.
Mondelez is integrating with Amazon Alexa for the first time as part of its "Mystery Oreo" campaign, enabling users to ask Alexa for clues to uncover the flavor of its newest cookie, and then visit a microsite to submit their guesses. Consumers also can now ask, "Alexa, what's new with Oreo?" to find out more about products and purchase directly from their device.
SABER, a nonprofit dedicated to getting businesses back in business faster after an emergency, has recently partnered with FMI to make it easier for food retailers, wholesalers and manufacturers to share their operational status and needs with government agencies to influence recovery priorities. Join FMI as we have SABER walk us through their tool to discuss the relationship SABER has with FEMA; the business case as to why having operational status updated is key; and how the tool functions. Register for the Sept. 19 webinar.
Understanding pitfalls of marketing CBD private brand products
It may be tempting to rush into the booming CBD market. However, despite the significant consumer demand for and prevalence of CBD products in the marketplace, the legal and regulatory landscape facing companies is hazy at best. Join us Sept. 26-27 in Washington, D.C., at the FMI Private Brands D.C. Summit as we will have one of the leading experts in the country sharing insights on the challenges and opportunities presented by the CBD craze, including considerations for brand owners who are exploring CBD private brand products. The FMI Private Brands D.C. Summit is designed exclusively for those in private brands, store brands, own brands and corporate brands. Learn more.
Researchers at the University of North Carolina have found success in reducing allergic reactions to peanuts in children through administering small amounts of liquefied peanut protein. This discovery could revolutionize the food industry by making cross-contamination less important and potentially changing labeling requirements, Cathy Siegner writes.