Kroger picks agencies for branding, in-store broadcasts | Publix expanding program to save food, help farmers | Fresh Thyme expands grocery delivery with Shipt
July 9, 2020
FMI dailyLead
Food Marketplace Beat
Kroger picks agencies for branding, in-store broadcasts
Kroger has reached a multiyear deal with Vibenomics to unveil a specialized audio network for in-store broadcasts intended to promote products and enhance the overall customer experience. The grocer also announced its choice of London-based Dentsu Aegis Network as the media agency that will support Kroger's "Fresh for Everyone" branding campaign, which started last year.
Full Story: Winsight Grocery Business (7/8),  Progressive Grocer (7/8) 
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Publix expanding program to save food, help farmers
(Erik S. Lesser/Getty Images)
The Publix program that helps farmers by buying milk and produce that might otherwise have gone to waste during the pandemic has been expanded from Florida, where it began in April, to Georgia, South Carolina and North Carolina, with Tennessee and Virginia to be added soon. To date, the grocer has purchased 350,000 gallons of milk and more than 5 million pounds of produce that have been donated to Feeding America food banks.
Full Story: Progressive Grocer (7/8) 
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Fresh Thyme expands grocery delivery with Shipt
(Arvell Dorsey Jr./Flickr)
Fresh Thyme Farmers Market has teamed up with Shipt to launch same-day grocery delivery in 30 metro areas across the Midwest, adding the service to the on-demand delivery already provided through Instacart. In Michigan, Shipt also will offer same-day delivery of beer and wine purchased from Fresh Thyme in Detroit, Lansing, Grand Rapids and Kalamazoo.
Full Story: Supermarket News (free registration) (7/8),  Grocery Dive (7/8) 
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Following a strong Father's Day weekend performance, fresh perimeter sales fell back a bit for the week that ended June 28, notching a year-over-year gain of 8.2%, data from 210 Analytics and IRI showed. The decline was anticipated, but experts say sales figures from the July Fourth weekend are expected to "be big."
Full Story: Supermarket Perimeter (tiered subscription model) (7/8) 
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Tech Solutions
Amazon's Fresh grocery delivery service has captured a large segment of the market, but new challenges are being mounted as grocers see growing demand for quick and easy online shopping and delivery alternatives. Most recently, Uber announced it would start a grocery delivery service, and Walmart is reportedly ready to debut a subscription program aimed at competing with Amazon Prime.
Full Story: Forbes (7/8) 
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FMI Store Manager Awards
Meet Skogen's Festival Foods Store Manager Awards Finalist, Michael Siakpere
Meet Skogen's Festival Foods Store Manager Awards Finalist, Michael Siakpere
One of Michael Siakpere's often-repeated mantras is "We do excellence here." For Siakpere, that means aiming for excellence instead of an unrealistic expectation of perfection. He leads the pursuit of excellence at many levels throughout the store, starting with the fundamentals of cleanliness, accurate signage/pricing and stock levels. While his standards are high and he holds his team to them, the location Siakpere manages has had low turnover because of his collaborative approach. Read why Siakpere is a 2020 FMI Store Manager Awards finalist.
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Numbers don't lie: Grocery remains a steady hand in developing the workforce of tomorrow
When the legendary CEO of General Electric Jack Welch was asked to explain his management philosophy, he knew straight where to go: "What's important in the grocery store is just as important in engines or medical systems. If the customer isn't satisfied, if the shelf isn't right or the offerings aren't right, it's the same thing. You manage it like a small organization. You don't get hung up on zeros." Jack Welch knew what our industry gets right and his message is as true today as it was then -- it is all about the fundamentals. Read more.
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SmartBrief Originals
Corporate Social Responsibility
SEG Gives Foundation, the charitable arm of Southeastern Grocers, has created a new grant program aimed at helping local nonprofits address racial issues that affect food security and health care. Through Sept. 8, groups in the grocer's seven-state market can apply for grants between $5,000 and $25,000, with the awards being announced in December.
Full Story: Progressive Grocer (7/8) 
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Health and Well-being
Walmart to launch sales of health insurance plans
(Scott Olson/Getty Images)
Walmart, which has opened four primary care clinics and made other recent health care-related acquisitions, will soon begin selling supplemental Medicare Advantage insurance plans. The new venture will start in the Dallas area, where Walmart is advertising for insurance agents to fill positions at Walmart Insurance Services LLC.
Full Story: CNBC (7/8),  MedCity News (7/7) 
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FMI Spotlight
Variety to rationalization to pantry loading: Are SKUs poised to recover post-pandemic?
Over the past few months, a spotlight has shone brightly on the food supply chain because of the many challenges it experienced due to pantry loading by consumers that resulted in out of stocks for myriad categories. While it is not completely back to normal, product suppliers have worked hard to meet the expectations of their retail partners and shoppers by prioritizing core SKUs to simplify, drive efficiency and streamline operations for retail customers. The food supply chain disruption has brought up, once again, the question of just how many products do we really need on grocery shelves? Read more.
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Taking action to advance supply chain food safety
There are several commodities that are plagued by recurrent outbreaks. These outbreaks are similar in nature and they happen repeatedly, year after year, often affecting an entire commodity -- romaine, papaya, pig ears, melons, flour -- rather than a specific producer. The following tools are available to help with evaluating suppliers (including the evaluation of papaya vendors). Read more.
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Advocacy News
Food industry-specific legislation is likely to focus on government funding, as well as recovery and relief from pandemic-related issues, says Jennifer Hatcher, FMI's chief policy officer. "As Congress discusses potential longer-term solutions to police reform, lawmakers are expected to compile an additional economic relief package to mitigate the fallout of the ongoing health crisis, which will focus on both recovery and relief solutions," she says.
Full Story: Supermarket Perimeter (tiered subscription model) (7/8) 
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