Fifth Third Bank's museum includes displays commemorating Cincinnati Reds player Johnny Bench's 30-year tenure as bank spokesman and signatures of those pivotal to the bank's growth since 1858. The museum has opened on the first floor of Fifth Third's headquarters.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
As many as 90 JPMorgan Chase branches will open across several cities this year, including Charlotte, N.C.; Minneapolis; and Nashville, Tenn., as the bank expands its focus on new markets. JPMorgan is also opening more branches in Philadelphia, Boston and Washington, D.C.
Mobile Device Usage is a Threat to Data Security 74% of global IT leaders reported a data breach due to a mobile security issue. Discover how cybersecurity is shifting to meet the needs of a mobile world, and why it's critical to not fall behind. Learn how to protect your organization from mobile threats in The Convergence of InfoSec & Mobile.
PayPal has introduced a service that lets US consumers instantly transfer money to a bank account via JPMorgan Chase's access to a real-time payment network. The service is part of PayPal's bid to remain competitive with banks and newer transfer services, such as Square and Stripe.
Did you know hidden programmatic advertising fees called "tech taxes" account for more than half of all programmatic spend? Due to the current state of digital advertising, it's harder than ever for agencies to guarantee ad transparency and prove results to new and existing clients. Read on to discover how to help solve the growing transparency crisis.
Ad fraud is predicted to be a $44 billion problem by 2022. A long-standing lack of transparency paired with the rise of sophisticated ad scams has created a perfect storm of bot traffic, bad placements, and fraudulent websites that cannibalize ad revenue. Will focusing on transparency help the industry stay ahead of increasingly complex digital ad scams? Read here.
An Accenture survey finds 60% of consumers are willing to share more personal data with their bank if they receive cheaper services and other benefits in return. However, 75% of respondents are concerned about data privacy.
A study by TV[R]EV explores how digital TV ads are being boosted by the popularity of free, ad-supported streaming apps. The report asserts that the digital TV advertising ecosystem should adopt programmatic buying to enable a self-serve environment where marketers can purchase ads in real time.
Cost per thousand ad impressions on Pinterest is a relative bargain this year even as the platform's ad business expands, some marketers are finding. CPMs were down about 20% from the fourth quarter 2017 to Q1 of 2018, so Q1 is seen as an ideal time to explore Pinterest, said E.J. Freni of Brand Networks.
BuzzFeed CEO Jonah Peretti spoke at SXSW about how the media company made $100 million in 2018 from new revenue sources like food brand Tasty, which has 100 million Facebook followers. Some of BuzzFeed's recent initiatives include its creators program, a brand-safe video offering and a Shopping Showcase product to boost e-commerce, he said.