April 19, 2021
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
Top Story
Consumers are increasingly using debit cards to pay for travel expenses, which have traditionally been dominated by credit card payments. The shift is likely due to more consumers paying for travel with fiscal relief payments or other accrued savings.
Full Story: PaymentsJournal (4/16),  Digital Transactions (4/16) 
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Study shows that Snapchat is used more for back-to-school purchases than any other platform.
This year's back-to-school season will be bigger than ever! Students and parents are optimistic, and with 86% of Snapchatters using the app for back-to-school buys, they're ready to spend. Check out our new back-to-school research and learn to reach this influential community when it matters most. Learn more.
Financial Brand News
JPMorgan Chase has pledged to facilitate or finance $2.5 trillion worth of renewables, clean tech and other projects by the end of 2030, marking one of the largest commitments from a major bank. The institution has already directed about $210 billion toward green finance opportunities.
Full Story: CNN (4/15) 
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Earn your Master’s in Communication Online
Purdue's online MS in Communication is designed for working professionals looking to enhance their communication skills related to media, public relations, and advertising. Students will learn how to deliver effective messaging through powerful and concise communication. Learn more.
Digital Banking & Marketing Trends
US banks are increasingly turning to artificial intelligence-backed technology to analyze customer preferences and monitor facilities. The use of visual AI tools by banks could mark a major step in their broader adoption throughout the private sector.
Full Story: Reuters (4/19) 
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Despite improvements to off-the-shelf offerings of new financial services technology like machine learning, many banks and asset managers still prefer to create their algorithms and models in-house.
Full Story: WatersTechnology (subscription required) (4/16) 
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Industry Pulse
WEF official: Expect new sweeping crypto regs
(Pool/Getty Images)
Sheila Warren, head of data, blockchain and digital assets for the World Economic Forum, has warned that participants in the cryptocurrency sector should expect a "dramatic" rise in regulatory oversight. "As there's more and more activity in these spaces there's more and more demand signal for regulators to get engaged and involved," Warren said during a seminar.
Full Story: Bloomberg (4/15) 
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Media & Technology Trends
Companies are directing more money toward advertising, despite the recent rise in subscription-based service models, due to a post-pandemic consumer buying boom. Online publishers and connected television platforms are the major beneficiaries of the ad spending surge.
Full Story: The New York Times (4/18) 
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Marketing Strategy
How to win trust through ethical marketing
Marketers can rekindle trust in advertising by putting truth and integrity at the heart of marketing strategies, Joel Malkoff writes. Malkoff explains how to practice ethical advertising and how to track "return on marketing integrity."
Full Story: MarketingProfs (free registration) (4/15) 
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FCS News
FCS Guest Speaker
Deborah Bussière, Global Chief Marketing Officer, Broadridge Financial Solutions, will be the featured guest speaker at the FCS Members Only Virtual Events Series on Thursday, April 22, beginning at 12 noon ET. In gratitude to Deborah, the FCS will donate $1,000 to Girls Who Code. For more info: https://thefcs.org/events/moves-2021-broadridge/
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Anna Quindlen,
writer, journalist, columnist
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