JPMorgan to acquire medical-payment firm | Digital cash startup Fnality reportedly will receive $50M from banks | U.S. Bank taps Blend software for digital mortgages
May 20, 2019
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
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JPMorgan to acquire medical-payment firm
JPMorgan Chase has agreed to purchase medical-payment company InstaMed. The acquisition, costing over $500 million, is the bank's largest since 2008, sources say.
CNBC (5/17) 
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Why Hispanics Will Spend More In Their Lifetime
The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
Financial Brand News
Digital cash startup Fnality reportedly will receive $50M from banks
Financial startup Fnality is to receive roughly $50 million from some of the world's biggest banks to develop a blockchain-based digital cash system to settle transactions, sources say. About a dozen banks reportedly will participate.
Reuters (5/16) 
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Location data’s use in AI-driven segmentation
Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. Download the HERE Technologies' whitepaper now.
Digital Banking & Marketing Trends
U.S. Bank taps Blend software for digital mortgages
U.S. Bank taps Blend software for digital mortgages
U.S. Bank is using products from mortgage-software company Blend to offer a digital experience for home equity lines of credit, mortgages and home equity loans. Approval is possible in minutes, the bank says.
HousingWire (5/16) 
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Featured Content
Marketing insights from SmartBrief
Survey Report: Landing Page Habits of Marketers
SmartBrief surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! Read the full report.
Industry Pulse
New-home construction rose nearly 6% in April
Housing starts climbed almost 6% in April but fell short of the pace a year earlier, according to the US Commerce Department. Building-permit issuance edged up less than 1%, suggesting the trend is unlikely to accelerate.
MarketWatch (5/16) 
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Media & Technology Trends
Instagram to boost engagement with new Explore page
Instagram users will soon see a redesigned Explore page featuring Stories and shortcuts to IGTV and shopping with tabs that can be used to access content and videos related to art, travel and food. "We want to provide a more immersive experience so people can actively engage with content and be more specific about what they want to discover," says Will Ruben, Instagram product lead for discovery.
TechCrunch (5/16),  Mashable (5/16),  Search Engine Journal (5/16) 
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Marketing Strategy
FedEx revs brand value with NASCAR sponsorship
FedEx revs brand value with NASCAR sponsorship
(Jared C. Tilton/Getty Images)
FedEx has been investing eight figures into its NASCAR sponsorship annually over 14 seasons and has garnered more than a billion impressions, says FedEx's Patrick Fitzgerald. He attributes much of the value to brand impressions across various media, its famous spokesman Denny Hamlin and substantial revenue generated through race-related business relationships.
Yahoo (5/16) 
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Policy Focus
Rep. Sherman: Congress should intervene on bank loan loss rules
Congress should take action if the Financial Accounting Standards Board moves forward with new loan loss standards for banks, said Rep. Brad Sherman, D-Calif. The rules are scheduled to take effect in 2020, but Sherman is calling for a delay.
Bloomberg Tax (subscription required) (5/16) 
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If you only think about your own advancement, your own success, you run out of fuel pretty quickly. But if we believed in something bigger than ourselves, that kind of motivation is self-sustaining.
Elaine Chao,
US secretary of transportation

May is Asian/Pacific American Heritage Month

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