Simple, healthy ingredients such as avocado and quinoa made the greatest impact on social media, according to a study by New Nutrition Business. More-complicated health trends such as activated charcoal and pea protein made a much smaller splash on Instagram, the study said.
Ready-to-drink protein beverage brand OWYN has hit $10 million in sales during its first year on the market, and it expects to be on shelves at 30,000 locations by December 2019. "The clean plant-based ingredients are what customers are looking for," said Jerry Reda, chief operating officer of Big Geyser, which distributes the drinks in the New York metropolitan area.
Consumers shopping at convenience stores seek baked goods that are on the same level as what artisanal bakeries offer, according to Prairie City Bakery President Bill Skeens. "C-stores are a booming area for us, growing double-digit in sales every year for the past four to five years," he said.
Instacart has received $600 million in additional capital investment from hedge fund D1 Capital Partners, targeted by management to help further the company's North American expansion. This latest investment brings the online grocery delivery company's value to $7.6 billion.
Plant-based food startup Beyond Meat has hired three investment firms to prepare for an initial public offering, sources report, but no immediate valuation information is available. The company has sold 25 million meatless Beyond Burgers over the last two years and is backed by investors such as Bill Gates, Tyson Foods and Kleiner Perkins.
More than a dozen investors recently contributed to a $1 million angel funding round for Riff Cold Brewed Coffee. The Oregon company makes a line of ready-to-drink bottled coffees and aims to boost distribution by year's end.
Millennials and members of Gen X have shown a willingness to pay more for premium food and beverage options like all-natural or organic items, and Gen Z and millennial consumers are open to ordering technology such as tablets or self-service kiosks, according to Datassential. In addition, around one-third of Gen Z and more than a quarter of millennials are cutting down on their meat consumption, and the latter group is twice as likely to be vegan compared to the general population.
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