Study: Simple health foods gain biggest social media impact | OWYN hits $10M in sales during 1st year on shelves | C-stores serve as "booming area" for baked goods
October 18, 2018
The Food Business School SmartBrief
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The Business of Food
Study: Simple health foods gain biggest social media impact
Study: Simple health foods gain biggest social media impact
(Sean Gallup/Getty Images)
Simple, healthy ingredients such as avocado and quinoa made the greatest impact on social media, according to a study by New Nutrition Business. More-complicated health trends such as activated charcoal and pea protein made a much smaller splash on Instagram, the study said.
Progressive Grocer (10/15) 
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OWYN hits $10M in sales during 1st year on shelves
Ready-to-drink protein beverage brand OWYN has hit $10 million in sales during its first year on the market, and it expects to be on shelves at 30,000 locations by December 2019. "The clean plant-based ingredients are what customers are looking for," said Jerry Reda, chief operating officer of Big Geyser, which distributes the drinks in the New York metropolitan area.
BevNet (10/16) 
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C-stores serve as "booming area" for baked goods
Consumers shopping at convenience stores seek baked goods that are on the same level as what artisanal bakeries offer, according to Prairie City Bakery President Bill Skeens. "C-stores are a booming area for us, growing double-digit in sales every year for the past four to five years," he said.
BakeryAndSnacks (France) (10/16) 
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Instacart investment pushes value to $7.6B
Instacart investment pushes value to $7.6B
(Instacart)
Instacart has received $600 million in additional capital investment from hedge fund D1 Capital Partners, targeted by management to help further the company's North American expansion. This latest investment brings the online grocery delivery company's value to $7.6 billion.
CNN (10/16),  Supermarket News (free registration) (10/16) 
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Capital Gains
Report: Beyond Meat preparing for IPO
Plant-based food startup Beyond Meat has hired three investment firms to prepare for an initial public offering, sources report, but no immediate valuation information is available. The company has sold 25 million meatless Beyond Burgers over the last two years and is backed by investors such as Bill Gates, Tyson Foods and Kleiner Perkins.
CNBC (10/18) 
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Riff raises $1M for RTD cold brew line
More than a dozen investors recently contributed to a $1 million angel funding round for Riff Cold Brewed Coffee. The Oregon company makes a line of ready-to-drink bottled coffees and aims to boost distribution by year's end.
BevNet (10/17) 
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SmartBrief Originals
How generational differences are changing the food industry
Millennials and members of Gen X have shown a willingness to pay more for premium food and beverage options like all-natural or organic items, and Gen Z and millennial consumers are open to ordering technology such as tablets or self-service kiosks, according to Datassential. In addition, around one-third of Gen Z and more than a quarter of millennials are cutting down on their meat consumption, and the latter group is twice as likely to be vegan compared to the general population.
SmartBrief/Food & Beverage (10/17) 
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Innovation Roundup
Leading the Change
Kroger preparing to launch "ugly produce" program
Kroger is preparing to roll out an ugly produce program called Peculiar Picks, company executive Nicole Davis said. The program should begin appearing in Kroger stores in the first quarter of 2019.
FoodNavigator (10/15) 
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FBS News Feed
Go from good idea to category-killer product! Apply by Oct. 22 for savings
Go from good idea to category-killer product! Apply by Oct. 22 for savings
(The Food Business School)
From Concept to Shelf is a deep dive into design thinking, customer research, lean launch methodologies and innovative packaging that will help you break through the clutter of a crowded retail environment. You'll walk away from the course with a strategic execution plan ready to put into action and a pitch-worthy presentation you can take to partners, funders and distribution-chain decision-makers. Join us in Napa Nov. 30-Dec. 1, 2018 with food expert and lead faculty Chris Cornyn and guest speakers from the industry's most successful food businesses! Apply and pay by Oct. 22 and receive 25% off individual tuition or 20% off team of two tuition rate.
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Are you ready to transform the world through food?
Are you ready to transform the world through food?
(The Food Business School)
The food industry is growing and changing at a pace that's faster than ever before, with opportunities for innovative thinkers. The CIA's Master of Professional Studies (MPS) in Food Business, offered through the college's Food Business School, is designed to equip you with the knowledge and network you need to design, deliver and lead transformative innovations that address the world's most pressing food-system challenges -- as well as its greatest business opportunities. Accepting applications now for Fall 2019! Learn more about the MPS Program here.
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When small men begin to cast big shadows, it means the sun is about to set.
Lin Yutang,
writer
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The Culinary Institute of America The Food Business School (FBS) is the executive education center of The Culinary Institute of America—and the world’s first business school dedicated to food entrepreneurship and innovation. Established to meet the growing interest and need for broad food-system transformation, FBS is built for future leaders ready to tackle the planet’s most pressing food challenges—and its greatest business opportunities.
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