April 20, 2021
SmartBrief on Entrepreneurs
The Lead
Squarespace, a startup that provides website software and hosting services, has filed with the Securities and Exchange Commission to go public through a direct listing on the New York Stock Exchange. The company got a $10 billion valuation in a private funding round in March.
Full Story: TechCrunch (tiered subscription model) (4/16),  Bloomberg (4/16) 
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Today In Startups
MustDeliver, a startup based in Portland, Ore., launched last year to help connect truck drivers to small companies with greater transparency than third-party brokers. The company was founded by entrepreneurs Carrie Love and Woody Stratton after both experienced issues with shipments.
Full Story: The Business Journals (tiered subscription model)/Portland, Ore. (4/19) 
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Zoom announces $100M startup investment fund
(Kena Betancur/Getty Images)
Zoom has announced a $100 million investment fund to support startups using the Zoom toolset with a viable product, which would help grow the Zoom Apps, integrations, hardware and developer platform. Zoom is planning to offer each startup an initial investment of up to $2.5 million.
Full Story: The Tech Portal (4/19),  TechCrunch (tiered subscription model) (4/19) 
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Make Your Startup Better
As employees return to the office, companies are making decisions about the future of work, with some opting for a traditional approach or a hybrid working model. Here are seven tips to keep in mind as companies and employees navigate the shift.
Full Story: CNBC (4/19) 
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Hiring for sustainability includes having clear descriptions of the role and the ideal candidates, as well as specific interview questions and an interviewing team that is well-versed in this subject, according to Russell Reynolds research. "In addition to candidates' interview responses, carefully selected references and psychometric testing can provide valuable inputs as to the sustainability mindset, competencies and track record," the authors write.
Full Story: Russell Reynolds Associates (4/16) 
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Micromanagement is the unfortunate byproduct of remote working and has led to employee frustration with a plethora of unnecessary meetings. Reduce fatigue by only scheduling remote meetings that have a purpose for those who attend and use project management tools instead to track progress, advises Ohio University's Nicole Antoinette Smith.
Full Story: Training magazine (4/16) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
In order to strengthen a small-business against cyber criminals, your employees need to be educated about the threats along with the ways to counteract each, writes columnist William Worrall. Promote the use of 2-factor authentication with all the systems you use, don't allow external devices to connect to your network, and advise them against oversharing on social media.
Full Story: Hacked (4/16) 
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Everyone involved in your business, from top to bottom, should know how to keep their online accounts secure.
William Worrall, technology writer, writing in Hacked
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