Activia yogurt has shifted some of its marketing to target a younger audience than its perceived older audience, using rapper Nayim Edwards and focusing on a gut health message. The brand also has paired with Rutgers University to study the microbiome of those who contract COVID-19.
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Quickserve breakfast sales were on the rise before the pandemic hit, but by mid-April sales had fallen by more than half as commuters largely stayed home, according to NPD Group. Breakfast is an easy meal to make at home when people aren't commuting to offices, which means reviving the category will likely depend on how quickly consumers return to the workplace, Datassential analyst Mark Brandau said.
Uber plans to start grocery delivery services in the US, Canada and Latin America, leveraging its October purchase of the Chilean startup Cornershop. Uber, which also bought the food delivery service Postmates this week, said customers will soon be able to use the Uber and Uber Eats apps to order groceries, which will be delivered by Cornershop's personal shoppers.
Consumers seeking clean-label beverages tend to gravitate to segments already associated with health such as kombucha, dairy alternatives and fitness with interest from the energy category increasing, said Philip Caputo, marketing and consumer insights manager at Virginia Dare. "Formulations with vitamins, minerals, antioxidants, herbs and superfoods are growing in popularity alongside the increased pressure for clean labels and the removal of undesirable ingredients," he added.
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For food suppliers and their customers, the pandemic has made workplace sanitation an even higher priority in efforts to keep food workers and the food supply safe. From new cleaning products to revised protocols, sanitation companies outline the methods that have helped them adapt to the ongoing challenges.