Kraft Heinz is testing a microwaveable and fully recyclable fiber-based cup for its Kraft Macaroni & Cheese brand prior to launching the Kraft Mac & Cheese Shapes variety in these cups later this year. The shift reflects Kraft Heinz's mission to use entirely reusable, compostable or recyclable packaging by 2025.
Clorox's Hidden Valley Ranch brand has launched a vegan version of its classic ranch dressing. Hidden Valley Plant Powered Ranch is available in select retail locations with a nationwide launch to follow in April.
Chobani is entering the ready-to-drink coffee category with the launch of a cold brew line featuring its dairy and oat milk creamers, as well as a black variety, in multiserve cartons. The entry into coffee was a natural progression for the brand, as "cold brew pairs beautifully" with its creamers, said Chobani President Peter McGuinness.
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Domino's has used its fortressing growth strategy to appeal to both takeout and delivery customers, with CFO Stu Levy noting that the brand will "continue to make investments in building stores out." Domino's is also remaining focused on in-house delivery and thoughtful menu innovation.
White Castle will turn the parking lots at more than 300 locations into retro drive-ins with carhop service for one night to keep its 30-year Valentine's Day tradition going during the pandemic. As in previous years, reservations for the night are required.
An update on discount grocer Save A Lot's turnaround efforts and Post's new snack line based on two cereal brands made this week's Top 10 list. Ben & Jerry's new dessert for dogs and Pepsi's Super Bowl advertising game plan also interested SmartBrief's food and beverage readers.
The Fresh Market is launching a new curbside pickup program at all 159 of its stores in an initiative called the "Friendliest Curbside Experience in America." The effort features designated personal shoppers, orders verified with the store manager's signature, a satisfaction guarantee and some surprises, such as using a costumed Santa Claus to bring orders out to customers during the recent holiday season.
