Danone adds probiotics line to Danimals brand | Activia yogurt targets younger audience in new ad | Breakfast sales' rebound hinges on return to office work
July 8, 2020
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Danone has launched Super Danimals, a children's yogurt that contains probiotics as well as vitamins C and D and comes in three flavors. The yogurt will be available in 4-ounce six-packs.
Full Story: FoodBev (7/7) 
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Activia yogurt targets younger audience in new ad
(Activia US/YouTube)
Activia yogurt has shifted some of its marketing to target a younger audience than its perceived older audience, using rapper Nayim Edwards and focusing on a gut health message. The brand also has paired with Rutgers University to study the microbiome of those who contract COVID-19.
Full Story: Marketing Dive (7/7),  Ad Age (tiered subscription model) (7/6) 
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Simple. Sensational. Starches.
Introducing new additions to the SimPureā„¢ family of label-friendly starches! Sourced from waxy corn, the SimPure 994 series is ideal for convenience and dairy foods, lending a rich, satisfying texture plus simpler labeling and easy formulation. Learn More.
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The Market
Quickserve breakfast sales were on the rise before the pandemic hit, but by mid-April sales had fallen by more than half as commuters largely stayed home, according to NPD Group. Breakfast is an easy meal to make at home when people aren't commuting to offices, which means reviving the category will likely depend on how quickly consumers return to the workplace, Datassential analyst Mark Brandau said.
Full Story: Nation's Restaurant News (free registration) (7/7) 
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Uber adds grocery delivery to its services
(Justin Sullivan/Getty Images)
Uber plans to start grocery delivery services in the US, Canada and Latin America, leveraging its October purchase of the Chilean startup Cornershop. Uber, which also bought the food delivery service Postmates this week, said customers will soon be able to use the Uber and Uber Eats apps to order groceries, which will be delivered by Cornershop's personal shoppers.
Full Story: Progressive Grocer (7/7),  CNET (7/7) 
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Health and Nutrition
Consumers seeking clean-label beverages tend to gravitate to segments already associated with health such as kombucha, dairy alternatives and fitness with interest from the energy category increasing, said Philip Caputo, marketing and consumer insights manager at Virginia Dare. "Formulations with vitamins, minerals, antioxidants, herbs and superfoods are growing in popularity alongside the increased pressure for clean labels and the removal of undesirable ingredients," he added.
Full Story: Beverage Industry (7/7) 
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    For food suppliers and their customers, the pandemic has made workplace sanitation an even higher priority in efforts to keep food workers and the food supply safe. From new cleaning products to revised protocols, sanitation companies outline the methods that have helped them adapt to the ongoing challenges.
    Full Story: Supermarket Perimeter (tiered subscription model) (7/7) 
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