M&M's debuts new look with on-packaging messages | Powerade readies 2 new products, packaging redesign | L'Oreal launches cosmetics line for consumers over 50
January 17, 2020
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Company Watch
M&M's debuts new look with on-packaging messages
Mars Wrigley is releasing four varieties of M&M's in packaging with 36 different messages, such as "You make mama proud" and "Congrats on that thing you did," for a limited time starting Jan. 20. The brand is also selling 92 Red Carpet Edition boxes in honor of the 92nd Oscars broadcast featuring 12 M&M's packs, a roll-out red carpet and space for a personalized message.
Candy & Snack Today (1/16) 
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Powerade readies 2 new products, packaging redesign
Powerade readies 2 new products, packaging redesign
(The Coca-Cola Co.)
Coca-Cola's Powerade brand is adding two zero-calorie lines: Powerade Ultra with 50% more electrolytes than the original launching Jan. 20 and Powerade Power Water set to debut Feb. 10. The brand is also redesigning the bottle and label for all Powerade products.
CNBC (1/16),  CNN (1/16) 
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Trends
Fungi-based meat alternatives prepare 2020 debuts
Two companies are introducing fungi-based meat alternatives this year, as they've found fungi provide a superior texture, taste and carbon footprint compared to plant-based alternatives, writes Sam Danley. Prime Roots is developing fungi-based seafood, beef, chicken and sausage while Emergy Foods' new Meati brand will introduce a steak alternative.
Food Business News (free registration) (1/16) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief's Top 10 list.
H-E-B, Cheetos popcorn caught readers' eyes this week
News that H.E. Butt Grocery ranked first among US grocery chains was this week's most-clicked food-and-beverage story. The launch of Cheetos popcorn in two flavors and Kraft's new corn-fiber chocolate sweetener also grabbed SmartBrief readers' attention this week.
SmartBrief/Food & Travel (1/17) 
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Advertising & Marketing
Pepsi Zero launches black can, Super Bowl free drink pledge
Pepsi Zero launches black can, Super Bowl free drink pledge
(PepsiCo)
PepsiCo is releasing a matte black version of the Pepsi Zero Sugar can and promoting the new packaging with a promise to reimburse all purchases of the beverage up to $2.50 if either Super Bowl team's final score ends in a zero. Purchases of Pepsi Zero eligible for reimbursement must be made from Feb. 2 to 4, according to a company statement.
CNBC (1/16),  FoodBev (1/16) 
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Olay to #MakeSpaceForWomen at Super Bowl
Olay has revealed a teaser for its Super Bowl spot, which stars five women -- Katie Couric, Lilly Singh, Taraji P. Henson, Busy Philipps and retired astronaut Nicole Stott. The teaser shows Couric reporting on an imminent space mission, ends with the hashtag, #MakeSpaceForWomen, and the brand has pledged $1 for every tweet during the game featuring the hashtag to be donated to Girls Who Code.
Adweek (tiered subscription model) (1/16),  MediaPost Communications (1/15) 
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Jonathan Van Ness stars in Pop-Tarts' Super Bowl debut
Jonathan Van Ness stars in Pop-Tarts' Super Bowl debut
(Pop-Tarts/YouTube)
Pop-Tarts is making its Super Bowl debut with a 30-second spot following the first half's two-minute warning that touts its new Pop-Tarts Pretzel and stars Jonathan Van Ness from "Queer Eye." A 15-second teaser shows Van Ness having a meltdown at a snack table on set, screaming that "Somebody needs to fix this!" when everything on display is deemed too dry and boring.
Adweek (tiered subscription model) (1/16) 
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Did Cheetos inspire MC Hammer's classic hit?
Did Cheetos inspire MC Hammer's classic hit?
(Cheetos/YouTube)
Goodby Silverstein & Partners has released a teaser for Cheetos' first Super Bowl spot in 10 years, which stars MC Hammer snacking on Cheetos at a piano in 1989 before having a moment of inspiration when he realizes his fingers are covered in the snack's dust, or what the brand is calling Cheetle, and says, "Wait, I can't touch this." The teaser is running across the brand's social channels.
The Drum (free registration) (1/16),  Adweek (tiered subscription model) (1/16) 
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Consumer Brands News
A Pivotal Moment for CPG
The launch of the Consumer Brands Association is a pivotal moment in the history of the 110-year old trade organization, marking a new era for the CPG industry and the consumers it serves. The rebrand is more than just a name change, it's a new, consumer-first agenda that unites the totality of the industry with a relentless focus on shaping an environment that empowers the industry to grow and thrive. Visit consumerbrandsassociation.org to learn more.
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Editor's Note
SmartBrief will not publish Monday
In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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You know there are moments such as these when time stands still and all you do is hold your breath and hope it will wait for you.
Dorothea Lange,
documentary photographer, photojournalist
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