October 26, 2021
CertNexus SmartBrief
Top Story
A survey of more than 4,000 patients found that at least 70% were uneasy with the idea of facial recognition technology in a hypothetical precision medicine study, researchers reported in an issue of PLOS One. They suggested taking steps to build public trust before using facial imaging data in health care and medical research.
Full Story: Health IT Security (10/25) 
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Data in Use
Infineon Technologies is working with Rainforest Connection to develop a monitoring system for identifying wildfires. The effort involves acoustic technology, artificial intelligence and big data analytics.
Full Story: New Electronics (10/25) 
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AI helps Alaska save 30 minutes on some long flights
(Bruce Bennett/Getty Images)
An artificial intelligence program that helps Alaska Airlines optimize routes has made transcontinental flights up to 30 minutes faster and shaved several minutes off shorter trips. "Four minutes on a flight might not sound like much, but over 1,000 flights a day, you're talking about hours and hours of savings," said Alaska executive Pasha Saleh.
Full Story: Travel Weekly (10/24) 
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Ethical Considerations
Speechmatics, a startup based in the UK, has created a voice recognition system that company officials say is more accurate at understanding Black voices than the models developed by large technology companies such as Amazon and Google. Researcher Allison Koenecke says such advances are important because of "the potential for disparate harm to individuals through downstream sectors ranging from health care to criminal justice" when recognition systems are biased.
Full Story: CNBC (10/26) 
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Seeing the Big Picture
Data meshes, intelligent catalogs and automation are among the advances experts predict as data warehouse and data lake models increasingly converge. Qumulo CEO Bill Richter also points out that convergence is not always the best solution, as lakes handle unstructured data well and warehouses are designed for the structured variety.
Full Story: Protocol (10/26) 
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Data in Bites
Marketing Spotlight
Zuckerberg: Young adults will be Facebook's "North Star"
(Jonathan Nackstrand/Getty Images)
Facebook recorded a slight third quarter revenue drop, compared to Q2, which Chief Operating Officer Sheryl Sandberg attributes to Apple's recent privacy moves and plans to combat with new ways of measuring ads. Meanwhile, Facebook CEO Mark Zuckerberg announced plans to spend roughly $10 billion this year on its metaverse strategy and said the company is "retooling our teams to make serving young adults their North Star."
Full Story: Ad Age (tiered subscription model) (10/25),  The Wall Street Journal (10/25),  Variety (10/25),  TechCrunch (tiered subscription model) (10/25) 
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It is remarkable how powerful a force simple curiosity can be.
Susan Hill,
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