December 2, 2020
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Business First
ABC President Karey Burke will now lead 20th Television, one of two unified production divisions at parent company Walt Disney Corporation. The restructuring leaves Jonnie Davis managing ABC Signature and Craig Erwich in charge of ABC Entertainment as well as Hulu's original programming.
Full Story: Reuters (12/1),  TheWrap (12/1) 
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Protect your digital ad spend from invalid traffic
The rise in digital consumption and streaming services over the last few months has increased the risk of fraudulent websites and bots. Download this guide to invalid traffic (IVT) to learn how the industry is responding and the steps you can take to keep your campaigns safe.
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Video Evolution
Quibi officially closes operations
(Robyn Beck/Getty Images)
Quibi has shut down its app and wiped its accounts on Instagram, Twitter and Facebook. The company reached 1.1 million subscribers during the second quarter, then fell to 710,000 by Sept. 30.
Full Story: Variety (12/2020) 
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Navigate the new streaming normal
As audiences turn away from linear viewing towards SVOD and AVOD streaming platforms, media and entertainment businesses must respond effectively and adapt to thrive. Explore trends that are driving this structural transformation and find out how the cloud can help you accelerate the transition. Get the white paper.
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Content Focus
ViacomCBS is exploiting its free Pluto TV streaming service to cross-promote Showtime by launching a channel devoted to selected episodes from original series on the premium cable network. Showtime Select will include ads before and after its programs in reaching out to Pluto's 28.4 million potential viewers.
Full Story: Variety online (12/1) 
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Digital Ad Report: Trump, Biden, and 2020 Politics
An in-depth analysis of top political advertisers, including Trump and Biden's YouTube takeovers, top keyword strategies, and geo-targeting tactics on Facebook. Analysis includes cross-channel spending, voting campaigns by top CPG and retail brands, and key takeaways for all advertisers. Get the report.
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Featured Content
Sponsored content from Twitter
5 insights from the football talk on Twitter
NFL action is as exciting as ever. So, how are fans adjusting their game days? And what's in it for marketers? Read the latest Twitter Conversation Report to learn what brands need to know.
 
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How Burger King won the conversation on Twitter
Burger King's launch of its #CowsMenu sustainability campaign was a huge hit on Twitter, where 55% of people look to buy from companies that are environmentally responsible. See how the fast food giant's uniquely creative campaign got people talking and drove a 5X increase in brand mentions.
 
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International News
Weekly feature brought to you by CTAM Europe
Starz has launched Lionsgate Play, its direct-to-consumer service, in India. The app will start with US content in several Indian languages, and then introduce original Indian programming.
Full Story: Deadline Hollywood (12/2) 
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Marketing Innovation
NBCU enhances One Platform with Salesforce deal
Yaccarino (Tasos Katopodis/Getty Images)
NBCUniversal seeks to improve the productivity, marketplace insight and metrics of its One Platform tool through a closer collaboration with Salesforce. "We're building a unified information source to reimagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results," says NBCUniversal's Linda Yaccarino.
Full Story: Adweek (tiered subscription model) (12/1),  MediaPost Communications (12/1) 
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CTAM @Work
Podcast: Rolling Stone's Alan Sepinwall
Alan Sepinwall, chief TV critic at Rolling Stone, joins the Thinking Out Loud podcast to examine what it takes to COVID-proof TV production, the impact of TV show "unrenewals" on viewer behavior and the role of the television critic during Peak TV. Tune in at ctam.com/podcast.
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Job Resources that Should be on Your Radar
Whether you are a mid-career professional, a senior executive, or just entering the job market, our certified experts are ready to help you craft a resume, provide career coaching to get you noticed, and make sure your references are helping your candidacy. Check out our free job search resource here.
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Without a song, each day would be a century.
Mahalia Jackson,
gospel singer, civil rights activist
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