Opinion: Disney should boost Hulu content for black audiences | Comcast tailors X1 to small and medium-sized businesses | C-SPAN celebrates 40 years of broadcasting public affairs
March 18, 2019
CTAM SmartBrief
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Opinion: Disney should boost Hulu content for black audiences
Opinion: Disney should boost Hulu content for black audiences
Rhimes (Kris Connor/Getty Images)
Disney is pursuing an increase in Hulu ownership to compete better against Netflix, and Kori Hale writes that success may hinge on producing more content for black audiences. Recent statistics show that 74% of black viewers stream content, and Netflix has already positioned itself to attract those viewers through strategic hires and partnerships with Shonda Rhimes, the Obamas and others.
Forbes (3/14) 
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Comcast tailors X1 to small and medium-sized businesses
Comcast has launched a revamped version of its cloud-enabled video platform, X1, that's geared toward smaller and medium-sized businesses, such as restaurants, bars and health clubs. Features include an interactive guide, a voice remote and apps to present real-time stats on sports, weather and stocks.
Light Reading (3/15) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Video Evolution
Apple to unveil streaming strategy next week
Apple to unveil streaming strategy next week
Apple CEO Tim Cook (Justin Sullivan/Getty Images)
Apple has invited Hollywood A-listers to its Cupertino, Calif., headquarters for an event March 25 that is expected to focus on the details of its highly anticipated streaming service, including original programming through projects with the likes of Octavia Spencer, J.J. Abrams and Steven Spielberg. Meanwhile, the company is also expanding its News service and is emphasizing its Pay and Music services.
The New York Times (tiered subscription model) (3/17) 
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Content Focus
Turner, NBA offer 10-minute viewing pass
The NBA and Turner Sports have launched the 10-Minute Pass, which gives fans a chance to watch 10 minutes of out-of-market games for 99 cents. Viewers can watch as many games as they wish during those 10 minutes on NBA.com and the NBA app.
Multichannel News (3/15) 
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Sports viewing is about to get an interactive makeover
David Pierce gives a glimpse at how sports viewership is poised to improve through interactivity, such as by allowing fans to join other sports lovers on Twitch or letting them choose their game announcers. "The days of staring at the screen for three hours are about to be replaced by something more accessible, interactive and personalized," Pierce writes.
The Wall Street Journal (tiered subscription model) (3/17) 
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Marketing Innovation
Revry offers streaming of LGBTQ content, for and by the community
Revry has branded itself as the first international LGBTQ streaming platform, for the community and by the community, offering over 4,000 hours of film, series and audio content. The service is available monthly for $6.99, annually for $59.99 or free with ads.
Los Angeles Times (tiered subscription model) (3/15) 
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CTAM @Work
Attend the Wonder Women Awards Luncheon 2019
Save 20% on the Multichannel News Wonder Women Luncheon tickets using code CTAM20 today! The luncheon takes place on March 20 at the NY Marriott Marquis and features 12 Wonder Women in media including two of our CTAM board members, Leigh Woisard and Melissa Tolchin! Reserve your tickets today.
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Transparency in a social media world
Registration is open for the CTAM Communications Strategies Course at S.I. Newhouse. This new program offers a comprehensive two-day learning experience tailored to inform, challenge and inspire mid-level communications professionals. You'll learn new skills, think differently, re-energize and make new friends. May 7-8 | New York, NY. Register here.
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