Disney is pursuing an increase in Hulu ownership to compete better against Netflix, and Kori Hale writes that success may hinge on producing more content for black audiences. Recent statistics show that 74% of black viewers stream content, and Netflix has already positioned itself to attract those viewers through strategic hires and partnerships with Shonda Rhimes, the Obamas and others.
Comcast has launched a revamped version of its cloud-enabled video platform, X1, that's geared toward smaller and medium-sized businesses, such as restaurants, bars and health clubs. Features include an interactive guide, a voice remote and apps to present real-time stats on sports, weather and stocks.
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Apple has invited Hollywood A-listers to its Cupertino, Calif., headquarters for an event March 25 that is expected to focus on the details of its highly anticipated streaming service, including original programming through projects with the likes of Octavia Spencer, J.J. Abrams and Steven Spielberg. Meanwhile, the company is also expanding its News service and is emphasizing its Pay and Music services.
The NBA and Turner Sports have launched the 10-Minute Pass, which gives fans a chance to watch 10 minutes of out-of-market games for 99 cents. Viewers can watch as many games as they wish during those 10 minutes on NBA.com and the NBA app.
David Pierce gives a glimpse at how sports viewership is poised to improve through interactivity, such as by allowing fans to join other sports lovers on Twitch or letting them choose their game announcers. "The days of staring at the screen for three hours are about to be replaced by something more accessible, interactive and personalized," Pierce writes.
Revry has branded itself as the first international LGBTQ streaming platform, for the community and by the community, offering over 4,000 hours of film, series and audio content. The service is available monthly for $6.99, annually for $59.99 or free with ads.
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