Sports cancellations raise contract questions | Opinion: States can help guide federal broadband funds | Altice gives 20% bump in pay to front-line staffers
April 3, 2020
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Business First
Sports cancellations raise contract questions
(Phil Walter/Getty Images)
Television networks, such as ESPN and TNT, have spent millions on the rights to sporting events that are now on hold indefinitely, but have yet to announce whether or not they will seek to recoup the money they're out. Some media officials have raised concerns that the network funds tied up in sports deals might be needed if governments ask pay-TV companies to reduce bills for consumers.
Full Story: CNBC (4/1) 
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States can be valuable bridges between federal agencies distributing relief funds and unserved rural communities that need the money for broadband, writes Anne Stauffer of The Pew Charitable Trusts. Stauffer points to a recent Pew report that details state innovations when it comes to improving internet access.
Full Story: The Hill (4/2) 
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A 3-minute Guide on Machine-Learning-led Marketing
Zeotap's guide unpacks 8 practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data and Machine Learning tactics. Download it now.
Video Evolution
Some smaller movie exhibitors, traditionally enemies of streaming, have begun delivering first-run films to sheltering viewers over "virtual cinemas," with most digital tickets costing about $12 for a multi-day rental. "We figured it was better to maintain a relationship with our patrons and distributors," said Greg Laemmle, who owns a Los Angeles chain of art-house cinemas.
Full Story: Variety online (4/2) 
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How DTC Brands Use # and ☺
Direct-to-consumer brands have made waves in social advertising, adopting an informal messaging style that changed the way their traditional CPG counterparts connect to their audience. Here are three DTC brands that have mastered the art of # and ☺
Content Focus
"Zoey's Extraordinary Playlist," a musical show airing on Comcast's NBC, is promising a unique TV experience with Sunday's episode, which spotlights performers who are deaf dancing to "Fight Song." The dance routine was choreographed by actor and choreographer Mandy Moore, with help from David Kurs, artistic director for Deaf West, a professional resident sign language theater.
Full Story: Deadline Hollywood (4/1) 
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The Three E's Of Co-Op Fund Management
Every day, we're faced with tasks and processes that are confusing, overwhelming and frustrating. So why add to it by making your co-op/MDF program guidelines one of them? Help yourself and your channel partners by optimizing your fund management program with the resources in our new co-op ebook.
Sponsored content from ON24
4 Steps to Communicate You're Moving an Event Online
Sometimes things just don't work out as planned and an in-person event needs to be canceled and transitioned into a digital experience. While there are a lot of factors at play during this process, there's one critical element that you cannot skip out on: communicating with your audience. Check out these 4 tips on how to communicate that you're moving an event online. Click here to read the blog.
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Rethinking the Go-To-Market Conference Strategy
As conferences and other in-person events adjust to global health concerns, many companies are now planning virtual summit: a series of webinars and other online formats to maintain a version of what had been intended in person. President and CEO of Heinz Marketing, shares a few thoughts on how the conference ecosystem can pause and rethink its go-to-market strategy. Read the blog.
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Networks have performed well as cellular traffic has risen by up to 20% in recent weeks due to sheltering practices, carriers told Ajit Pai, chairman of the Federal Communications Commission. Usage has shifted to daytime hours and has risen notably outside urban areas.
Full Story: FierceWireless (4/2) 
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Quality content has never been more important
How are you leveraging video to drive bottom line results during this challenging time? If not already, it's time to make video a core part of your content and digital strategy. During this on-demand webinar, learn how to use low-cost video content to increase conversion and engagement rates across your inbound marketing, digital marketing, email marketing, and more. Watch Now
Marketing Innovation
Doner, Fiat Chrysler tap OneRepublic's "Better Days"
Doner's 30-second TV and digital spot, "Better Days," for Fiat Chrysler replaces the automaker's ads for its brands and promotes its 84-month zero-percent interest loans for new purchases that can be made entirely online. The spot is set to OneRepublic's "Better Days" track, which was written and recorded while the band was in quarantine following exposure to the coronavirus.
Full Story: Ad Age (tiered subscription model) (4/1),  Forbes (4/1) 
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CTAM @Work
The Podcast That's Ahead of the Curve
For any "marketer who wants to sound like the smartest person in the company when it comes to emerging trends and the future of the media landscape," the Thinking Out Loud podcast is for you! Join host Vicki Lins and her esteemed guests for some of the most insightful conversations happening in our industry. Stream all the episodes of the Thinking Out Loud podcast available now on Apple Podcasts, Spotify, Google Podcasts and more.
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Industry Resources at Your Fingertips
Find the latest information on industry trends and executive insights with interactive tools and resources all in one location. CTAM's Industry Resources delivers the tools our members need to address business challenges, influence strategy and better serve the millions of consumers they reach every day. Learn more here.
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