Broadband data use doubles, cord-cutters use more | Hulu may see fundamental change under Disney | Study: Videos drive users to click on in-app ads
May 23, 2019
CTAM SmartBrief
News for the TV and Internet Industry
Business First
Broadband data use doubles, cord-cutters use more
The number of broadband subscribers that use one terabyte of data or more each month doubled year-over-year in the first quarter to reach 4.2%, reports OpenVault, an analytics firm, which may affect policy at companies such as Comcast and CableOne. Homes without traditional pay-TV service consumed nearly twice the data that those of multichannel TV customers did.
Light Reading (5/22),  Telecompetitor (5/22) 
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Hulu may see fundamental change under Disney
Hulu may see fundamental change under Disney
(Drew Angerer/Getty Images)
Hulu will likely try to complement owner Disney's new streaming service by adding original content that skews older and is edgier than that on Disney+, industry executives suggest, noting that the subscription VOD service will enjoy a larger budget and a single owner. FX also expects to work closely with its new corporate sibling, with network head John Landgraf expressing excitement about the possibility.
The Hollywood Reporter (5/22) 
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Why Hispanics Will Spend More In Their Lifetime
The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
Video Evolution
Study: Videos drive users to click on in-app ads
Online videos are playing a more prominent role in improving click-through rates on in-app ads, says a first-quarter report from app marketers Smaato and Liftoff. App users are now at least seven times more likely to click through video spots than display ads.
MediaPost Communications (5/22) 
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Your competitors are just a click away
The consumer battlefield has shifted—today's leading brands are winning customers based on the quality of their digital experiences. Our Digital Experience Economy Report explores the strategies businesses are using to outpace the competition. Get the report
Content Focus
Showtime says sequel to "The L Word" will start in fall
Showtime says sequel to "The L Word" will start in fall
Hailey (Lisa O'connor/AFP/Getty Images)
Showtime will debut "The L Word: Generation Q," the eight-episode sequel to the premium channel's popular series, in the fall, the network said. The original stars from the 2004-2009 series, Leisha Hailey, Jennifer Beals and Katherine Moennig, will reprise their roles alongside a new cast of LGBTQIA characters.
Deadline Hollywood (5/22) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Featured Content
Marketing insights from SmartBrief
Survey Report: Landing Page Habits of Marketers
SmartBrief surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! Read the full report.
Comcast may offer virtualized rival to tech companies
Comcast is looking into virtualizing one of two key technologies, then licensing it to other cable companies, a move that would put it in competition with leading vendors including Arris/CommScope and Cisco Systems. The company could syndicate either its cable modem termination system or its converged cable access platform.
Light Reading (5/22) 
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How to Keep Your Brand Safe in Programmatic
Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. Download the guide today to move your advertising from cautious to confident.
Marketing Innovation
Comcast develops global workflow tools
Comcast Technology Solutions, a division of Comcast Cable, has designed a self-serve global platform with a variety of tools to ease the workflow between creative, media buying, delivery, traffic and reporting that can be optimized for linear and digital media. The service is integrated into FreeWheel, Mediaocean plus other platforms and is currently in beta with 19 media agencies.
AdExchanger (5/22),  Adweek (tiered subscription model) (5/22),  MediaPost Communications (5/22) 
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Because just talking about foster care, can help foster care.
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CTAM @Work
Curious Minds Want to Know
On the latest episode of Thinking Out Loud, host Vicki Lins sat down with entrepreneur, visionary and cable pioneer John Hendricks. In 1985, John Hendricks founded the Discovery Channel hoping to appeal to the new cable viewer with a desire to discover the world. His newest venture, CuriosityStream, a nonfiction subscription documentary and series streaming service, promises to nourish curious minds for years to come. Tap into the mind of a true leader with vision on Episode 11.
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72% of "Connected Early Adopters" Partake in the Use of Pirated Video Services
Check out the CTAM Top 10 Tech Trends, a digest explaining the various types of piracy, and why CTAM is moving quickly in collaboration with industry organizations to establish a communication strategy to inform consumers of personal risks associated with the consumption of illegally-obtained video content.
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