HBO Max launches without Roku, Amazon Fire | Quibi content expanded to TVs via AirPlay | FX will air "American Horror Stories" next year
May 27, 2020
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HBO Max launches without Roku, Amazon Fire
(Presley Ann/Getty Images)
AT&T launched its streaming service, HBO Max, this morning, but did so without securing app support for Amazon Fire TV or Roku. The two platforms combined make up the majority of the streaming ecosystem, and none of the three companies provided details about negotiations.
Full Story: Next TV (5/27),  Newsweek (5/27),  USA Today (5/27) 
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Video Evolution
Quibi viewers can now stream content from their iPhones to devices such as televisions with Apple's AirPlay. The company is also working on adding Chromecast support to its platform next month.
Full Story: iMore (5/27),  The Verge (5/26),  9to5Mac (5/26) 
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Content Focus
FX will air "American Horror Stories" next year
(Frederick M. Brown/Getty Images)
FX has given the go-ahead to a spinoff of its "American Horror Story" anthology series as one of nine new shows the network plans to introduce next year despite production delays caused by the coronavirus. "American Horror Stories" will cover a distinct narrative in every episode, unlike the season-long arcs of the original program.
Full Story: Variety online (5/26) 
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International News
Weekly feature brought to you by CTAM Europe
HBO Max has acquired the rights to international English-language editions of the popular dating franchise "The Bachelor." Versions from the UK, Canada, Australia and New Zealand will make their US debuts when the streaming service launches today.
Full Story: Deadline Hollywood (5/27) 
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Technology
Congress should include more money to expand broadband services through the Federal Communications Commission's Universal Service Fund in the next coronavirus relief package, said 31 state attorneys general. They praised carriers for their actions during the crisis but added that "longstanding disparities" require federal funding to resolve.
Full Story: Telecompetitor (5/26) 
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Marketing Innovation
Television advertisement buyers are approaching the upcoming fall season with caution as they face budget uncertainty and schedules that are largely incomplete. Virtual or shortened events have taken the place of traditional upfront programming, and purchasing is more likely to be staggered as the fall season takes shape.
Full Story: Deadline Hollywood (5/25) 
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