October 27, 2021
CTAM SmartBrief
News for the TV and Internet IndustrySIGN UP ⋅   SHARE
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Business First
NCTA -- The Internet & Television Association and other groups praised President Joe Biden's decision to name acting Federal Communications Commission chair Jessica Rosenworcel to the post permanently and fill the open seat with former FCC adviser Gigi Sohn. "Chairwoman Rosenworcel has served with distinction and ably led the Commission over the past 10 months as the country increasingly turned to the internet to adapt to pandemic demands," said NCTA CEO and President Michael Powell.
Full Story: Next TV/Multichannel News (10/26),  FierceTelecom (10/26) 
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2021 Hispanic Market Report
Get unique data, analytics and actionable industry insights for U.S. Hispanics to help you effectively define, target, engage and accurately measure ROI impact. Download Report.
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Video Evolution
Redbox aims to serve as the "Switzerland" of streaming services, staying out of distribution conflicts while partnering with content providers like Showtime and platforms such as Roku, company leader Galen Smith said recently. Smith added that Redbox's 40,000 signature kiosks will play a large role in promoting the free, ad-supported Redbox Live TV and other digital services.
Full Story: FierceVideo (10/26) 
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Engaging with creators, scaling creator marketing
Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, Deloitte Digital will discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. Register today
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CTAM @Work
Reconnect with Industry Colleagues and Test Your Media Expertise at CTAM Think
Get camera ready for next week's CTAM Think Fast Speed Rounds for your chance to win prizes and put your knowledge of content piracy, streaming services and viewer fandom to the test with industry colleagues and experts at the virtual CTAM Think next Thursday, November 4. Learn more.
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CTAM Announces 2021 Beacon and TAMI Award Winners
CTAM congratulates Rod Stoddard, SVP of Communications & Public Affairs at NCTA, for receiving the 2021 CTAM Beacon Award for decades of service in the industry as well as all the winners of the 2021 CTAM TAMI awards. Award honorees will be recognized during next week's CTAM Think for their exceptional contributions to initiatives critical to driving the continued success of the industry. Read the release and post your congratulations here.
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Content Focus
GAC Media and Danica McKellar have signed an agreement under which the former "The Wonder Years" cast member will be the executive producer and exclusive star of four films on GAC's networks. The first, GAC Family's "The Winter Palace," is scheduled to air in January.
Full Story: Deadline Hollywood (10/26) 
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International News
Weekly feature brought to you by CTAM Europe
Multinational company Liberty Global is reportedly studying whether to split off its telecom infrastructure assets in order to focus on its TV, broadband, mobile and phone services. Sources say that the firm has retained Accenture to examine the idea, which would largely apply in the UK.
Full Story: Light Reading (10/25) 
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Technology
Cable engineers plan hybrid advances
(Pixabay)
Cox Communications' Ted Boone told an SCTE Cable-Tec Expo panel that the company plans to build IP-based 10G infrastructure to prepare for DOCSIS 4.0, Distributed Access Architecture and other upgrades. Technologists at the event discussed a number of advances in hybrid fiber-coaxial connectivity, such as split spectrum and network virtualization.
Full Story: Light Reading (10/26) 
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Marketing Innovation
Nielsen and Roku have announced a partnership for digital content measurement starting this month, following Roku's earlier purchase of the Advanced Video Advertising unit from Nielsen. Content owners will be able to measure performance across 55.1 million active Roku accounts.
Full Story: TVNewsCheck (free registration) (10/26) 
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