ABC President Karey Burke will now lead 20th Television, one of two unified production divisions at parent company Walt Disney Corporation. The restructuring leaves Jonnie Davis managing ABC Signature and Craig Erwich in charge of ABC Entertainment as well as Hulu's original programming.
Protect your digital ad spend from invalid traffic The rise in digital consumption and streaming services over the last few months has increased the risk of fraudulent websites and bots. Download this guide to invalid traffic (IVT) to learn how the industry is responding and the steps you can take to keep your campaigns safe.
Navigate the new streaming normal As audiences turn away from linear viewing towards SVOD and AVOD streaming platforms, media and entertainment businesses must respond effectively and adapt to thrive. Explore trends that are driving this structural transformation and find out how the cloud can help you accelerate the transition. Get the white paper.
ViacomCBS is exploiting its free Pluto TV streaming service to cross-promote Showtime by launching a channel devoted to selected episodes from original series on the premium cable network. Showtime Select will include ads before and after its programs in reaching out to Pluto's 28.4 million potential viewers.
Digital Ad Report: Trump, Biden, and 2020 Politics An in-depth analysis of top political advertisers, including Trump and Biden's YouTube takeovers, top keyword strategies, and geo-targeting tactics on Facebook. Analysis includes cross-channel spending, voting campaigns by top CPG and retail brands, and key takeaways for all advertisers. Get the report.
NBCUniversal seeks to improve the productivity, marketplace insight and metrics of its One Platform tool through a closer collaboration with Salesforce. "We're building a unified information source to reimagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results," says NBCUniversal's Linda Yaccarino.
Alan Sepinwall, chief TV critic at Rolling Stone, joins the Thinking Out Loud podcast to examine what it takes to COVID-proof TV production, the impact of TV show "unrenewals" on viewer behavior and the role of the television critic during Peak TV. Tune in at ctam.com/podcast.
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