April 23, 2021
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Clip-on buttons streamline gaming on OnePlus phones
OnePlus has designed attachable trigger peripherals that transform its phones, giving the devices better controls for gaming. The clip-on peripheral is available only in India for now.
Full Story: Tom's Guide (4/22) 
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Smart Home
LG ThinQ's recent integration with Amazon lets appliance owners automatically purchase related supplies such as laundry detergent and filters via Amazon's smart reorders. Once the user links their Amazon account to the LG ThinkQ app, the appliance will order supplies when the user runs low.
Full Story: TWICE (4/23) 
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Vehicle Tech
Geofencing may provide an answer to those challenging the green credentials of plug-in hybrid vehicles. The technology serves to ensure that electric power alone is used in congested areas and, overall, encourages users to keep batteries charged to maximize the use of electric power.
Full Story: Forbes (tiered subscription model) (4/22) 
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Tech News
The next updates for the iPad and iPhone operating systems will reportedly let users customize notification preferences or use pre-set categories like driving or working and notify them when apps collect data. Sources also say the iPad will get major home screen upgrades and that Apple plans to add social network components to iMessage.
Full Story: Ars Technica (4/22) 
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Retail Trends
Walmart shifts its focus on in-store tech
Walmart will phase out the 17-foot-tall pickup towers that were placed in more than 1,500 stores to help customers collect online orders, as part of a bigger move away from in-store automated technology and toward a heavier focus on the retailer's curbside pickup service that has become instrumental to pandemic-era shopping. Walmart is in the process of removing about 300 of the towers after "hibernating" another 1,300, and the retailer also removed inventory-tracking robots that roamed store aisles last year.
Full Story: The Wall Street Journal (4/21) 
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Association News
NASA's Ingenuity helicopter successfully completed a historic flight on the surface of Mars, marking the first powered, controlled flight on another planet. Learn more about the technology that makes up the small helicopter and why it's critical for flight on Mars.
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In 2020, the Consumer Technology Association (CTA) launched a new initiative to develop standards for the use of digital therapeutics -- an emerging field that uses software-based interventions to enhance or provide care. As part of CTA's Technology & Standards Spring Forum, taking place May 3 to 6, hear industry experts from Amalgam RX, Bose and MindMaze discuss the current and future roadmap for standards to address digital therapeutics use cases, opportunities for growth of this innovative technology and barriers to adoption. Register now.
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Consumer Technology Association (CTA)® member John Deere works to deliver sustainable outcomes for its clients, partners and community through innovative technologies and bold environmental commitments. Learn more.
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