January 25, 2022
Consumer Technology Association SmartBrief
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Today's Digital Pulse
GM announces plans to invest nearly $7B in EVs
(Bill Pugliano/Getty Images)
General Motors has announced plans to produce full-size electric pickups and their battery cells with a $6.6 billion investment. The strategy will help the company meet its goal of selling 1 million EVs by 2025, in an effort to surpass Tesla as the top EV manufacturer.
Full Story: CNBC (1/25),  Reuters (1/25) 
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What trends will move digital commerce in 2021?
Pivotree experts share their predictions for 2022 across three critical areas of commerce: Supply Chain, eCommerce, and Data Management. Join us for an interactive chat to find out when and how supply chain woes could ease up, the trends we expect to accelerate, and 3 areas of CX to focus on. Register for the webinar.
Smart Home
TV manufacturers are releasing a new generation of remote controls that emphasize sustainability, ease of use and improved location features. Samsung has introduced a remote that draws on power from devices such as routers, while new controllers from Sony and Roku are integrated with voice assistants to help when they get lost.
Full Story: The Wall Street Journal (1/25) 
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From Blue Chips to Startups
Meta, Facebook's parent company, is developing the AI Research SuperCluster, a supercomputing system using artificial intelligence technology. Nvidia and Pure Storage are working with Meta to build the cluster, which is meant to power metaverse applications.
Full Story: VentureBeat (1/24),  MarketWatch (tiered subscription model) (1/24) 
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Tech News
Companies such as Hume AI are developing algorithms that read voice, facial and verbal expressions to improve user interaction with technology. "I see generative models being able to generate synthetic voices with emotion and with contextually appropriate emotions as models grow in size and complexity, or as we make new breakthroughs in the field of deep learning," says Ryan Monsurate, AI Dynamics' chief technology officer.
Full Story: Lifewire (1/24) 
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Retail Trends
Consumer brand preference is now driven primarily by emotional rather than rational considerations, Brand Keys reports, a reversal of the landscape in 1997. The study finds Discover, Avis, Domino's, AT&T Wireless and Dunkin' among the companies most strongly resonating with consumers.
Full Story: Ad Age (tiered subscription model) (1/24) 
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Association News
CES 2022 kicked off with Jong-Hee (JH) Han, vice chairman & CEO, Samsung Electronics, Inc., presenting Samsung's vision for an "Age of Togetherness." Watch here.
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A spate of stunning statistics about streaming video adoption has confirmed what everyone knew and it is fueling discussions into how to measure viewership as advertisers re-evaluate marketing investments. Learn more in the Consumer Technology Association's i3 Magazine.
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The US consumer technology industry is projected to generate over $505 billion in retail sales revenue for the first time ever according to a new forecast from the Consumer Technology Association (CTA)®. The projection represents a 2.8% revenue increase from 2021's impressive 9.6% growth over 2020. Strong demand for smartphones, automotive tech, health devices and streaming services will help propel much of the projected revenue. For more findings, download the "US Consumer Technology One-Year Industry Forecast" -- complimentary for CTA members.
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