October 18, 2021
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Facebook's Mendelsohn talks march toward metaverse
Mendelsohn (David M. Benett/Getty Images)
Facebook is working to become a "metaverse company" by focusing initially on Oculus VR headsets, neural wristbands and Ray-Ban Stories AR glasses, and is expanding its support for creators and commerce as part of a backbone to the digital world, said Nicola Mendelsohn, Facebook's vice president of its global business group, during the IAB UK Digital Upfronts. "The best way for [marketers] to get your head around the metaverse is to try out and experiment with the technology that's going to form an important part of it," Mendelsohn said.
Full Story: Campaign UK (tiered subscription model) (10/15) 
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Smart Home
Comcast could reportedly introduce its XClass smart TV line before Oct. 22, and a Walmart ad has already listed the 43-inch model. Hisense and Comcast are also offering a 50-inch version.
Full Story: Protocol (10/18) 
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Gaming
Analogue Pocket is expected to sport the Memories tool, which will allow gamers to easily save and boot states to and from their cartridges, as well as other players' cartridges. The retro gaming console will also boast a Library with a database of classic games, offering a comprehensive history.
Full Story: The Verge (10/16) 
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Tech News
Art enthusiasts can now explore masterpieces wherever they are by taking augmented reality or virtual guided tours via Google's Pocket Gallery on any internet-connected device. Users can tap into a variety of experiences, from exploring Upper Paleolithic paintings in Chauvet Cave to learning about the Bauhaus design school.
Full Story: Lifewire (10/14) 
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Retail Trends
Walmart+ courts subscribers with early holiday deals
(Joe Raedle/Getty Images)
Walmart will offer members of its Walmart+ subscription service early access to holiday deals throughout November as a perk to attract new subscribers. Deals will be available online four hours early for members of the service, a perk the retailer expects will be particularly attractive amid concerns about product shortages; Best Buy is touting a similar benefit to court new members for its Totaltech subscription service.
Full Story: CNBC (10/18) 
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Last Week's Top Headlines
Association News
Join the Consumer Technology Association (CTA)® on Oct. 29 at 12 p.m. ET for a Focus Friday discussion on CTA's 5th Annual Future of Work study. In the midst of unprecedented changes to the workplace and workforce, hear the results of the study and discuss how CTA members are approaching challenges such as hybrid work, retention, training and development programs, and more. This opportunity is available to CTA member companies only. Register today.
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New opportunities abound as tech moves into a more touchless world. Industries such as health, education and transportation are exploring ways to incorporate gesture control technologies for inclusive design. Learn more in the Consumer Technology Association's i3 Magazine.
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As part of the Consumer Technology Association's Technology & Standards Fall Forum, industry leaders from Comcast Technology Solutions and Walt Disney Media & Entertainment Distribution explored the disruptive tech trends changing content consumption, entertainment and consumer behavior. Watch sessions from the Fall Forum on demand.
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