July 30, 2021
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Can AI keep kids calm in the car better than mom and dad?
el Kaliouby (Paul Marotta/Getty Images)
Swedish eye-tracking company Smart Eye could play a major role in supporting vehicle safety by tracking the mindset of drivers, intervening in disruptions such as sibling squabbles and helping to prevent distracted driving within a decade, says CEO Rana el Kaliouby. The company is also working to keep its data diverse, as well as its internal team.
Full Story: The Associated Press (7/27) 
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Connecting the digital + physical worlds in retail
While the recent surge in digital interactions will remain, consumers now crave in-person interaction – which makes connecting the two more important than ever for retailers. This on-demand webinar explores the implications of the Covid-19 digital surge for retailers and how reimagining retail digital transformation can augment human interactions. Watch now
Smart Home
Google Assistant reportedly is testing a "fast checkout" prompt, automatically filling out payment information and addresses to streamline the shopping experience. The feature appears to still be in the pilot stage.
Full Story: Android Police (7/28) 
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Vehicle Tech
BFGoodrich goes off-road with GPS app
An off-road map app, developed by BFGoodrich, provides GPS navigation in rough terrain. The OnTrail app offers information about the suitability of trails for different vehicles and incorporates gamification, with users accruing experience points and competing for rewards.
Full Story: Roadshow (7/26) 
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Tech News
Mini-gaming handheld Panic met a 20,000-unit preorder goal for 2021 within the first 20 minutes of opening sales. Units sold after the initial batch of preorders won't start shipping until 2022.
Full Story: TechCrunch (tiered subscription model) (7/29) 
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Retail Trends
Apple stores bring back masks on CDC recommendation
(Antonio Masiello/Getty Images)
Apple is establishing mask requirements at most US stores for employees and customers, regardless of vaccination status, in response to updated CDC recommendations. Apple's 270 US stores had reopened by March 1, and the company had loosened mask requirements until recent weeks, when an increase in coronavirus cases because of the Delta variant led the company to reimpose mask rules.
Full Story: CNBC (7/28),  The Wall Street Journal (7/28) 
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Association News
The Consumer Technology Association (CTA)® has announced CES® 2022, the world's most influential technology event, will feature a new program for the growing digital assets industry, with a focus on non-fungible tokens (NFTs), initial coin offerings (ICOs) and other blockchain-based technologies and businesses. Learn more.
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The Consumer Technology Association Foundation's Eureka Park Accessibility Contest is returning to CES® 2022. Five startup companies with technologies that can benefit older adults or people with disabilities will be selected to receive a complimentary booth at CES 2022 in Eureka Park™, the show's flagship startup marketplace, along with a $2,500 prize. Companies that meet the Eureka Park entry criteria and contest rules have until 11:59 p.m. EST on August 6 to enter. Apply today.
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CES 2022, the world's most influential technology event, is set to return to Las Vegas, giving a global audience access to the world's sharpest innovators and industry advocates. We invite technology leaders like yourself to join the best and the brightest in the industry as a speaker on the global stage of innovation to discuss the latest advancements across the technology ecosystem. The deadline to apply is today, July 30. Submit your application.
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It is a time in which we will redefine what it means to be human, for this is not just the start of a revolution, it is the start of an evolution.
David A. Sinclair,
biologist, professor of genetics
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