July 26, 2021
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Top Story
Admix's Paul West predicts continued growth in advertising formats that don't interrupt users' activity, such as augmented reality information or ads integrated into games. West also foresees hands-free audio marketing, hyperlocal promotions, playable ads, chatbots and greater use of artificial intelligence as part of mobile marketing's future.
Full Story: VentureBeat (7/25) 
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Monetizing Content
How to create SEO-boosting infographics
(Pixabay)
The average bounce rate on websites is 40.5%, per The Daily Egg, but infographics can drastically improve content viewer engagement, writes Venngage's Nadya Khoja. Khoja provides a comprehensive guide to creating infographics that will boost Google rankings, covering the appeal of mini infographics and design tips to keep people viewing your content.
Full Story: MarketingProfs (free registration) (7/20) 
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Marketers can now tap into Spark Ads, a new native TikTok ad format that can incorporate previously-published organic posts as part of their ad mix and post the sponsored content to other accounts with prior approval. Marketers can supplement the content, which will bear a sponsored tag, with calls-to-action and access ad insights such as paid clicks and the number of likes, shares and followers.
Full Story: Ad Age (tiered subscription model) (7/20),  The Drum (free registration) (7/20),  Adweek (7/20) 
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Integrated Marketing
US influencer marketing to top $4B next year
(Unsplash)
US spending in influencer marketing is set to hit $3.69 billion this year, a 33.6% rise over 2020, and projected to surpass $4 billion in 2022, according to eMarketer. Instagram captures approximately half of that spend, with YouTube and Facebook following and TikTok coming up fast.
Full Story: Adweek (7/20) 
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Video
Jones Soda's mobile app is using augmented reality technology that scans the brand's labels to reveal videos that highlight a host of athlete and artist content creators. The campaign celebrates Jones' 25th anniversary and brings its history full circle, as the brand is known for featuring consumer-generated art on-label, said head of marketing Maisie Antoniello.
Full Story: Consumer Goods Technology News (7/22) 
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The Cameo public personalities for hire platform is expanding its reach beyond consumer connections with its Cameo for Business program, with regional Portillo's restaurant chain and Infiniti Americas among the first brands to use it. Infiniti Americas enlisted celebrities including Olympian Gabby Douglas and actor Dule Hill for its 2022 QX60 crossover to make introductory videos and later, create personalized videos for individuals who submit vehicle questions.
Full Story: Ad Age (tiered subscription model) (7/19),  MediaPost Communications (free registration) (7/19) 
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Advertising Campaigns
Droga5 showcases Facebook's skateboarding communities
(Facebook/YouTube)
Droga5 created a global "We Change the Game When We Find Each Other" campaign for Facebook that celebrates the platform's skateboarding communities and will air during Olympics programming on NBC. The push features four video ads promoting Oculus, Facebook, Facebook Blue App and Instagram.
Full Story: The Drum (free registration) (7/19),  Ad Age (tiered subscription model) (7/19),  Adweek (7/19) 
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Association News
What does 4K UHD mean for your Olympic viewing experience? With more than eight million pixels on the screen, you'll see a crisper, brighter and more colorful picture. Learn more.
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Lori Costew is the chief diversity officer and director of people strategy at Ford Motor Company. Her portfolio focuses on the company's diversity, equity and inclusion (DEI) strategy. Read more.
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