April 19, 2021
C Space SmartBrief
Digital entertainment, advertising and marketing newsSIGN UP ⋅   SHARE
 
Top Story
Want more money for content marketing? Here's how
(Pixabay)
The vast majority of content marketers say credibility and trust are fostered with audiences through content marketing, but one of the biggest barriers is a lack of budget, writes Anvil Media President Kent Lewis. Lewis explains how to write a content plan and offers three "sales strategies" to consider when you ask for more budget.
Full Story: SmartBrief/Marketing (4/13) 
LinkedIn Twitter Facebook Email
Monetizing Content
Business-to-business marketers can transform their content marketing creation process by encouraging employees to become creators to boost their reputations and enhance the standing of their department, writes Tiga Creative Marketing's Stuart Coe. Maintain a content pipeline by creating and distributing a content calendar, freeing up employee time for content creation, outsourcing ad hoc content, and integrating keyword research for search engine optimization, Coe advises.
Full Story: MarketingProfs (free registration) (4/13) 
LinkedIn Twitter Facebook Email
Brands spend an average of 40% of their budget on content and 68% expect to increase that by 10% in the next year, surveys show. Anvil Media President Kent Lewis advises companies to tap into existing content or relationships first, identify concrete goals and use research as well as benchmarks when asking management for more content funding.
Full Story: SmartBrief/Marketing (4/13) 
LinkedIn Twitter Facebook Email
Integrated Marketing
For business owners yet to use influencer marketing, Nick Backlanov, marketing intelligence analyst at HypeAuditor discusses the real benefits to be had. Your audience blocks ads but will watch influencer content, it can be an inexpensive promotion channel, boosts the trust in your product, and the influencers will drive an increase in your social media presence.
Full Story: Business 2 Community (4/16) 
LinkedIn Twitter Facebook Email
The Museum of Modern Art in New York City has amassed 13 million social media followers, including 5.5 million Instagram fans, which can be attributed to quality global content and timely and engaging posts such as its video walk-through of Claude Monet's Water Lilies on Election Day to help spark calm, said Rob Baker, director of marketing and creative strategy. The main metric for success is comments, likes and shares, and the new goal is sharing more user content, Baker said.
Full Story: The Art Newspaper (4/16) 
LinkedIn Twitter Facebook Email
Free eBooks and Resources
Free eBooks and resources brought to you by our partners
Video
Easy ways to monitor the effectiveness of TikTok efforts
(Chesnot/Getty Images)
Brands using TikTok can overcome its lack of measurement tools to gauge the success of their platform initiatives by monitoring comments and shares, tracking related website traffic lifts and examining conversions for product purchases or newsletter signups, suggests Knotch co-founder Aron Tzimas. To expand the scope of digital marketing evaluations, Tzimas encourages brands to analyze the performance of "every website, microsite, blog post, business email, YouTube video, social channel and paid digital placement."
Full Story: PR Daily (4/12) 
LinkedIn Twitter Facebook Email
Advertising Campaigns
Wieden+Kennedy created two spots for Facebook, "DeafHoops" and "Dance Accepts Everyone," which showcase the inclusivity and community found on the platform's Groups feature. The ads are part of Facebook's "More Together" campaign and are running digitally before starting on TV in May and June.
Full Story: Adweek (4/15) 
LinkedIn Twitter Facebook Email
Association News
COVID-19 brought to light not only the US technology industry's reliance on offshore chip manufacturing but also how sudden fluctuations in consumer demand and inaccurate forecasting can gravely impact product production outputs. It also raised awareness for the need to grow domestic chip production capability as the growth curve for technologies continues to expand. In this complimentary report, CTA's experts provide timely analysis of key factors in the chip shortage crisis as well as US policy considerations. Download now.
LinkedIn Twitter Facebook Email
The Focus Friday series, hosted by the Consumer Technology Association (CTA)®, brings together CTA member companies and industry experts to share challenges, insights and advice on specific issues technology companies are facing. Join this interactive discussion on April 23 at 12 p.m. ET to discuss how organizations are fostering and maintaining culture in remote and hybrid environments. Discussion guides from Ford Next Generation Learning, Dolby Laboratories and Lyft will help lead the conversation -- come ready to share your company's solutions, challenges and questions. This opportunity is available to CTA members only. Register today.
LinkedIn Twitter Facebook Email
LEARN MORE ABOUT the Consumer Technology Association:
About CTA | C Space | Exhibit
Sharing C Space SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/cspace/?referrerId=eSriBJbAIQ
All of us want to do well. But if we do not do good, too, then doing well will never be enough.
Anna Quindlen,
writer, journalist, columnist
LinkedIn Twitter Facebook Email
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004