Citizenship question in 2020 census ruled unlawful | Consumers disapprove of brands getting political during Super Bowl | NYT's response to GDPR yields ad revenue growth
January 16, 2019
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Citizenship question in 2020 census ruled unlawful
Citizenship question in 2020 census ruled unlawful
(Stefan Zaklin/Getty Images)
US District Judge Jesse Furman has ruled that the Commerce Department cannot add a citizenship question to the 2020 census. The move to add a citizenship question was opposed by major advertising groups, including the American Advertising Federation and the American Association of Advertising Agencies.
MediaPost Communications (1/15) 
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Monetizing Content
Consumers disapprove of brands getting political during Super Bowl
Consumers disapprove of brands getting political during Super Bowl
(Ronald Martinez/Getty Images)
A recent online poll conducted by Morning Consult reveals two-thirds of American consumers think the Super Bowl is not an appropriate place for brands to address political or social issues. Baby boomers disapproved at the highest rate, 77%, while 43% of Generation Z participants disapproved of the practice.
The Wall Street Journal (tiered subscription model) (1/16) 
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NYT's response to GDPR yields ad revenue growth
The New York Times responded to the General Data Protection Regulation by blocking ad buying via open exchanges and behavioral targeting for its European content. The publisher instead concentrated on directly sold ads and programmatic guaranteed, and its digital advertising revenue has increased, said Jean-Christophe Demarta, global advertising senior vice president at New York Times International.
Digiday (free content) (1/16) 
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Integrated Marketing
Adobe seeks to engage mobile users via billboards
Adobe seeks to engage mobile users via billboards
(Gareth Cattermole/Getty Images)
Adobe is working on technology that places sensors near digital billboards in various venues to detect passing mobile devices. The goal is to use the billboard to engage the mobile user by posing a question to be answered via the mobile device.
MediaPost Communications (1/16) 
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NBCU to launch ad-supported streaming service in 2020
NBCU to launch ad-supported streaming service in 2020
(Michael Nagle/Getty Images)
NBCUniversal has announced that it will debut an ad-supported, free streaming product early next year and will include its content library, programming from third parties and originals. "Advertising continues to be a major part of the entertainment ecosystem and we believe that a streaming service, with limited and personalized ads, will provide a great consumer experience," said CEO Steve Burke.
Ad Age (tiered subscription model) (1/14) 
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Study: Digital video ads boost brand awareness
Digital video ads increase brand awareness, especially when customized to platforms and delivered during unskippable premium content, report Kantar and GroupM. The study analyzed the performance of contextual video ads across in-stream short form, catch-up TV, user-generated content platforms and in-feed video.
The Drum (1/15) 
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Advertising Campaigns
Grey, Gillette put a #MeToo twist on slogan
Grey, Gillette put a #MeToo twist on slogan
(Gillette/YouTube)
Gillette's new campaign from Grey New York addresses the issues raised by the #MeToo movement, with an anthem spot's voice-over asking, "Is this the best a man can get?" as images of "toxic masculinity" are displayed. The push is accompanied by a new tagline, "The Best Men Can Be," and digital 30- and 6-second ads.
Ad Age (tiered subscription model) (1/14),  Adweek (tiered subscription model) (1/14) 
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Association News
WATCH: LG Keynote at CES 2019
Dr. I.P. Park, President and CEO of LG, kicked off CES 2019 with the first keynote. Discussing connected, intuitive AI technology, Dr. Park was even accompanied by the first robot keynoter to take the CES stage, the LG CLOi Guide Bot. Didn't get the chance to see it live? Watch the full keynote at cta.tech.
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Let the excitement continue for CES Asia
Still feeling the excitement from CES® 2019? Let it continue! Don't miss your chance to experience the premier consumer technology event for the Asian marketplace -- CES Asia™, June 11-13 in Shanghai, China. Gain exclusive access to some of the largest brands from across the globe and celebrate the innovation that defines the consumer technology sector. Learn more about all CES Asia has to offer.
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