Hispanics can be a slam dunk for sports marketing | N.C. county looks to expand bilingual COVID-19 awareness | Ariz. county reaches out to Hispanic voters with campaign
August 5, 2020
Culture Marketing Council SmartBrief
Driving Cultural InsightsSIGN UP ⋅   SHARE
Top Story
Hispanics can be a slam dunk for sports marketing
(Pixabay)
Mike Valdes-Fauli, president and CEO of multicultural marketing company Pinta, looks at sports marketing and its growth in the Hispanic community, noting the passion of the fan base and its penchant for digital, mobile-first platforms. He highlights the NBA's Ene-Be-A program with Latino fan appreciation events and the NFL's Spanish-language broadcasts, as well as pointing to potential in choosing influencers to sway the demographic.
Full Story: Forbes (7/31) 
LinkedIn Twitter Facebook Email
Cutting-Edge Campaigns
Mecklenburg County in North Carolina is extending its bilingual coronavirus prevention and awareness campaign with agencies Wray Ward and AC&M Group targeting Hispanic and Black communities. The campaign already includes social media, TV streaming, radio, billboards and print ads.
Full Story: The Business Journals (tiered subscription model)/Charlotte, N.C. (8/4) 
LinkedIn Twitter Facebook Email
Maricopa County in Arizona wants to inform its Hispanic residents of the importance of voting, and outreach includes bilingual flyers, radio and TV ads and social media efforts. BeBallotReady.vote is part of the campaign to spread information about upcoming elections and polling places, with county Recorder Adrian Fontes noting, "It's our job as Americans, it's our obligation to move this democracy forward and have all of our voices heard."
Full Story: KNXV-TV (Phoenix) (8/4) 
LinkedIn Twitter Facebook Email
Blue Cross Blue Shield of North Carolina is planning to invest $130,000 in nonprofit El Centro Hispano to boost Latino community health during the pandemic. "We think [there are] three essential things to do in order to maintain the health of our people: one is health equity, the other one is access to care and of course, information," says Gustavo Bernal, who handles multicultural marketing and sponsorship for Blue Cross NC.
Full Story: The News & Observer (Raleigh, N.C.) (tiered subscription model) (8/4) 
LinkedIn Twitter Facebook Email
Industry Trends
Nuestra Vision, Pluto TV add channels for Hispanic viewers
(PRNewsfoto/Nuestra Vision)
Spanish-language TV network Nuestra Vision is coming to ViacomCBS' free streaming service Pluto TV. Twenty channels will focus on Hispanic American programming to expand Nuestra Vision's distribution.
Full Story: Next TV (8/4) 
LinkedIn Twitter Facebook Email
A Nielsen study found that TV is the best way to reach Hispanic car shoppers, with 76% of respondents saying they recalled TV ads over other types of media. Digital ads came in next with 38% recall, followed by print media at 34%. "Investing in your multicultural consumers today by communicating more effectively offers a unique opportunity for auto marketers to optimize outcomes in a challenging environment," says Nielsen's Paula Skier.
Full Story: Auto Connected Car News (7/28) 
LinkedIn Twitter Facebook Email
Featured Content
Sponsored content from Twitter
5 insights from the sports conversation on Twitter
With pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more
 
LinkedIn Twitter Facebook 
How brands can lead the conversation on Twitter
Read about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.
 
LinkedIn Twitter Facebook 
Leadership
Latinx creators, who were notably absent in the major Emmy Award nominations announced last week, are asking for a shot in the entertainment business, through representation, recognition and amplification. TV writer Diana Mendez says, "Our purpose is really to get us into the rooms where our voices can be heard, where our unique point of views can be heard, where our experiences can be heard," adding, "And keep us in those rooms and keep us moving up the ranks long enough to take ownership of those stories and be in charge of the rooms."
Full Story: Los Angeles Times (tiered subscription model) (7/31) 
LinkedIn Twitter Facebook Email
CMC News
The Culture Marketing Council, with pro bono work from several members, has launched "VOTO" -- a nonpartisan campaign to encourage Hispanics to register and vote in the 2020 elections and beyond. "We know Latinos are a powerful force and we want to harness that strength to impact the economy and our democracy," says CMC Executive Director Horacio Gavilan.

While much of the campaign costs are donated, a GoFundMe account has been set up to try to cover the out-of-pocket production costs.
LinkedIn Twitter Facebook Email
CMC Job Center
The Culture Marketing Council's job center is where specialized employers and employees can connect. Check out the latest postings. You can also place your post now at www.culturemarketingcouncil.org/job-center. CMC members can post for free (non-members $75 fee per posting). Get your free code by emailing info@culturemarketingcouncil.org.
LinkedIn Twitter Facebook Email
LEARN MORE ABOUT CMC:
Membership  |    Events  |    Market Research  |    Market Guide
How we handle our fears will determine where we go with the rest of our lives.
Judy Blume,
writer
LinkedIn Twitter Facebook Email
Sharing Culture Marketing Council SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/cmc/?referrerId=eSriBJbAIQ
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004