January 13, 2021
Culture Marketing Council SmartBrief
Driving Cultural InsightsSIGN UP ⋅   SHARE
Top Story
PepsiCo's five-year, $170 million initiative to support Hispanics economically and academically is also taking a deep dive into understanding this diverse community, said Marissa Solis, senior vice president of marketing for Frito-Lay North America. "There's a commitment to working with Hispanic-owned companies in the sector, whether that's agencies, production companies, directors or actors, the aim is to create authentic Hispanic content," said Solis.
Full Story: Digiday (tiered subscription model) (1/13) 
LinkedIn Twitter Facebook Email
Your LinkedIn profile is looking a little outdated.
Is your LinkedIn profile feeling a little neglected? Getting a bit dusty? In need of a refresh? Then join us on January 22 for Career Day. In this free one-day event, you'll learn from LinkedIn experts, hiring managers, and interview specialists—all dedicated to helping you land your dream job in 2021!
Cutting-Edge Campaigns
Duncan Channon, with Acento and APartnership, created an anti-vaping and anti-smoking campaign for the California Tobacco Control Program that brings the quitting stories of real ex-smokers to life using animation. The push includes a Spanish-language ad from Acento and an anime-style spot from APartnership in Vietnamese, Korean and Chinese, along with radio, digital audio and social ads.
Full Story: Adweek (1/8) 
LinkedIn Twitter Facebook Email
Tecate, Mirriad use AI for dynamic product placement
Heineken-owned beer brand Tecate and Mirriad tapped artificial intelligence for brand integration in a recent Giovanny Ayala music video, using the digital advertising model of targeting and refreshing. Mirriad's Maria Teresa Hernandez says the project was Tecate's attempt to reach a demographic -- Mexican-American men -- who often don't follow traditional advertising.
Full Story: Adweek (1/12) 
LinkedIn Twitter Facebook Email
Industry Trends
Univision to launch free streaming service PrendeTV
(Universal Communications)
Univision Communications is expected this quarter to launch an ad-supported video-streaming service with more than 30 channels of on-demand Spanish-language programming for Hispanic viewers with limited commercial breaks. CEO Wade Davis says, "We are focused on bringing new ways for our advertisers to reach the US Hispanic audience."
Full Story: Variety online (1/12),  Reuters (1/12),  MediaPost Communications (free registration) (1/12),  Next TV (1/12) 
LinkedIn Twitter Facebook Email
NBCUniversal Telemundo Enterprises has added two new executives to expand its distribution business and revenue plan. Ezequiel Fonseca Zas and Malu Carmona-Botana "each bring a unique and deep set of media expertise in Spanish and English, which will help us expand the formats and multilingual experiences across AVOD, SVOD and DTC platforms that Telemundo has pioneered for over ten years in the US and across the globe," says Telemundo's Peter Blacker.
Full Story: Next TV/Broadcasting+Cable (1/12) 
LinkedIn Twitter Facebook Email
CMC News
CMC Job Center
The Culture Marketing Council's job center is where specialized employers and employees can connect. Check out the latest postings. You can also place your post now at www.culturemarketingcouncil.org/job-center. CMC members can post for free (non-members $75 fee per posting). Get your free code by emailing info@culturemarketingcouncil.org.
LinkedIn Twitter Facebook Email
Membership  |    Events  |    Market Research  |    Market Guide
Take a stand. Be known for your courage and confidence.
Indra Nooyi, business executive
LinkedIn Twitter Facebook Email
Sharing Culture Marketing Council SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004