What your STEM society can do amidst the coronavirus | Don't miss these upcoming CESSE events: | Ocean science innovation is making waves in Canada
March 10, 2020
News for and about scientific and engineering societiesPARTNER WITH SMARTBRIEF
News from CESSE
What your STEM society can do amidst the coronavirus
T. Garland Stansell, APR, Public Relations Society of America (PRSA) 2020 chair, encourages professionals "to be proactive and bring together key people within your organization for planning and strategizing sessions" to "be at the front of a possible [coronavirus] crisis." He suggests using emails, internal memos, conference calls and social media to share information with key stakeholders with consistent messaging and tone, refrain from fueling hysteria and "have a clear understanding of the rhythms of the press and present information that is responsive, but that isn't sacrificing accuracy or the organization's credibility."

Employees across a variety of industries are increasingly working from home amid the coronavirus outbreak. These five tips can help firms ease the transition and find the productivity benefits that come from a virtual work environment.

Additional Resources:
Don't miss these upcoming CESSE events:
July 21-23

2021 CEO Meeting
Feb. 7-10, 2021
Point Clear, Ala.
Ocean science innovation is making waves in Canada
Ocean science innovation is making waves in Canada
(Destination Canada: Location - St. John’s, Newfoundland and Labrador)
As the place where global corporations operate in all major sectors of the ocean economy, ocean tech companies sell to the world, and some of the world's best ocean researchers work, it's no wonder that Canada's ocean science and ocean technology sector fuels innovation and economies.

With the most coastline of any nation, Canada has a vested interest in studying the ocean. On the country's east coast, in St. John's, Newfoundland and Labrador, is the Ocean Sciences Centre at Memorial University (MUN), one of Canada's biggest marine laboratories and a global leader in cold ocean bioscience. St. John's is also the site of Destination Canada's signature business attraction event Innovate Canada. The invitation only event will include one-on-one meetings with Canada's leading centres in ocean sciences, participation in the World Aquaculture Society Conference and curated social events. To learn how to qualify to attend Innovate Canada 2020 on Aug. 31 to Sept. 3, email Destination Canada Business Events.

Building a smarter ocean creates sustainable ecosystems. Canada is demonstrating leadership in ocean observation by bringing government, industry, conservation and recreational interests together for informed policy decisions about its coastal resources.

For more about Canada's leadership in ocean tech, view the Business Events Canada blog.
CESSE Home Page  |    Member Resources  |    Membership Page
Leadership and Management
Buffett stresses board diversity in annual letter
Buffett (Jamie McCarthy/Getty Images)
Warren Buffett took the opportunity to discuss the importance of board diversity, director independence and executive sessions during his annual Berkshire Hathaway letter to shareholders. Buffett noted concerns over bias in matters requiring board review, reporting that "the deck is stacked in favor of the deal that's coveted by the CEO and his/her obliging staff."
Full Story: Forbes (2/25),  CNBC (2/22) 
More small-business owners are embracing wellness programs to boost retention by creating healthier and happier employees. Some entrepreneurs say the key is to be creative and set a good example by ensuring their internal practices and policies are in alignment.
Full Story: Chattanooga Times Free Press (Tenn.) (tiered subscription model) (2/22) 
Communications and Marketing
Report: High-growth businesses believe in social media
Close to 100% of executives believe that social media helps with brand building and 84% believe it's a viable tool for generating leads and sales, according to analysis of the top 500 companies on Inc.'s 2019 5000 list and individual interviews conducted by The Center for Marketing Research at the University of Massachusetts, Dartmouth. LinkedIn is the most preferred platform followed by Facebook, Twitter, Instagram and YouTube, and while return on investment is a primary concern at 44%, that number is down from 59% in 2016.
Full Story: MarketingProfs (free registration) (2/19) 
Grazitti Interactive created an infographic displaying key insights from a business-to-business content marketing study by the Content Marketing Institute and MarketingProfs. It shows that social is the top content type used by B2B marketers; half of B2B marketers use content to generate awareness; and 80% employ metrics to measure performance -- the top four of which are email engagement, web traffic, web engagement and social analytics.
Full Story: MarketingProfs (free registration) (3/3) 
Technology Spotlight
Quantum computing could be the future of computing even if it remains something of a puzzle to its developers. Carlos Gonzalez explores the basics of the technology as well as its mechanics and vast potential across an array of applications such as autonomous cars, artificial intelligence and robots.
Full Story: ASME (3/5) 
Scientists have created a high-resolution image of SARS-CoV-2, the virus that causes the disease COVID-19, as it attacks cells, and findings have been published in Science. Researchers hope the images can be used to create therapies for the fast-spreading illness.
Full Story: Gizmodo (3/4) 
Career Focus
Enrollment and graduation rates of African American males in STEM programs fell from 2008 to 2016 while rates for Hispanic males rose, according to research from Clemson University. Colleges and universities should start programs to raise retention rates and improve career outcomes for both African American and Hispanic STEM students, who are underrepresented in the fields, says Clemson's Lamont Flowers.
Full Story: Diverse: Issues In Higher Education (3/3) 
"Mission Unstoppable" inspires girls to be scientists, engineers
("Mission Unstoppable"/YouTube)
Academy Award-winning actor Geena Davis is executive producing "Mission Unstoppable With Miranda Cosgrove," a children's show that aims to inspire girls to consider careers in the fields of technology, science and engineering. Lyda Hill Philanthropies is funding the project and has also pledged $25 million to the IF/THEN initiative to help girls realizes the possibility of having a career in STEM.
Full Story: The Washington Post (tiered subscription model) (3/1) 
Global Watch
CRISPR has been injected into a human body to edit DNA for the first time in a procedure that could restore a blind patient's sight and lead to other groundbreaking treatments. "We're helping open, potentially, an era of gene-editing for therapeutic use that could have impact in many aspects of medicine," said study leader Eric Pierce.
Full Story: National Public Radio (3/4) 
Researchers at Google, Georgia Tech and the University of California at Berkeley have built a four-legged robot that uses a deep reinforcement learning system to teach itself how to walk on various terrains with minimal human intervention. The researchers plan to adapt the system for use in the real world.
Full Story: MIT Technology Review online (free registration) (3/2),  Independent (Cork, Ireland) (3/3) 
I may sometimes be willing to teach for nothing, but if paid at all, I shall never do a man's work for less than a man's pay.
Clara Barton,
nurse, educator, American Red Cross founder
March is Women's History Month
About Cesse
The Council of Engineering and Scientific Society Executives (CESSE) is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members that provides a forum for exchanging information and ideas about their professional experiences.
Contact Cesse
CESSE Headquarters
8735 W Higgins, Suite 300
Chicago, IL 60631
Phone: 847.375.4736
E-mail: info@cesse.org

Executive Director: Louise Ristau, CAE
Senior Operations Manager: Liz Giannini
Operations Coordinator: Sara Dethloff
Education Manager: Natalie Steenberg
Partnership Sales Manager: Colleen Murphy
Marketing Manager: Chris Ocampo
Meetings Manager: Anna Gilkerson
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