October 27, 2021
Broadcasting+Cable Smartbrief
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Pay TV Still in 71% of U.S. TV Homes
(Image credit: Netflix)
The percentage of U.S. TV homes subscribing to a pay TV service has dropped to 71%, down from 82% in 2016 and 87% in 2011, according to a new report from Leichtman Research Group (LRG).
Full Story: Next TV (10/26),  MediaPost Communications (free registration) (10/26) 
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How to Boost Revenue with Dynamic Pricing
Dynamic pricing in broadcast sales is a powerful yet often overlooked tool. This live webinar will dive in to using yield management and dynamic pricing to sell more inventory and increase overall spot revenue. You won't want to miss it. Register now.
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Today's Headlines
A city that has been looking for a permanent Federal Communications Commission chair and third commissioner to bring the agency to a full complement weighed in Tuesday following President Joe Biden's renomination of acting FCC chair Jessica Rosenworcel -- taking the "acting" from in front of her name -- and tapping veteran progressive policy shaper Gigi Sohn for the third seat.
Full Story: Next TV/Multichannel News (10/26) 
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The Senate Consumer Protection Committee lined up three new targets Tuesday (Oct. 26) in its ongoing punishment of social media for its impact on children and teens and signaled they could take a pounding similar to Facebook's recent unpleasantness on the Hill.
Full Story: Next TV/Multichannel News (10/26),  CNN (10/26),  TechCrunch (tiered subscription model) (10/26) 
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Byron Allen's Allen Media Group has acquired HBCUGo.TV, a streaming service serving the 105 historically Black colleges and universities from Symonds-Evans Media LLC.
Full Story: Next TV/Broadcasting+Cable (10/26) 
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The CBS-owned TV stations are searching for personnel to fill the new role of executive producer, Impacting Communities. CBS will hire one for each of the 13 markets where it produces local news.
Full Story: Next TV/Broadcasting+Cable (10/26),  TV Tech (10/26) 
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Connecting to the Cloud
Many exciting things can be done in cloud environments today — video editing, analysis, transformation and delivery are but a few of the processes that are now cloud-enabled. Join our panel of experts on Wednesday, November 3rd at 2:00pm EDT, as they discuss the best way to get content into and out of the cloud. Register now.
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