Survey: Most shoppers say videos help with purchases | Amazon reveals new ad tools for Twitch, Music | Google, YouTube ad revenue drove Alphabet's Q3 growth
October 27, 2021
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An Outbrain holiday shopping survey reveals that 54% of shoppers worldwide value brand accessibility and availability when making purchase decisions, followed by sustainability (47%) and brands supporting local businesses (43%). Watching a video about a product is a key part of the decision process for 61% of those surveyed, while 45% are most engaged with swipeable ads, when asked about ad formats.
Marketing for Tomorrow’s Customers Are you ready for tomorrow's customers? Because they've already arrived. Join us on Nov. 11 for a global virtual event featuring renowned speaker and entrepreneur Jay Baer. We'll explore how you can create more immersive, personalized and profitable customer experiences - today and tomorrow. Register now.
Amazon Ads is integrating Twitch and incorporating display ads into the platform's livestreams, the company announced at the unBoxed conference, as well as introducing a Brand Lift survey tool. Interactive Video Ads are also getting a "Send Me More Info" spoken call to action in addition to those already possible, and the format is coming to Amazon Music.
Alphabet recorded $65.12 billion in revenue for the third quarter, its highest bump in more than 10 years, driven in part by Google's 43% increase in digital ads to total $53.12 billion. Chief Financial Officer Ruth Porat says Apple's privacy changes had a "modest effect" on YouTube revenue, which also was up 43% to total $7.21 billion.
Twitter recorded a 51% increase in ad sales for the third quarter and reached an active user base of 211 million, with none of the 5 million new signups coming from within North America, the company revealed during its Analyst Day presentation. An official statement added that greater privacy restrictions from Apple are unlikely to hurt ad sales going forward, and finance head Ned Segal thinks supply chain concerns will be mild because most ads on Twitter are "for services and digital goods."
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Nielsen and Roku have announced a partnership for digital content measurement starting this month, following Roku's earlier purchase of the Advanced Video Advertising unit from Nielsen. Content owners will be able to measure performance across 55.1 million active Roku accounts.
Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. Register now
Gena Casciano and Gregory Wright of the Association of National Advertisers discuss how marketing to the LGBTQ+ consumer has changed, why messaging aimed at this community has become a necessity for brands and how a diversity, equality and inclusion program can benefit marketing teams. "Understanding how to include various communities and cultures, as well as their stories, will lead to authentic consumer connections," said Wright.
What do Ford, Snickers, Planet Fitness, McDonald's, ADT and Microsoft have in common? Their data-inspired marketing rose to the top of entries from more than 20 countries to earn a coveted ECHO Award. And now, due to popular demand, the deadline for submissions for this year's awards has been extended one full week!
Share your great work on a global stage by submitting your entry today to the 2022 ANA International ECHO Awards and see if you have what it takes to join this esteemed group of winners. Entries close Nov. 8.
The ANA recently sat down with Jessica Hogue, general manager of measurement and analytics at Innovid, to discuss the evolution of connected TV (CTV), including its role in building unique reach, effective creative techniques and what's holding the platform back. All things CTV.
