CEO warns PBS might have to pull its apps from App Store | Facebook launches app to collect data, reward users | Report: Marketers rely too heavily on big data
June 14, 2019
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Paula Kerger, CEO and president of PBS, said Apple's new, stricter privacy guidelines for kids' apps could force the network to remove some of its products from the company's App Store. The new bans on analytics software and data transmission, Kerger said, would harm PBS' ability to effectively improve apps.
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Facebook has launched a rewards-based market research program and plans to use insights gleaned from participants to develop new products. Individuals 18 and older who click on select ads can sign up to download a new app and approved Study from Facebook participants will be awarded undisclosed monetary compensation for enabling the social platform to glean information such as phone app activity and an individual's country, device and network type.
A recent Forrester report concluded that digital marketers are relying too much on big data -- including structured and unstructured data such as log files, transaction information and social media metrics -- to make informed decisions regarding strategy and execution. Instead, the report recommends that decision-makers take a balanced look at big and small data for a better view of customer actions and also need more cross-team collaboration to drive consumer engagement and marketing returns.
Retailers including Sephora, Ulta Beauty and Wayfair are investing in developing tools that will continue to improve how retailers use customer data to improve the shopping experience. The ultimate goal is to save shoppers time and frustration by paring down merchandise selections.
Third-party delivery initiatives may raise certain concerns related to cost and data management, but many restaurants are continuing to explore opportunities in this area, according to panelists at the Restaurant Franchising & Innovation Summit. Executives also discussed rebranding efforts and the potential for social media to boost employee camaraderie.
Eyeota's Howard Luks talks about the importance of analytics and data in marketing, explaining that marketers should partner with data companies to source and qualify information, then test campaigns using it across multiple audiences, channels and creative. He also discusses how combining third-party data and artificial intelligence can boost purchasing decision insights.
Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, September 9-11 in Naples, Fla. Hear how leading data marketers drive better business results through data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.
