Calif. Senate panel rejects proposal to toughen data-privacy law | Lenovo pivots to selling solutions | Firms hired to save company data paid ransom demands
May 20, 2019
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Calif. Senate panel rejects proposal to toughen data-privacy law
The California Senate Appropriations Committee has failed to advance a proposal that would have allowed consumers to sue companies over violations of the California Consumer Privacy Act. That leaves the state largely responsible for enforcing the data-privacy law when it takes effect next year.
The Associated Press (5/17) 
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Evaluate CDP Opportunity with Gartner’s Market Guide
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Marketing Technology
Lenovo pivots to selling solutions
Multinational technology company Lenovo is taking steps to becoming a channel-first company through an alliance between its Intelligent Device Group and Data Center Group. "We've done a very good job of selling hardware and devices, but we're going to have to pivot to sell nothing but solutions going forward," said company executive Matt Zielinski.
Channel Futures (5/16) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
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Trending
Firms hired to save company data paid ransom demands
Firms hired to save company data paid ransom demands
(Pixabay)
A new study finds that at least two cybersecurity firms -- Proven Data Recovery and MonsterCloud -- have paid ransomware attackers, including those behind SamSam, to retrieve blocked data and have then charged clients larger fees. While both companies said they had their own tech to unlock data, the FBI and a former Proven Data employee say Proven Data paid ransom to obtain decryption tools and developed relationships with hackers for lower ransomware fees, without telling clients.
Dark Reading (free registration) (5/15) 
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Data Management
Gartner: Marketing budgets increasing
Marketing budgets as a percent of revenue are leveling off, but 63% of chief marketing officers plan to boost their spend in 2019, with the lion's share going toward technology, according to a Gartner report. The report called customer data and profile management "the new battlefield for marketing hubs," and pointed to Adobe, Marketo, IBM, Oracle, Salesforce, SAP and SAS as today's tech leaders.
CMO (Australia) (5/16) 
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Business Insights
Pharmacy changes focus to stay nimble as Amazon upends business
Nimble Pharmacy has closed its six bricks-and-mortar drugstores in the San Francisco Bay area and launched a same-day delivery service for independent pharmacies amid Amazon's push into the market. Nimble has hired engineers to develop and maintain the software needed to handle patient data, orders, customer service and delivery coordination.
CNBC (5/16) 
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Marketing Analytics
AT&T puts AI, machine learning to work in field
AT&T is deploying artificial intelligence and machine learning technologies in the field as it expands its retail presence with 1,000 additional "points of presence" this year, Bob Violino writes. Data scientists are using the technology to identify optimal locations and store formats.
ZDNet (5/16) 
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Association News
Why 5G will change everything
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B2B's best and brightest to convene in Chicago
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  • Russ Findlay, EVP and CMO at Hiscox
  • Toni Clayton-Hine, CMO, Americas, at Ernst & Young
  • David Rabkin, EVP and general manager of U.S. small and medium-sized enterprises, global commercial services, at American Express
  • Penry Price, VP of marketing solutions at LinkedIn
  • Michael Lacorazza, EVP and head of integrated marketing at Wells Fargo
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If you only think about your own advancement, your own success, you run out of fuel pretty quickly. But if we believed in something bigger than ourselves, that kind of motivation is self-sustaining.
Elaine Chao,
US secretary of transportation

May is Asian/Pacific American Heritage Month

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