CEO warns PBS might have to pull its apps from App Store | Facebook launches app to collect data, reward users | Report: Marketers rely too heavily on big data
June 14, 2019
CONNECT WITH ANA  FacebookTwitter
Maximizing data-driven marketing for business growth
Top Story
CEO warns PBS might have to pull its apps from App Store
Paula Kerger, CEO and president of PBS, said Apple's new, stricter privacy guidelines for kids' apps could force the network to remove some of its products from the company's App Store. The new bans on analytics software and data transmission, Kerger said, would harm PBS' ability to effectively improve apps.
9to5Mac (6/12) 
LinkedIn Twitter Facebook Email
How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Marketing Technology
Facebook launches app to collect data, reward users
Facebook launches app to collect data, reward users
(Dan Kitwood/Getty Images)
Facebook has launched a rewards-based market research program and plans to use insights gleaned from participants to develop new products. Individuals 18 and older who click on select ads can sign up to download a new app and approved Study from Facebook participants will be awarded undisclosed monetary compensation for enabling the social platform to glean information such as phone app activity and an individual's country, device and network type.
Marketing Land (6/11),  MediaPost Communications (6/11),  The Hill (6/11) 
LinkedIn Twitter Facebook Email
Report: Marketers rely too heavily on big data
Report: Marketers rely too heavily on big data
A recent Forrester report concluded that digital marketers are relying too much on big data -- including structured and unstructured data such as log files, transaction information and social media metrics -- to make informed decisions regarding strategy and execution. Instead, the report recommends that decision-makers take a balanced look at big and small data for a better view of customer actions and also need more cross-team collaboration to drive consumer engagement and marketing returns.
Marketing Land (6/13) 
LinkedIn Twitter Facebook Email
Featured Content
Sponsored content from AdRoll
Data Management
How retailers' personalization efforts are evolving
Retailers including Sephora, Ulta Beauty and Wayfair are investing in developing tools that will continue to improve how retailers use customer data to improve the shopping experience. The ultimate goal is to save shoppers time and frustration by paring down merchandise selections.
Modern Retail (6/12) 
LinkedIn Twitter Facebook Email
Business Insights
Restaurant execs weigh in on technology, rebranding
Third-party delivery initiatives may raise certain concerns related to cost and data management, but many restaurants are continuing to explore opportunities in this area, according to panelists at the Restaurant Franchising & Innovation Summit. Executives also discussed rebranding efforts and the potential for social media to boost employee camaraderie.
FastCasual (6/11) 
LinkedIn Twitter Facebook Email
Marketing Analytics
Eyeota's Howard Luks offers advice on data, analytics
Eyeota's Howard Luks talks about the importance of analytics and data in marketing, explaining that marketers should partner with data companies to source and qualify information, then test campaigns using it across multiple audiences, channels and creative. He also discusses how combining third-party data and artificial intelligence can boost purchasing decision insights.
MarTech Advisor (6/12) 
LinkedIn Twitter Facebook Email
Association News
Secrets to measure and optimize marketing
Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, September 9-11 in Naples, Fla. Hear how leading data marketers drive better business results through data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.

Speakers include:
  • Lauren Hougas, director of marketing analytics at Land O'Lakes
  • Kevin Wachholz, senior manager of marketing analytics at The Home Depot
  • Newcombe Clark, global director of the Rapid Learning Lab at AIG
  • Bill Cramblit, marketing analytics and optimization manager at MillerCoors
  • Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
  • Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola
Learn more.
LinkedIn Twitter Facebook Email
[We] thought that once we'd climbed the mountain, it was unlikely anyone would ever make another attempt.
Sir Edmund Hillary,
mountaineer who, with Sherpa Tenzing Norgay, was the first climber to reach Mount Everest's summit
LinkedIn Twitter Facebook Email
Learn more about ANA:
Membership  |    Events & Webinars  |    Committees & Community  |    Advocacy  |    Insights & Research  |    Training & Careers
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Mike Driehorst
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2019 SmartBrief, Inc.®
Privacy policy |  Legal Information