Grocers and other retailers are using technology including artificial intelligence to quickly crunch data and manage price optimization during the current period of inflation. Sporting goods retailer Academy Sports and Outdoors uses AI software from Revionics, which uses a data-driven approach that helps retailers balance pricing across categories and products.
Users Rank TikTok as #1 Platform for Creative Ads Both Millennial and Gen Z TikTok users rank the platform as having the most creative ads among the other major social media players. Not only that, but both cohorts believe TikTok is less saturated with ads than its competitive set. Download our study to learn more about both Gen Z and Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
Snapchat has enhanced its Snap Ads Manager with a Campaign Lab tool. Brands can use the tool to conduct split tests, view results to determine which works best and receive recommendations based on past tests for actionable steps.
The Audience Solutions feature of Google Ad Manager will soon feature new analytic tools to help publishers and brands with media networks manage first-party data. Audience Explorer shows audiences by factors such as browsers or platforms, Scorecard Table offers audience segment profiles and Segment Overlap and Comparison identify differences and points of commonality.
Clubhouse has been all the rage among consumers and marketers, but interest has been waning as Facebook, Spotify's Greenroom and Twitter Spaces ramp up their social audio platforms and creator programs to gain "top dog" status, writes Phoebe Bain. Aubrey Strobel, Lolli's head of communications, predicts platforms will differentiate themselves by focusing on different types of content and urges marketers to "enjoy that flexibility to experiment and find the most successful platform for their brand."
Facebook recorded a 56% year-over-year increase in revenue for 2021's second quarter, reaching $29 billion, but executives predicted "headwinds" associated with regulatory challenges and Apple's iOS privacy updates. Head Mark Zuckerberg used the analyst call to reiterate his vision for a "metaverse" virtual environment to follow the current mobile internet.
Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.
The latest business travel survey conducted by the ANA shows that, as respondents look ahead to the summer and fall, an increasing number will be packing their bags and taking to the skies. But only if extra safety precautions are in place.
The art and science of branding has never been more of a focus than it is today, and at the 2021 ANA Brand Masters: Inspirational Branding Conference, presented by Twitter, you'll hear from marketers that have combined the art with the science to spark conversations, eliminate barriers, drive change, and, of course, grow the brand.
Register today and join us Aug. 2 to 4 in-person or virtually! We promise you'll leave with a healthy dose of inspiration and the strategic fuel needed to drive growth and create meaningful, sustainable value with your customers.
