The California Senate Appropriations Committee has failed to advance a proposal that would have allowed consumers to sue companies over violations of the California Consumer Privacy Act. That leaves the state largely responsible for enforcing the data-privacy law when it takes effect next year.
Evaluate CDP Opportunity with Gartner’s Market Guide Marketers' frustration over disconnected customer data has inspired a barrage of solutions. The latest Gartner Market Guide outlines Gartner's CDP market definition and requirements, market direction, market analysis and a list of representative vendors. Get your copy today.
Multinational technology company Lenovo is taking steps to becoming a channel-first company through an alliance between its Intelligent Device Group and Data Center Group. "We've done a very good job of selling hardware and devices, but we're going to have to pivot to sell nothing but solutions going forward," said company executive Matt Zielinski.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
A new study finds that at least two cybersecurity firms -- Proven Data Recovery and MonsterCloud -- have paid ransomware attackers, including those behind SamSam, to retrieve blocked data and have then charged clients larger fees. While both companies said they had their own tech to unlock data, the FBI and a former Proven Data employee say Proven Data paid ransom to obtain decryption tools and developed relationships with hackers for lower ransomware fees, without telling clients.
As fraud prevention becomes more sophisticated, fraudsters are hellbent on outwitting their victims by any means necessary. It's the reason disincentivizing fraudsters with fraud prevention tools is the best way to protect your app, as well as taking steps to ensure you're working with trusted partners. Read more.
Your app must survive and thrive in a mobile ecosystem that suffers from unchecked, automated bots that harm apps on an immense scale. Bots don't just affect an app's business model, they also wreck the in-app user experience. Read more.
Marketing budgets as a percent of revenue are leveling off, but 63% of chief marketing officers plan to boost their spend in 2019, with the lion's share going toward technology, according to a Gartner report. The report called customer data and profile management "the new battlefield for marketing hubs," and pointed to Adobe, Marketo, IBM, Oracle, Salesforce, SAP and SAS as today's tech leaders.
Nimble Pharmacy has closed its six bricks-and-mortar drugstores in the San Francisco Bay area and launched a same-day delivery service for independent pharmacies amid Amazon's push into the market. Nimble has hired engineers to develop and maintain the software needed to handle patient data, orders, customer service and delivery coordination.
AT&T is deploying artificial intelligence and machine learning technologies in the field as it expands its retail presence with 1,000 additional "points of presence" this year, Bob Violino writes. Data scientists are using the technology to identify optimal locations and store formats.
"I believe that a whole new wave of innovation will be unleashed as 5G enters the mainstream," asserts Mo Katibeh, CMO at AT&T Business. In this exclusive Q&A, find out why he views the rollout of 5G as a revolutionary moment that will forever change the way people do business.