Spotify reveals a decade's listening data with "Wrapped" | Google offers optimization scores for display ads | Report: Holiday shopping season off to a robust start
December 6, 2019
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Spotify's worldwide "Wrapped" campaign features out-of-home ads across 21 markets that showcase the sometimes odd listening habits of users from the last decade and includes a New York's Penn Station takeover, TV and digital ads, and enables people to share their own listening data on social. "We hope we'll remind people of the moments this decade that inspired them to smile, share, laugh -- or sometimes just scratch their head," says Spotify's Global Executive Creative Director Alex Bodman.
Google ad optimization scores have been expanded beyond search and shopping campaigns to include display ads on the platform. Optimization scores hint at how a campaign should perform based on various factors and include recommendations to optimize results.
A record-breaking 189.6 million US consumers shopped for gifts and other items between Thanksgiving and Cyber Monday, with 124 million visiting brick-and-mortar destinations, 142.2 million making purchases online and 75.7 million doing both, according to National Retail Federation and Prosper Insights & Analytics research. The report attributes higher store and online visits in part to a shortened sales period between Thanksgiving and Christmas.
Cable companies have begun to "matter" in the wireless industry, having reached 2.5 million mobile service customers, MoffettNathanson's Craig Moffett stated in his third-quarter report on the industry. He pointed to the industry's net addition of roughly 495,000 wireless customers in the period, with Comcast, Altice USA and Charter Communications accounting for 31% of the total subscriber gains.
Mobility apps have had some of the highest Growth Scores of any app, but have also struggled with retention. The data suggests competition is fierce and users are ready to jump ship whenever the next big thing comes along. So what's their secret sauce?
While Adjust doesn't share the attribution information itself between networks, sharing all the data from your app gives such partners an insight into your entire user base. Let's talk about why this is the status quo, and why that needs to change. Read the blog.
The Federal Trade Commission should look into how digital media companies target advertisements to children, as well as their child online data collection and storage practices, a letter sent by a group of consumer associations stated. The letter did not mention specific companies, but organizations, such as Amazon and Disney, likely would be included in the review, said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood.
DevaCurl is expanding its focus on e-commerce to grow sales of its products made for curly hair, with a revamped website featuring videos and photos of about 4,000 real-life users of its products. The brand has also beefed up content on the site to feature stylists who use the products in their salons.
Danone North America believes content is not about the stuff you make, but the stories you tell. And to create those stories, you need to bring together a perfect mix of data and marketing instincts. Here's how you can infuse the right dose of data into your marketing process.
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