Firefox continues march toward curtailing cookies | Google helps brands maximize audio ads with beta tools | Pandemic accelerates Nielsen restructuring plans
August 7, 2020
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Firefox continues march toward curtailing cookies
(Mozilla)
Firefox's latest update will automatically delete select first-party tracking cookies after 24 hours, a move designed to stop "redirect tracking," which is a tool used by adtech firms as a workaround to cookie blocking, writes Wendy Davis. Steven Englehardt, a Mozilla computer scientist, wrote in a company blog post, "Tracking poses a threat to society, user safety, and the autonomy of individuals."
Full Story: MediaPost Communications (8/6) 
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Marketing Technology
Google is helping brands tap into the burgeoning audio ad market with tests for programmatic sellers and buyers in its Ad Manager and Display & Video 360 platforms. Some of the new capabilities include dynamic ad insertion and forecasting capabilities within Ad Manager, a marketplace for audio ads within DV360, an audio ad creation tool and brand measurement capabilities.
Full Story: Adweek (tiered subscription model) (8/6),  Ad Age (tiered subscription model) (8/6),  AdExchanger (8/6) 
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Campaign Performance, Redefined
As technology evolves, the line between which channels drive awareness vs. direct response has blurred. Brands can use personalized and interactive ads to make any format drive performance including traditional reach channels. Let us show you how.
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Trending
Nielsen plans to lay off roughly 3,500 staff members and unload the Global Connect division before early 2021. Shifts in the advertising industry, largely due to the coronavirus pandemic, hastened the restructuring.
Full Story: Inside Radio (free content) (8/6) 
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EMarketer has revised its 2020 US ad spend forecast, with the pandemic effect in mind, and projects a swing from a $20 billion growth to a decrease of $16.4 billion to total $225.79 billion. On the positive side, eMarketer says digital ad spend will increase $2.2 billion to $134.66 billion and mobile ad allocations will rise $4.22 billion to $91.52 billion.
Full Story: eMarketer (8/6) 
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What you can learn from the talk on Twitter
What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter.
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Data Management
Virginia state officials will soon issue the first app in the US that uses contact-tracing technology from Google and Apple, Virginia Public Media reported. The state's health department said the app protects users' privacy and doesn't record location data.
Full Story: The Verge (8/5) 
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Business Insights
Twitter shares insights about its rising gaming tweets
(Pixabay)
Twitter released insights about gamer culture on its platform, including a tidbit that more than 1 billion tweets were posted about gaming during 2020's first six months, up 71% year-over-year. The insights include that American users are the second-most active in the world in tweeting about gaming, "Animal Crossing" is the game that spurred the most tweets, and Twitter also noted the rising popularity of esports teams.
Full Story: Social Media Today (8/5) 
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To make the most of Facebook advertising, be specific in which consumers you are trying to reach and use data to find them, says Kristopher Jones, founder of LSEO. He offers five Facebook advertising tips in total, including continually tweaking your ads and employing A/B testing to see which ads resonate with consumers.
Full Story: Forbes (8/5) 
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Association News
To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety -- which has been an increasing sore spot for the platform -- and make it easier to get marketing messages in front of highly targeted audiences. Here's how you can use these new tools to optimize your ad efforts.
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At the virtual 2020 ANA In-House Agency Conference, August 12 to 13, chief creative officers, heads of in-house agencies, and marketing leaders will be discussing the pandemic's effect on in-house agencies, practical ideas on how to enhance operations and creative strategies, and tips on how to run your in-house agency more effectively.

If you're looking to enhance your in-house operations and creative strategies, this is one conference you can't miss! Register today.
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