LinkedIn Marketing Labs has been launched as an education tool for marketers who want to maximize advertising on the platform. Courses that have been curated by in-house experts address individuals with various skill levels and focus on topics such as using the platform's ad-targeting tools, ad reporting and analytics, and building a content marketing strategy.
Trying to reach tomorrow’s customers with yesterday’s tactics? The customer experience has evolved. Maybe it's time your customer analytic capabilities evolve too. Complete the assessment to learn where you stand across five key dimensions: strategy, structure, technology, process and measurement. In just 10 minutes, you'll receive a customer marketing confidence quotient.
Demand-side platform MediaMath has signed on use Iris.TV's Iris-ID for pre-bid video contextual targeting for online video platforms and connected TV. The tool is integrated with Comscore and other partners to append brand safety scores for segmentation and targeting.
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Global digital ad spending will increase 18% from 2020 to 2021 and continue double-digit growth during the next five years with video leading the charge, according to Cowen's 9th annual Ad Outlook report. Most of the ad buyers surveyed (56%) say video ads are as or more effective than TV for branding and rank Google search as the top platform for their return on investment.
Though this NFL season may look a little different, fans are more excited than ever to welcome back their favorite teams and athletes—and they want brands to participate too. A new study reveals how fans' behaviors have changed during lockdown. Learn more.
Comscore plans to launch a new tool this quarter dubbed Predictive Audiences, which uses contextual signals to help brands target audiences across connected TV, mobile and web platforms based on various demographics and behaviors. Comscore's new tool also includes automotive, financial and location data for targeting via Polk, TransUnion and PlaceIQ partnerships.
Tweets from Jack Dorsey, CEO of Twitter, indicate that the social media company is exploring the potential of a decentralized platform. The posts said that Twitter is hiring a group of open source experts to develop @bluesky, a social media site that has no single controller.
NBCUniversal is talking Olympic sponsorship with advertisers again, and rolling out a new tool for the Tokyo games in 2021. The "Olympics Ad Engine" combines artificial intelligence with human curation to design the most effective advertisements by examining almost 700 previous Olympic spots.
Being constantly connected means now, more than ever, events must be designed to keep audience connectivity top of mind. Here are some silver linings and learnings from pivoting to virtual events, and how these lessons will help elevate the hybrid attendee experience moving forward.