Walmart partners with LeBron James to fight hunger | Calvin Klein blurs reality with Hadid-Miquela kiss | How advertisers can blend TV, social to engage consumers
Walmart is partnering with LeBron James to support the charity Feeding America. The basketball star has chosen favorite items like peanut butter, iced tea and pasta that shoppers can buy to generate a meal donation from Walmart.
Calvin Klein has launched a social spot as part of its "#MyCalvins" push, which features supermodel Bella Hadid kissing computer-generated influencer Lil Miquela. "Life is about opening doors, creating new dreams you never knew could exist," Hadid says in the video's voiceover.
TV viewers are increasingly using social to connect with each other during their favorite shows and research indicates that advertisers can benefit from including digital elements in their ads, such as hashtags, and that ads that appear during shows that generate a lot of social activity spur purchases, David Schweidel writes. "When marketers are advertising in socially popular shows, they should be mindful of the mood portrayed in ads, as emotional and funny advertisements do a better job of grabbing viewers' attention," he writes.
Eleven Inc. has created car-sharing platform Getaround's inaugural worldwide integrated push, which includes a new logo, targeted TV, radio, digital, out of home, social and content collaborations, including one with Jonathan Van Ness from "Queer Eye." One spot, "It's Go Time," uses split screens to show a woman indulging in all of her favorite activities thanks to having easy access to the right car.
Instagram users will soon see a redesigned Explore page featuring Stories and shortcuts to IGTV and shopping with tabs that can be used to access content and videos related to art, travel and food. "We want to provide a more immersive experience so people can actively engage with content and be more specific about what they want to discover," says Will Ruben, Instagram product lead for discovery.
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Wingstop, with 3Headed Monster, enabled consumers during its "Flavor World" tour to be filmed in video booths with green screens and become part of 15-second ads that were then emailed to participants to share on social. The brand says the integration was achieved using first-ever technology via a custom video app, and also displayed the "vidbomb" ads on a Times Square's billboard and across social channels.
Brooks Running Co. is teaming up with International Front Runners clubs and releasing a "Run Proud" collection that promotes LGBTQ+ inclusivity. International Front Runners President Danny Luong says, "We are elated to have the support from such an inspiring brand to elevate representation for LGBTQ+ runners and walkers around the globe to highlight diversity in athletics."
"I believe that a whole new wave of innovation will be unleashed as 5G enters the mainstream," asserts Mo Katibeh, CMO at AT&T Business. In this exclusive Q&A, find out why he views the rollout of 5G as a revolutionary moment that will forever change the way people do business.
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If you only think about your own advancement, your own success, you run out of fuel pretty quickly. But if we believed in something bigger than ourselves, that kind of motivation is self-sustaining.
