Michelob ULTRA creates real cards from Instagram Father's Day posts | Social furor over influencers cashing in at Chernobyl | Toyota appeals to Latinos with Spanish AR ad campaign
June 14, 2019
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Michelob ULTRA creates real cards from Instagram Father's Day posts
Michelob ULTRA is enabling Instagram users to transform their Father's Day posts on the platform into real postcards that include a Drizly code so dads can order beer delivery. The campaign from Laundry Service and Cycle gives all Instagram users who post tributes using #ULTRADad the chance to take part.
Mobile Marketer (6/13) 
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Influencer Marketing
Social furor over influencers cashing in at Chernobyl
Influencers who have flocked to Chernobyl following the success of HBO's miniseries of the same name are facing a backlash from their fans due to insensitive images posted from the city devastated by nuclear disaster. Among those criticized is popular Instagram account @juliabaessler for showing a woman posing among ruins, with @amanduhwhite receiving more than 12,500 likes for her tweet sharing one of the posts and commenting: "Influencers visiting Chernobyl with a photographer and lighting team...jettison me off this planet."
Ad Age (tiered subscription model) (6/12) 
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Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
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Content Marketing
Toyota appeals to Latinos with Spanish AR ad campaign
Toyota appeals to Latinos with Spanish AR ad campaign
(Harold Cunningham/Getty Images)
Toyota's 2020 Corolla is getting an ad campaign featuring augmented reality on mobile devices to reach a growing market of Spanish-speaking consumers. Users can interact with hotspots like its moonroof, alloy wheels or LED headlights, or take a 360-degree virtual tour of the interior.
Mobile Marketing Magazine (6/11) 
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A guide to social immersive reality content
Aaron Agius explains how marketers can incorporate immersive reality content in their social strategies by using tools and formats like Facebook's 360 for videos, its Spark AR Studio or Snap's Lens Studio. He provides a visual guide to creating interactive Facebook Canvas ads and recommends that immersive content is only used when it adds value to consumers.
Social Media Today (6/13) 
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Trend: 41% see Digital Experimentation as top driver of brand growthTop emerging brands have transformed their market through experimentation, understanding that users now expect to be in control of their experiences. In this video, industry experts share their thoughts on the shifting digital landscape and growing customer demands. Watch now to learn how today's leading brands are winning customers based on the quality of their digital experiences.

    Experiential Marketing
    Drunk Elephant opens pop-up "acid trip" in NYC
    Instagram-favorite skin care brand Drunk Elephant has unveiled another pop-up store, this time in New York City -- a colorful experience called House of Drunk that immerses visitors in what the company describes as a branded "acid trip." The pop-up will give fans early access to its new Lala Retro Whipped Cream product and enables them to find personalized recommendations via quizzes on digital touchscreens.
    Adweek (tiered subscription model) (6/12) 
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    Relationship Marketing
    Budweiser making donation for every comment on video
    Budweiser making donation for every comment on video
    (Budweiser/YouTube)
    Budweiser is donating $1 to nonprofit Stepfamily Foundation for each comment made by viewers via social media on a Father's Day video. Produced with agency David Miami, the spot celebrates stepfathers by telling the emotional stories of three real families and showing adult children surprise their dads by asking them to legally adopt them so the "step" title can be removed forever.
    The Drum (free registration) (6/12) 
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    Effective personalization strategies across the customer journey
    With the consumer journey becoming increasingly dynamic, it's more important than ever for brands to get digital activations right. In this video, learn from Bazaarvoice and Unilever about how to leverage personalization strategies across buying phases of discovery, consideration, purchase and advocacy.
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    Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, September 9-11 in Naples, Fla. Hear how leading data marketers drive better business results through data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.

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    [We] thought that once we'd climbed the mountain, it was unlikely anyone would ever make another attempt.
    Sir Edmund Hillary,
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