Actress Julia Roberts has been tapped as the official "ambassadress" for Chopard, starring in three short videos for the 160-year-old upscale watchmaker's Happy Sport push. The campaign is only the second endorsement deal for Roberts, who is also featured in ads for Lancome.
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Unilever's Dove brand is extending its Self Esteem Project by tapping Grammy-winning signer Lizzo as a brand ambassador to promote body positivity on social media. The "Selfie Talk" campaign encourages adults to approach young people about chasing unrealistic beauty ideals and includes the "Reverse Selfie" spot that highlights the negative effect that image editing can have on young girls and women.
72andSunny created a campaign for Coca-Cola's Smartwater+ that stars Gal Gadot in a 30-second spot explaining the benefits of the bottled water. The push is running across TV, social media, digital video and out-of-home.
Expedia revealed a brand refresh that includes a new look for its website and app, along with new features such as a virtual agent, and a new tagline, "It matters who you travel with." Saatchi & Saatchi's campaign introduces the refresh to people eager to start traveling again and stars Rashida Jones, who personifies the brand in a 60-second spot where she befriends and helps a woman experiencing problems on her trip.
Maximum Effort's latest digital spot for HighKey touts the sugarless cookie brand's "guilt-free cookie sale on this completely average April Tuesday #420." The ad features Ryan Reynolds voicing the animated Sugar Panda character, who wakes a sleeping mom in a bid to entice her back to her sugar-filled youth, saying, "You should try being cool again."
Pepsi is driving its Pepsi Draft Bus throughout towns in northeast Ohio as part of its Pepsi Picks Sweepstakes to rev excitement for the NFL draft, which is being hosted in Cleveland. Individuals can enter for a chance to win $10,000 or be featured on a digital billboard by visiting one of the draft bus stops, entering online or by scanning a QR code that adorns an NFL draft helmet at Cleveland's Mall C.
While linear TV remains the most valued video platform by advertisers because of its brand-safe premium content, TV ads should also get credit for driving digital commerce, including online search and purchases. TV may not be as trendy as digital, but the fact remains that it really works -- and can work hard for marketers.
The virtual 2021 ANA In-House Agency Conference, presented by Accenture Interactive, is the only conference focused exclusively on client-side marketer in-house agencies, bringing together top marketing executives, chief creative officers, and heads of in-house agencies from the likes of Frito-Lay, St. Jude Children's Research Hospital, TD Bank and more.
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