Social trends for 2020: Influencers, shopping, AR | Essence Cosmetics launches virtual influencer to engage consumers | Richards Group unveils new tagline for Home Depot
December 6, 2019
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Social trends for 2020: Influencers, shopping, AR
Social trends for 2020: Influencers, shopping, AR
(Pixabay)
Lucy Rendler-Kaplan predicts six social trends for 2020, including a rise in microinfluencer marketing, shoppable content and continued popularity of the Stories format. The use of augmented reality to bring consumers closer to products will increase and chatbots will become more conversationally sophisticated, she writes.
Social Media Today (12/5) 
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Influencer Marketing
Essence Cosmetics launches virtual influencer to engage consumers
Essence Cosmetics is following leading brands such as Calvin Klein, Marc Jacobs, Dior and Versace with its own virtual influencer named Kenna, a 21-year-old intern who will offer behind-the-scenes information on product launches and "life" updates. "People are curious about virtual influencers, they are engaged with their stories -- similar to how we engage with other fictional content like TV shows or movies," says Kubb&co creative director Sandy Bell.
Ad Age (tiered subscription model) (12/4) 
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Content Marketing
Richards Group unveils new tagline for Home Depot
Richards Group unveils new tagline for Home Depot
(Scott Olson/Getty Images)
The Richards Group's new campaign for Home Depot features a new "How doers get more done" tagline, and a 30-second TV spot showcases the retailer's mobile app, which provides maps for in-store products and augmented reality features. The push also includes social and digital content.
Ad Age (tiered subscription model) (12/5) 
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Altice touts smart home simplicity
Altice has released an ad tied in with its new "Feel the Connection" campaign that uses puppets and CGI to promote the cable company's Amplify speaker line. The spots are designed to promote connected products while showing they are easy to deploy and use.
The Drum (free registration) (12/3) 
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Nordstrom to host Glossier fragrance pop-ups in 7 stores
Nordstrom to host Glossier fragrance pop-ups in 7 stores
(Frazer Harrison/Getty Images)
Digital native beauty brand Glossier is opening temporary "Glossier You" fragrance shops in seven Nordstrom department stores this week. The pop-ups will run through Feb. 16 at stores including the retailer's new New York City flagship.
CNBC (12/3) 
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Featured Content
Sponsored content from Adjust
FlixBus puts data in the driver’s seat
Mobility apps have had some of the highest Growth Scores of any app, but have also struggled with retention. The data suggests competition is fierce and users are ready to jump ship whenever the next big thing comes along. So what's their secret sauce?
 
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Experiential Marketing
Beauty brands court new shoppers through Bumble
Bumble has teamed up with six beauty brands to offer users daily, weekly and monthly giveaways as part of its annual gift guide. Brands including Becca, True Botanicals and Ipsy will each contribute four items and promote the dating app's giveaways via email and Instagram.
Glossy (tiered subscription model) (12/4) 
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Pandora touts app update with interactive street murals
Pandora touts app update with interactive street murals
(Pandora)
Pandora is touting its redesigned mobile app with a multichannel campaign that includes out-of-home interactive street murals, which connect consumers to curated playlists representing the city in which they're located. The push also features TV and digital ads, and a livestreamed concert in Times Square from Halsey where consumers will wear headphones to take part in a "silent disco."
Mobile Marketer (12/4) 
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ANA Events & Resources
Don't neglect brand building
It's time for business marketers to take a cue from their B2C counterparts and take brand building seriously. Here are four tips you can use for better brand marketing.
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Save the date for the 2020 ANA Brand Activation Marketing Conference
At the 2020 ANA Brand Activation Marketing Conference, April 22 to 24 in San Diego, you'll hear from CMOs and marketing leaders from top brands about how they're driving growth through integrated brand activation strategies, including experiential, content and influencer marketing.

Register today to be inspired by the insightful case studies and enjoy incredible networking with top marketers, retailers and other industry thought leaders from prominent brands like Frito-Lay, Capital One, Office Depot, Hasbro, ExxonMobil and Coca-Cola during the entire conference, as well as the 37th Annual REGGIE Awards.
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