October 27, 2021
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Top Story
Tropicana toothpaste rescues juice fans from aftertaste
(@tropicana_juices/Instagram)
PepsiCo's Tropicana brand is addressing the bad aftertaste related to drinking orange juice after brushing your teeth by releasing Tropicana Toothpaste. The product does not contain sodium lauryl sulfate, which is known to create the aftertaste, and will be available on a limited basis next month via the brand's Instagram account.
Full Story: Thrillist (10/22),  DesignTAXI (10/25) 
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Help your brand stand out from the pack
People come to Reddit to be informed. They're turning to trusted communities for advice and recommendations on life decisions, big and small. Our Rebalancing Act report will help your brand uncover today's trends that will spark tomorrow's culture.
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Influencer Marketing
Tom Brady recharges with Hertz
(Hertz/YouTube)
Hertz has signed a deal to add 100,000 Tesla electric vehicles to its rental capacity by the end of next year and is promoting the partnership with a campaign starring Tom Brady, created by FKQ, Shadow Lion and Blue Memo. One spot, "Plugged In," shows Brady recharging alongside a fleet of white Teslas, and the push is running across national cable, digital, YouTube, Hulu and social media.
Full Story: Ad Age (tiered subscription model) (10/25) 
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Procter & Gamble's Head & Shoulders hair care brand is promoting its Scalp Shield Technology with a new campaign featuring longtime brand ambassador and former NFL player Troy Polamalu. The spots depict Polamalu working as a Fiverr freelancer in a series of jobs, from goth-rock piano player to tattoo artist, to demonstrate how Head & Shoulders is always working to prevent dandruff.
Full Story: MediaPost Communications (free registration) (10/25) 
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Iconic New York City eatery Serendipity3 has always depended on celebrity customers to raise its profile and one of those celebrities, Selena Gomez, is now part owner. The 67-year-old restaurant is known for its decadent desserts and, after more than a year of being closed because of the pandemic, reopened with a revamped menu.
Full Story: Restaurant Hospitality online (10/25) 
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2021 Hispanic Market Report
Get unique data, analytics and actionable industry insights for U.S. Hispanics to help you effectively define, target, engage and accurately measure ROI impact. Download Report.
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Content Marketing
W+K shows "Oregon, Only Slightly Exaggerated"
Long version of the Travel Oregon campaign by W+K Portland. (Oregon/YouTube)
Wieden+Kennedy created an animated "Oregon, Only Slightly Exaggerated" spot for Travel Oregon that shows the magic of the state, with scenes depicting the Confederated Tribes of the Umatilla Indian Reservation, the Pendleton Round-Up and the Summer Kite Festival. The ad was created with Psyop and Sun Creature Studio, and features a soundtrack from Emmy-winner Jim Dooley.
Full Story: Adweek (10/25) 
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Free eBooks and Resources
Free eBooks and resources brought to you by our partners
TIP: A Simple Strategy to Inspire High Performance and Lasting Success
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Experiential Marketing
Mischief opens a pizza shop to spotlight gerrymandering
(RepresentUs/Twitter)
Mischief @ No Fixed Address spotlighted the dangers of gerrymandering for RepresentUs by opening a Gerry's Partisan Pizza Shop in Texas that only serves residents in the state's new 37th congressional district in Austin, Texas. The push includes a two-week food tour in five states handing out pizzas such as Choosing Voters Cheese and Mandered Margherita, a hotline and messaging such as, "Our delivery zone is as rigged as your voting district."
Full Story: Ad Age (tiered subscription model) (10/25) 
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Creators: A megaphone to your customers
Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. Register now
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ANA Events & Resources
Consumer loyalty toward brands has been tested by isolation, social distancing and downright fear over the course of the pandemic. But according to a report by social media firm Talkwalker, brands that provided emotional reassurance, an escape from reality, or opportunities for self-care have been the most successful, and the most loved. Build a meaningful connection.
Marketing law keeps evolving. Have you kept up?
(Association of National Advertisers)
The constant evolution of marketing law kicked into high gear the last two years. Which is why, at the 2021 ANA/BAA Marketing Law Conference this Nov. 15 to 17, senior in-house counsel from T-Mobile and Wells Fargo will be joined by a partner from InfoLawGroup LLP to share a cross-disciplinary review of how the pandemic and corporate social responsibility have changed marketing and the law.

And that's just the start of this three-day deep dive into false advertising, litigation, trademarks, copyright and NFTs from over 150 leading executives, outside counsel, federal and state regulators and self-regulatory officials. Join us in San Diego.
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We struggle to climb, or we struggle to fall. The thing is to discover which way we're going.
Daphne du Maurier,
writer
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