3 ways B2B leaders can amplify content marketing | Make virtual sales training engaging, effective | Emulate success of "Tiger King" on YouTube, Facebook
August 7, 2020
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Top Story
Launch Marketing's Christa Tuttle recommends three ways business-to-business leaders can boost content marketing efforts, such as pulling in bigger audiences by being presenters during webinars and identifying hot topics gleaned during conversations with other leaders or during industry events. B2B leaders should also let the marketing team interview them on key industry issues and star in informational videos that can be distributed on social, websites or emails.
Full Story: MarketingProfs (free registration) (8/5) 
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General Insights & Strategies
Salespeople can improve their skills by practicing lessons learned during virtual sales training and be ready to demonstrate them at the next meeting, writes Andy Springer. Virtual programs should be focused on a series of short, impactful sessions and provide salespeople with new tools that can easily be added into their daily routines.
Full Story: RAIN Group Sales Blog (8/5) 
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Emulate success of "Tiger King" on YouTube, Facebook
Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.
Full Story: SmartBrief/Marketing (8/6) 
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Digitas' James Whatley offers advice to social marketers
Digitas UK's James Whatley talks in this video interview about building social audiences and how brands should choose when to get involved in social movements. He advises marketers what do in the event of a social backlash, discusses why mistakes on social are indicative of a wider problem within brands and recommends his must-follow Twitter account for marketers.
Full Story: The Drum (free registration) (8/6) 
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Thinking Small Means Winning Big
Let's face it: personalizing ads can be intimidating. However, a combination of tech and "do more with less" testing strategies can make brand messaging agile, consistent, and relevant — while eliminating the pesky manual tasks you dread. Let us show you how.
Marketing Technology & Innovation
Account-based marketing platform Terminus has integrated with Salesforce Pardot to enable business-to-business marketers to join up account and marketing automation data. The integration enables marketers to alert sales representatives about at-risk or important accounts, activate drip marketing and more effectively target segmented ads.
Full Story: MediaPost Communications (8/6) 
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Google is helping brands tap into the burgeoning audio ad market with tests for programmatic sellers and buyers in its Ad Manager and Display & Video 360 platforms. Some of the new capabilities include dynamic ad insertion and forecasting capabilities within Ad Manager, a marketplace for audio ads within DV360, an audio ad creation tool and brand measurement capabilities.
Full Story: Adweek (tiered subscription model) (8/6),  Ad Age (tiered subscription model) (8/6),  AdExchanger (8/6) 
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Featured Content
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5 insights from the sports conversation on Twitter
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How brands can lead the conversation on Twitter
Read about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.
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Event Marketing
For May and June 2020, events topped the list of most effective ways to reach a target audience -- even when done virtually -- along with integrated, branded and personalized direct mail, according to PFL and Demand Metric. In terms of audience targeted, C-suite or executive audiences were most often sought.
Full Story: MarketingCharts (8/5) 
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Association News
The 2020 ANA Multicultural Excellence Awards offer you the ultimate opportunity to showcase your difference-making work. Enter your most creative and compelling campaigns representing best-in-class examples of multicultural marketing today in any of 13 categories!
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These are tough times for marketers. But amid all the turmoil wrought by the coronavirus pandemic and shifting media habits, one medium is healthier than ever, and even growing its audience: local broadcast TV.
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