Marketers can boost word-of-mouth recommendations with branded product giveaways and offering rewards for customer referrals, writes Adam Uzialko. Businesses should also monitor online platforms for positive customer mentions and use them as part of a digital marketing strategy and send personalized thank-yous, he advises.
Increase your Instagram following by ensuring your brand's identity is powerfully reflected in your profile and maximizing the popularity of vertical video on Instagram Stories with content that garners strong engagement from target audiences, writes Matt Smith. Consider creating niche Instagram profiles to appeal to specific segments and work with microinfluencers who are experts in your industry, he suggests.
Marketers can enhance customer experience with proactive approaches, such as monitoring behavioral trends to address issues and anticipating when to engage with customers before they have to initiate contact with a company, Vandita Grover writes. Employ predictive technology to personalize experiences, use chatbots to provide seamless engagement and introduce paid loyalty programs that offer unique benefits, she writes.
Mobile optimization is essential for digital marketing success in 2019, and marketers should audit digital experiences to ensure they are smartphone-friendly, writes Will Deane. Businesses should ensure they are taking advantage of all data sources to improve digital marketing, including using tools such as SproutSocial or Hootsuite to monitor social, he writes.
Ann Smarty outlines nine tools to facilitate content marketing, including CoSchedule, which helps marketers manage social content. TextOptimizer provides topic inspiration, Viral Content Bee helps with influencer collaboration and BrandMentions alerts marketers to social conversations about their business.
Viola Eva explains the rising phenomenon of zero-click searches, which means that search results already convey the information a prospect is seeking so the searcher is not motivated to click through to sites or landing pages. She provides a guide on how marketers can optimize for Google's featured snippets to win the zero-click content battle.