Terminus' new chairman and CEO, Tim Kopp, discusses his new role, why he prefers the term "account-based engagement" to account-based marketing and what he predicts will happen in business-to-business marketing as ABM becomes more widely adopted. "One of the fundamental things that is most striking and most transformational about ABM is the cross-functional nature of it," he says, noting that B2B marketers "have to have deep alignment with the sales team, and then, frankly, all the way back up with the CFO or the CEO on defining what success looks like."
Bannersnack displays 10 key digital design trends and tips for next year in this infographic, including the use of bold typography and custom-branded illustrations as exemplified by LinkedIn, Slack and Airbnb. Other trends highlighted are the use of short-form video incorporating interactivity and color gradients.
This infographic from PAN Communications displays next year's key trends for chief marketing officers from more than 20 influencers in the marketing world. SAP Customer Experience's Jason Rose emphasizes the importance of customer-centricity, and Integrate's Scott Vaughan highlights why creative storytelling is essential to surprise and delight business-to-business prospects.
Marketing executives share their top tips for personalization and automation, including Salesforce's Mathew Sweezey who advises using rich text in automated emails to mimic conversational messaging. "Shifting to rich text will increase your engagement. Be human to be amazing," he recommends.
Microsoft is bringing its Fluent framework to its flagship mobile apps on iOS and Android. The move is part of the company's exploration of "microproductivity," which involves breaking tasks down into small parts to enhance productivity on the go.
Mobility apps have had some of the highest Growth Scores of any app, but have also struggled with retention. The data suggests competition is fierce and users are ready to jump ship whenever the next big thing comes along. So what's their secret sauce?
While Adjust doesn't share the attribution information itself between networks, sharing all the data from your app gives such partners an insight into your entire user base. Let's talk about why this is the status quo, and why that needs to change. Read the blog.
Association of National Advertisers members selected "personalization" as the word of the year for 2019 in a recent survey, replacing past favorites including brand purpose, artificial intelligence, programmatic and transparency. One respondent noted, "Every current and prospective customer expects that your brand knows them and can deliver what they want," while another called personalization the "Holy Grail of brand marketing."
Content marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of life, it's dramatically influencing content marketing as well.
At the 2020 ANA Brand Masters Conference, March 4-6 in Scottsdale, Ariz., CMOs and top marketers from leading brands will share their best practices for creating effective results-driven brand marketing.
Register today to get the latest insights from marketing leaders at Poly, IBM, Danone North America, Popeyes Louisiana Kitchen, The Wonderful Company, Caterpillar, RXBAR and more. Plus, hear from the 2019 Effie Awards North America "5 for 50" program-winning campaigns on how they most effectively adapted, stayed relevant and sustained business success.