This infographic from Sprout Social, based on Pew Research statistics, outlines more than 100 facts about American users across Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest. For example, the majority of LinkedIn users are ages 30-49 and 45% have an income above $75,000, while most Twitter users are ages 18-29 with an almost even split between male and female.
Drive Customer Acquisition at Scale on TV In the IAB's "250 Direct Brands to Watch in 2019," almost half of those brands using TV advertising rely on Tatari. The reason for this? We use data & analytics to buy and measure linear and streaming TV ads and tie it back to metrics that matter to marketers responsible for growth and acquisition. Learn more
Beth Negus Viveiros takes a look at how Citrix and Relation Insurance are improving alignment between marketing and sales teams, including the former's adoption of an integrated buyer model that's based on insights from both teams. Relation Insurance's business-to-business marketing unit is creating digital campaigns in collaboration with sales executives and takes part in sales calls to keep colleagues informed about upcoming initiatives.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Brand purpose is a term that's bantered about today, but businesses and employees need to talk the talk and walk the walk, says Salesforce's Stephanie Buscemi in a Digiday podcast. Buscemi discusses her firm's brand purpose and how the company works with agencies and monitors their values.
The vital ingredient for brand innovation success is the "grit" required to drive forward great ideas and make them a reality, Allen Adamson and Barton Warner write. Brands need "[g]ritty people who come up with gritty ideas and can assemble gritty teams with the passion and perseverance to execute every detail brilliantly," they write.
Travis Montaque outlines the major talking points from New York's Social Media Week, including the need for brands to find a delicate balance between data privacy and personalization. Marketers should focus on blending visual content with conversational intelligence to engage social users and put consumer values at the heart of their storytelling, he writes.
Protect Digital Ad Spend from Invalid Traffic Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? Download our essential guide to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns.
Marketers had high hopes for acquiring new customers and prospects with Facebook's Lookalike Audiences, but some are reporting diminishing results, which may be attributed to algorithm changes and curtailed usage of third-party data. "We don't feel it works anymore unless you can build that audience on the pixel -- but in that case, your website has to provide enough traffic to make it accurate, especially as you don't want to base that Lookalike Audience on older visits to keep pace with your market," says Digidust CEO Pierre-Olivier Carles.
Blockchain, now coming out of its hype-heavy initial phase, can offer some realistic advantages to advertising companies. Marc Guldimann, co-founder of Parsec media, writes that a direct advertiser-publisher market could see growth from the technology's enabling of decentralized asset transfers, and that blockchain could also make media metrics more stable.
Get recognized for impactful work in marketing analytics by entering the 2019 ANA Genius Awards, powered by Neustar. Winners will share a $100,000 cash prize pool designated for the charities of their choice. The prestigious panel of judges include CMOs, marketing scientists and other industry luminaries. Previous winners include Cisco, Diageo, Scotts, Southwest, Walmart and Nationwide. It's free and easy to enter. The deadline for entries is June 3. Enter now.
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