July 30, 2021
CONNECT WITH ANA FacebookTwitter
ANA Business Marketing SmartBrief
News for business-to-business marketing professionals | ANA.netSIGN UP ⋅   SHARE
 
Top Story
Ramarketing founder Raman Sehgal outlines five classic mistakes made by business-to-business marketers and offers advice on how to fix them. Among the five are not prioritizing brand positioning, imitating others instead of forging a new creative path and focusing on the company, not the customer.
Full Story: Forbes (tiered subscription model) (7/29) 
LinkedIn Twitter Facebook Email
Turn on unexpected audiences this holiday season.
This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
ADVERTISEMENT:
General Insights & Strategies
Clubhouse has been all the rage among consumers and marketers, but interest has been waning as Facebook, Spotify's Greenroom and Twitter Spaces ramp up their social audio platforms and creator programs to gain "top dog" status, writes Phoebe Bain. Aubrey Strobel, Lolli's head of communications, predicts platforms will differentiate themselves by focusing on different types of content and urges marketers to "enjoy that flexibility to experiment and find the most successful platform for their brand."
Full Story: Morning Brew (7/28) 
LinkedIn Twitter Facebook Email
Marketing Technology & Innovation
The Audience Solutions feature of Google Ad Manager will soon feature new analytic tools to help publishers and brands with media networks manage first-party data. Audience Explorer shows audiences by factors such as browsers or platforms, Scorecard Table offers audience segment profiles and Segment Overlap and Comparison identify differences and points of commonality.
Full Story: Ad Age (tiered subscription model) (7/29) 
LinkedIn Twitter Facebook Email
DoubleVerify enhances brand suitability, safety solutions
(Edward Berthelot/Getty Images)
DoubleVerify announced that its Brand Suitability Tiers solution, which enables brands to align suitability settings with their own proprietary standards, now includes YouTube. The tech firm is also integrating its Brand Safety Floor into Pinnacle for marketers.
Full Story: Next TV/Broadcasting+Cable (7/28),  MediaPost Communications (free registration) (7/28) 
LinkedIn Twitter Facebook Email
Email Marketing
High-quality content is the most critical element of a successful email newsletter, and business-to-business marketers should focus on long-term strategy rather than tactics such as clickbait headlines that give quick wins but destroy trust, writes 1440 Media's Pierre Lipton. Lipton explains how to scale email newsletters and use them as a foundation for other content marketing, such as podcasts and YouTube videos.
Full Story: MarketingProfs (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Association News
B2B marketers' content marketing success can vary, but a recent report by content syndication platform NetLine, which analyzed four million B2B content downloads from its platform during a 12-month period, might be the help you need to fine-tune timing and discoverability.
LinkedIn Twitter Facebook Email
The third in a year-long series of events covering the most important brand activation disciplines, the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, will highlight brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies.

Register today and join us Aug. 10 to 12 for real insights into how to be more creative, develop more creative ideas and drive innovation at your company.
LinkedIn Twitter Facebook Email
LEARN MORE ABOUT ANA:
Home | About ANA Business Marketing | Chapters
Events | Join ANA | Resources
Press ReleasesSponsored Content
  CORT Tenting Solutions Expands to New Service Areas in Washington, Oregon, Idaho and Northern California
Post a Press Release
Sharing ANA Business Marketing SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/anadv_bizmktg/?referrerId=eSriBJbAIQ
It is a time in which we will redefine what it means to be human, for this is not just the start of a revolution, it is the start of an evolution.
David A. Sinclair,
biologist, professor of genetics
LinkedIn Twitter Facebook Email
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004