An effective business-to-business messaging strategy must focus on how your company adds value to prospects, not simply relay facts about products or services, Natalie Nathanson writes. She explores different scenarios facing businesses when marketers might have to revisit their messaging and recommends developing a framework based on six key areas.
Revolutionizing Retail and Mobile Shopping rewardStyle's LIKEtoKNOW.it app gives users the ability to instantly shop real looks from influencers, tastemakers, stylists, and celebrities, across categories including fashion, home, beauty, family, and more — driving over $4 billion in retail sales. How did they do it? The answer: a successful mobile commerce strategy. Learn more.
Specialized Bikes gave their marketing a digital touch Specialized cultivated a large following over several decades, but this didn't stop them from wanting to reach new heights. The bicycle brand made a huge investment in digital marketing with AdRoll. Discover how they and other brands seized the opportunity to grow their bottom line.
This infographic from EveryoneSocial displays statistics about the importance of using employees as social brand ambassadors, as 98% of workers are active on at least one social platform and half of those post about their employer. Additionally, 76% of social users trust "normal" people more than content from brands.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
LinkedIn has unveiled its new look via a branding site, which showcases the brand's revamped logo, custom Community typeface, new shapes and color palette. The rebranding, which has been in the works for two years, includes a new focus on authentic photography with documentary-type visuals showcasing real people in workplaces.
As the number of demand-side platform firms thins into a small group, some of the heavyweights are standing out among brand and agency executives, according to an Advertiser Perceptions DSP report. James Hercher takes a close look at the top and second-tier players -- including Google's DV360, The Trade Desk, Amazon, MediaMath and Adobe -- and highlights the attributes that sets them apart.
A recent Forrester report concluded that digital marketers are relying too much on big data -- including structured and unstructured data such as log files, transaction information and social media metrics -- to make informed decisions regarding strategy and execution. Instead, the report recommends that decision-makers take a balanced look at big and small data for a better view of customer actions and also need more cross-team collaboration to drive consumer engagement and marketing returns.