This infographic from LinkedIn displays how to implement five business-to-business customer engagement strategies recommended by LinkedIn's Tusar Barik and Edelman's Joe Kingsbury. The visual covers long-term brand positioning, understanding your customer's customers, aligning marketing and sales, centering efforts around the customer journey, and fostering trust through thought leadership.
A new year…and new career? 2020 was rough. Whether you faced job loss/career uncertainty or if you just want to have a backup plan (you know, just in case), you need to register for Career Day on January 22. Featuring B2B experts from LinkedIn, hiring managers, and interview specialists, all ready to ensure you land your dream job!
Salesforce CMO Stephanie Buscemi spoke to Ad Age before announcing her departure and talks about the importance of the company's values-driven marketing and what marketers should focus on in 2021. "People need to feel heard right now," she says, and that "means responding to what they told you."
Walker Sands' Erin Jordan Spanski outlines three ways business-to-business marketers can maximize budgets this year. She recommends investing in brand-building, optimizing martech to boost personalization, and identifying and prioritizing the highest-performing channels.
Twitter has launched a 108-page strategic guide to help marketers plan their 2021 tweets. The document includes advice on getting the most out of crucial tools, as well as monthly planning worksheets, tweet prompts and templates.
We believe in getting you customers, not just clicks. How? With measurable value that helps you achieve top-line growth. See how we're changing media for good. Join us. Media, re-imagined by Target. See How
LinkedIn Marketing Labs has been launched as an education tool for marketers who want to maximize advertising on the platform. Courses that have been curated by in-house experts address individuals with various skill levels and focus on topics such as using the platform's ad-targeting tools, ad reporting and analytics, and building a content marketing strategy.
6 Ways to Run a More Profitable Business When revenue exceeds expenses, your business is lucrative. It sounds simple enough, but as any business leader knows, the current economy has many finance pros eyeing their financials to see if profitability goals are really being met. Dig into 6 profit-building strategies to meet and exceed your company's profitability goals this year and beyond. Get the guide
Twitter reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. See all the winners here.
Social media managers talk about the challenges of their roles, particularly during the pandemic and social unrest, and how long hours, low pay, exposure to hateful content and a lack of support from employers/clients and platforms are affecting their mental health. "It takes a huge mental toll to consume this content, day in and day out," says social media strategist Amy Brown.
The ANA REGGIE Awards recognize marketing that both builds a brand's image and drives a specific consumer action through one or more of six identifiable disciplines that connect and interact with the consumer on a personal level.