Confronted with federal regulations and stringent Facebook and Google rules, cannabis and CBD product purveyors are coming up with creative ways to educate consumers about their products and drive e-commerce and retail sales. MedMen is running truck ads, StandardDose.com is utilizing email campaigns, and digital agency Toasted Collective has exclusive partnerships with publishing partners such as Hearst and USA Today.
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Instead of hiring social influencers for online reach, Kellogg's is forming relationships with brand ambassadors who have a genuine fondness for its brands, can build deeper connections with audiences and develop long-term relationships with the company itself, writes Seb Joseph. Ambassadors work within a group that also includes legal, nutrition and communications teams and agency execs to ensure massaging, delivery and feedback are seamless.
Why Hispanics Will Spend More In Their Lifetime The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
Wendy's is the first brand to use a geotargeting campaign on the GasBuddy Badges feature and hopes to drive in-store traffic to its 6,000 locations nationwide. Offers will be customized based on GasBuddy's GPS data for drivers who open the app to search for a local gas station and may also want to grab a bite.
Drive Customer Acquisition at Scale on TV In the IAB's "250 Direct Brands to Watch in 2019," almost half of those brands using TV advertising rely on Tatari. The reason for this? We use data & analytics to buy and measure linear and streaming TV ads and tie it back to metrics that matter to marketers responsible for growth and acquisition. Learn more
Building emotional connections with customers is a major driver in cultivating brand loyalty and enthusiasm, according to a Deloitte Digital survey. Consumers also overwhelmingly feel more aligned with brands that demonstrate trustworthiness, integrity and honesty.
Consumer packaged goods brands can be confounded by the intricacies of utilizing Amazon, Walmart, Target and other retail-oriented ad platforms, writes Karlene Lukovitz. She examines these challenges and offers some ways CPG brands can use various platforms to boost engagement and sales.
Location data’s use in AI-driven segmentation Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. Download the HERE Technologies' whitepaper now.
Apple is launching Privacy Preserving Ad Click Attribution for its Safari browser that would supersede traditional pixel-and-cookie ad monitoring and give consumers more privacy as they search and purchase items across the internet. While advertisers will still be able to acquire attribution data, third-parties like browser vendors, ad networks and search engines will have less access to data on specific users.
Which Brands Spent the Most on Facebook? Our Social Advertising Recap has the answers. Get an in-depth look at the top 10 advertisers on Facebook in 2018, including insight into how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. Read the report.
Register now for the 2019 ANA Digital & Social Media Conference, presented by Meredith, July 24-26 in San Diego, to learn about the latest trends in AI, influencer marketing, voice search, social media, in-house digital agencies, content marketing and measurement.
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