Cannabis, CBD brands seek marketing highs | Why Kellogg's favors brand ambassadors over influencers | Pandora gives NYC interactive DJ Khaled mural
May 23, 2019
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Cannabis, CBD brands seek marketing highs
Confronted with federal regulations and stringent Facebook and Google rules, cannabis and CBD product purveyors are coming up with creative ways to educate consumers about their products and drive e-commerce and retail sales. MedMen is running truck ads, StandardDose.com is utilizing email campaigns, and digital agency Toasted Collective has exclusive partnerships with publishing partners such as Hearst and USA Today.
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Marketing Strategy
Why Kellogg's favors brand ambassadors over influencers
Why Kellogg's favors brand ambassadors over influencers
(Scott Olson/Getty Images)
Instead of hiring social influencers for online reach, Kellogg's is forming relationships with brand ambassadors who have a genuine fondness for its brands, can build deeper connections with audiences and develop long-term relationships with the company itself, writes Seb Joseph. Ambassadors work within a group that also includes legal, nutrition and communications teams and agency execs to ensure massaging, delivery and feedback are seamless.
Digiday (free content) (5/23) 
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Why Hispanics Will Spend More In Their Lifetime
The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
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Creativity and Marketing Innovation
Pandora gives NYC interactive DJ Khaled mural
Pandora gives NYC interactive DJ Khaled mural
Khaled (Theo Wargo/Getty Images)
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
Adweek (tiered subscription model) (5/22),  Billboard (5/21) 
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Wendy's hopes to boost burger sales with GasBuddy
Wendy's is the first brand to use a geotargeting campaign on the GasBuddy Badges feature and hopes to drive in-store traffic to its 6,000 locations nationwide. Offers will be customized based on GasBuddy's GPS data for drivers who open the app to search for a local gas station and may also want to grab a bite.
MediaPost Communications (5/21),  [A]listdaily (5/20) 
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Trend: 41% see Digital Experimentation as top driver of growth (over AI, automation, mobile)Top emerging brands have transformed their market through experimentation. Dan Siroker, Optimizely Co-founder & Executive Chairman, and Matty Wishnow, Managing Director, Experience Design & Optimization at Accenture Interactive share their thoughts on the shifting digital landscape. Watch the video to learn how today's leading brands are winning customers based on the quality of their digital experiences.

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    Unwrapping the intricacies of CPG ad platforms
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    VentureBeat (5/22),  TechCrunch (5/22),  MediaPost Communications (5/22),  CNET (5/22) 
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    ANA Update
    Why salary diversity can make all the difference
    Salary transparency is on everyone's radar. Here's why it could help boost diversity, promote fairness and level the playing field.
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    Speakers include:
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    SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email your ideas to Mike Driehorst at mdriehorst@smartbrief.com. All posts must have author bio and headshot before being accepted. 
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