72andSunny pairs up with Match | Membership model propels MeUndies' success | Canal+ showcases the ideas that result in hit shows
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October 19, 2018
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Opinion: Why creatives shouldn't fear AI
Artificial intelligence has its place in improving efficiency in advertising but will never be able to replicate the empathy and creativity brought by human beings to campaigns, writes Cory Treffiletti. "AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past," he writes.
MediaPost Communications (10/18) 
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Marketing Strategy
72andSunny pairs up with Match
72andSunny pairs up with Match
(Andrew Burton/Getty Images)
72andSunny Los Angeles has won creative agency of record for Match after a competitive review, and its first work will be released early next year. The online dating service invested around $52 million in US measured media in 2017 and $42.5 million in the first six months of this year, per Kantar Media.
Adweek (tiered subscription model) (10/18),  Campaign US (free registration) (10/18) 
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Creativity and Marketing Innovation
Membership model propels MeUndies' success
MeUndies' membership model has given the brand a plethora of customer insights with which to inform new product ranges and limited-edition designs. Members account for half of the brand's customers and spend three times more than regular customers, and some have become Instagram advocates by using #MeUndies, says co-founder Jonathan Shokrian.
Digiday (10/19) 
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Canal+ showcases the ideas that result in hit shows
Canal+'s new short film from BETC Paris and director Ivan Grbovic, "The Idea," vividly displays the creative thinking that inspires shows such as "The Bureau," "Versailles" and "The Young Pope." The spot is intended to convey "the process of how an idea is born, the mysterious ways in which our minds associate one bizarre element to another," says BETC Paris' Stephane Xiberras.
Adweek (tiered subscription model) (10/18) 
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Featured Content
Sponsored content from Dataminr
Infographic: The Life of a PR Professional
On a given day, public relations and communications professionals are faced with any number of scenarios requiring immediate attention. Download this infographic to see what PR teams deal with regularly and how they can use real-time information from social media to know immediately when any area of their business is affected.
 
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Why Crisis Response Should Operate Like a Newsroom
Newsrooms are equipped to respond to breaking stories 24/7. When a pivotal moment affects your brand, PR teams need to coordinate strategic communications before the story spreads. From team structure, to social media insights, to measured responses, learn how operating like a newsroom can help your team prepare for any situation.
 
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Marketing Insights and Trends
TV and social is winning combination for automakers
TV and social is winning combination for automakers
(Odd Andersen/Getty Images)
Automakers that run campaigns combining TV ads with social content experience a 29% increase in purchase intent among heavy TV viewers, Nielsen reports. Purchase intent for combined campaigns also rises 9% among viewers who watch less TV.
MediaPost Communications (10/18) 
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Measurement and Technology
GroupM's Barone: YouTube is halfway there on brand safety
GroupM's Joe Barone rated YouTube's brand safety progress as 2.5 out of 5, citing the lack of ability to use third-party tools as a concern. He spoke positively about the platform's incorporation of whitelisting capabilities and talked about how the agency is honest with clients that no digital media placement is 100% safe.
Digiday (10/18) 
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ANA Update
24 tips to drive customer experience innovation
Research by ERDM indicates a high level of frustration with the poor quality of today's personalization, customer experience and life cycle engagement. Despite this frustration, customers are still willing to provide businesses with personal information to drive proactive, explicit personalization.
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Train, Kelly Clarkson to join the masters of marketing
Few seats remain for the 2018 ANA Masters of Marketing Conference, Oct. 24-27 in Orlando, Fla. In addition to an all-star lineup of speakers, enjoy special evening performances by the multi-award-winning band Train, provided by Westwood One/Cumulus Media, and singer/songwriter Kelly Clarkson, sponsored by iHeartMedia.

Featured speakers include:
  • Suzy Deering, CMO, North America, at eBay
  • Marc Pritchard, chief brand officer at P&G
  • Elizabeth Rutledge, CMO at American Express
  • Lisa Bacus, EVP and global CMO at CIGNA
  • Michelle Peluso, SVP and CMO at IBM
  • Jeff Charney, CMO at Progressive
  • Eric Reynolds, CMO at Clorox
  • John Dillon, CMO at Denny's
  • Greg Revelle, SEVP and CMO at Kohl's
Register now.
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