Cannabis, CBD brands seek marketing highs | Why Kellogg's favors brand ambassadors over influencers | Pandora gives NYC interactive DJ Khaled mural
May 23, 2019
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Cannabis, CBD brands seek marketing highs
Confronted with federal regulations and stringent Facebook and Google rules, cannabis and CBD product purveyors are coming up with creative ways to educate consumers about their products and drive e-commerce and retail sales. MedMen is running truck ads, is utilizing email campaigns, and digital agency Toasted Collective has exclusive partnerships with publishing partners such as Hearst and USA Today.
Glossy (tiered subscription model) (5/22) 
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Marketing Strategy
Why Kellogg's favors brand ambassadors over influencers
Why Kellogg's favors brand ambassadors over influencers
(Scott Olson/Getty Images)
Instead of hiring social influencers for online reach, Kellogg's is forming relationships with brand ambassadors who have a genuine fondness for its brands, can build deeper connections with audiences and develop long-term relationships with the company itself, writes Seb Joseph. Ambassadors work within a group that also includes legal, nutrition and communications teams and agency execs to ensure massaging, delivery and feedback are seamless.
Digiday (free content) (5/23) 
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Why Hispanics Will Spend More In Their Lifetime
The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
Creativity and Marketing Innovation
Pandora gives NYC interactive DJ Khaled mural
Pandora gives NYC interactive DJ Khaled mural
Khaled (Theo Wargo/Getty Images)
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
Adweek (tiered subscription model) (5/22),  Billboard (5/21) 
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Wendy's hopes to boost burger sales with GasBuddy
Wendy's is the first brand to use a geotargeting campaign on the GasBuddy Badges feature and hopes to drive in-store traffic to its 6,000 locations nationwide. Offers will be customized based on GasBuddy's GPS data for drivers who open the app to search for a local gas station and may also want to grab a bite.
MediaPost Communications (5/21),  [A]listdaily (5/20) 
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Drive Customer Acquisition at Scale on TV
In the IAB's "250 Direct Brands to Watch in 2019," almost half of those brands using TV advertising rely on Tatari. The reason for this? We use data & analytics to buy and measure linear and streaming TV ads and tie it back to metrics that matter to marketers responsible for growth and acquisition. Learn more
Featured Content
Sponsored content from Optimizely
Trend: 41% see Digital Experimentation as top driver of growth (over AI, automation, mobile)Top emerging brands have transformed their market through experimentation. Dan Siroker, Optimizely Co-founder & Executive Chairman, and Matty Wishnow, Managing Director, Experience Design & Optimization at Accenture Interactive share their thoughts on the shifting digital landscape. Watch the video to learn how today's leading brands are winning customers based on the quality of their digital experiences.

    Marketing Insights and Trends
    Report: Brands need to get emotional to imbue loyalty
    Building emotional connections with customers is a major driver in cultivating brand loyalty and enthusiasm, according to a Deloitte Digital survey. Consumers also overwhelmingly feel more aligned with brands that demonstrate trustworthiness, integrity and honesty.
    Adweek (tiered subscription model) (5/22),  Campaign US (free registration) (5/22) 
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    Unwrapping the intricacies of CPG ad platforms
    Consumer packaged goods brands can be confounded by the intricacies of utilizing Amazon, Walmart, Target and other retail-oriented ad platforms, writes Karlene Lukovitz. She examines these challenges and offers some ways CPG brands can use various platforms to boost engagement and sales.
    MediaPost Communications (5/22) 
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    Location data’s use in AI-driven segmentation
    Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. Download the HERE Technologies' whitepaper now.
    Measurement and Technology
    Apple reconfigures Safari to enhance consumer privacy
    Apple is launching Privacy Preserving Ad Click Attribution for its Safari browser that would supersede traditional pixel-and-cookie ad monitoring and give consumers more privacy as they search and purchase items across the internet. While advertisers will still be able to acquire attribution data, third-parties like browser vendors, ad networks and search engines will have less access to data on specific users.
    VentureBeat (5/22),  TechCrunch (5/22),  MediaPost Communications (5/22),  CNET (5/22) 
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    Which Brands Spent the Most on Facebook?
    Our Social Advertising Recap has the answers. Get an in-depth look at the top 10 advertisers on Facebook in 2018, including insight into how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. Read the report.
    ANA Update
    Why salary diversity can make all the difference
    Salary transparency is on everyone's radar. Here's why it could help boost diversity, promote fairness and level the playing field.
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    Learn innovative approaches to digital and social marketing
    Register now for the 2019 ANA Digital & Social Media Conference, presented by Meredith, July 24-26 in San Diego, to learn about the latest trends in AI, influencer marketing, voice search, social media, in-house digital agencies, content marketing and measurement.

    Speakers include:
    • Kristi Argyilan, SVP of marketing at Target
    • Christopher Thomas-Moore, VP of digital marketing and ecommerce at Domino's
    • Joanna O'Connell, VP and principal analyst at Forrester
    • Walter Frye, VP of global brand content and engagement at American Express
    • Rishad Tobaccowala, chief growth officer at Publicis Groupe
    • Debra Erickson, director of marketing at San Diego Zoo Global
    • Beverly Jackson, VP of social portfolio strategy at MGM Resorts International
    Register now.
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    Editor's Note
    Do you have something to say about digital marketing? Submit it to SmartBrief
    SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email your ideas to Mike Driehorst at All posts must have author bio and headshot before being accepted. 
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    Sam Levenson,

    May is Jewish American Heritage Month

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