Artificial intelligence has its place in improving efficiency in advertising but will never be able to replicate the empathy and creativity brought by human beings to campaigns, writes Cory Treffiletti. "AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past," he writes.
72andSunny Los Angeles has won creative agency of record for Match after a competitive review, and its first work will be released early next year. The online dating service invested around $52 million in US measured media in 2017 and $42.5 million in the first six months of this year, per Kantar Media.
MeUndies' membership model has given the brand a plethora of customer insights with which to inform new product ranges and limited-edition designs. Members account for half of the brand's customers and spend three times more than regular customers, and some have become Instagram advocates by using #MeUndies, says co-founder Jonathan Shokrian.
Canal+'s new short film from BETC Paris and director Ivan Grbovic, "The Idea," vividly displays the creative thinking that inspires shows such as "The Bureau," "Versailles" and "The Young Pope." The spot is intended to convey "the process of how an idea is born, the mysterious ways in which our minds associate one bizarre element to another," says BETC Paris' Stephane Xiberras.
On a given day, public relations and communications professionals are faced with any number of scenarios requiring immediate attention. Download this infographic to see what PR teams deal with regularly and how they can use real-time information from social media to know immediately when any area of their business is affected.
Automakers that run campaigns combining TV ads with social content experience a 29% increase in purchase intent among heavy TV viewers, Nielsen reports. Purchase intent for combined campaigns also rises 9% among viewers who watch less TV.
GroupM's Joe Barone rated YouTube's brand safety progress as 2.5 out of 5, citing the lack of ability to use third-party tools as a concern. He spoke positively about the platform's incorporation of whitelisting capabilities and talked about how the agency is honest with clients that no digital media placement is 100% safe.
Research by ERDM indicates a high level of frustration with the poor quality of today's personalization, customer experience and life cycle engagement. Despite this frustration, customers are still willing to provide businesses with personal information to drive proactive, explicit personalization.
Few seats remain for the 2018 ANA Masters of Marketing Conference, Oct. 24-27 in Orlando, Fla. In addition to an all-star lineup of speakers, enjoy special evening performances by the multi-award-winning band Train, provided by Westwood One/Cumulus Media, and singer/songwriter Kelly Clarkson, sponsored by iHeartMedia.