E.l.f. Cosmetics sees strong digital marketing results | Taco Bell shakes up loyalty program as app use soars | David Madrid, BK game Twitch's donations feature
July 9, 2020
CONNECT WITH ANA  FacebookTwitter
ANA SmartBrief on Marketing Leadership
Knowledge to drive professional and business growthSIGN UP ⋅   SHARE
Top Story
E.l.f. Cosmetics enjoyed strong results from a digital marketing campaign that leveraged TikTok, Pinterest and Snapchat, reporting a 60% ad recall and a 10% boost in brand awareness. The company also saw a 38% increase in online orders from the brand's website and added 548,000 new users over three months.
Full Story: Mobile Marketer (7/8) 
LinkedIn Twitter Facebook Email
Ready for measurement in a cookieless world?
As the industry migrates away from third-party cookies, many of the metrics marketers rely on today to measure their digital media performance will be gone. There are three things you need to do today to be prepared. Click now to learn more.
Marketing Strategy
Taco Bell shakes up loyalty program as app use soars
(Ethan Miller/Getty Images)
Taco Bell will debut a revamped loyalty program this month, spurred by increasing use of the chain's mobile app during the pandemic. Customers will earn 10 points toward free food for every dollar they spend, and customers who've spent $200 in the past year will be promoted to the Fire tier, which comes with additional points and perks.
Full Story: Nation's Restaurant News (free registration) (7/9) 
LinkedIn Twitter Facebook Email
Creativity and Marketing Innovation
David Madrid, BK game Twitch's donations feature
(Burger King/YouTube)
David Madrid and Burger King used Twitch's donations feature to donate the exact amount of particular offers to gamers and tapped into the platform's personalized message feature so that a bot touted the brand's app and promotions during livestreams. Burger King says it's the first brand to use Twitch donations as an advertising vehicle and a video shows how gamers reacted to the activation.
Full Story: Adweek (tiered subscription model) (7/8) 
LinkedIn Twitter Facebook Email
Publicis, Tampax tap Amy Schumer for period awareness
Tampax has teamed with Amy Schumer to educate the public about periods in a campaign from Publicis Groupe featuring spots co-written by the actress and comedian. "It's Time to Tampax" is directed by Hungry Man's Kathy Fusco and is running across TV, digital and social.
Full Story: Ad Age (tiered subscription model) (7/8),  Adweek (tiered subscription model) (7/8),  Campaign US (tiered subscription model) (7/8) 
LinkedIn Twitter Facebook Email
Marketing Insights and Trends
Raja Rajamannar, Mastercard's global chief marketing officer, spells out four errors marketers need to avoid amid current realities, including reducing team size, failing to prioritize customers and pushing generic messaging. "[C]onsumers, employees and partners demand leadership from the businesses they support, Rajamannar notes, adding, "Brands must earn their trust through empathy, purpose and action."
Full Story: Campaign US (tiered subscription model) (7/8) 
LinkedIn Twitter Facebook Email
A study from WP Engine and the Center for Generational Kinetics found that 82% of Generation Z members surveyed have more trust in brands that use real people in their ads and 72% are more likely to purchase from brands that support social causes. Additionally, 66% say the internet unites people, 58% don't like being without the internet for more than four hours and 72% want websites to already know their interests.
Full Story: Marketing Dive (7/8),  Adweek (tiered subscription model) (7/8) 
LinkedIn Twitter Facebook Email
Unruly/Tremor Video's Les Seifer and Nick Woodford look at the momentum behind shoppable video and how brands can use the format to increase revenue. One key to shoppable video is how it puts consumers in control and optimizes the shopping experience, they write.
Full Story: The Drum (free registration) (7/7) 
LinkedIn Twitter Facebook Email
Nonprofit Marketing
Nonprofits try new approaches to fundraising
Ultramarathon runner Dean Karnazes runs a virtual 5K race for Earth Day on April 24. (Ezra Shaw/Getty Images)
Nonprofits that rely heavily on donations generated via organized running events, which are canceled due to the coronavirus, are finding new ways to engage with participants and continue generating some revenue, writes David Hessekiel. The New York City and Pittsburgh marathons are switching to virtual runs that enable participants to complete their events and collect pledges, while the Crohn's & Colitis Foundation's Team Challenge program is encouraging donations with a matching gift program.
Full Story: Forbes (7/7) 
LinkedIn Twitter Facebook Email
Brand Purpose and Sustainability
Keurig Dr Pepper intends to spend $10 million over the next five years on a polypropylene plastic recycling initiative as part of its partnership with The Recycling Partnership's Polypropylene Recycling Coalition. This is an ongoing effort for the company, as Keurig Dr Pepper also vowed to switch to recyclable polypropylene K-Cup coffee pods by 2020's end.
Full Story: FoodBev (7/9) 
LinkedIn Twitter Facebook Email
ANA Update
The only way to future-proof against the evolving adtech-martech ecosystem is to design a marketing strategy with an identity-based approach at its center. Doing so successfully requires four critical building blocks.
LinkedIn Twitter Facebook Email
At the 2020 ANA Media & Measurement Conference, Sept. 23 to 25, in Naples, Fla. and online, you'll get the latest from an impressive group of thought leaders on cross-media measurement, the evolving video landscape, multitouch attribution, in-house media and emerging media technologies.

Reserve your place today. And remember, if you can't attend in person, you can attend virtually!
LinkedIn Twitter Facebook Email
Membership | Events & Webinars | Committees & Community
Advocacy | Insights & Research | Training & Careers
Sharing ANA SmartBrief on Marketing Leadership with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy & share your personalized link:
Music is an experience, not a science.
Ennio Morricone,
composer, orchestrator, conductor
LinkedIn Twitter Facebook Email
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004