The American Association of Advertising Agencies and Association of National Advertisers have responded to Google's announcement that it's planning to eliminate third-party cookies from Chrome with a joint open letter denouncing the move. The letter states that the decision "would threaten to substantially disrupt much of the infrastructure of today's Internet without providing any viable alternative," adding, "We are deeply disappointed that Google would unilaterally declare such a major change without prior careful consultation across the digital and advertising industries."
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NBCUniversal is reportedly investing more than $300 million during its first year to promote its Peacock streaming service, with plans to run ads on and off its TV networks and websites. Unilever, State Farm Mutual Automobile Insurance and Target have signed on as launch partners and have committed millions in ad spend to tout the new service on their media and websites and in retail locations.
PepsiCo is releasing a matte black version of the Pepsi Zero Sugar can and promoting the new packaging with a promise to reimburse all purchases of the beverage up to $2.50 if either Super Bowl team's final score ends in a zero. Purchases of Pepsi Zero eligible for reimbursement must be made from Feb. 2 to 4, according to a company statement.
Mars Wrigley is releasing four varieties of M&M's in packaging with 36 different messages, such as "You make mama proud" and "Congrats on that thing you did," for a limited time starting Jan. 20. The brand is also selling 92 Red Carpet Edition boxes in honor of the 92nd Oscars broadcast featuring 12 M&M's packs, a roll-out red carpet and space for a personalized message.
An in-depth Association of National Advertisers and Innovid study reveals that connected TV extends audience reach and deepens customer engagement. The study examined 60 million interactive impressions and included a variety of brand categories.
Ad buyers and brands are rattled by the fact that Chrome is eliminating cookies and they're "losing their foundational tracking mechanism," Alison Weissbrot writes. She contends Google's Privacy Sandbox solution is "still too theoretical" and suggests marketers start the changeover process by considering first-party data usage, rethinking targeting and optimization and considering new measurement techniques.
Facebook has disbanded a team it had working on possible WhatsApp ad integrations, which also caused the messaging service's founders to resign nearly two years ago, according to The Wall Street Journal. Facebook has plans to develop Status ads and is working on revenue-generators, such as tools for businesses to connect with consumers.
Washington state lawmakers unveiled a privacy bill this week that would give consumers the right to opt out of targeted advertising and also access, delete and correct personal data. The bill would prohibit businesses from charging different fees for individuals who don't want personal data stored by the company, which ANA's Dan Jaffe calls "very problematic," because it would inhibit companies' ability to implement loyalty or rewards programs.
How can CMOs keep up with evolving tech causing strain on brands? Using new CX research as the basis for his recommendations, Wilson Raj, global director of customer intelligence at SAS, provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve and thrive over the next decade.
At the 2020 ANA Masters of Data and Technology Conference, March 2-4, in Orlando, Denise Karkos, CMO at SiriusXM + Pandora, will share her thoughts on what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
Register today to join her and other leading marketing executives from P&G, McDonald's, IBM, Experian, Diageo Beer Company, Epsilon-Conversant and MediaMath, who will also share their insights on how to use data, analytics and technology to help you improve your department's efficiency and drive growth.