Coca-Cola will relocate its Chicago-area office from suburban Downers Grove, Ill., to the rapidly developing Fulton Market neighborhood within city limits. "Investing in our Chicago footprint will allow us to better support our customers and our bottling partner, Great Lakes Coca-Cola Bottling Co.," said Coca-Cola's Kevin Morris.
New functional, plant-based and probiotic beverages were on display at this year's Winter Fancy Food Show in San Francisco. Numi Organic Tea unveiled a line of superfood shots, while brands such as The Living Apothecary and Harmless Harvest introduced probiotic drinks.
Red Bull is using the results of a recent consumer study to help its retail partners spur sales. The company polled 1,996 shoppers ages 18 to 49 who had bought a qualifying drink within the past day to create its analysis.
Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Product launches from Bush's and Bob's Red Mill topped this week's list of food-and-beverage stories. The introduction of Coca-Cola's Bar None brand and the debut of skillet kits from Hershey and Reese's were also popular among SmartBrief readers.