Coca-Cola chooses new site for Chicago office | Health-focused beverage options debut at Winter Fancy Food Show | Zest Tea plans brand expansion after successful $1M funding round
January 18, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Coca-Cola chooses new site for Chicago office
Coca-Cola chooses new site for Chicago office
(Neilson Barnard/Getty Images)
Coca-Cola will relocate its Chicago-area office from suburban Downers Grove, Ill., to the rapidly developing Fulton Market neighborhood within city limits. "Investing in our Chicago footprint will allow us to better support our customers and our bottling partner, Great Lakes Coca-Cola Bottling Co.," said Coca-Cola's Kevin Morris.
Crain's Chicago Business (tiered subscription model) (1/17) 
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Health-focused beverage options debut at Winter Fancy Food Show
New functional, plant-based and probiotic beverages were on display at this year's Winter Fancy Food Show in San Francisco. Numi Organic Tea unveiled a line of superfood shots, while brands such as The Living Apothecary and Harmless Harvest introduced probiotic drinks.
BevNet (1/16) 
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Other News
Marketing Report
Red Bull leverages customer insights for new retail strategy
Red Bull is using the results of a recent consumer study to help its retail partners spur sales. The company polled 1,996 shoppers ages 18 to 49 who had bought a qualifying drink within the past day to create its analysis.
Warc (London) (1/17) 
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Facebook's video inventory scale raises concerns
Facebook's video inventory scale raises concerns
(Ted Aljibe/Getty Images)
Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Digiday (free content) (1/18) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News from Bush's, Coca-Cola drew readers this week
Product launches from Bush's and Bob's Red Mill topped this week's list of food-and-beverage stories. The introduction of Coca-Cola's Bar None brand and the debut of skillet kits from Hershey and Reese's were also popular among SmartBrief readers.
SmartBrief/Food & Beverage (1/18) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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I liked being half-educated; you were so much more surprised at everything when you were ignorant.
Gerald Durrell,
naturalist and television presenter
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