Coca-Cola rolls out Fairlife-branded snack drink line | Red Bull, Hint among brands debuting new flavors | Founders of Honest Tea, La Colombe discuss the bosses they admire
October 17, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
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Coca-Cola rolls out Fairlife-branded snack drink line
Coca-Cola rolls out Fairlife-branded snack drink line
Coca-Cola's Fairlife brand is rolling out a line of Smart Snacks nutrition shakes, which contain milk, oats and honey. The Rich Chocolate, Creamy Strawberry and French Vanilla flavored drinks are positioned as a way to stave off hunger between meals.
Food Business News (free registration) (10/17) 
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Red Bull, Hint among brands debuting new flavors
Red Bull, Hint among brands debuting new flavors
(Randy Shropshire/Getty Images)
Red Bull and Hint are among the beverage companies that debuted new varieties at this year's National Association of Convenience Stores show. Red Bull is rolling out coconut, kiwi, blueberry and tropical flavors in 8.4-ounce cans, while Hint is introducing lemon and mango flavors for its still water line.
BevNet (10/15) 
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Founders of Honest Tea, La Colombe discuss the bosses they admire
Founders of Honest Tea, La Colombe discuss the bosses they admire
(La Colombe)
Honest Tea co-founder Seth Goldman and La Colombe co-founder Todd Carmichael shared stories for National Boss's Day about the bosses who inspired them to succeed. "He showed me that the way up is the hard way," says Carmichael of the fruit farmer who galvanized his endurance at age 14.
Inc. (10/2018) 
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OWYN hits $10M in sales during 1st year on shelves
Ready-to-drink protein beverage brand OWYN has hit $10 million in sales during its first year on the market, and it expects to be on shelves at 30,000 locations by December 2019. "The clean plant-based ingredients are what customers are looking for," said Jerry Reda, chief operating officer of Big Geyser, which distributes the drinks in the New York metropolitan area.
BevNet (10/16) 
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Other News
Marketing Report
Dr Pepper captures attention with latest "Fansville" spot
Dr Pepper has achieved an attention score of 96.2 with the latest installment of its football-themed "Fansville" saga. The spot, which debuted Monday during ESPNU's college football programming, gained over 340 million impressions.
Ad Age (tiered subscription model) (10/16) 
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Capri Sun supports inclusive lunch table
Capri Sun has partnered with the nonprofit group No Bully to address lunchtime social exclusion through the introduction of a modular table designed to cut down on cliques. The Together Table, which will debut today on the National Mall in Washington, D.C., forms a looping shape that promotes inclusion at school.
Adweek (tiered subscription model) (10/16) 
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SmartBrief Originals
How generational differences are changing the food industry
Millennials and members of Gen X have shown a willingness to pay more for premium food and beverage options like all-natural or organic items, and Gen Z and millennial consumers are open to ordering technology such as tablets or self-service kiosks, according to Datassential. In addition, around one-third of Gen Z and more than a quarter of millennials are cutting down on their meat consumption, and the latter group is twice as likely to be vegan compared to the general population.
SmartBrief/Food & Beverage (10/17) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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Ships at a distance have every man's wish on board.
Zora Neale Hurston,
author and anthropologist
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