Coca-Cola's new Signature Mixers line is rolling out in the company's original Hutchinson bottle design, which the brand debuted in 1894. "We wanted to create a special glass shape to not only delineate the new range from classic Coca-Cola but to evoke the essence of mixology's roots," said Krista Webb Carney, director of design thinking capability.
Oatly pioneered the oat milk production process in the 1990s, but as the dairy-free beverage has entered the mainstream spotlight, more oat milk products are quickly appearing. Companies such as Planet Oat, Silk, Quaker Oats and more have produced their own brands of oat milk, contributing to the 9% increase in plant-based milk sales from 2017 to 2018.
Anheuser-Busch InBev has officially launched Draftline, an in-house agency serving its 42 US brands with everything from TV, radio, digital and social marketing to data collection and programmatic media buying. Handling more creative work in-house gives its partner agencies more time for their own work, said US Chief Marketing Officer Marcel Marcondes, adding, "We're not doing this to create competition, it's to do more."
Fifteen-second ads continue to dominate YouTube by capturing 47% of ads from January 2018 to February 2019, according to MediaRadar, while 30-second spots increased to 24% of ads, year-over-year, and 6-second promos dropped to 16.5% of ads. The shift can be attributed to the fact that 15-second, nonskippable ads are only recently available in ad auctions and the popularity of long-form content, says MediaRadar CEO Todd Krizelman.