PepsiCo has observed disruptions in such areas of technology as e-commerce, customization and large data sourcing, and the company is preparing for them by looking ahead, said Lucia Ponginebbi, vice president of global research and development for PepsiCo's snacks platform. "I believe that foresights, as opposed to insights, need to become a more common tool for innovation and transformation," she said.
As kombucha and plant-based milk continue to rise in popularity, beverage producers are trying to distinguish their products with on-trend colorings. However, the pH, existing colors and unique processing systems in these products can present challenges when aiming to develop eye-catching hues, writes Jeff Gelski.
More than a dozen investors recently contributed to a $1 million angel funding round for Riff Cold Brewed Coffee. The Oregon company makes a line of ready-to-drink bottled coffees and aims to boost distribution by year's end.
Mountain Dew has signed a deal with WNBA player A'ja Wilson, marking the firm's first personal endorsement deal with a female basketball player. "Dew is a brand that I love because of its dedication to bringing fans closer to the game and the lifestyle -- and because they know how to have fun," she said.
McCann's new 60-second ad for Nespresso, "The Quest," stars George Clooney as a medieval knight and also features actor Natalie Dormer. The global campaign includes an additional 30-second spot and social content that delves into the stories of the people who bring the coffee to market.