This summer, Liberty Beverages will launch Aqwi Organics, a flavored water line packaged in glass bottles. The beverage will be available in five flavors: Cucumber Watermelon Lime, Guanabana Passion Fruit, Blood Orange Pineapple, Mango Peach and Coconut Lime.
Using simplified packaging technology can reduce needed materials and therefore boost profits, writes Donna Berry. "Businesses can leverage packaging innovations to create value, develop new markets and foster employment," says Global Midwest Alliance CEO Gail Longmore.
David Miami and MullenLowe U.S. created a new campaign for Burger King, in collaboration with Netflix and Coca-Cola, which introduces the limited-edition Upside Down Whopper to celebrate the new season of "Stranger Things," a burger that will only be available at 11 locations in homage to the show's character, Eleven. A 60-second video teases the new product with a take on the show's title sequence and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
Aaron Agius explains how marketers can incorporate immersive reality content in their social strategies by using tools and formats like Facebook's 360 for videos, its Spark AR Studio or Snap's Lens Studio. He provides a visual guide to creating interactive Facebook Canvas ads and recommends that immersive content is only used when it adds value to consumers.
Kraft's launch of Salad Frosting, a squeezable pouch of salad dressing designed to appeal to kids, topped this week's most-read stories among SmartBrief readers. Stories from Ferrero, Walmart and General Mills also caught readers' attention.