Keurig Dr Pepper has raised its full-year guidance for a second time this year to 6% to 7% after second-quarter net sales increased 9.6%. Carbonated soft drink brands 7UP, Dr Pepper, Sunkist, A&W, Squirt and Canada Dry led a 7.6% sales increase for the packaged beverage category while a revival in away-from-home sales drove a 21.4% net sales increase in Keurig Dr Pepper's beverage concentrate business.

Richard's Rainwater is ushering 12-packs of its 12-ounce sparkling variety into Whole Foods stores nationwide, as it aims to grow its multi-pack business to roughly 2,000 retail locations by the end of the year. "When we look at the data for our 12-ounce glass [bottle] sparkling water product, it's clearly the case format that consumers prefer," said CEO Taylor O'Neill.

At-home coffee serving consumption rose from 73% to 81% during the pandemic, which also accelerated at-home gourmet coffee preparation, according to market research firm The NPD Group. "Today's consumers are looking to elevate and personalize their coffee experience with new flavors, recipes, tastes, appliances and accessories," said Darren Seifer, a food and beverage industry analyst for NPD.

Discussing the latest dairy market reports, industry experts Mark Stephenson and Bob Cropp say they're optimistic about price and supply for the next few months, with schools reopening and exports strong, but they worry about the long-term impact of unprecedented heat, drought and wildfires, conditions currently affecting the western US. The two discussed the double-digit increases in per-cow milk production in several states, including North Dakota, which leads with an increase of 14.7% per cow.

Clubhouse has been all the rage among consumers and marketers, but interest has been waning as Facebook, Spotify's Greenroom and Twitter Spaces ramp up their social audio platforms and creator programs to gain "top dog" status, writes Phoebe Bain. Aubrey Strobel, Lolli's head of communications, predicts platforms will differentiate themselves by focusing on different types of content and urges marketers to "enjoy that flexibility to experiment and find the most successful platform for their brand."

Unilever's plans to spin off its Tazo and T2 tea brands, Instacart's entry into grocery microfulfillment and Walmart's 100% tuition assistance for employees caught SmartBrief readers' attention this week. Campbell's Soup's redesigned labels and its sale of 100 nonfungible tokens to support Feeding America led this week's Top 10 list.

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