PepsiCo calls for 2020 accelerator program submissions | Coca-Cola to test autonomous electric vehicles in Sweden | Imbibe presents 2020 trends forecast
December 6, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
PepsiCo calls for 2020 accelerator program submissions
PepsiCo is accepting proposals for its 2020 North America Greenhouse accelerator program through Jan. 6 from purpose-driven food and beverage startups in the US and Canada. Ten finalists will receive $20,000 and six months to develop products with insight from PepsiCo brands, and the winner earns $100,000 and a possible PepsiCo partnership.
BeverageDaily (France) (12/6),  FoodBev (12/5) 
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Coca-Cola to test autonomous electric vehicles in Sweden
Coca-Cola to test autonomous electric vehicles in Sweden
Coca-Cola European Partners seeks to reduce its carbon emissions by working with Einride, an autonomous cargo-delivery startup. Pending government approval, CCEP will ship Coca-Cola products from one of its warehouses to a retail distribution center on Sweden's roadways to test the battery-powered system.
TechCrunch (tiered subscription model) (12/5) 
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Imbibe presents 2020 trends forecast
Beverage trends for next year will build on demands for functionality by blending categories, such as fitness with energy and ready-to-drink coffee with nutritional support, reports beverage developer Imbibe. Consumers will seek increasingly exotic flavors, new textures and bright colors as well as more options for decreased sugar content while continuing to pay more for premium products, says Imbibe.
FoodNavigator (12/4) 
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Environment Watch
Coca-Cola begins submission period for recycling bin grants
Coca-Cola begins submission period for recycling bin grants
The Public Spaces Recycling Bin Grant Program, supported by Coca-Cola and nonprofit Keep America Beautiful is accepting applications through Dec. 31. The program funded 31 groups in 2019 with winners decided by how well they propose to improve waste and recycling in public spaces.
Recycling Today online (12/5) 
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Marketing Report
How Nestle achieved diversity goals to expand product appeal
Nestle is increasing product appeal to people from a variety of backgrounds by creating a culture of diversity and inclusion, writes Oliver McAteer. The company's marketing success is the result of tapping into a diverse talent pipeline at the secondary-education level and developing it in-house, achieving pay equity and promoting flexible schedules, according to an Association of National Advertisers report.
Campaign US (tiered subscription model) (12/6) 
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GroupM: US ad spend up 6.2% in 2019, TV dips 7%
GroupM reports that US ad spend growth this year will rise 6.2% to hit $244 billion and increase by 4% during 2020, with a 7% drop in TV ad investment, which, excluding political advertising, will reach $64.3 billion in 2019. The company projects digital ad spend growth of 20% in 2019 and 13% in 2020, while out-of-home advertising is up 8% this year.
Digiday (tiered subscription model) (12/3),  The Wall Street Journal (tiered subscription model) (12/3),  MediaPost Communications (12/3),  The Drum (free registration) (12/3) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
PepsiCo acquisition, CPG product news won readers this week
PepsiCo's planned purchase of snack maker BFY Brands was this week's most-clicked food-and-beverage story. Nestle's announcement of new plant-based products from its DiGiorno and Stouffer's brands also caught SmartBrief readers' attention this week, as did General Mills' release of the new Dairy Free Oui line of yogurt and Oreo revealing that the cookie's latest mystery flavor was churro.
SmartBrief/Food & Travel (12/6) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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