Liberty Beverages debuting Aqwi Organics line | Innovations in packaging generate value | Kessler named CEO of Rebbl
June 14, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Liberty Beverages debuting Aqwi Organics line
This summer, Liberty Beverages will launch Aqwi Organics, a flavored water line packaged in glass bottles. The beverage will be available in five flavors: Cucumber Watermelon Lime, Guanabana Passion Fruit, Blood Orange Pineapple, Mango Peach and Coconut Lime.
BevNet (6/13) 
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Innovations in packaging generate value
Using simplified packaging technology can reduce needed materials and therefore boost profits, writes Donna Berry. "Businesses can leverage packaging innovations to create value, develop new markets and foster employment," says Global Midwest Alliance CEO Gail Longmore.
Food Business News (free registration) (6/12) 
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Other News
Marketing Report
BK, Coca-Cola collaborate on "Stranger Things" Whopper campaign
BK, Coca-Cola collaborate on "Stranger Things" Whopper campaign
(Burger King/YouTube)
David Miami and MullenLowe U.S. created a new campaign for Burger King, in collaboration with Netflix and Coca-Cola, which introduces the limited-edition Upside Down Whopper to celebrate the new season of "Stranger Things," a burger that will only be available at 11 locations in homage to the show's character, Eleven. A 60-second video teases the new product with a take on the show's title sequence and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
Adweek (tiered subscription model) (6/13),  MediaPost Communications (6/13),  The Drum (free registration) (6/13),  Fast Company online (6/13) 
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A guide to social immersive reality content
Aaron Agius explains how marketers can incorporate immersive reality content in their social strategies by using tools and formats like Facebook's 360 for videos, its Spark AR Studio or Snap's Lens Studio. He provides a visual guide to creating interactive Facebook Canvas ads and recommends that immersive content is only used when it adds value to consumers.
Social Media Today (6/13) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Kraft's Salad Frosting, Walmart's annual meeting rated with readers
Kraft's launch of Salad Frosting, a squeezable pouch of salad dressing designed to appeal to kids, topped this week's most-read stories among SmartBrief readers. Stories from Ferrero, Walmart and General Mills also caught readers' attention.
SmartBrief/Food & Beverage (6/14) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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[We] thought that once we'd climbed the mountain, it was unlikely anyone would ever make another attempt.
Sir Edmund Hillary,
mountaineer who, with Sherpa Tenzing Norgay, was the first climber to reach Mount Everest's summit
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