Coca-Cola announces it will invest more than $1.1 billion to expand production and distribution in France with facility upgrades increasing the amount of recyclable material used in packaging. The investment will also allow Coca-Cola to introduce more brands, such as Fuze Tea and Tropico, to this market and prepare for its sponsorship of the 2024 Olympic Games in Paris.
PepsiCo is introducing the zero-calorie Mtn Dew Amp Game Fuel Zero line in two sugar-free flavors: raspberry lemonade and watermelon, while adding an orange flavor to its original Amp Game Fuel line. "We developed Mtn Dew Amp Game Fuel Zero because our gamers challenged us to create a zero-sugar version," says Nicole Portwood, vice president of marketing for Mtn Dew.
Tribucha's retail network has grown to 1,400 accounts nationwide, Rise Brewing's cold-brew drinks are reaching 2,000 additional stores and Detoxwater is now available in Winn-Dixie, Bi-Lo, GNC and other retailers. Pillars has added 500 accounts for its yogurt drinks, as Cherrish's tart cherry juice has arrived in 250 Safeway and Albertsons stores in the Pacific Northwest.
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Premier Protein has launched the "Feel Great About Great Taste" campaign for its protein shakes, including an Instagram contest, Amazon partnership, website ads and the brand's first TV ad, says Jennifer Greenberg, Premier Protein's director of marketing. She adds the brand is expanding distribution of its caffeinated drink, Cafe Latte, and preparing breakfast line Premier Protein with Oats for an April debut.
Burns Group's Sam Arcade explains why Oatly's clever out-of-home campaign that pokes fun at the ad industry is her favorite recent creative work. "As a creative I'm always striving to create smart lines that speak to, not at people," she writes, adding, "When I see it out in the world (and on the subway, no less) it's beautiful, and, I believe, truly effective."