Black Women Who Brunch unites Hollywood's minority writers | Hilton named best place to work for diversity | Tackling the financial and physical barriers to self-care
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December 13, 2018
Highlighting diversity and inclusion in the advertising and media industries
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Black Women Who Brunch unites Hollywood's minority writers
Black Women Who Brunch unites Hollywood's minority writers
Waithe (Matt Winkelmeyer/Getty Images)
Lena Waithe and Nkechi Okoro Carroll launched Black Women Who Brunch in 2014 as a friendly potluck to give other black female writers in the industry an opportunity to network. The group, which has grown from 12 to nearly 80, recently gathered to pose for a photo shoot with the Hollywood Reporter and to discuss the challenges they face in their industry.
The Hollywood Reporter (12/4) 
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Brands and Campaigns
Hilton named best place to work for diversity
Fortune and Great Place to Work recently named Hilton the top place to work for diversity due to the company's support for a diverse workforce at all levels through mentoring programs, partnerships with nonprofits and GED and apprenticeship opportunities. The hotel chain also provides Team Member Resource Groups to provide professional growth opportunities and a platform to share feedback with high-level executives including groups for Latinos, the LGBTQ community, African Americans, women and people with disabilities.
Fortune (12/6) 
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Insights from sparks & honey
Tackling the financial and physical barriers to self-care
No doubt brands are already gearing up for the January fitness-resolution high season. But while workplace fitness classes and #yogaeveryday invade our social media feeds, the reality is that the Goop-inspired good life embraces a certain demographic, yet excludes a more diverse population.

Bottomless Wellness is certainly both expensive and ableist. Though there are an ever-growing number of companies hocking expensive athleisure, we're also seeing more businesses emerge like HealHaus, a Brooklyn business that prides itself on making its fitness and wellness programming financially accessible, or spoonie yoga classes, which are specifically designed for people living with chronic illnesses and disabilities.

At sparks & honey, we talk about this as the coming together of wellness design and flattening, or the intersection of longevity-seeking and inclusion. They're elements of culture that we track at sparks & honey, and just a couple of examples of how we are increasingly seeing these phenomena coming to life.

Interested in the latest and greatest cultural trends? Join sparks & honey's Daily Culture Briefing at their NYC office studio each weekday or on Facebook Live on Tuesday through Thursday between noon-1 p.m. ET.
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Trends
Behind Calvin Klein's #IAmWomen Instagram campaign
Calvin Klein launched its first new fragrance franchise in 13 years, Women, with a campaign across Instagram and YouTube featuring actresses Saoirse Ronan and Lupita Nyong'o alongside their female heroes including Katharine Hepburn, Eartha Kitt, Nina Simone and Sissy Spacek. #IAmWomen has featured almost 9,000 Instagram posts since its August debut resulting in 1.2 million organic impressions and 92,000 organic engagements, Coty reports.
Glossy (12/11) 
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Research and Report
Commentary: Golden Globes should be more inclusive
Caroline Framke suggests ways the Hollywood Foreign Press Association could have made the 2019 Golden Globe nominations more inclusive. Her ideas include nominating TV writers and directors, as well as splitting up the supporting acting category according to genre.
Variety (12/6) 
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Education
Google event encourages Colo. girls to code
Google recently held Made With Code events nationwide -- including one in Colorado -- in conjunction with Computer Science Education Week to encourage girls to pursue science, technology, engineering and math careers. The events included a party, talks by women in STEM fields, coding activities and guides to learn more about STEM.
Daily Camera (Boulder, Colo.) (12/8) 
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Leadership
Ad Age names Nike as marketer of the year
Ad Age names Nike as marketer of the year
Kaepernick (Justin Sullivan/Getty Images)
Nike's social stand with the "Dream Crazy" ads featuring former San Francisco 49ers quarterback Colin Kaepernick helped it become Ad Age's marketer of the year. The divisive ad alienated some older consumers, but resonated with Generation Zers and millennials, Nike's core audience, this analysis notes.
Ad Age (tiered subscription model) (12/3) 
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Organizations won't make strides in boosting the presence of women and minorities in the C-suite until there is a value and expectation placed on diversity.
Terri Hartwell Easter, principal of T.H. Easter Consulting, as quoted by Bloomberg BNA
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