Sephora explores beauty across a lifetime | Heineken cheers female beer drinkers with switcheroo | Comedy Central's Castro part of Universal's campaign
February 20, 2020
Highlighting diversity and inclusion in the advertising and media industriesSIGN UP ⋅   SHARE
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Sephora explores beauty across a lifetime
(Sephora France/YouTube)
Sephora's short film tells the story of a woman's complicated relationship with her looks, from a little girl in 2001 to a mature woman in 2053, and is set to Kelsey Lu's version of "I'm Not in Love." "Celebrating the diversity of the beauty industry is part of our brand DNA," said Lisa Attia, Sephora's senior vice-president of merchandising and image EME.
Full Story: The Drum (free registration) (2/18),  Ad Age (tiered subscription model) (2/18),  Campaign US (tiered subscription model) (2/18) 
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Brands and Campaigns
Heineken cheers female beer drinkers with switcheroo
(Heineken/YouTube)
Heineken is taking on gender assumptions surrounding beer drinking in a humorous campaign from Publicis Italy that shows servers mistakenly delivering cocktails to women who ordered beer. "Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film," says Heineken's Maud Meijboom.
Full Story: Ad Age (tiered subscription model) (2/12) 
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Comedy Central's Castro part of Universal's campaign
(Universal Orlando Resort/YouTube)
Universal Parks and Resorts new ad campaign, in Spanish and English, includes Comedy Central's Arturo Castro in the humorous "Dejate Whoa" spot, inspiring viewers to seek adventure at Universal's Orlando and Hollywood theme parks. The national campaign, which has Kenan Thompson of "Saturday Night Live" doing the English version, also includes discounted and free package deals.
Full Story: Theme Park Insider (2/14) 
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Trends
Agency Eleven created an augmented reality Instagram filter for Black History Month that superimposes figures from ancient and traditional African cultures, such as the Yoruba religion, on users' faces before finding their match. The initiative was conceived by copywriter Dotun Bello, who emigrated in 2015 to the US from Nigeria.
Full Story: Adweek (tiered subscription model) (2/19) 
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Using influencers to engage with African American consumers
Biles (Laurence Griffiths/Getty Images)
Brands that want to expand their customer base and engage with the African American community -- which has about $1.3 trillion in annual buying power -- can find value in influencer marketing, writes Corean Canty. The key is tapping brand ambassadors that are genuine and reflect your brand's culture, such as Olympic gold medalist gymnast Simone Biles' work with Coca-Cola.
Full Story: Adweek (tiered subscription model) (2/18) 
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Conscientious Culture
BK dishes up "The Moldy Whopper"
(Burger King/YouTube)
To showcase how it is removing preservatives and other artificial ingredients from its hamburgers, Burger King enlisted Swedish agency Ingo, Publicis and David Miami in a global campaign that includes a spot called "The Moldy Whopper." Fernando Machado of Restaurant Brands International, which owns Burger King, notes, "We believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."
Full Story: The Drum (free registration) (2/19),  Muse by Clio (2/19),  Ad Age (tiered subscription model) (2/19) 
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Life doesn't give you all the practice races you need.
Jesse Owens,
track and field athlete, Olympic gold medalist
February is Black History Month
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