Sephora's short film tells the story of a woman's complicated relationship with her looks, from a little girl in 2001 to a mature woman in 2053, and is set to Kelsey Lu's version of "I'm Not in Love." "Celebrating the diversity of the beauty industry is part of our brand DNA," said Lisa Attia, Sephora's senior vice-president of merchandising and image EME.
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Heineken is taking on gender assumptions surrounding beer drinking in a humorous campaign from Publicis Italy that shows servers mistakenly delivering cocktails to women who ordered beer. "Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film," says Heineken's Maud Meijboom.
Universal Parks and Resorts new ad campaign, in Spanish and English, includes Comedy Central's Arturo Castro in the humorous "Dejate Whoa" spot, inspiring viewers to seek adventure at Universal's Orlando and Hollywood theme parks. The national campaign, which has Kenan Thompson of "Saturday Night Live" doing the English version, also includes discounted and free package deals.
Agency Eleven created an augmented reality Instagram filter for Black History Month that superimposes figures from ancient and traditional African cultures, such as the Yoruba religion, on users' faces before finding their match. The initiative was conceived by copywriter Dotun Bello, who emigrated in 2015 to the US from Nigeria.
Brands that want to expand their customer base and engage with the African American community -- which has about $1.3 trillion in annual buying power -- can find value in influencer marketing, writes Corean Canty. The key is tapping brand ambassadors that are genuine and reflect your brand's culture, such as Olympic gold medalist gymnast Simone Biles' work with Coca-Cola.
To showcase how it is removing preservatives and other artificial ingredients from its hamburgers, Burger King enlisted Swedish agency Ingo, Publicis and David Miami in a global campaign that includes a spot called "The Moldy Whopper." Fernando Machado of Restaurant Brands International, which owns Burger King, notes, "We believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."