Brooks' "Run Proud" collection promotes inclusion | Maluma says Michelob Ultra "Goes With Our Rhythm" | Vt. tourism reaches out with diversity
May 16, 2019
Highlighting diversity and inclusion in the advertising and media industries
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Brooks' "Run Proud" collection promotes inclusion
Brooks Running Co. is teaming up with International Front Runners clubs and releasing a "Run Proud" collection that promotes LGBTQ+ inclusivity. International Front Runners President Danny Luong says, "We are elated to have the support from such an inspiring brand to elevate representation for LGBTQ+ runners and walkers around the globe to highlight diversity in athletics."
Footwear News (5/15) 
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Brands and Campaigns
Maluma says Michelob Ultra "Goes With Our Rhythm"
Maluma says Michelob Ultra "Goes With Our Rhythm"
(Michelob ULTRA/YouTube)
Young & Rubicam's new spot for Michelob Ultra, in Spanish and English, features Colombian singer Maluma socializing with friends and is set to his track, "Nuestro Ritmo (Our Rhythm)." The ad will debut during this evening's "The Tonight Show With Jimmy Fallon," when Maluma is making an appearance to tout the release of his new album.
MediaPost Communications (5/13) 
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Vt. tourism reaches out with diversity
Vermont's tourism department is aiming to make all feel welcome in the state with a new campaign. "The spectrum of physical abilities, ethnicity, skin color, family unit, sexual orientation, etc. ... you'll start to see some of that represented in our advertising campaign moving forward," says Tourism Commissioner Wendy Knight.
VTDigger (Vermont) (5/12) 
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Insights from sparks & honey
Design with demographics in mind
"It's a man's world" is an old adage often lobbed at the society at-large, especially where women are underserved. While we're still reforming our mostly patriarchal ways, 83-year-old industry vet Don Norman illuminates another collective shortcoming. Everything from household utensils to written instructions, he says, have been developed with a skew towards the young and able-bodied. Despite growing instances aging populations, few manufacturers design with the over-65 crowd in mind.

Figureheads like Norman are working to change that, advocating for more considerate design-thinking and highlighting the cultural phenomenon of Longevity. Longevity, which we track as an Element of Culture, accounts for people are living longer, more vital lives and being kept alive. As we mature, so too must the world around us. More inclusive design could bridge that gap.

Looking for more culturally-relevant content? Tune into s&h's Daily Culture Briefing Tuesday through Thursday at 12 p.m. EST.
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Trends
Under-30 female creatives share their perspective on advertising
Female creatives under the age of 30 from Digitas NY, Digitas Chicago and GroupeConnect discuss creative inspiration, their predictions and diversity. "I've been on 20 sets and never worked with a female director," says Digitas Chicago's Christina Swan, noting, "The behind-the-scenes stuff is going to take a long time to rectify and ensure we have a diverse pipeline."
Campaign US (free registration) (5/14) 
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Conscientious Culture
Clif Bar touts environmental focus in TV ad
Clif Bar touts environmental focus in TV ad
(Clif Bar & Company/YouTube)
Clif Bar & Company has launched a "Make it Good" campaign from Callen that features the brand's first national TV ad, which stars a quirky guide who reminds viewers of the harm being done to the environment before saying, "If you like good things from a company that's pumped good into the world for 27 years, you should try Clif Bar," as he adopts the climber pose of the brand's logo. The push also includes cinema spots, social content and live events.
Ad Age (tiered subscription model) (5/14) 
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Leadership
Dailey's CCO ties ad diversity to inclusive workplaces
Marcus Wesson, Dailey's chief creative officer, says diversity is "a systemic problem" in advertising that needs a holistic fix. "It seems as though when people hear the word 'general market,' unless you specify diversity, they won't offer it on their own," he says.
Campaign US (free registration) (5/14) 
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Creating an inclusive and diverse team in all forms (diversity of thought, gender, race, experience, etc.) always makes for a stronger team.
Michelle Burns, senior vice president, Starbucks, as quoted by Medium
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