January 25, 2021
AAF SmartBrief
News for advertising and marketing professionalsSIGN UP ⋅   SHARE
Breaking News
Doritos' latest Super Bowl teaser reveals McConaughey
Doritos released a second Super Bowl ad teaser revealing that the #FlatMatthew referred to in its first teaser is Matthew McConaughey. The 15-second spot shows a family sitting outside as a dog runs past flying a kite that looks like McConaughey as the actor's voice is heard from above asking, "A little help?"
Full Story: Adweek (1/22),  Ad Age (tiered subscription model) (1/22) 
LinkedIn Twitter Facebook Email
The loop isn’t closed until you see a sale.
We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. See How
Companies & Campaigns
MLB pays tribute to Hank Aaron
MLB released tribute honoring Hank Aaron on the day of his death that charts his baseball career and achievements during a time of racial injustice. The MLB Network aired more than 15 hours of programming to celebrate Aaron's life, and accompanied the tribute on YouTube with the words, "MLB is devastated by the passing of Hammerin' Hank Aaron, one of the greatest players and people in the history of our game."
Full Story: Ad Age (tiered subscription model) (1/22) 
LinkedIn Twitter Facebook Email
Martin Agency creates DoorDash's Super Bowl debut
The Martin Agency created DoorDash's debut Super Bowl spot, a 60-second ad that will run during the first quarter and stars actor and singer Daveed Diggs with Big Bird, Grover, Cookie Monster and Rosita from "Sesame Street" singing a new take on the show's "People in your Neighborhood" anthem. A 30-second teaser aired during the AFC Championship game, and the brand is donating $1, up to $1 million, to the Sesame Workshop for every order placed on Feb. 7 and 8.
Full Story: Ad Age (tiered subscription model) (1/22),  Adweek (1/23) 
LinkedIn Twitter Facebook Email
Start Driving Measurable Revenue with CTV
Television doesn't need to just be another branding tool. Join the experts from SteelHouse and Oracle Data Cloud as they conduct a deep dive on the audience data, tools, and strategies that transform Connected TV into a direct-response performance marketing channel. WATCH ON DEMAND
Market Trends
Brands seeking to connect with Generation Z and millennials should focus on the 4Ps of marketing -- purpose, positioning, personalization and partnerships, writes McCann Worldgroup's Sean MacDonald. These generations seek brands that reflect their values, favor experiences that enable creative expression and want to "put their personal stamp on the brand," MacDonald writes.
Full Story: The Drum (free registration) (1/22) 
LinkedIn Twitter Facebook Email
Socialinsider's analysis of more than 22 million posts on Instagram, Facebook and Twitter from 35 industries found images to be the most popular form of social media content with most brands posting more frequently on Twitter. Political, education and airline brands sparked the highest Instagram engagement rates and, of the three platforms, brands had the highest increase in engagement rates in 2020 versus 2019 on Instagram.
Full Story: Business 2 Community (1/22) 
LinkedIn Twitter Facebook Email
People seeking fulfillment should identify their intrinsic drivers, seek those qualities in other people and look to serve others, Arthur Brooks writes. "And lest you think this makes a person passive or unambitious, note that there is a significant body of evidence showing that a focus on the good of one's institution (as opposed to oneself) enhances career success as well," he writes.
Full Story: The Atlantic (tiered subscription model) (1/21) 
LinkedIn Twitter Facebook Email
6 Ways to Run a More Profitable Business
When revenue exceeds expenses, your business is lucrative. It sounds simple enough, but as any business leader knows, the current economy has many finance pros eyeing their financials to see if profitability goals are really being met. Dig into 6 profit-building strategies to meet and exceed your company's profitability goals this year and beyond. Get the guide
Featured Content
Sponsored content from Twitter
Twitter reveals 2020’s most creative brands
Twitter reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. See all the winners here.
LinkedIn Twitter Facebook 
How Hulu teamed with Twitter to launch a new show
When Hulu wanted the world to discover its show, "Love, Victor," it invited viewers to watch the first episode live on Twitter with the show's cast — resulting in a hugely successful launch. See how Hulu increased awareness and viewership of its new show by launching with Twitter.
LinkedIn Twitter Facebook 
Advertising Ethics
Opinion: An ethical approach to consumer data
The feud between Facebook and Apple over consumer data tracking is a distraction from the truth known by ethical advertisers -- that people want control and choice over the way their personal information is used by brands, writes DISQO's David Grabert. "Regardless of how things land between Apple and Facebook, the industry has little choice but to communicate better and to broker a new deal with consumers around their data," Grabert writes.
Full Story: SmartBrief/Marketing (1/25) 
LinkedIn Twitter Facebook Email
Pinterest's latest try-on feature shows AR's evolution
Pinterest unveiled a new augmented reality try-on feature for eye shadow, enabling users to virtually try more than 4,000 shades from various brands. The feature follows the platform's lipstick AR try-on product, and QReal's Mike Cadoux notes, "AR used to just be to drive engagement with a brand, and now it's moving more to the e-commerce side."
Full Story: TechCrunch (tiered subscription model) (1/22),  Digiday (tiered subscription model) (1/25),  Ad Age (tiered subscription model) (1/22),  Adweek (1/22) 
LinkedIn Twitter Facebook Email
Hot Topics
Sharing AAF SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.
Bruce Barton, member, Advertising Hall of Fame
LinkedIn Twitter Facebook Email
Home Page | Membership | Calendar of Events | Job Bank
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004