David Miami, MullenLowe unveil "Stranger Things" Whopper | JetBlue names a plane after "RuPaul's Drag Race" | LinkedIn reveals rebranding, refreshed logo
June 14, 2019
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David Miami, MullenLowe unveil "Stranger Things" Whopper
David Miami, MullenLowe unveil "Stranger Things" Whopper
(Burger King/YouTube)
David Miami and MullenLowe U.S. created a new campaign for Burger King, in collaboration with Netflix and Coca-Cola, which introduces the limited-edition Upside Down Whopper to celebrate the new season of "Stranger Things," a burger that will only be available at 11 locations in homage to the show's character, Eleven. A 60-second video teases the new product with a take on the show's title sequence and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
Adweek (tiered subscription model) (6/13),  MediaPost Communications (6/13),  The Drum (free registration) (6/13),  Fast Company online (6/13) 
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Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Company News
JetBlue names a plane after "RuPaul's Drag Race"
JetBlue names a plane after "RuPaul's Drag Race"
JetBlue has teamed with VH1's "RuPaul's Drag Race" for Pride Month with a plane that will carry the permanent name, Shantay Blue Stay, in tribute to RuPaul's catchphrase from the show. The campaign from Viacom Velocity includes an in-flight video, also running across social, which features former show winners Trixie Mattel and Bob the Drag Queen as flight attendants on the plane.
Adweek (tiered subscription model) (6/13),  MediaPost Communications (6/13) 
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LinkedIn reveals rebranding, refreshed logo
LinkedIn reveals rebranding, refreshed logo
LinkedIn has unveiled its new look via a branding site, which showcases the brand's revamped logo, custom Community typeface, new shapes and color palette. The rebranding, which has been in the works for two years, includes a new focus on authentic photography with documentary-type visuals showcasing real people in workplaces.
Adweek (tiered subscription model) (6/13) 
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Market Trends
A guide to social immersive reality content
Aaron Agius explains how marketers can incorporate immersive reality content in their social strategies by using tools and formats like Facebook's 360 for videos, its Spark AR Studio or Snap's Lens Studio. He provides a visual guide to creating interactive Facebook Canvas ads and recommends that immersive content is only used when it adds value to consumers.
Social Media Today (6/13) 
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How to get started building your TikTok presence
How to get started building your TikTok presence
(Joel Saget/AFP/Getty Images)
Marketers should leverage the increasing popularity of TikTok if they're seeking to engage Generation Z, are invested in social as a key channel, prioritize video and measure social success by engagement and reach, Chris Adams writes. Focus on entertaining users on the platform, partner with established creators, engage with relevant niche audiences and be creative with branded hashtag challenges, Adams recommends.
The Drum (free registration) (6/13) 
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Why you didn't get the job
It is a good time for job seekers to look for employment, but they should not cut corners during this process, Dawn Graham writes. Graham outlines six reasons why she turns down candidates and what they should do to change.
Forbes (6/12) 
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Michelob ULTRA creates real cards from Instagram Father's Day posts
Michelob ULTRA is enabling Instagram users to transform their Father's Day posts on the platform into real postcards that include a Drizly code so dads can order beer delivery. The campaign from Laundry Service and Cycle gives all Instagram users who post tributes using #ULTRADad the chance to take part.
Mobile Marketer (6/13) 
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The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Morris Hite, member, Advertising Hall of Fame
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