Facebook's video inventory scale raises concerns | Expensify makes its first Super Bowl outing | Snoop Dogg gets "Smoooth" for Klarna
January 18, 2019
AAF SmartBrief
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Breaking News
Facebook's video inventory scale raises concerns
Facebook's video inventory scale raises concerns
(Ted Aljibe/Getty Images)
Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Digiday (free content) (1/18) 
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Company News
Expensify makes its first Super Bowl outing
Expensify will make its Super Bowl advertising debut in the second quarter of the game with a 30-second spot from JohnXHannes New York. The spot is part of a multichannel push titled "You Weren't Born To Do Expenses," which will include out-of-home ads, digital and video, banners and takeovers.
MediaPost Communications (1/17),  Adweek (tiered subscription model) (1/17),  Ad Age (tiered subscription model) (1/17) 
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Snoop Dogg gets "Smoooth" for Klarna
Snoop Dogg gets "Smoooth" for Klarna
Swedish digital banking brand Klarna's new campaign stars minority investor Snoop Dogg in three spots. One ad shows the rapper being coronated as "Smoooth Dogg" in lavish surroundings and ends with the copy, "Klarna, Smoooth payments."
The Drum (1/17),  Ad Age (tiered subscription model) (1/17) 
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Market Trends
Consumer reaction to Gillette's #MeToo-inspired ad
Gillette's "The Best Men Can Be" spot has become a viral talking point, and Ace Metrix reports that 65% of viewers say it increased purchase intent, while just 8% said it would make them less likely to buy the brand's products. A separate study by Morning Consult found that 73% of viewers who are Democrats gave the ad the thumbs-up, while just 48% of Republican viewers gave a favorable response.
The Wall Street Journal (tiered subscription model) (1/17),  HAPPI online (1/17) 
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The overlooked trait that is crucial for career growth
Self-compassion is a key part of growing one's career, suggests psychologist Kristin Neff, who says it involves three components: being kind to yourself, accepting imperfections and having a realistic vision. It's all about treating yourself with respect, being happier and becoming more resilient, Neff points out.
Forbes (1/16) 
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Acura touts ILX with Facebook Instant Game
Acura touts ILX with Facebook Instant Game
Acura has created a Facebook Instant Games experience titled "ILX Total Control" that lets users drive the performance sedan by moving their smartphones. MullenLowe teased the game with a 20-second social spot.
MediaPost Communications (1/16),  Adweek (tiered subscription model) (1/16) 
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Government Update
Sen. Rubio unveils privacy law bill
Sen. Marco Rubio, R-Fla., has created a bill titled American Data Dissemination Act that would hand authority to the Federal Trade Commission to update 1970s privacy legislation for the digital era. "I believe that any efforts to address consumer privacy must also balance the need to protect the innovative capabilities of the digital economy," Rubio said.
Adweek (tiered subscription model) (1/17),  Reuters (1/16),  MediaPost Communications (1/17) 
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The product that will not sell without advertising will not sell profitably with advertising.
Albert D. Lasker, member, Advertising Hall of Fame
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