July 30, 2021
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Breaking News
W+K, McDonald's unveil The Saweetie Meal
McDonald's has revealed the latest collaboration in its "Famous Orders" campaign, created by Wieden+Kennedy New York: a limited-edition Saweetie Meal that will come in "icy" packaging and feature "Saweetie 'N Sour" sauce in honor of the hip-hop artist. "We're thrilled to team up with Saweetie, a true brand fan who puts her own spin on everything she touches across music, fashion, beauty and culture," says McDonald's USA's Morgan Flatley.
Full Story: Adweek (7/29),  Ad Age (tiered subscription model) (7/29) 
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Groundbreaking CTV Measurement Study
In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. Download the report for the truth behind reach, frequency, and ROI.
Companies & Campaigns
Snapchat touts AR in global push
Snapchat rolled out its biggest global campaign to tout its augmented reality capabilities, which features digital and out-of-home lenses and Snapcodes customized for major cities, including several in the US. Brand partners for "Open Your Snapchat" include Legendary Pictures, Warner Bros. Pictures and Disney+, with AR try-on features from American Eagle, Jordan Brand, Ralph Lauren and others.
Full Story: Social Media Today (7/29),  Adweek (7/29) 
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Apple Watch inspires an activity-filled summer
Apple's "Hello Sunshine" spot for its Watch Series 6 opens with a woman declaring "This summer, all I want to do is relax" as she lies in a sunbathed meadow, before her Apple Watch spurs her to add running, swimming, rock climbing, dancing and increasingly ambitious activities to her summer list. The ad is directed by Pulse's Oscar Hudson and showcases all the activities than can be monitored by the device.
Full Story: Ad Age (tiered subscription model) (7/29) 
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Market Trends
Barker & Christol Art Director Todd Turner highlights best practices to help brands maximize their billboard efforts, including encouragement to refrain from boring content such as contact information that consumers can easily find via Goggle. Turner suggests taking advantage of rotary programs so an ad appears on different billboards and 3D extensions and lighting effects as an "impressed audience will talk about your brand for years to come, even when the billboard is long gone."
Full Story: Billboard Insider (7/29) 
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Clubhouse has been all the rage among consumers and marketers, but interest has been waning as Facebook, Spotify's Greenroom and Twitter Spaces ramp up their social audio platforms and creator programs to gain "top dog" status, writes Phoebe Bain. Aubrey Strobel, Lolli's head of communications, predicts platforms will differentiate themselves by focusing on different types of content and urges marketers to "enjoy that flexibility to experiment and find the most successful platform for their brand."
Full Story: Morning Brew (7/28) 
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Why workers say they'd quit over in-office mandates
Readers of Alison Green's "Ask a Manager" website explain why they'd quit, or have already done so, if forced back to offices full-time after experiencing the benefits of remote working. Green notes the pandemic has prompted a shift in employee expectations, their relationships with employers and their priorities in life.
Full Story: Slate (7/26) 
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Coca-Cola is launching today its first campaign involving nonfungible tokens for International Friendship Day when it auctions the Coca-Cola Friendship Box containing NFT versions of Coca-Cola collectibles to support the Special Olympics. NFTs are one way to explore the growing artificial reality-enabled "metaverse," which "creates opportunities to connect with others like never before," said Josh Schwarber, Coca-Cola's global digital design senior director.
Full Story: The Drum (free registration) (7/28),  Cointelegraph (7/28),  Forbes (tiered subscription model) (7/28) 
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John Wanamaker, member, Advertising Hall of Fame
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