Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Expensify will make its Super Bowl advertising debut in the second quarter of the game with a 30-second spot from JohnXHannes New York. The spot is part of a multichannel push titled "You Weren't Born To Do Expenses," which will include out-of-home ads, digital and video, banners and takeovers.
Swedish digital banking brand Klarna's new campaign stars minority investor Snoop Dogg in three spots. One ad shows the rapper being coronated as "Smoooth Dogg" in lavish surroundings and ends with the copy, "Klarna, Smoooth payments."
Gillette's "The Best Men Can Be" spot has become a viral talking point, and Ace Metrix reports that 65% of viewers say it increased purchase intent, while just 8% said it would make them less likely to buy the brand's products. A separate study by Morning Consult found that 73% of viewers who are Democrats gave the ad the thumbs-up, while just 48% of Republican viewers gave a favorable response.
Self-compassion is a key part of growing one's career, suggests psychologist Kristin Neff, who says it involves three components: being kind to yourself, accepting imperfections and having a realistic vision. It's all about treating yourself with respect, being happier and becoming more resilient, Neff points out.
Acura has created a Facebook Instant Games experience titled "ILX Total Control" that lets users drive the performance sedan by moving their smartphones. MullenLowe teased the game with a 20-second social spot.
Sen. Marco Rubio, R-Fla., has created a bill titled American Data Dissemination Act that would hand authority to the Federal Trade Commission to update 1970s privacy legislation for the digital era. "I believe that any efforts to address consumer privacy must also balance the need to protect the innovative capabilities of the digital economy," Rubio said.
