Pepsi welcomes summer with AR filters | DoorDash unveils multichannel "Pop Up" push | Iliza Shlesinger goes unscripted for Peet's
May 21, 2019
AAF SmartBrief
News for marketing professionals
Breaking News
Pepsi welcomes summer with AR filters
Pepsi welcomes summer with AR filters
Pepsi's new campaign from Motive, VaynerMedia and Acceleration taps DJ Khaled and Chrissy Teigen as influencers and features QR codes and graphics on bottles that consumers can scan to launch Instagram Stories that include around 250 branded augmented reality filters. The "Pepsi #Summergram" push also includes 25 15-second TV and digital ads, Giphy stickers for user-generated content, 2,300 outdoor billboards across the country and events in Los Angeles, Miami and Chicago.
Adweek (tiered subscription model) (5/20),  Ad Age (tiered subscription model) (5/20) 
LinkedIn Twitter Facebook Email
“Advertising Intelligence” at ADMERICA
Learn how thought leaders are using technology and purpose to develop new levels of customer experience and engagement, and how businesses—large and small—can utilize these tools within their diverse markets. June 5-8, Hollywood, FL. Register today!
Company News
DoorDash unveils multichannel "Pop Up" push
DoorDash's national campaign from Brand New School, "Pop Up," touts the simplicity of the app's food delivery service with digital content, TV ads and outdoor advertising in 13 cities that spans billboards, buses, taxis, transport shelters and wallscapes. The brand is also sponsoring "Taste of Chicago" and offering its attendees a branded pop-up experience.
MediaPost Communications (5/20) 
LinkedIn Twitter Facebook Email
Iliza Shlesinger goes unscripted for Peet's
Iliza Shlesinger goes unscripted for Peet's
(Peet's Coffee/YouTube)
Peet's Coffee tapped comedian Iliza Shlesinger for a national campaign from North to introduce its Peet's Iced Espresso, which features four unscripted spots running across YouTube, Instagram, Twitter and Facebook. The "#AlwaysJustified" push sees Shlesinger take on telemarketers, hotel doors, sound checks and wardrobe fittings.
Adweek (tiered subscription model) (5/20),  The Drum (free registration) (5/20),  MediaPost Communications (5/20) 
LinkedIn Twitter Facebook Email
How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Market Trends
Magna Global: Advertising needs to be culturally relevant
Magna Global partnered with Twitter to uncover insights related to purpose-driven advertising and the study reveals that 25% of buying decisions made by consumers are due to a brand's cultural relevance and that 58% of consumers want to see philanthropic behavior from brands. Advertisers "need to know their audience and choose something that is often a cause or a topic that's authentic to them," says Magna's Kara Manatt.
Adweek (tiered subscription model) (5/20) 
LinkedIn Twitter Facebook Email
Why VR experiences must be meaningful
Why VR experiences must be meaningful
Virtual reality will only increase in popularity but advertisers must create VR experiences that are easily accessible and communicate brand values in a way that's entertaining, unique or emotional, Kyle Ruebsamen writes. "For VR to be an effective strategy in your marketing campaign, it has to give people a memorable experience they can't find elsewhere," he writes.
Ad Age (tiered subscription model) (5/20) 
LinkedIn Twitter Facebook Email
6 components of a compelling presentation
Prepare for a presentation by rehearsing in front of someone who'll give you honest feedback, says Adam Zukor, director of executive communications at Microsoft. And your points will make a stronger impact if they're related to stories involving real people, says behavioral science expert Jeff Kreisler.
Business Insider (5/16) 
LinkedIn Twitter Facebook Email
Protect Digital Ad Spend from Invalid Traffic
Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? Download our essential guide to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns.
Featured Content
Marketing insights from SmartBrief
Survey Report: Landing Page Habits of Marketers
SmartBrief surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! Read the full report.
Wrangler's app scans "booty" to unlock "Old Town Road" content
Wrangler, with Mother New York, has created an app that consumers can use to scan their "booty" to prove they're wearing the brand's jeans and unlock behind-the-scenes content from Lil Nas X's "Old Town Road" music video. The brand is mentioned in the song with the line, "Wrangler on my booty," and Mother New York's Corinna Falusi says, "Lil Nas X invited us into his world by adding that lyric, so Wrangler was already there from the start."
Adweek (tiered subscription model) (5/21) 
LinkedIn Twitter Facebook Email
Courtesies cannot be borrowed like snow shovels; you must have some of your own.
John Wanamaker, member, Advertising Hall of Fame
LinkedIn Twitter Facebook Email
Learn more about AAF:
Home Page | Membership | Calendar of Events | Job Bank
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Mike Driehorst
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2019 SmartBrief, Inc.®
Privacy Policy (updated May 25, 2018) |  Legal Information