Mother LA, Martha Stewart say: "Postmate it" | Pepsi welcomes summer with AR filters | MetLife brings stats to life with personal stories
May 21, 2019
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Mother LA, Martha Stewart say: "Postmate it"
Mother LA, Martha Stewart say: "Postmate it"
(Postmates/YouTube)
Mother Los Angeles has created Postmates' first national TV campaign, which features Martha Stewart in a humorous series of spots that show her explaining how to cook recipes before finally telling people in a variety of quirky scenarios to "Postmate it" instead. "We wanted to show that there are many reasons people order food, and that Martha and Postmates approves of them all," says Mother Los Angeles' Joe Staples.
Campaign US (free registration) (5/20) 
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How to Keep Your Brand Safe in Programmatic
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Creative
Pepsi welcomes summer with AR filters
Pepsi welcomes summer with AR filters
(Pepsi/YouTube)
Pepsi's new campaign from Motive, VaynerMedia and Acceleration taps DJ Khaled and Chrissy Teigen as influencers and features QR codes and graphics on bottles that consumers can scan to launch Instagram Stories that include around 250 branded augmented reality filters. The "Pepsi #Summergram" push also includes 25 15-second TV and digital ads, Giphy stickers for user-generated content, 2,300 outdoor billboards across the country and events in Los Angeles, Miami and Chicago.
Adweek (tiered subscription model) (5/20),  Ad Age (tiered subscription model) (5/20) 
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MetLife brings stats to life with personal stories
MetLife brings stats to life with personal stories
(MetLife/YouTube)
MetLife, with FF New York, has created a campaign titled "The 100," which features stories from real people who bring to life the brand's statistics about financial stress. For example, Priscillia's story illustrates the plight of 33% of workers who feel less productive because of financial worries.
Campaign US (free registration) (5/20) 
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Protect Digital Ad Spend from Invalid Traffic
Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? Download our essential guide to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns.
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Agency Insider
How agencies are tackling experiential ROI
Marty Swant explores how agencies are approaching the tricky task of proving return on investment of experiential advertising to clients, including Meta's development of a bespoke platform that determines ROI value from measuring behavioral data, social data, cultural data and psychographic data. Dotdotdash employs facial recognition and heat mapping to garner insights about why consumers interact with certain experiences.
Adweek (tiered subscription model) (5/20) 
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Anonymous male creative on advertising's reaction to #MeToo
An anonymous male creative director talks about gender inequality in advertising and men's reaction to the #MeToo movement. "There's not only a fear for men who don't want to be called out for their behavior, but there's also a slightly punishing tone," he says, explaining that some male staff are threatening to withhold mentoring and other opportunities for women.
Digiday (free content) (5/21) 
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Why Hispanics Will Spend More In Their Lifetime
The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. Get this data and more in the newest research report.
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Behind Grey's new Health & Wellness launch
Grey Health & Wellness President Jason Kahner talks about the recent launch of the practice, which aims to transcend sector-only agency offerings. "Health and wellness is no longer a distinct, separate part of life," he says, noting that when the agency gets invited into health care requests for proposals, "we're hearing more than ever that they are searching for agencies with this broader purview."
Adweek (tiered subscription model) (5/17) 
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Media & Technology Trends
Google says it can help in "anticipatory marketing"
Google says it can help in "anticipatory marketing"
(Karen Bleier/AFP/Getty Images)
Google President Allan Thygesen recently shared the platform's plans to become a leader in "anticipatory marketing" by utilizing consumer data obtained through its myriad products and machine-learning algorithms, which will enable marketers to learn more about consumer intent and create promotional plans that "anticipate new opportunities for engaging customers," writes Udayan Bose. New types of ads, shopping platforms and privacy initiatives will make Google poised to capture a larger share of social media marketing spend, Bose predicts.
MediaPost Communications (5/20) 
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Expand the Value of Your First-Party Data
Walled Gardens can limit the utility of first-party data. But do you know how an Open Garden can expand its value? Find out how innovative open garden solutions are helping brands transform high-quality research data into targeted marketing activation. Download eBook now!
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Association News
Laughlin Constable earns top honor at PRSA ceremony
Laughlin Constable took home nine awards, including "Best in Show," at the recent Public Relations Society of America Southeastern Wisconsin Chapter Paragon Awards ceremony. The agency and client the Wisconsin Department of Tourism also have been named finalists for the PRSA Silver Anvil Award. Click for details on PRSA awards Laughlin Constable and its clients won.
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