Grey, Pantene share holiday stories from Trans Chorus | Hudson Rouge showcases Lincoln against Miami Beach mural | Huge teases the senses for Pantone's Color of the Year
December 6, 2019
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Grey, Pantene share holiday stories from Trans Chorus
Grey, Pantene share holiday stories from Trans Chorus
Grey, with GLAAD, created a video series for Pantene that features four members of Los Angeles' Trans Chorus choir heading home for the holidays and sharing their emotional stories of acceptance from their biological or chosen families. An anthem spot features the four joining the rest of the choir to sing "I'll Be Home for Christmas," and LGBTQ rights group Family Equality will receive a $100,000 donation from Pantene.
Ad Age (tiered subscription model) (12/5),  Adweek (tiered subscription model) (12/5) 
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Hudson Rouge showcases Lincoln against Miami Beach mural
Hudson Rouge has unveiled a Miami Beach mural, sponsored by Lincoln, which will act as a backdrop for the automaker's vehicles during the global art fair, Art Basel. An accompanying augmented reality experience lets smartphone users create their own colorful versions of the mural, with each line of color playing a unique musical tone via their device's speakers.
MediaPost Communications (12/5) 
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Huge teases the senses for Pantone's Color of the Year
Huge teases the senses for Pantone's Color of the Year
Huge revealed Pantone's Color of the Year for 2020, Classic Blue, with an immersive event in New York City that featured 360-degree projections of previous colors and animations of blue-shaded color chips from Artechouse. The experience also included Classic Blue's "official sound," Vivid Nostalgia, and was scented with a floral fragrance inspired by the shade.
Adweek (tiered subscription model) (12/5),  Marketing Dive (12/5) 
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Agency Insider
Why "The Last Ever Issue" is this creative director's pick
RPA's Sarah May Bates explains why "The Last Ever Issue" by VMLY&R Poland Warsaw for is her favorite recent creative work. "It's like one of those rare experimental ideas that you think could never happen in reality, executed in exactly the way it should be," she writes, noting, "There is power in ending a sexist magazine in honor of promoting a new way of thinking -- it demonstrates an ethic."
The Drum (free registration) (12/5) 
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Agencies opt to do business with limited number of SSPs over DSPs
Agencies are increasingly opting to use supply-side platforms over their demand-side counterparts to avoid intermediaries, cut costs, negotiate better terms and boost income from clients, writes Seb Joseph. Omnicom Media Group, GroupM, Havas and other agencies are also cutting back on the number of SSPs they utilize, and David Newman at Dentsu Aegis UK and Ireland, says "We have seen that reducing the number of exchange partners hasn't had an impact on scale or performance and has allowed us greater control over where and how we are buying."
Digiday (tiered subscription model) (12/5) 
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Agency News
Doner to lead creative network at MDC Partners
Doner will lead a new creative network for MDC Partners that will be chaired by Doner CEO David DeMuth and include Veritas, 6Degrees Integrated Communications, Union, KWT Global, HL Group and Yamamoto. "This network will deliver unparalleled storytelling, brand building and performance to the North American marketplace," says MDC Partners CEO Mark Penn.
MediaPost Communications (12/5) 
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Media & Technology Trends
Broadsign, Adform launch global DOOH service
Digital out-of-home marketing platform Broadsign is integrating its Reach supply-side platform with Adform's demand-side platform, giving marketers access to 50,000 digital out-of-home screens worldwide. Broadsign Reach's Adam Green says the partnership "delivers new creative opportunities and ... puts DOOH in front of digital buyers who might otherwise have to seek it out as a separate purchase."
Mobile Marketing Magazine (12/5) 
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Association News
Workshop | How to Drive Organic Growth, Dec. 12, New York
Workshop | How to Drive Organic Growth, Dec. 12, New York
When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue -- it's more profitable, too. It's the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. Sign up here.
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