The Richards Group capitalized on the "Leaning Tower of Dallas" -- an 11-story building that's stubbornly still standing despite demolition efforts -- with a digitally projected ad reading, "Have better luck with us," for Choctaw Casino & Resort. "We knew when the building only came down halfway that it would become the target of the finest meme machines the Internet has to offer," says The Richards Group's Tim Eger.
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Marcus Thomas is touting Roppe's stair treads that are reinforced with Kevlar with two "Ridiculous Feats of Durability" spots, one of which tests the stairs by throwing all the instruments from an orchestra down them. Marcus Thomas' Jason Schafer explains how each spot had to be captured in one shoot and says, "As for how the product would perform, we were confident in its durability, but the engineers had never thrown a piano or a tuba at the treads, so this was really new territory."
Golin created a "Once Upon a No" video series for Pure Leaf iced tea, directed by Rashida Jones, that features Amy Poehler re-imagining classic fairy tales where the female characters say "no" to the silly things asked of them. The series is part of a wider "No is Beautiful" campaign from DDB for the brand, which is running across TV, social, print, in-store and out-of-home, including an interactive experience where people's suggestions for other re-imagined fairy tales were displayed on a Jumbotron billboard in Times Square.
Decisions 20/20, Mon. April 20—Tue. April 21, New York City The decisions we make now about media, data, technology, and privacy will shape our work and our lives for the next decade. Join industry leaders at 4A's Decisions 20/20 for a candid conversation, as we collaborate and unify to map out the path forward. We need you with us—register today.
Speakers at the 4A's MAIP Summit 2020 included Omnicom Group's Tiffany Warren, who spoke about the challenges diversity and inclusion leaders in the industry face and why the approach has to be strategic, noting, "Caring only lasts so long." Anomaly's diversity lead, Jezz Chung, says, "There is no blueprint for this role, so it's really hard to prove my value," urging agency staff to "help advocate for [diversity leaders], so they can advocate for you."
Pereira O'Dell's Natalie Nymark and Mona Gonzalez chat in this interview about juggling leadership roles at the same time as being new moms, and the lessons they've learned from the experience. "Being a new parent has really helped me be more present in every situation and with my team," Nymark says, and Gonzalez advises, "Don't consistently ask your team for meetings before 9 a.m. or after 6 p.m."
Former 72andSunny executive Maria Scileppi has joined Mother in the new role of head of learning and development, and says part of her main focus will be "how we design for sustainable creativity and creative output" to tackle the industrywide issue of staff burnout. Mother US CEO Peter Ravailhe says the new position will be "the guardian of shaping environments to address the future and needs of our creative talent."
WPP media agency Mindshare has launched a private ad marketplace to enable marketers to place ads on 12 LGBTQ-oriented sites, including Pride Media's The Advocate and Out and Conde Nast's Them, without having to contend with keyword exclusion lists that typically keep credible publishers off the automated digital ad radar because of content verbiage such as "gay." "It's critical that we challenge the brand safety standards of the last few years because they've become a roadblock to bringing more independent voices to media," says Diane Anderson-Minshall, Pride Media CEO.
The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The 2-day workshop's objective is to provide learning based on the premise that creativity, profitability and growth are fueled by effective leadership. Sign up here.
The decisions we make now about media, data, technology and privacy will shape our work and our lives for the next decade. Join industry leaders at 4A's Decisions 20/20 April 20 to 21 for a candid conversation as we collaborate and unify to map out the path forward. We need you with us -- register today.