July 30, 2021
CONNECT WITH 4A's LinkedInFacebookTwitter
4A's SmartBrief
News for the advertising, media, and marcom industriesSIGN UP ⋅   SHARE
Top Story
TikTok taps its creators to remake classic ads
(TikTok for Business/Facebook)
TikTok created a "Re:Make by TikTok" campaign that features some of the platform's top creators reimagining three classic ads -- TBWA\Chiat\Day New York's "Touch" for Skittles, BBDO New York's "Game" for Snickers and Wieden+Kennedy Portland's "The Man Your Man Could Smell Like" for Old Spice. The push was created by BBDO, Mars and Mars Wrigley's The Hive and Procter & Gamble, and #TikTokRemake encourages others to share their own ad remakes or suggest other spots to be remade.
Full Story: Muse by Clio (7/29),  Ad Age (tiered subscription model) (7/29) 
LinkedIn Twitter Facebook Email
Users Rank TikTok as #1 Platform for Creative Ads
Both Millennial and Gen Z TikTok users rank the platform as having the most creative ads among the other major social media players. Not only that, but both cohorts believe TikTok is less saturated with ads than its competitive set. Download our study to learn more about both Gen Z and Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
Mischief, Alpha Foods offer solution to "Chickenflation"
(Alpha Foods)
Mischief @ No Fixed Address created a "Chickenflation" campaign for Alpha Foods that touts the brand's meat-free products as a way to survive the national chicken shortage due to the "flock market" crash. The campaign features a takeover of NASDAQ's digital billboard, a full-page ad in The Wall Street Journal and teams in Times Square giving away coupons offering nearly 30% off the brand's products.
Full Story: Adweek (7/29) 
LinkedIn Twitter Facebook Email
Marcus Thomas, Hello spotlight organ donation
Marcus Thomas and Hello created a pro bono TV campaign for nonprofit Lifebanc to raise awareness of the urgent need for organ and tissue donations. One 30-second spot, "Jacques," features a man emotionally reading out his own obituary, which never had to be printed because he received a liver transplant.
Full Story: ShootOnline (free content) (7/29) 
LinkedIn Twitter Facebook Email
Groundbreaking CTV Measurement Study
In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. Download the report for the truth behind reach, frequency, and ROI.
Agency Insider
Nette Gaastra, creative director at 50,000feet, talks about her career, creative inspirations and favorite work, including a rebranding project for Etain Health. "The founders are very driven and hands-on, and I feel the work really contributes to their hard work and success," Gaastra says.
Full Story: Muse by Clio (7/28) 
LinkedIn Twitter Facebook Email
Big, Horizon Media's performance shop, implemented a new compensation model with client Windmill that links remuneration to campaign performance via sales growth, email list growth and other metrics. "We feel rooting our compensation in business outcomes crucial to our clients' success is less about gimmicks and more about shared culture and identifying the capabilities and incentives we can draw upon to create those outcomes," says John Koenigsberg, general manager at Big.
Full Story: Digiday (tiered subscription model) (7/30) 
LinkedIn Twitter Facebook Email
This Festive Shopping Season, Make Things Merry and Bright With Augmented Reality
Holiday shoppers are craving immersive experiences, and AR is the answer. 89% of Snapchatters are interested in AR try-on and are eager for brands to offer it as early as October. Find out how your brand can win the festive shopping season on Snapchat.
Featured Content
Sponsored content from Twitter
3 keys to success at the box office this summer.
People can't wait to return to theaters. And that excitement is exploding in real time on Twitter. In fact, conversation about movies has grown 105% YoY. Find out how studios are connecting with these fans to capitalize on the moviegoing momentum and win big at the box office.
Five ways brands can prepare for the Summer Games.
With mentions up by 73%, people on Twitter are clearly excited about the Summer Games. But the pandemic provides additional challenges for brands trying to connect with these fans. Explore five insights into how you can prepare and activate during the Games.
Agency News
MullenLowe Los Angeles has been appointed agency of record by the NHL's Arizona Coyotes and is charged with designing a new brand identity and brand positioning. "We chose MullenLowe LA to help us with our mission to break NHL team stereotypes and present our club in a cool and edgy way," says Xavier Gutierrez, president and CEO of the Arizona Coyotes.
Full Story: MediaPost Communications (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Media & Technology Trends
Amazon records blockbuster Q2 ad growth
Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.
Full Story: CNBC (7/29) 
LinkedIn Twitter Facebook Email
Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
It is a time in which we will redefine what it means to be human, for this is not just the start of a revolution, it is the start of an evolution.
David A. Sinclair,
biologist, professor of genetics
LinkedIn Twitter Facebook Email
Homepage | Training Programs | All Upcoming Events
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004