Ford taps Bryan Cranston for its latest US campaign, "Built Ford Proud." The debut campaign for Ford by Wieden+Kennedy New York is backed by major media buys during NFL games and prime-time and late-night TV shows with a targeted 2.5 billion media impressions.
Publishers Clearing House's new campaign from Ron Foth Advertising features Wayne Brady joining the brand's Prize Patrol as they surprise winners and encourage others to enter for a chance to win "$7,000 a Week for Life." The push is running across digital and TV.
Capri Sun and nonprofit No Bully have united on a campaign from Huge that centers on a "Together Table," which highlights the exclusion and bullying that can occur during school lunchtimes when students don't have a safe, welcoming table to join. A spot is running across YouTube and social and consumers are encouraged to use the hashtag #SitTogether to show their commitment to putting a stop to bullying.
The creative pairing of a copywriter and art director requires the right blend of personal chemistry, opposite skills and different world views to generate truly unique ideas, writes Anomaly New York's Ben Yabsley. The partnership should value debate and open-mindedness while sharing similar ambitions and having a mutual respect that presents a united front to the world, he writes.
Marketers can develop agile professional skills by focusing on the power of three elements -- association, experience and saying yes, writes Engelina Jaspers. Build personal agility by associating with co-workers and mentors who are capable of implementing change for the better, proactively look for new experiences to gain new perspectives, and volunteer and say yes to new assignments that will help you develop new skills, she writes.
Crispin Porter + Bogusky's Alex Bogusky tweeted that the agency had won "The Quitty Awards" by deciding to no longer take part in awards shows, and has launched a site urging other shops to enter for "the last award you will ever win."
IBM Watson Advertising has created an artificial intelligence campaign for Lufthansa, which features interactive spots that allow consumers to chat to the brand in their own language and find out more about flying with the airline and its destinations. The push is running across the brand's digital properties and the Weather Channel app.
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