Grey New York's new 30-second spot for Walgreens features people's shock as they are shown the hidden sun damage on their skin through UV imaging and ends with the line, "Save your skin today." The spot is running across US TV and social.
Lucky Generals and UK organization timeTo have launched a campaign to remind Cannes Lions attendees about #MeToo, with ads at Nice airport in France that feature possible conversations at the event that could be construed as sexual harassment and all end with the question, "Where do you draw the line?" The global push includes a video where a woman at the festival is pressured by a male colleague to stay at a party and finally share a cab, with each of his unacceptable remarks accompanied by a red line appearing on screen.
David Miami and MullenLowe US created a campaign for Burger King, in collaboration with Netflix and Coca-Cola, which celebrates the new season of "Stranger Things" and introduces the limited-edition Upside Down Whopper, which will be available at only 11 locations in homage to the show's character Eleven. A 60-second video teases the burger with a take on the show's title sequence, and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
How BuzzFeed Unlocked an Innovative Revenue Stream By embedding commerce in their app to create more value for users, BuzzFeed experienced tremendous growth. In fact, the company saw a 20% lift in mobile conversion as a result of their strategy that combined content and commerce to seamlessly connect users to the products they want when they want them. Learn how.
McCann Worldgroup's Mark Lund writes that effective creativity is what's needed to tackle an increasingly fragmented consumer journey across multiple channels and a world where people crave meaningful experiences, not just products, from brands. "The superpower that can communicate to the heart of the consumer on these issues is creativity," he writes, noting, "We are in another golden age of advertising. It just looks different."
TBWA Worldwide Chairman Jean-Marie Dru talks in this podcast about his work with UNICEF France and the French Academy of Medicine Foundation, his passion for music documentaries and examples of innovation that are helping to tackle societal issues. "I believe we need more disruption, both in the world we are living in and in the companies we are working for," he says.
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WPP's Wunderman Thompson has revealed the New York City leadership team that will report to CEO Joe Crump, including Sherine Kazim as chief experience officer, Helder Santo as chief client officer and Michael Asaro as chief operations officer. Ingrid Bernstein has been appointed chief planning officer, the chief data officer position will be shared by Arun Kumar and Will Sandwick, and Crump says, "This is a team of industry stars."
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Fox has joined Project OAR, a group formed by Vizio to standardize connected TV advertising, which includes industry heavyweights such as FreeWheel, Xandr, Disney Media Networks, Warner Media, NBCUniversal and CBS. OAR also formed an agency advisory committee with Omnicom Media Group, Publicis Media, GroupM, Havas, Horizon Media, IPG/Magna and Dentsu Aegis Network.
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