TikTok created a "Re:Make by TikTok" campaign that features some of the platform's top creators reimagining three classic ads -- TBWA\Chiat\Day New York's "Touch" for Skittles, BBDO New York's "Game" for Snickers and Wieden+Kennedy Portland's "The Man Your Man Could Smell Like" for Old Spice. The push was created by BBDO, Mars and Mars Wrigley's The Hive and Procter & Gamble, and #TikTokRemake encourages others to share their own ad remakes or suggest other spots to be remade.
Users Rank TikTok as #1 Platform for Creative Ads Both Millennial and Gen Z TikTok users rank the platform as having the most creative ads among the other major social media players. Not only that, but both cohorts believe TikTok is less saturated with ads than its competitive set. Download our study to learn more about both Gen Z and Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
Mischief @ No Fixed Address created a "Chickenflation" campaign for Alpha Foods that touts the brand's meat-free products as a way to survive the national chicken shortage due to the "flock market" crash. The campaign features a takeover of NASDAQ's digital billboard, a full-page ad in The Wall Street Journal and teams in Times Square giving away coupons offering nearly 30% off the brand's products.
Marcus Thomas and Hello created a pro bono TV campaign for nonprofit Lifebanc to raise awareness of the urgent need for organ and tissue donations. One 30-second spot, "Jacques," features a man emotionally reading out his own obituary, which never had to be printed because he received a liver transplant.
Groundbreaking CTV Measurement Study In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. Download the report for the truth behind reach, frequency, and ROI.
Nette Gaastra, creative director at 50,000feet, talks about her career, creative inspirations and favorite work, including a rebranding project for Etain Health. "The founders are very driven and hands-on, and I feel the work really contributes to their hard work and success," Gaastra says.
Big, Horizon Media's performance shop, implemented a new compensation model with client Windmill that links remuneration to campaign performance via sales growth, email list growth and other metrics. "We feel rooting our compensation in business outcomes crucial to our clients' success is less about gimmicks and more about shared culture and identifying the capabilities and incentives we can draw upon to create those outcomes," says John Koenigsberg, general manager at Big.
MullenLowe Los Angeles has been appointed agency of record by the NHL's Arizona Coyotes and is charged with designing a new brand identity and brand positioning. "We chose MullenLowe LA to help us with our mission to break NHL team stereotypes and present our club in a cool and edgy way," says Xavier Gutierrez, president and CEO of the Arizona Coyotes.
Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.