January 25, 2022
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Arnold, Bob's Discount Furniture "Assemble the Bobs"
(Bob's Discount Furniture/YouTube)
Arnold Worldwide, with Bob's Discount Furniture's internal marketing unit LB & Co., created an "Assemble the Bobs" campaign that features famous Bobs becoming furniture salespeople for the brand. A series of 15-, 30- and 60-second spots running across TV and digital platforms feature the late Bob Ross, comedian Rob Schneider and Robert Van Winkle, aka Vanilla Ice.
Full Story: Ad Age (tiered subscription model) (1/24) 
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McCann, LinkedIn say "Welcome Professional 2.0"
McCann created a "Welcome Professional 2.0" campaign for LinkedIn that continues its focus on how its users are redefining "professional." A 30-second "Conversations" spot debuted on TV during the NFL playoffs, and the push features LinkedIn users telling their stories via audio and video creative running across various channels and encourages others to update their profiles to show how they define "professional."
Full Story: Adweek (1/24),  The Drum (free registration) (1/24) 
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Marketing Arm creates new logo, push for Papa Murphy's
(Papa Murphy's/YouTube)
The Marketing Arm unveiled a refreshed logo and brand campaign for Papa Murphy's that features a 30-second spot showing the uniquely collaborative relationship between brand and customer that results from its "take-and-bake" pizza. The push includes a new tagline, "We make great pizza so you can make the pizza great."
Full Story: Ad Age (tiered subscription model) (1/24) 
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Agency Insider
Walter Geer, executive creative director at VMLY&R, talks about his independent Instagram Live discussions with prominent people in the advertising industry about diversity, equity and inclusion. "Companies over these past two years have made so many promises, but nothing was coming to fruition," says Geer, who also noted "that change, in many cases cannot be overnight."
Full Story: Adweek (1/21) 
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Agencies that focus on truly looking after employees and facilitating creative fun are the ones that are thriving during the talent crisis, columnist M.T. Fletcher writes. "[T]he Great Resignation across the marketing industry isn't about people quitting, it's about people searching -- a mass migration to find the promised land of creativity from whence we came," Fletcher writes.
Full Story: Ad Age (tiered subscription model) (1/24) 
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Agency News
Kohl's is reviewing its media account, which has been handled by Publicis Groupe's Zenith since 2013. The brand invested $241 million in media between July 2020 and July 2021, according to COMvergence.
Full Story: Adweek (1/24),  MediaPost Communications (free registration) (1/24) 
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Media & Technology Trends
NBCUniversal, TikTok partner on Olympics content, ads
(Kevin Frayer/Getty Images)
NBCUniversal seeks to offer advertisers and TikTok users new experiences during the 2022 Winter Olympic Games and Paralympic Games from Beijing with a hub on TikTok featuring influencer-led live shows and daily content from the media company's various TikTok handles. Content will be supported by NBCU ad partners testing new ad formats.
Full Story: Marketing Dive (1/24),  TechCrunch (tiered subscription model) (1/24),  Adweek (1/24),  Ad Age (tiered subscription model) (1/24) 
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