Consumer reaction to Gillette's #MeToo-inspired ad | Commonwealth//McCann's Chevy TV spot pulled after rivals' challenge | Grey Group teases Super Bowl ad for Pringles
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January 18, 2019
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Consumer reaction to Gillette's #MeToo-inspired ad
Consumer reaction to Gillette's #MeToo-inspired ad
(Gillette/YouTube)
Gillette's "The Best Men Can Be" spot has become a viral talking point, and Ace Metrix reports that 65% of viewers say it increased purchase intent, while just 8% said it would make them less likely to buy the brand's products. A separate study by Morning Consult found that 73% of viewers who are Democrats gave the ad the thumbs-up, while just 48% of Republican viewers gave a favorable response.
The Wall Street Journal (tiered subscription model) (1/17),  HAPPI online (1/17) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
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Creative
Commonwealth//McCann's Chevy TV spot pulled after rivals' challenge
Chevrolet has pulled its latest "Real People, Not Actors" TV spot from Commonwealth//McCann after challenges by Ford, Honda and Toyota. The ad claimed that a "recent nationwide survey" shows that Chevrolet has greater reliability than the three rivals.
Ad Age (tiered subscription model) (1/17),  Detroit Free Press (1/17) 
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Grey Group teases Super Bowl ad for Pringles
Grey Group teases Super Bowl ad for Pringles
(Pringles U.S./YouTube)
Grey Group has unveiled three 6-second teasers for Pringles' Super Bowl spot, which features a smart device saddened by the fact it can only order the brand's snacks and will never get to taste them. The Super Bowl ad will be accompanied by a campaign across multiple channels, including digital and social.
MediaPost Communications (1/17),  Adweek (tiered subscription model) (1/17),  Ad Age (tiered subscription model) (1/17) 
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Why Warmth Is Critical to Your Career
If people think you have low interpersonal warmth, "you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader," according to Kellogg School of Management Professor Loran Nordgren. Read more.
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Agency Insider
A tribute to the late Jerry Gibbons
The 4A's has confirmed that advertising veteran Jerry Gibbons passed away at the age of 82 on Jan. 7 from heart failure. Steve McClellan outlines his long advertising career from its start as a mailroom boy to agency chief and western regional executive vice president of the 4A's.
MediaPost Communications (1/17) 
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Featured Content
Original content from SmartBrief
Building the perfect digital ad
Advertisers often ask their SmartBrief account management team how to get the most out of their ad buys. These questions can be hard to answer, but past performance data can offer some insights into how best to approach ad creation and campaign management. In this post, we look at three highlights from our just-released advertising best practices guide. Read the full post >
 
Agency News
TBWA\Chiat\Day wins creative for Blue Diamond Growers
TBWA\Chiat\Day Los Angeles has been chosen to lead creative for Blue Diamond Growers, after a review and replacing Publicis Groupe's Riney. Kantar Media estimates that the brand invested $70 million in 2017 in US measured media.
Ad Age (tiered subscription model) (1/16) 
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Media & Technology Trends
Most US Facebook users unaware it tracks traits
A Pew Research Center survey has found that while 74% of US adult Facebook users didn't know that Facebook kept track of their interests and traits for ads, just over half were uncomfortable with the practice. "Americans, being Americans, say that it matters, but they behave in a way that doesn't indicate that it matters," said Pew's Lee Rainie.
The Washington Post (tiered subscription model) (1/16),  CNET (1/16),  TechCrunch (1/16) 
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What 5G means for the future of IoT
What 5G means for the future of IoT
(Eric Piermont/AFP/Getty Images)
The internet of things could make heavy use of 5G's ability to handle large amounts of data, although Paul Bevan of Bloor, a consulting and advisory firm, says many IoT devices can still function well without it. "It is in areas requiring low latency, such as autonomous vehicles or, further down the track, remote robotic surgery that 5G really comes into its own," Bevan adds.
ZDNet (1/16) 
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Association News
Workshop: Speed of Trust, February
Trust affects two measurable outcomes: speed and cost. Advertising is the process of turning trust into business with the public as well as agencies, clients, and employees. This workshop will provide the mindset, skillset, and toolset to help you deliver better results. Sign the interest form here.
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I liked being half-educated; you were so much more surprised at everything when you were ignorant.
Gerald Durrell,
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