October 18, 2021
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Top Story
Colle McVoy encourages COVID-19 vaccines for children
(Colle McVoy/YouTube)
Colle McVoy's campaign for Texas pediatric health care provider Children's Health features lighthearted spots showing children explaining why they're going to get the COVID-19 vaccine and parents getting answers to their biggest concerns about the vaccination. The push includes social, audio, out-of-home and print advertising.
Full Story: Campaign US (tiered subscription model) (10/15) 
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The loop isn’t closed until you see a sale.
We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. See How
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Creative
Anomaly says "We're All Better Off with an Ally"
(Ally/YouTube)
Anomaly, with R/GA and MKTG, created a "We're All Better Off with an Ally" campaign for Ally Financial that includes a #MyFinallyMoment challenge on TikTok and a 60-second spot that shows the important moments in life when the brand can help, with each scenario described by a word that incorporates "ally." The push also features a Milestone Initiative in collaboration with WarnerMedia, Milestone Media and DC to offer training to comic book artists and creators of color.
Full Story: Ad Age (tiered subscription model) (10/16) 
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Giant artwork in Toronto spotlights female homelessness
(Klick Group)
Toronto agency Klick Health placed a four-story ad on its headquarters that features a "Maria" artwork by Daniel Mazzone with a QR code to direct people to The Shoebox Project -- a nonprofit that supports homeless women. "There are thousands of images of women throughout history in it, from the suffrage, voting and civil rights movements," says Klick Health Chief Creative Officer Rich Levy of the artwork.
Full Story: Muse by Clio (10/15) 
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3 Key Areas of Focus for Marketers in 2022
Learn how to realize the full potential of the New Open Web by partnering with the right technology. We'll guide you through why it's critical to zero in on people-based software, connected TV advertising and cookieless measurement solutions. DOWNLOAD NOW.
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Agency Insider
A BetterBriefs Project report from Flood + Partners and Australian strategists Matt Davies and Pieter-Paul von Weiler reveals 80% of marketers believe they produce good briefs, while just 10% of creative agencies concur. "My hope is that the shock and awe of this report will create a period of pronounced introspection whereby both marketers and agencies can drop their egos and have real and undoubtedly hard conversations about where and why it is all going wrong," says Jason Lonsdale, chief strategy officer of Deutsch Los Angeles.
Full Story: The Drum (free registration) (10/18) 
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Tish Galindo, founder and CEO of The 360 Agency, talks about being Hispanic in advertising. "It is vital for me as a leader to change the numbers and create more opportunities [for diverse talent]," Galindo says, adding, "The industry can continue to do more by creating business opportunities for women, people of color and minority-owned vendors."
Full Story: Campaign US (tiered subscription model) (10/15) 
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See what 8,200+ marketers said about today's trends.
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Agency News
Storck USA, which makes confectionery including Werther's Original, has selected IPG's UM as its media agency of record. The company invests approximately $10 million each year in US measured media, according to COMvergence.
Full Story: MediaPost Communications (free registration) (10/15) 
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Media & Technology Trends
Instagram began focusing its marketing efforts on children between 13 and 15 years old in 2018, documents acquired by The New York Times reveal, and the social media giant plans to spend $390 million on that effort this year. A spokesperson from parent company Facebook said, "[W]e've said many times that teens are one of our most important communities because they spot and set trends. It shouldn't come as a surprise that they are a part of our marketing strategy."
Full Story: BNN Bloomberg (Canada) (10/16),  Business Insider (tiered subscription model) (10/16) 
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4A's News
Equity & Inclusion Congress
(4A's)
On Oct. 25 and 26, join the 4A's as we bring together the best minds, knowledge and ideas to create a better industry for all during the second annual Equity & Inclusion Congress. Learn more and register for this free, virtual event.
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That's all it took to solve problems -- just sense.
Gary Paulsen,
writer
1939-2021
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