Grey New York, Walgreens reveal hidden skin sun damage | Lucky Generals, timeTo warn Cannes Lions about #MeToo | David Miami, MullenLowe unveil "Stranger Things" Whopper
June 14, 2019
CONNECT WITH 4A's LinkedInFacebookTwitter
4A's SmartBrief
News for the advertising, media, and marcom industries
SIGN UP ⋅   FORWARD
ADVERTISEMENT
Top Story
Grey New York, Walgreens reveal hidden skin sun damage
Grey New York, Walgreens reveal hidden skin sun damage
(Walgreens/YouTube)
Grey New York's new 30-second spot for Walgreens features people's shock as they are shown the hidden sun damage on their skin through UV imaging and ends with the line, "Save your skin today." The spot is running across US TV and social.
Ad Age (tiered subscription model) (6/13) 
LinkedIn Twitter Facebook Email
 
Comprehensive ad management for audiences worldwide
Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. Show me how.
ADVERTISEMENT
Creative
Lucky Generals, timeTo warn Cannes Lions about #MeToo
Lucky Generals and UK organization timeTo have launched a campaign to remind Cannes Lions attendees about #MeToo, with ads at Nice airport in France that feature possible conversations at the event that could be construed as sexual harassment and all end with the question, "Where do you draw the line?" The global push includes a video where a woman at the festival is pressured by a male colleague to stay at a party and finally share a cab, with each of his unacceptable remarks accompanied by a red line appearing on screen.
Adweek (tiered subscription model) (6/12),  Campaign US (free registration) (6/12),  Ad Age (tiered subscription model) (6/12) 
LinkedIn Twitter Facebook Email
David Miami, MullenLowe unveil "Stranger Things" Whopper
David Miami, MullenLowe unveil "Stranger Things" Whopper
(Burger King/YouTube)
David Miami and MullenLowe US created a campaign for Burger King, in collaboration with Netflix and Coca-Cola, which celebrates the new season of "Stranger Things" and introduces the limited-edition Upside Down Whopper, which will be available at only 11 locations in homage to the show's character Eleven. A 60-second video teases the burger with a take on the show's title sequence, and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
Adweek (tiered subscription model) (6/13),  MediaPost Communications (6/13),  The Drum (free registration) (6/13),  Fast Company online (6/13) 
LinkedIn Twitter Facebook Email
 
How BuzzFeed Unlocked an Innovative Revenue Stream
By embedding commerce in their app to create more value for users, BuzzFeed experienced tremendous growth. In fact, the company saw a 20% lift in mobile conversion as a result of their strategy that combined content and commerce to seamlessly connect users to the products they want when they want them. Learn how.
ADVERTISEMENT
Agency Insider
McCann Worldgroup's Lund on a different advertising golden age
McCann Worldgroup's Mark Lund writes that effective creativity is what's needed to tackle an increasingly fragmented consumer journey across multiple channels and a world where people crave meaningful experiences, not just products, from brands. "The superpower that can communicate to the heart of the consumer on these issues is creativity," he writes, noting, "We are in another golden age of advertising. It just looks different."
The Drum (free registration) (6/13) 
LinkedIn Twitter Facebook Email
TBWA's Jean-Marie Dru talks music, disruption
TBWA's Jean-Marie Dru talks music, disruption
Dru (Andreas Rentz/Getty Images)
TBWA Worldwide Chairman Jean-Marie Dru talks in this podcast about his work with UNICEF France and the French Academy of Medicine Foundation, his passion for music documentaries and examples of innovation that are helping to tackle societal issues. "I believe we need more disruption, both in the world we are living in and in the companies we are working for," he says.
Ad Age (tiered subscription model) (6/12) 
LinkedIn Twitter Facebook Email
 
Download Your Free Marketing AI Guide Today!
With insights from Google, IBM, BEN, GSK, and more, the Guide to Marketing AI provides a comprehensive breakdown of AI in the market today. Learn AI's effects on media, creativity, and entertainment by clicking to download your guide.
ADVERTISEMENT
.
Featured Content
Sponsored content from Northwestern's Kellogg School of Management
Agency News
Wunderman Thompson introduces NYC leadership team
WPP's Wunderman Thompson has revealed the New York City leadership team that will report to CEO Joe Crump, including Sherine Kazim as chief experience officer, Helder Santo as chief client officer and Michael Asaro as chief operations officer. Ingrid Bernstein has been appointed chief planning officer, the chief data officer position will be shared by Arun Kumar and Will Sandwick, and Crump says, "This is a team of industry stars."
Adweek (tiered subscription model) (6/13),  Campaign US (free registration) (6/13) 
LinkedIn Twitter Facebook Email
How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
ADVERTISEMENT
Media & Technology Trends
Project OAR bolsters ad standardizing initiatives
Fox has joined Project OAR, a group formed by Vizio to standardize connected TV advertising, which includes industry heavyweights such as FreeWheel, Xandr, Disney Media Networks, Warner Media, NBCUniversal and CBS. OAR also formed an agency advisory committee with Omnicom Media Group, Publicis Media, GroupM, Havas, Horizon Media, IPG/Magna and Dentsu Aegis Network.
MediaPost Communications (6/13),  The Drum (free registration) (6/13),  Ad Age (tiered subscription model) (6/13),  Adweek (tiered subscription model) (6/13) 
LinkedIn Twitter Facebook Email
Ready to turn up the heat on your restaurant marketing strategy?
Dig into the latest trends and insights impacting the Restaurants industry. Download Facebook’s Restaurants report to learn new ways to reach more diners and grow your restaurant business.
ADVERTISEMENT
Association News
StratFest | Oct. 15-17 | New York City
StratFest | Oct. 15-17 | New York City
Power to the people! As consumers gain more influence over brands than ever, marketing strategy needs to adapt -- fast. Come to the only strategists and planners conference for expertise, networking and hands-on workshops offering practical guidance. Learn more here.
LinkedIn Twitter Facebook Email
 
Workshop | Launch for Leaders, Oct. 2-3, Los Angeles
Workshop | Launch for Leaders, Oct. 2-3, Los Angeles
In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. Learn more.
LinkedIn Twitter Facebook Email
 
Learn more about 4A's:
Homepage | Training Programs | All Upcoming Events
  
  
[We] thought that once we'd climbed the mountain, it was unlikely anyone would ever make another attempt.
Sir Edmund Hillary,
mountaineer who, with Sherpa Tenzing Norgay, was the first climber to reach Mount Everest's summit
LinkedIn Twitter Facebook Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Mike Driehorst
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2019 SmartBrief, Inc.®
Privacy Policy (updated May 25, 2018) |  Legal Information