Colle McVoy's campaign for Texas pediatric health care provider Children's Health features lighthearted spots showing children explaining why they're going to get the COVID-19 vaccine and parents getting answers to their biggest concerns about the vaccination. The push includes social, audio, out-of-home and print advertising.
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Anomaly, with R/GA and MKTG, created a "We're All Better Off with an Ally" campaign for Ally Financial that includes a #MyFinallyMoment challenge on TikTok and a 60-second spot that shows the important moments in life when the brand can help, with each scenario described by a word that incorporates "ally." The push also features a Milestone Initiative in collaboration with WarnerMedia, Milestone Media and DC to offer training to comic book artists and creators of color.
Toronto agency Klick Health placed a four-story ad on its headquarters that features a "Maria" artwork by Daniel Mazzone with a QR code to direct people to The Shoebox Project -- a nonprofit that supports homeless women. "There are thousands of images of women throughout history in it, from the suffrage, voting and civil rights movements," says Klick Health Chief Creative Officer Rich Levy of the artwork.
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A BetterBriefs Project report from Flood + Partners and Australian strategists Matt Davies and Pieter-Paul von Weiler reveals 80% of marketers believe they produce good briefs, while just 10% of creative agencies concur. "My hope is that the shock and awe of this report will create a period of pronounced introspection whereby both marketers and agencies can drop their egos and have real and undoubtedly hard conversations about where and why it is all going wrong," says Jason Lonsdale, chief strategy officer of Deutsch Los Angeles.
Tish Galindo, founder and CEO of The 360 Agency, talks about being Hispanic in advertising. "It is vital for me as a leader to change the numbers and create more opportunities [for diverse talent]," Galindo says, adding, "The industry can continue to do more by creating business opportunities for women, people of color and minority-owned vendors."
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Conversations around inclusion are happening every day on Twitter-and that extends to authentic representation of the disabled community. Find out what these conversations reveal about how you can design campaigns to be thoughtful and inclusive of the disabled community.
Storck USA, which makes confectionery including Werther's Original, has selected IPG's UM as its media agency of record. The company invests approximately $10 million each year in US measured media, according to COMvergence.
Instagram began focusing its marketing efforts on children between 13 and 15 years old in 2018, documents acquired by The New York Times reveal, and the social media giant plans to spend $390 million on that effort this year. A spokesperson from parent company Facebook said, "[W]e've said many times that teens are one of our most important communities because they spot and set trends. It shouldn't come as a surprise that they are a part of our marketing strategy."
On Oct. 25 and 26, join the 4A's as we bring together the best minds, knowledge and ideas to create a better industry for all during the second annual Equity & Inclusion Congress. Learn more and register for this free, virtual event.