Cranston stars in W+K New York's first push for Ford | Wayne Brady joins PCH's Prize Patrol | Huge, Capri Sun say #SitTogether to stop bullying
October 22, 2018
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Cranston stars in W+K New York's first push for Ford
Cranston stars in W+K New York's first push for Ford
Cranston (Alberto E. Rodriguez/Getty Images)
Ford taps Bryan Cranston for its latest US campaign, "Built Ford Proud." The debut campaign for Ford by Wieden+Kennedy New York is backed by major media buys during NFL games and prime-time and late-night TV shows with a targeted 2.5 billion media impressions.
Ad Age (tiered subscription model) (10/19),  CNBC (10/19),  Adweek (tiered subscription model) (10/22),  The Drum (Scotland) (10/19) 
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Creative
Wayne Brady joins PCH's Prize Patrol
Publishers Clearing House's new campaign from Ron Foth Advertising features Wayne Brady joining the brand's Prize Patrol as they surprise winners and encourage others to enter for a chance to win "$7,000 a Week for Life." The push is running across digital and TV.
MediaPost Communications (10/19) 
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Huge, Capri Sun say #SitTogether to stop bullying
Huge, Capri Sun say #SitTogether to stop bullying
(Capri Sun/YouTube)
Capri Sun and nonprofit No Bully have united on a campaign from Huge that centers on a "Together Table," which highlights the exclusion and bullying that can occur during school lunchtimes when students don't have a safe, welcoming table to join. A spot is running across YouTube and social and consumers are encouraged to use the hashtag #SitTogether to show their commitment to putting a stop to bullying.
MediaPost Communications (10/19),  Marketing Dive (10/17) 
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Agency Insider
The traits of the best creative duos
The creative pairing of a copywriter and art director requires the right blend of personal chemistry, opposite skills and different world views to generate truly unique ideas, writes Anomaly New York's Ben Yabsley. The partnership should value debate and open-mindedness while sharing similar ambitions and having a mutual respect that presents a united front to the world, he writes.
Adweek (tiered subscription model) (10/19) 
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How to become an agile marketer
How to become an agile marketer
(Pixabay)
Marketers can develop agile professional skills by focusing on the power of three elements -- association, experience and saying yes, writes Engelina Jaspers. Build personal agility by associating with co-workers and mentors who are capable of implementing change for the better, proactively look for new experiences to gain new perspectives, and volunteer and say yes to new assignments that will help you develop new skills, she writes.
SmartBrief/Marketing (10/19) 
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Agency News
CP+B tweets its decision to bypass awards shows
Crispin Porter + Bogusky's Alex Bogusky tweeted that the agency had won "The Quitty Awards" by deciding to no longer take part in awards shows, and has launched a site urging other shops to enter for "the last award you will ever win."
Adweek (tiered subscription model) (10/21),  MediaPost Communications (10/21) 
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Media & Technology Trends
IBM Watson, Lufthansa unveil AI-powered push
IBM Watson Advertising has created an artificial intelligence campaign for Lufthansa, which features interactive spots that allow consumers to chat to the brand in their own language and find out more about flying with the airline and its destinations. The push is running across the brand's digital properties and the Weather Channel app.
Fast Company online (10/19) 
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Association News
We'll give you something to pitch about
We'll give you something to pitch about
Get to know the most important journalists covering the ad, marketing & media industries at 4A's Agency Communications Summit 2018. Connect with business leaders on the topics that impact how you tell your agency's story: the importance of PR, messaging and the #MeToo Movement, the influence of social media, and cutting through the 24-hour news cycle. The biennial event happens October 30 in NYC. Register today!
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Save the date: 4A's CreateTech 2019 in NYC
Save the date: 4A's CreateTech 2019 in NYC
This February, 4A's CreateTech celebrates eight years with keynotes, discussions, demonstrations and workshops of leading edge ideas, creative executions and intelligent systems in business and art. Topics will include AI & Creativity, Organization Design, Change Management, The Evolution of Digital Identity and The Social Role of Machine Learning. 4A's members, register today and receive early pricing discount. Register here.
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The first principle is that you must not fool yourself -- and you are the easiest person to fool.
Richard Feynman,
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