Podcast: 4A's Alison Pepper talks ad taxes, privacy law | Deutsch LA, UN launch "Unskippable Humans" | TBWA\Media Arts Lab, Apple go vertical with Chazelle
August 7, 2020
CONNECT WITH 4A's LinkedInFacebookTwitter
4A's SmartBrief
News for the advertising, media, and marcom industriesSIGN UP ⋅   SHARE
Top Story
Alison Pepper, executive vice president of government relations for the American Association of Advertising Agencies, talks in this podcast about helping to defeat the D.C. Council's 3% ad and personal information tax, and how it would have affected agencies. She discusses why she expects "other states to follow suit," how the 4A's will keep fighting against them and 4A's guidance on privacy legislation.
Full Story: Ad Age (tiered subscription model) (8/6) 
LinkedIn Twitter Facebook Email
Neil Patel: 8/12 Live Stream Q&A for Marketing Agencies
Neil Patel kicks off SharpSpring's Agency Acceleration Series on August 12. He'll join SharpSpring's CEO for a Q&A about optimizing conversion rates for clients. The web series, aimed at helping agencies grow, features content from Patel and other digital marketing superstars.
Deutsch LA, UN launch "Unskippable Humans"
(YouTube Advertisers/YouTube)
Deutsch LA created a pro bono YouTube pre-roll "Unskippable Humans" campaign with Tribeca Film Festival and the UN featuring trans activist and actor Theo Germaine, who urges viewers not to press the skip button. Copy appears saying, "Is it OK to skip homeless people like you skip ads?" before Germaine suggests what people could do instead and directs them to information on the UN's goal to reduce global poverty.
Full Story: Adweek (tiered subscription model) (8/6) 
LinkedIn Twitter Facebook Email
TBWA\Media Arts Lab, Apple go vertical with Chazelle
TBWA\Media Arts Lab's latest effort for Apple's "Shot on iPhone" campaign is a nine-minute film by "La La Land" director Damien Chazelle that was shot for vertical on mobile and shows a stuntman having flashbacks of his career as he plummets from a tall building and his safety gear seems not to work. The epic tale, spanning multiple movie genres, ends with the copy "Vertical Cinema."
Full Story: Muse by Clio (8/6),  Ad Age (tiered subscription model) (8/6),  Adweek (tiered subscription model) (8/6) 
LinkedIn Twitter Facebook Email
Agency Insider
Six Degrees founders Desmond Attmore and Brian Wright talk about launching the agency, creating campaigns that support communities, working with clients such as Budweiser and Puma, and what advertising must do to further racial justice. "Brands are painting the picture, but not using our paintbrush," Attmore says, adding, "Brands need to hire actual multicultural agencies represented by people of color."
Full Story: Adweek (tiered subscription model) (8/6) 
LinkedIn Twitter Facebook Email
Havas Global Chief Talent Officer Patti Clarke talks about the company's seven-step plan to recruit and help Black employees to progress in their careers. "Among the many notable issues brought up, the one that weighs so heavily on my mind is how many told me that while they love their teams, they do feel a profound sense of aloneness being the only Black or person of color on a team," she says.
Full Story: Digiday (tiered subscription model) (8/7) 
LinkedIn Twitter Facebook Email
Featured Content
Sponsored content from Twitter
5 insights from the sports conversation on Twitter
With pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more
LinkedIn Twitter Facebook 
How brands can lead the conversation on Twitter
Read about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.
LinkedIn Twitter Facebook 
Agency News
MDC Partners reported second-quarter revenues of $259.7 million, a 28.3% drop from Q2 2019, and a 26.1% decline in US organic sales. "After three months of clients paring budgets and delaying projects," the company is beginning to see clients "restoring budgets and launching reviews," said CEO and Chairman Mark Penn.
Full Story: Ad Age (tiered subscription model) (8/6) 
LinkedIn Twitter Facebook Email
Media & Technology Trends
Google is helping brands tap into the burgeoning audio ad market with tests for programmatic sellers and buyers in its Ad Manager and Display & Video 360 platforms. Some of the new capabilities include dynamic ad insertion and forecasting capabilities within Ad Manager, a marketplace for audio ads within DV360, an audio ad creation tool and brand measurement capabilities.
Full Story: Adweek (tiered subscription model) (8/6),  Ad Age (tiered subscription model) (8/6),  AdExchanger (8/6) 
LinkedIn Twitter Facebook Email
Legislative & Regulatory
Citing national security concerns, President Donald Trump signed executive orders that target ByteDance's TikTok and Tencent's WeChat, also based in China, prohibiting American companies from conducting "transactions" with them. The orders take effect Sept. 20 with TikTok saying the order risks "undermining global businesses' trust in the United States' commitment to the rule of law."
Full Story: TechCrunch (tiered subscription model) (8/7),  The Drum (free registration) (8/7),  ABC News (8/6) 
LinkedIn Twitter Facebook Email
Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
There is no such thing as failure, there's just giving up too soon.
Jonas Salk,
virologist, medical researcher
LinkedIn Twitter Facebook Email
Homepage | Training Programs | All Upcoming Events
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004