April 22, 2021
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Sid Lee, Dos Equis say "Get a Dos"
(Dos Equis/YouTube)
Sid Lee USA created a "Get a Dos" campaign for Dos Equis that features a 30-second "Pregame" launch spot showing friends getting ready to meet each other for a night out in a bar -- but fashion and grooming missteps abound as everyone is out of the habit. "We'll get the hang of it. A Dos of comeback," copy reads.
Full Story: Muse by Clio (4/21),  Marketing Dive (4/21),  Ad Age (tiered subscription model) (4/21) 
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Global Omni-Channel Benchmarks Report
2020 upended the way we engage with content, and brands have had to adjust accordingly. Download Innovid's Global Omni-Channel Benchmarks Report to learn how advertising trends have shifted in such an unprecedented year.
Publicis created Instagram and Twitter posts for Heineken in response to the collapse of plans for a European Super League, which was widely condemned by soccer fans. "Don't drink & start a league. Enjoy Heineken responsibly," the posts read.
Full Story: Adweek (4/21),  Ad Age (tiered subscription model) (4/21) 
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Ogilvy created a global "She Can" campaign for Kotex that features spots with young women challenging stigmas surrounding periods that are set to "Rules" by MXMTOON. "We wanted to empower them to be unapologetic about who they are, defy hiding their period and refuse to shrink to fit anyone else's expectations -- no matter what day of the month it is," says Ogilvy's Inger Tanderup.
Full Story: Adweek (4/21) 
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4A’s Management Practitioners Forum
Join us at this virtual event where agency leaders share how they pivoted during 2020 and prepared for a better future. Learn more and register today!
Agency Insider
The rise of on-demand coworking spaces
Seventy-six percent of C-suite executives plan to provide a stipend to employees to enable them to work from home or from a coworking space, per WeWork, and companies such as Truant and Capital Business Media have already been funding coworking spaces for employees. Truant's Georgina Shipp says employees cite advantages such as "just having a break from being at home, enjoying seeing other co-workers in the spaces, and of the mental health benefits."
Full Story: Digiday (tiered subscription model) (4/21) 
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Cactus President Jeff Graham explains four ways brands and agencies can maximize the current willingness of consumers to embrace behavioral change due to the pandemic. "Behavior change marketing isn't new, profound or proprietary," Graham writes, adding, "What is new is this moment of radical reconsideration among consumers and the unprecedented opportunity for marketers to use it to their advantage, creating 'new normal' habits that consumers won't want to break."
Full Story: Ad Age (tiered subscription model) (4/21) 
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Client Reporting Best Practices Guide
If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current client reporting? If you're falling anywhere short of an expert, NinjaCat has a few tips and tricks we think you'll enjoy!
Access your free guide.
Featured Content
Sponsored content from Twitter
How auto brands are pivoting to virtual launches
With in-person vehicle debuts no longer an option, auto brands are turning to social media to launch their new vehicles. More than 80% of auto brands on Twitter have hosted a virtual vehicle launch or plan to in 2021. Find out why Twitter is where the auto industry comes to drive excitement.
Why launching on social media is key to brand success
With live launches still on hold, brands are turning to virtual launches on social media. People spend twice as long viewing launch ads on Twitter, and they’re 3.3X more likely to take action after they do. Learn how to boost your next launch.
Agency News
WPP's VMLY&R has retained the advertising business of the US Navy with a five-year extension to its contract following a review. The contract is worth nearly $460 million.
Full Story: MediaPost Communications (free registration) (4/21),  Adweek (4/21),  Ad Age (tiered subscription model) (4/21) 
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Media & Technology Trends
Facebook is preparing for Apple AppTrackingTransparency compliance by making ad tool adjustments that will affect "ad set up, audience selection, delivery, measurement and reporting" and by implementing measurement protocols, according to company officials. The social platform also is trying to better align with Apple's privacy emphasis by developing new ad tracking and data tools.
Full Story: Social Media Today (4/21),  Reuters (4/21) 
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Today I have grown taller from walking with the trees.
Karle Wilson Baker,
poet, writer
April 22 is Earth Day
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