Pinterest is now allowing UK and US creators with business accounts to make Idea Pins videos shoppable by tagging products, and plans to extend the program globally. Creators can also earn commissions on affiliate links, and those in the US, Canada and 17 other countries can test a beta tool that enables them to gain brand sponsors and make followers aware of those arrangements.
McCormick & Co.'s foray into influencer-driven product development has proven successful, as a new seasoning brand it developed with TikTok vegan recipe influencer Tabitha Brown sold out in one hour this month, said Alia Kemet, vice president of creative and digital marketing. Future collaborations will take place as McCormick continues to lean into "cultural moments and the things that people are passionate about and connect them to our brand," added Kemet.
Tempesta Media CEO and founder Michael Marchese explains how marketers can amplify their content by turning employees into brand advocates with tactics such as behind-the-scenes videos, departmental social takeovers and live Q&As. "Employees have engaging stories to share and unique ideas to showcase their expertise," Marchese writes.
Pizza Hut unveiled a limited-edition "Tastewear" collection, using its red roof, lamps and tablecloths as a theme, that features a tracksuit, slides, T-shirt and pepperoni necklace. Executive Lindsay Morgan says the idea came from social media activity following the brand's "Newstalgia" campaign with GSD&M earlier in 2021.
LinkedIn experienced a 97% increase in quarterly ad revenue for the fiscal fourth quarter to surpass the $1 billion mark for the first time, also reaching a $10 billion overall revenue milestone for the year, according to executives from parent company Microsoft. LinkedIn also reported record engagement following 30% growth in user sessions.
Google's 68% year-over-year growth in advertising revenue during the second quarter, as well as YouTube's 83.7% increase, were major factors in Alphabet's record 61.6% surge. Executives attributed ad growth to retail brands and highlighted the momentum of YouTube Shorts, which more than doubled its number of daily global views between March and the end of June.
Facebook plans to restrict targeted marketing to minors on its platform, Instagram and Messenger to factors such as location, age and gender, rather than activity, with the maximum age for the limits varying by country. Individuals under 16 years old will also have their Instagram accounts set private as the default option, and the platform's suggestion algorithms will no longer reveal those accounts to users flagged as suspicious.
Burberry tapped Adam Driver as the face of its new fragrance, Burberry Hero, and a spot with the actor transforming into a centaur went viral after its release on Tuesday. Hero is the first fragrance developed by Riccardo Tisci for Burberry, and the music featured in the ad is "Two Weeks" from FKA Twigs.