Facebook says Let's Talk for World Mental Health Day | Bungalo taps paranormal investigators to inspect houses | How AKA NY took over Times Square for "Harry Potter"
October 11, 2019
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Facebook says Let's Talk for World Mental Health Day
Facebook says Let's Talk for World Mental Health Day
(Facebook)
Facebook, in partnership with the World Health Organization, released a Let's Talk filter for Messenger and Facebook Stories for World Mental Health Day (Oct. 10) to encourage users experiencing problems to reach out to their close connections. A set of 16 Messenger Let's Talk stickers also let users indicate their need to discuss mental health issues without having to use words.
Adweek (tiered subscription model) (10/10) 
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How agencies and brands can ensure success in 2020
What's next as your organization wraps up 2019 and heads into the new year? What strategies and approaches will work best to remain competitive and attract new business amid rapid digital transformation? Register Now and join marketing leaders from NetSuite and the Belfort Group for a webinar on 10/17 at 2pm EDT, where we discuss how to increase visibility to win new business and current trends in the media landscape.
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Company News
Bungalo taps paranormal investigators to inspect houses
Bungalo taps paranormal investigators to inspect houses
(Bungalo/YouTube)
Home-buying platform Bungalo is preparing for Halloween by allowing paranormal investigators to inspect its properties for unexplained supernatural phenomena and their results will be posted on the brand's site. A video, created with Side Label Productions, shows paranormal investigator Becky Vickers of "BECKS Ghost Hunters" taking viewers behind the scenes of a paranormal house inspection, using devices such as a "spirit box," alongside Bungalo employee Dustin Johnson who performs a regular inspection.
Ad Age (tiered subscription model) (10/10),  Fast Company online (10/10) 
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How AKA NY took over Times Square for "Harry Potter"
How AKA NY took over Times Square for "Harry Potter"
(Harry Potter and the Cursed Child/YouTube)
AKA NYC took over New York's Times Square to tout the global expansion of Broadway's "Harry Potter and the Cursed Child" with 51 giant digital screens to create an almost 360-degree panorama of footage and unveil the tagline, "Sometimes, Darkness Comes From Unexpected Places." A video showcases the event, which was introduced by Sarah Jessica Parker and attended by the show's cast alongside 50 "Wizarding World influencers."
Adweek (tiered subscription model) (10/10) 
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Market Trends
Turner Duckworth CEO talks logos, creative process
Turner Duckworth CEO talks logos, creative process
(David McNew/Getty Images)
Design agency Turner Duckworth has helped brands create some of the world's most recognizable logos, including the Amazon A-Z smile and Little Caesars, and CEO Joanne Chan talks in this interview about working with Jeff Bezos and the creative process with other clients. "We lean toward wit and delight through simplicity and bold iconic design," she says, adding that the best client/agency relationships "are those where both sides are open to pivoting for the good of the brand."
Campaign US (tiered subscription model) (10/9) 
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Gen Z's top video viewing channel is YouTube
Gen Z's top video viewing channel is YouTube
(Pixabay)
Piper Jaffray reports that 37% of teens' daily video viewing is via YouTube, followed by Netflix at 35% with Hulu trailing at 7%. The study also showed that the preferred social platform for teens is Instagram (85%) followed by Snapchat (81%) and Twitter (40%).
MediaPost Communications (10/9),  Adweek (tiered subscription model) (10/9) 
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Checking your phone during a break reduces productivity
Many workers check their smartphones during a break, but new research shows that might not be a smart move. Workers who checked their smartphone during a break appeared to have their cognitive capabilities reduced, and were 22% less accurate and took 19% longer to complete a task compared to people who didn't take a break at all.
Business 2 Community (10/9) 
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Issa Rae becomes the voice of Google Assistant
Issa Rae becomes the voice of Google Assistant
(Google/YouTube)
Google Assistant users will be able to interact with actor, producer and writer Issa Rae, who is lending her voice to the device for a limited time. Alongside regular questions, such as those related to the weather, users can ask Rae a list of specific questions, and the company promoted the new feature with Instagram content that it says offers "exclusive sneak peeks into Issa's life on set."
Adweek (tiered subscription model) (10/10),  Fast Company online (10/10) 
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A large part of virtue consists in good habits.
William Paley, member, Advertising Hall of Fame
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