Claire Dorland-Clauzel is the doyenne behind the Michelin brand and its stacked-tire ad icon Michelin Man. Michelin's global branding director, and the first female in the brand's history to serve on the executive committee, Dorland-Clauzel plans to help Michelin navigate past the rough global economy. "When you have a crisis, a strong brand is what consumers turn to. It's true that a Michelin tire is a little more expensive than another brand, but you have safety and quality guarantees, and that's what we have to communicate," she says in this interview.