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To follow the sales piper, marketers have to change their tune
You have heard it dozens of times before from your sales director or sales manager that "Sales is a numbers game." Now think about your company's last quarter and analyze the sales numbers compiled, as well as the sales pipeline of the sales force. Ultimately, the revenue that is generated for a company hinges on sales lead generation. But a steady pipeline first requires that B2B marketers capture the right leads. Read more.

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