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Checkers/Rally's finds new look for signature design
Checkers/Rally's has unveiled three remodeled restaurants in Ohio, part of a group of 10 test sites that will sport the new design by year's end. The new look incorporates traditional signature elements including neon signs and checkerboards in a more modern way, and sports a new logo as part of a larger push to shake up the chain's image, says VP Jennifer Durham.
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